Kompakt Media

What Kompakt Media does

Kompakt Media is a vertically integrated regional media company headquartered at Breiter Weg 114a in Magdeburg, Germany, operating under the legal entity KOMPAKT MEDIA GmbH & Co. KG. Founded in July 2012, the company publishes a free twice-monthly local newspaper, the KOMPAKT Zeitung, with a print run of more than 30,550 copies distributed free at over 1,650 pickup points across Magdeburg and surrounding Sachsen-Anhalt, covering Sport, Kultur, Verkehr, Leben, Meinung, and Geschichte. Its core platform is a WordPress/WooCommerce web property that hosts the digital edition (E-Paper with an archive back to 2012), a podcast launched in September 2025, an online shop of approximately 123 SKUs, and ticketing for events and cultural trips. The company's wholly owned subsidiary mach|werk operates a multimedia event venue of roughly 85 seats with stage, lighting, sound, bar (mach|bar), greenscreen, and livestream capability (up to 8 channels, 4 cameras) used for concerts, comedy, salon discussions, workshops, and external client production work.

Kompakt Media monetizes primarily through print advertising in the free newspaper, with secondary revenue from ticketed events (€15-€25 per ticket), cultural day trips at €94 per person, sales of books, calendars and Magdeburg-themed merchandise, professional photography services (portrait, business, events, weddings), video and livestream production for external clients, media consulting, and a small recurring component from newspaper delivery subscriptions (€49.90/year) and supporter memberships (€100/year). Distribution combines free print pickup, the company's own WooCommerce storefront, on-site venue sales, and a channel partnership with the Reservix ticketing marketplace. The company is founder- and partner-owned (shareholders Thomas Wischnewski, Ronald Floum, Tino Diesterheft, and Tina Heinz), employs 11-50 staff, and reaches a claimed 420,000+ users monthly across print and digital channels.

Name

Kompakt Media

Legal name

KOMPAKT MEDIA GmbH & Co. KG

Website

https://kompakt.media

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Kompakt Media is a private Magdeburg-based regional media company that publishes a free twice-monthly local newspaper, the KOMPAKT Zeitung, and operates the mach|werk event venue, an e-paper, podcast, online shop, photography studio, and cultural day-trip program serving residents and advertisers in Sachsen-Anhalt, Germany.

Ownership category

akta.pro rank

Product category

Regional Newspaper Publishing

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120), Other Publishers (51319)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

Online Article & Blog Publishing Platforms (MPAJAMAF)

Keywords

• Local newspaper publishing
• Regional journalism
• Event venue management
• Video production services
• Cultural tour operations

Headquarters

HQ city

Magdeburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Print advertising: The KOMPAKT Zeitung (30,550 copies, twice monthly) is financed entirely through advertisements. The printed newspaper is distributed free of charge to readers at over 1,650 distribution points in Magdeburg and surroundings.
2. Ticket sales for events: Revenue from ticketed events held at the mach|werk venue including concerts (e.g., Twisted Rose €20/€25, stand-up comedy €25), salon discussions (€15/€19), and open-air festivals. Tickets sold online and at the door.
3. Online shop sales: Sale of books, calendars, Magdeburg-themed accessories, and souvenir products through the company's e-commerce storefront. Books range from €10 to €49.95.
4. Cultural trips (Kulturreisen): Day-trip cultural tours priced at €94 per person, including bus transport, guided tours, entrance fees, and lunch. Sold via the ticketing system.
5. Media consulting and advertising sales: Revenue from media consulting and advertising placement services managed by Michaela Püchel, targeting local businesses and regional advertisers.
6. Videoproduktion und Greenscreen-Studio: Professional video production services, including corporate videos, event coverage, greenscreen productions, and livestreaming for external clients.
7. Fotografie-Leistungen: Photography services covering portraits, business/brand photography, events, campaigns, fashion/beauty, family, and weddings, delivered by photographers Nadin Hofmeister and Michael Kranz.
8. Subscription and supporter memberships: Annual newspaper subscription (€49.90/year covering delivery costs) and supporter membership (€100/year including a subscription). Revenue supports newspaper distribution and coverage expansion.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

Kompakt Media publishes the twice-monthly free local newspaper KOMPAKT Zeitung (30,550+ copies across 1,650+ distribution points in Magdeburg and surroundings), with advertising funding the content. The company also operates a multimedia event venue (mach|werk), an e-commerce shop for books and merchandise, a photography studio, video production and livestream services, and an organized cultural day-trip program.

Product overview

Kompakt Media is a multi-platform regional media company based in Magdeburg, Germany, operating primarily as a print and digital news publisher with an integrated suite of event, production, and e-commerce services. The core offering consists of the twice-monthly KOMPAKT Zeitung print newspaper (30,550 copies, 1,650 distribution points) and its E-Paper digital counterpart, supplemented by the KOMPAKT Podcast for audio content. The company's mach|werk venue serves as a physical hub for live events including concerts, comedy, discussions, and corporate meetings, while the Fotostudio provides professional photography services. The Onlineshop handles ticket sales (via Reservix integration) and merchandise including books, calendars, and cultural products, with the Kulturreisen service offering organized historical day trips. This integrated model enables the company to reach over 420,000 users monthly across print, digital, and in-person channels.

