Eureka Pharma
Eureka Pharma is a privately held Belgian company that develops and distributes medical devices and food supplements for minor ailments exclusively through independent pharmacies in Belgium via a field sales team and customer portal.
- Company typePrivate
- Founded2006
- HeadquartersKuurne, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Eureka Pharma does
Eureka Pharma is a privately held Belgian pharmaceutical company headquartered in Kuurne that develops and distributes medical devices (class I and IIa) and food supplements for minor everyday ailments available without prescription. Founded in 2006, the company operates a portfolio of own and licensed brands — Eureka Care, Original Bach Flowers, Miradent (oral care), Mörser (Solingen-manufactured steel skin and nail tools, exclusively imported), and Studio 100 (children's character-branded hearing protection) — all positioned as exclusive-pharmacy products. Product development is described as data-driven, starting from patient needs and validated through a proprietary pharmacy forum before launch.
The company's business model is built around exclusive distribution through independent Belgian pharmacies via a field sales team of pharmaceutical delegates organized by region, supplemented by a customer portal offering next-day delivery. Eureka Pharma goes beyond product supply to provide pharmacy business consulting, sales advice, management training, and stock-management terms tailored to each partner. Revenue is generated through one-time wholesale sales of branded medical devices and supplements; pricing is not publicly disclosed and there are no subscription or recurring-revenue components. The company employs between 11 and 50 staff, has no external funding rounds, and serves exclusively the Belgian market.
Eureka Pharma operates as a stable, relationship-driven niche distributor. Its go-to-market relies entirely on personalized human contact rather than digital automation, and its value proposition emphasizes being 'for pharmacists, by pharmacists' — including a pharmacist on staff and a founder-led, human-centered culture. The company maintains a humanitarian partnership with Shelter House Romania for product donations and operates a bilingual (Dutch/French) content marketing program targeting pharmacy owners. There is no indication of international expansion, technology platform development, or institutional investment activity.
Eureka Pharma firmographics
Firmographics- Name
- Eureka Pharma
- Legal name
- BVBA Eureka Pharma
- Website
- https://eurekapharma.be
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eureka Pharma is a privately held Belgian company that develops and distributes medical devices and food supplements for minor ailments exclusively through independent pharmacies in Belgium via a field sales team and customer portal.
- Ownership category
- akta.pro rank
Eureka Pharma industry classification
Industry- Product category
- Pharmacy OTC Products
- NAICS
- Drugs and Druggists' Sundries Merchant Wholesalers (42421)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Pharmacy Front-End & Sundries Distribution (Health & Wellness, Personal Care, Convenience) (CRAOAHAG)
Keywords
Where Eureka Pharma is headquartered
LocationHeadquarters
- HQ city
- Kuurne
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Eureka Pharma business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Medical Devices and Food Supplements: Eureka Pharma generates revenue through the sale of medical devices and food supplements to pharmacies. Products are distributed exclusively through pharmacy channels and include brands such as Eureka Care, Original Bach Flowers, Miradent (oral care), and Mörser (skin and nail care).
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Eureka Pharma product offering
Product offeringCore offering
Eureka Pharma develops and distributes medical devices (class I and IIa) and food supplements for minor everyday ailments without prescription. Products are sold exclusively to independent pharmacies in Belgium under brands including Eureka Care, Original Bach Flowers, Miradent, Mörser, and Studio 100, and the company supplements product sales with training, business advice, and pharmacy growth consulting.
Product overview
Eureka Pharma develops and distributes medical devices and dietary supplements exclusively for and with pharmacies. The company operates as a portfolio of complementary pharmacy product brands: Eureka Care (their own brand), Original Bach Flowers (emotional wellness remedies), Miradent (oral/dental care), Mörser (skin/nail care tools), and Studio 100 (children's hearing protection). Products are available without prescription and focus on daily ailments, with the company providing guidance and support to help pharmacies grow their business and patient advisory services.
Differentiator
Problem solved
Functional benefit
Brands
- Eureka Care: A sub-brand of Eureka Pharma providing health products without prescription, including ear drops and other daily ailment solutions.
- Original Bach Flowers
- Miradent
- Mörser
- Studio 100
Products and services
- Eureka Care Eureka Pharma's own pharmacy-only brand offering health products without prescription for minor everyday ailments, including ear drops and other daily-ailment solutions sold exclusively through Belgian pharmacies.
- Original Bach Flowers (Bach Bloesems) Range of Bach Flower remedies aimed at restoring emotional balance and inner harmony, including Original Mono-Essences, Bio blends, pastilles, chewing gum, children's formulas, and animal formulas (formulas N°39–48 and all 38 individual Bach Flower essences).
- Miradent Oral care and dental hygiene brand including toothpastes (Mirafluor C Anti-Caries, Mirasensitive Hap+ for sensitive teeth), xylitol chewing gum, tongue cleaners, dental mirrors, plaque check tablets, prosthesis brushes, halitosis spray, dry mouth tablets (Aquamed), and the Infant-O-Brush for babies.
- Mörser Skin and nail care tools manufactured by Niegeloh in Solingen, Germany, including nail files, cuticle scissors, corn cutters, and toenail clippers made from surgical steel. Eureka Pharma is the exclusive importer of Mörser products in Belgium.
