Guideline Publications

Name

Guideline Publications

Legal name

Guideline Publications

Website

https://guidelinepublications.co.uk

Company type

Private

Headcount range

1–10 employees

Short description

Guideline Publications is a small, UK-based, privately-held publisher that produces periodicals, books, and physical accessories for the scale model-making hobbyist community.

Ownership category

akta.pro rank

Product category

Hobby & Model-Making Publishing

NAICS

Book Publishers (51313), Periodical Publishers (513120)

SIC

Books: Publishing Or Publishing & Printing (2731), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Lifestyle, Travel & Leisure Books Publishing (MPAJAAAH)

akta.pro secondary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Model-making magazines
• Hobby publishing
• Scale model books
• Hobbyist publications
• Model building accessories

Headquarters

HQ city

Dunstable

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Core offering

Guideline Publications is a niche publishing firm that produces issues (magazines) and books aimed at the model-making hobbyist community, alongside related accessories used by scale modelers. The company focuses exclusively on the model-making niche, serving hobbyists building scale models across various subjects.

Differentiator

Problem solved

Functional benefit

Products and services

• Model-making magazines (issues) Recurring printed issues covering scale model-building subjects, aimed at individual model-making hobbyists who want regular specialist editorial content.
• Model-making books Long-form printed reference and how-to books on scale model construction, restoration, and related subjects, sold to model-making enthusiasts and collectors.
• Model-making accessories Accessory products used by scale modelers in their building projects, sold through the publisher's outlet to hobbyist customers.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Haynes Publishing: UK-based publisher known for niche enthusiast manuals and reference books across automotive, scale modeling, and hobby categories. Comparable niche book publisher with adjacent model-making titles.
• Kalmbach Media: US-based hobby publisher producing magazines and books for niche enthusiast communities (model railroading, scale modeling, crafting). Directly comparable as a multi-title hobby content publisher with ancillary product sales.
• AK Interactive: Spain-based producer of paints, weathering products, and accessories for scale model makers, with associated books and tutorials. Closely comparable as a model-making accessories and content company.
• Key Publishing: UK-based publisher of aviation and transport-related magazines, books, and modeling accessories. Comparable niche publisher with combined content and product offerings serving a hobbyist community.
• Osprey Publishing: UK-based publisher specializing in military history, aviation, and modeling books. Comparable niche book publisher serving overlapping model-making and military enthusiast audiences.

Emerging players

• AMMO by Mig Jimenez: Spanish company producing modeling paints, weathering products, and associated books/tutorials for scale modelers. Comparable as a model-making accessories and content provider targeting the same enthusiast community.
• White Knight Press: Small independent publisher of niche modeling and hobby reference books. Comparable small-scale specialized book publisher serving enthusiast modeling audiences.

Broad incumbents

• Future plc: Large UK-based publisher of hobby, technology, and entertainment magazines (including gaming, crafts, and model-making titles). Comparable as a UK periodical publisher serving enthusiast audiences, though at vastly greater scale and breadth.
• Hornby / Airfix: Established UK model-making brand producing scale model kits, accessories, and related publications. Comparable as a dominant UK model-making commercial enterprise overlapping with Guideline's customer base.

Regional players

• Mitchell Press: UK-based niche publisher of model railway books and magazines. Highly comparable as a UK regional hobby publisher serving an adjacent (railway) modeling community with similar content + product business model.

Market position

Customer concentration

• Xx.com/GuidelineP
• Facebookfacebook.com/guidelicelicensed
• LinkedInlinkedin.com/company/guideline-publications-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guideline Publications