Differentiator

Problem solved

Functional benefit

Products and services

• KOMPAKT Zeitung Twice-monthly free local newspaper covering Magdeburg and surroundings with news categories including Sport, Kultur, Verkehr, Leben, Meinung, and Geschichte. Distributed in print (30,550+ copies across 1,650+ distribution points) and as e-paper; financed entirely through advertising.
• E-Paper Digital version of the KOMPAKT Zeitung allowing readers to browse the current issue and full archive online.
• KOMPAKT Podcast Audio podcast featuring spoken-word versions of the newspaper's most popular articles covering politics, society, education, and sports.
• mach|werk Venue Multi-purpose event venue in Magdeburg city center offering concerts, comedy, lectures, workshops, and screenings with integrated livestream capability (up to 8 simultaneous channels), ticket sales, on-site bar (mach|bar), and retail space. Accommodates up to 85 participants.
• Onlineshop Online store selling books by Magdeburg authors, calendars, Magdeburg-themed accessories, souvenir products, tickets for events, and cultural trips.
• Fotostudio (Photography Studio) Professional photography studio offering portrait, business/brand, event, campaign, fashion/beauty, family, and wedding photography delivered by photographers Nadin Hofmeister and Michael Kranz.
• Kulturreisen (Cultural Day Trips) Monthly cultural day-trip program featuring guided tours of historic sites in Central Germany (Mitteldeutschland), including bus transport, entrance fees, and lunch. Priced at €94 per person.
• Livestream & Hybrid Events Professional livestream and hybrid event production service capable of streaming on up to 8 channels simultaneously via YouTube, Facebook, Twitch, and Zoom; supports up to 4 cameras and 4 additional content sources with dedicated audience monitors.
• Greenscreen / Videoproduktion Video production services using greenscreen technology for clients, including corporate videos, event coverage, filming, keying, and background replacement.
• Medienberatung / Anzeigen (Media Consulting & Advertising) Media consulting and advertising sales services for businesses seeking to advertise in the newspaper or utilize the company's media platforms.

Quantifiable outcome

• 420,000+ monthly users reached across print and digital channels
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core, notable and minor.

• ReservixcoreChannel Partner/ Reseller/ DistributorKompakt Media partners with the Reservix ticket portal to sell tickets for mach|werk events and other events through Reservix's network of tens of thousands of event listings across Germany.
• Konrad-Adenauer-StiftungnotableStrategic or Co-development PartnerKompakt Media streams events for the Konrad-Adenauer-Stiftung on YouTube and Facebook through its mach|werk livestream infrastructure, broadcasting their events to wider audiences.
• WOBAU (Wohnungsbaugenossenschaft Magdeburg)minorGTM or Marketing PartnerWOBAU serves as a sponsor for specific mach|werk events (e.g., the Twisted Rose concert), contributing to event promotion and financing.
• 7us / 7hard (music label)minorOthersThe rock band Twisted Rose, performing at mach|werk, has been signed to the 7us/7hard label since 2020. This is a performer label relationship rather than a strategic company partnership.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Others

• Reservix: German ticketing platform and existing distribution partner of Kompakt Media. Relevant as the infrastructure peer enabling event ticket distribution; not a competitor but a strategic channel partner for the mach|werk venue.

Regional players

• MDR Sachsen-Anhalt: Public broadcaster regional window for Sachsen-Anhalt. Competes with Kompakt Media for local news audience attention and advertisers in the same region, but as a tax-funded public broadcaster rather than ad-funded commercial model.
• Superillu: Weekly magazine with strong circulation in eastern Germany including Magdeburg/Sachsen-Anhalt. Comparable as a regional print publication monetized through advertising in the same geography, though weekly rather than twice-monthly.

Emerging players

• Correctiv: Independent nonprofit investigative journalism outlet in Germany using donations and grants. Comparable in the independent, mission-driven local/regional journalism space with multi-format (web, podcast, events) distribution.

Direct peers

• taz (die tageszeitung): Independent German newspaper combining paid subscriptions, donations, and a cooperative ownership model. Direct peer in independent journalism business model and multi-channel publishing (print + digital + podcast), though national rather than local in scope.
• Magdeburger Volksstimme: The paid regional daily newspaper serving Magdeburg and Sachsen-Anhalt. Direct competitor for local news audience, local advertising dollars, and the dominant incumbent against which KOMPAKT Zeitung competes for readers and advertisers.
• Mitteldeutsche Zeitung (MZ): Major regional newspaper covering Sachsen-Anhalt, Saxony, and Thuringia. Direct peer as a regional German news publisher competing for the same advertisers and readers in the same Sachsen-Anhalt geography.

Broad incumbents

• Funke Mediengruppe: One of Germany's largest regional newspaper and Anzeigenblatt publishers (e.g., Hamburger Abendblatt, Westdeutsche Allgemeine, Berliner Morgenpost). Comparable as a portfolio operator of regional German ad-funded print titles, though at much larger scale.
• Süddeutsche Zeitung: Germany's largest national-quality daily newspaper. Comparable as a German print+digital news brand monetized through subscriptions and advertising, though national rather than local in geographic scope.
• NOZ Medien: Family-owned German media group operating regional newspapers (Neue Osnabrücker Zeitung) and Anzeigenblätter across multiple regions. Comparable as a multi-product regional publisher combining news, e-commerce, and events in a single regional ecosystem.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCxQEjQZL8lOsL-xF5C8XwHw
• Facebookfacebook.com/MagdeburgKompakt
• LinkedInlinkedin.com/company/kompakt-media-gmbh-co-kg
• Instagraminstagram.com/kompaktmedia
• Xx.com/md_kompakt

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kompakt Media