Plasmait

What Plasmait does

Plasmait GmbH is an Austria-based (Lannach) industrial equipment manufacturer, founded in 2003, that designs and supplies proprietary plasma-based heat and surface treatment machinery for the metals processing industry. The company's technology uses ion bombardment on processed material surfaces to deliver contact-free heating, dry surface cleaning, oxide removal, degreasing, and surface energy modification, with plasma modules operating at temperatures above 2500°C and energy conversion efficiency of up to 80% versus roughly 50% for conventional heating methods. Its portfolio of four core product lines — PlasmaANNEALER (continuous heat treatment for wire, rod, tube, rope, and strip), PlasmaPREPLATE (surface preparation prior to plating), PlasmaSUPREX (surface preparation prior to extrusion, launched 2014), and PV Ribbon Line (production line for photovoltaic ribbon) — addresses annealing, stress relieving, hardening, cleaning, and pre-coating processes for ferrous and non-ferrous metals.

Plasmait sells quote-based, multi-year enterprise contracts, ranging from turn-key production lines to stand-alone and custom machines designed for integration into existing production lines, with installation, commissioning, and training as part of the engagement. Go-to-market is direct enterprise field sales supplemented by a demo-driven evaluation model: prospective customers can run test trials at the Lannach facility or rent solution-dedicated demo equipment for on-site evaluation. End-use customers span wire, cable, tube and strip manufacturers, with stated applications in photovoltaic panels, electric vehicles, EV charging, electric motor winding, medical devices, aerospace, defence, and watch and jewellery industries. The company reports more than 30 customers worldwide, with over 85% of business coming from repeat customers.

The business model combines hardware sales, professional services (installation, commissioning, advanced training), and managed demo equipment rental. The company is privately held (Plasmait GmbH, FN 238404w), has 51-100 employees, operates from a single headquarters and test facility in Lannach, and is founder/owner-operated with no disclosed external funding, M&A, or institutional investors. All machinery carries CE marking, with optional UL compliance for North America, and the company positions its dry, chemical-free, water-free process as a regulatory-aligned alternative to wet chemical etching and pickling.

Name

Plasmait

Legal name

Plasmait GmbH

Website

https://plasmait.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Plasmait is a privately held Austrian manufacturer of proprietary plasma-based heat and surface treatment machinery used by metals processors and manufacturers of wire, tube, strip, photovoltaic ribbon, and components for EV, medical, aerospace, and other industrial end markets.

Ownership category

akta.pro rank

Product category

Industrial Heat Treatment Equipment

NAICS

Power Boiler and Heat Exchanger Manufacturing (332410)

SIC

Industrial Process Furnaces & Ovens (3567)

akta.pro primary industry

Thermal Spray & Metallizing (HVOF/Plasma/Arc) (IMAIAKAF)

akta.pro secondary industries

Sheet Metal Machinery (Laser/Plasma/Waterjet Cutting, Punching) (IMAHADAD), Welding & Plasma Power Supplies (Industrial welders, cutting power sources) (IMAGADAI)

Keywords

• Plasma heat treatment
• Surface treatment equipment
• Metal processing machinery
• Wire annealing systems
• Industrial plasma technology

Headquarters

HQ city

Lannach

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Plasma Heat Treatment Equipment Sales: Plasmait designs, builds and supplies plasma-based heat and surface treatment manufacturing equipment for the ferrous and non-ferrous metals industry. The company sells products ranging from turn-key production lines, stand-alone machines to individual custom-made machines designed for integration into existing production lines. Products include PlasmaANNEALER, PlasmaPREPLATE, PlasmaSUPREX, and PV Ribbon Line.
2. Installation and Commissioning Services: Basic training is provided as part of installation and commissioning of any plasma machine. Advanced training courses are also offered to equip operators with all aspects of machine operation, safety, manipulation, troubleshooting and advanced maintenance.
3. Demo Equipment Rental: Plasmait offers rental of solution-dedicated demo equipment to potential clients. The company ships configured demo machines to client locations for review. Demo applications include extrusion, cleaning, tinning, annealing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Plasmait designs, builds and supplies proprietary plasma-based heat and surface treatment manufacturing equipment for the ferrous and non-ferrous metals industry. The company offers turn-key production lines, stand-alone machines, and custom-made machines for integration into existing production lines used by wire, cable, tube, strip, and ribbon manufacturers. Core products include PlasmaANNEALER (continuous heat treatment), PlasmaPREPLATE (pre-plating surface preparation), PlasmaSUPREX (pre-extrusion surface treatment), and PV Ribbon Line (photovoltaic ribbon production).

Product overview

Plasmait offers a portfolio of proprietary plasma-based heat and surface treatment solutions for the metals processing industry. The core product line consists of four main machines: PlasmaANNEALER (continuous heat treatment for wire, rod, tube, rope, and strip), PlasmaPREPLATE (surface preparation prior to plating), PlasmaSUPREX (surface preparation before extrusion, launched 2014), and PV Ribbon Line (specialized production line for photovoltaic ribbon). These products share proprietary plasma technology with up to 80% energy conversion efficiency and provide chemical-free, environmentally sustainable alternatives to traditional heat treatment methods. The company also offers turn-key production lines, stand-alone machines, and custom-made machines designed for integration into existing production lines.

Differentiator

Problem solved

Functional benefit

Brands

• PlasmaANNEALER: Continuous heat treatment machine for ferrous and non-ferrous wire, rod, tube, rope and strip.
• PlasmaPREPLATE
• PlasmaSUPREX
• PV Ribbon Line

Products and services

• PlasmaANNEALER
• PlasmaPREPLATE
• PlasmaSUPREX
• PV Ribbon Line

Quantifiable outcome

• Up to 80% smaller carbon footprint for the same production capacity
• +9 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators9 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Ipsen: US-based global supplier of vacuum and atmosphere heat treatment furnaces serving aerospace, automotive, and medical markets. Direct competitor in industrial furnace equipment for metals processing.
• ALD Vacuum Technologies: Manufacturer of vacuum metallurgical and heat treatment furnaces, including specialized high-temperature equipment for advanced metals. Direct peer in specialty industrial heat treatment.
• CAN-ENG Furnaces: Canadian designer and manufacturer of custom heat treatment furnaces for steel, aluminum, and other metals. Comparable to Plasmait's custom-engineered, niche-application equipment approach.
• OTTO JUNKER: German manufacturer of induction melting and heating equipment for non-ferrous and ferrous metals. Geographic and technology overlap with Plasmait's European metals processing focus.
• SECO/WARWICK Group: One of the world's largest manufacturers of heat treatment furnaces (vacuum, atmosphere, aluminum). Closest direct peer to Plasmait in industrial-scale heat-treatment equipment for metals.

Others

• Bodycote: World's largest provider of heat treatment services (not equipment). Adjacent because Bodycote operates the kind of industrial furnaces Plasmait sells, but on a services rather than equipment basis.

Broad incumbents

• Tenova: Global supplier of technologies and services for metals and mining industries, including heat treatment and surface treatment equipment. Broader-portfolio incumbent covering adjacent steps in the metals value chain.
• SMS group: Global plant and equipment maker for the metals industry, including continuous heat treatment lines for flat products and tubes. Broad incumbent in metallurgical plant engineering with overlapping end customers.
• Inductotherm Group: World's largest manufacturer of induction melting and heating equipment. Competes with Plasmait in industrial metal heating but uses induction rather than plasma technology.
• Ajax Manufacturing (Ajax Tocco Magnethermic): Long-established supplier of induction heating and melting equipment for metals. Broad incumbent serving overlapping applications with a different heating technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/plasmait-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plasmait