Centraide of Greater Montreal

What Centraide of Greater Montreal does

Centraide of Greater Montreal is a charitable nonprofit organization founded in 1975 and affiliated with the United Way network, headquartered in Montreal, Quebec. It operates a federated fundraising model: the organization runs annual campaigns to collect donations from individuals and corporations, then redistributes those funds to a network of nearly 375 community agencies serving the Greater Montreal region — specifically Montreal, Laval, and the South Shore. The agencies it funds address poverty, food insecurity, housing instability, homelessness, and social exclusion, with the input data explicitly noting that requests for help have intensified amid rising living costs.

The organization's revenue mechanics are anchored in workplace giving programs, which contribute nearly 75% of funds raised, supplemented by individual donations and broader corporate contributions. The 2025 campaign generated CAD$72.5 million, and the 2026 campaign is being co-chaired by Deborah K. Orida of PSP Investments and Éric Lachance of Énergir, reflecting a sustained pattern of executive sponsorship from major Quebec-based institutional employers (the 2025 campaign was co-chaired by executives from Transat and La Caisse). Centraide has no commercial product or pricing model; it does not sell goods or services, has no disclosed proprietary technology, software products, or AI capabilities, and generates no equity funding — all inflows are charitable contributions.

In November 2025, Centraide joined Lyft's Round Up & Donate program in Quebec, an initial CAD$30,000 micro-donation channel split across three local organizations. The organization employs approximately 101–250 people based at its Montreal headquarters and serves a regional, Quebec-only market with no global footprint.

Name

Centraide of Greater Montreal

Legal name

Centraide of Greater Montreal

Website

https://centraide-mtl.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

Centraide of Greater Montreal is a charitable nonprofit, founded in 1975, that raises donations through annual campaigns and redistributes funds to approximately 375 community agencies addressing poverty, food insecurity, housing instability, and homelessness across Montreal, Laval, and the South Shore.

Ownership category

akta.pro rank

Product category

Charitable Fundraising and Community Services

NAICS

Grantmaking and Giving Services (81321), Other Grantmaking and Giving Services (813219), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

akta.pro secondary industries

Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB), Corporate Foundations & CSR Grantmaking (BPAGAKAC)

Keywords

• Community fundraising
• Charitable donations
• Workplace giving programs
• Poverty alleviation
• Social services funding

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Annual fundraising campaigns collecting donations from individuals and corporations. Workplace giving represents nearly 75% of funds. The 2025 campaign raised $72.5 million to support community agencies.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Centraide of Greater Montreal runs annual fundraising campaigns that collect donations from individuals and corporations and channels those funds to a network of nearly 375 community agencies. Workplace giving programs account for nearly 75% of funds raised. The 2025 campaign raised $72.5 million CAD to support services addressing food insecurity, housing instability, homelessness, and social exclusion in Montreal, Laval, and the South Shore.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Fundraising Campaign
• Workplace Giving Program
• Community Agency Funding

Quantifiable outcome

• $72.5 million raised in 2025 campaign to support community services

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• PSP Investments (Deborah K. Orida)coreGTM or Marketing Partner · 1 January 2026Deborah K. Orida of PSP Investments serves as co-chair of the 2026 fundraising campaign, providing executive leadership and corporate engagement to mobilize workplace giving and corporate donations.
• Énergir (Éric Lachance)coreGTM or Marketing Partner · 1 January 2026Éric Lachance of Énergir serves as co-chair of the 2026 fundraising campaign, bringing corporate leadership to engage the business community in supporting local community agencies.
• LyftminorGTM or Marketing Partner · 19 November 2025Lyft launched its Round Up & Donate program in Quebec, with an initial investment of CAD$30,000 split among three local organizations addressing poverty, homelessness, and social exclusion, including Centraide.
• TransatcoreGTM or Marketing Partner · 1 January 2025Executives from Transat co-chaired the 2025 campaign, contributing corporate leadership to mobilize business and employee engagement in fundraising efforts.
• La CaissecoreGTM or Marketing Partner · 1 January 2025Executives from La Caisse co-chaired the 2025 campaign, providing executive sponsorship and corporate network access to support fundraising goals.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Fondation du Grand Montréal: Major Montreal-based community foundation pooling philanthropic capital and distributing grants to nonprofits across the Greater Montreal area. Directly competes for the same regional philanthropic dollars and partner agencies.
• Centraide Outaouais: Regional Centraide affiliate covering the Outaouais region (including Gatineau). Runs the same annual workplace-giving campaigns and federated fund distribution model as Centraide of Greater Montreal, with comparable scale and donor mobilization tactics.
• United Way Greater Toronto: Largest United Way affiliate in Canada, serving the Greater Toronto Area. Runs the same federated workplace-giving campaign model that channels donor funds to a vetted agency network — a direct operational analogue at larger scale.
• United Way Centraide Ottawa: United Way/Centraide affiliate serving Ottawa. Operates an identical workplace-giving, federated-distribution model addressing local poverty and social exclusion, with bilingual (English/French) operations akin to Centraide of Greater Montreal.
• Fondation Lucie et André Chagnon: Large Quebec-focused philanthropic foundation dedicated to preventing poverty, with substantial grantmaking activity across the province. Overlaps with Centraide in donor base, geographic focus, and beneficiary population.
• Centraide du Grand Québec: A sister United Way/Centraide affiliate serving the greater Quebec City region. Operates the same federated giving model — pooling workplace and individual donations and redistributing to a network of community agencies — making it the closest structural analogue to Centraide of Greater Montreal.
• Centraide Mauricie: Centraide affiliate serving the Mauricie region in Quebec. Engages in identical annual fundraising campaigns supporting community agencies addressing poverty and social exclusion, comparable in mission and operating model.

Emerging players

• CanadaHelps: Canada's largest online donation platform enabling direct giving to any registered charity. Competes with Centraide for individual donor share of wallet by offering donors the ability to bypass federated intermediaries and give directly to specific causes.

Broad incumbents

• United Way Worldwide: Global umbrella organization supporting the United Way network, including Centraide affiliates in Canada. Sets brand standards, infrastructure, and cross-affiliate programs that shape how Centraide of Greater Montreal operates and is perceived.

Regional players

• Centraide Saguenay–Lac-Saint-Jean: Regional Centraide affiliate serving Saguenay–Lac-Saint-Jean. Operates the same federated giving model in a different Quebec region — not a direct competitor for donors but a structural peer for benchmarking scale and performance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/centraidemtl
• Facebookfacebook.com/centraide.du.grand.montreal
• LinkedInlinkedin.com/company/centraide-du-grand-montr-al

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centraide of Greater Montreal