- Studio 100 hearing protection Children's hearing protection products featuring recognizable Studio 100 characters (Bumba, K3, Le Veilleur de nuit) with 26 dB sound insulation, sold through Belgian pharmacies.
Companies that use Eureka Pharma
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
Eureka Pharma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Eureka Pharma partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Shelter House RomaniaminorEureka Pharma collaborates with Shelter House Romania, a humanitarian organization providing development aid in Romania since 2010. Eureka Pharma donates products nearing expiration to support the organization. The partnership involves warehouse sorting, labeling, and packaging of development aid products at Eureka Pharma's facility, with distribution handled by Shelter House Romania volunteers. They specifically seek donations of vitamins, toothbrushes, and toothpaste from pharmacies.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Eureka Pharma competitors and assessment
Company assessmentDirect peers
- Tilman: Belgian pharmaceutical company specializing in phytotherapy, OTC, and food supplements distributed through pharmacies. Comparable to Eureka Pharma as a Belgian pharmacy-channel supplier of self-care products, with a focus on the same minor ailment categories.
- Vemedia Pharma: Benelux-based specialty distributor of OTC, medical devices, and pharmacy products. Most directly comparable to Eureka Pharma in geography, customer base (independent pharmacies), and portfolio of pharmacy-exclusive brands.
- H&B Group (Health & Beauty Group): European developer and distributor of OTC, food supplements, and personal care products sold primarily through pharmacies. Comparable to Eureka Pharma in the pharmacy-only distribution model and minor-ailment product focus.
Regional players
- Salus Haus: German-based specialist in food supplements and natural health products distributed through pharmacies. Comparable to Eureka Pharma in the pharmacy-exclusive distribution of supplements and minor ailment products, though primarily serving the German market.
Broad incumbents
- Perrigo Company: Global OTC and self-care leader with extensive pharmacy-channel distribution across Europe, including the former Omega Pharma Belgium business. Comparable to Eureka Pharma as a pharmacy-channel supplier of OTC and self-care brands, though much larger and more diversified.
- Pierre Fabre: French pharmaceutical and dermo-cosmetic group with strong pharmacy distribution in Europe. Comparable to Eureka Pharma via pharmacy-exclusive distribution of self-care and OTC products, particularly for minor ailments, though at much larger scale.
- Bayer Consumer Health: Global consumer health division of Bayer distributing OTC pharmacy products across Europe. Comparable to Eureka Pharma in the OTC and medical device pharmacy-channel categories, though at vastly larger scale and broader portfolio.
- Cooper Consumer Health: European-focused consumer health company owning late-stage OTC and self-care brands (formerly parts of Bayer, Sanofi, Merck). Comparable to Eureka Pharma via pharmacy-channel OTC distribution, particularly for minor ailment and self-care categories.
- STADA Arzneimittel: European generics and consumer healthcare company distributing a broad portfolio of OTC and pharmacy products across multiple European markets. Comparable to Eureka Pharma in the OTC pharmacy-channel model, though at greater scale and geographic breadth.
- Omega Pharma (Perrigo): Belgium-headquartered OTC and personal care company (now part of Perrigo) historically focused on pharmacy-distributed products. Closest Belgian incumbent comparable to Eureka Pharma due to shared home market and pharmacy-channel heritage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Eureka Pharma social profiles
Digital presenceEureka Pharma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eureka Pharma leadership team
Management profileNumber of profiles
Profiles11 records
Eureka Pharma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eureka Pharma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eureka Pharma
What does Eureka Pharma do?
Eureka Pharma develops and distributes medical devices (class I and IIa) and food supplements for minor everyday ailments without prescription. Products are sold exclusively to independent pharmacies in Belgium under brands including Eureka Care, Original Bach Flowers, Miradent, Mörser, and Studio 100, and the company supplements product sales with training, business advice, and pharmacy growth consulting.
Is Eureka Pharma a public or private company?
Eureka Pharma is a private company. It is classified as management employee owned and is currently operating.
When was Eureka Pharma founded?
Eureka Pharma was founded in 2006. It employs 11 to 50 people.
Where is Eureka Pharma based?
Eureka Pharma is headquartered in Kuurne, Belgium, in the Europe region.
How does Eureka Pharma make money?
One revenue line is on record: medical Devices and Food Supplements.
Who are Eureka Pharma's main competitors?
Direct peers on record are Tilman, Vemedia Pharma and H&B Group (Health & Beauty Group). Salus Haus is listed as a regional player. Broad incumbents are Perrigo Company, Pierre Fabre, Bayer Consumer Health, Cooper Consumer Health, STADA Arzneimittel and Omega Pharma (Perrigo).
Does Eureka Pharma have an API?
No public API is recorded for Eureka Pharma.
What industry is Eureka Pharma in?
Eureka Pharma's product category is Pharmacy OTC Products. Its primary akta.pro industry code is CRAOAHAG, Pharmacy Front-End & Sundries Distribution (Health & Wellness, Personal Care, Convenience). Its NAICS code is 42421 and its SIC code is 5122.