What Gourmibox does

Gourmibox (legally SAS Gourmibox) was a French direct-to-consumer subscription box company founded in 2012 and headquartered in Montrouge, in the Paris region. It curated and shipped monthly boxes of 5 to 7 artisanal fine food products, each tied to a rotating culinary theme (examples included Viking cuisine, Iberian cuisine, bio/vegetarian and Louis XIV-era cooking), accompanied by a descriptive booklet and two recipe cards. The company positioned itself against sample-driven competitors by paying fair prices to a network of small artisan producers and operating on multi-month production lead times. Distribution was limited to metropolitan France, Corsica and Monaco via the Coliéco (La Poste) postal network, and payment processing was handled through Payplug, certified by the Banque de France.

Commercially, Gourmibox ran a no-commitment monthly subscription at €29.90 with free delivery, complemented by a gift-card ladder at €89 (3 months), €179 (6 months) and €359 (12 months plus a free 13th month), plus seasonal Christmas bundles combining an immediate box with prepaid gift cards. The marketing mix was lightweight — Instagram community engagement around monthly themes, an email newsletter for recipes and offers, and a sustainability commitment of one tree planted per subscriber through Reforest'Action. The technology stack was minimal, consisting of the ZIQY subscription e-commerce platform and the Payplug payment gateway; no proprietary technology, AI/ML capability or mobile app is disclosed.

The company operated with a five-person team led by Gilles Charles Muller as directeur de la publication, and disclosed no external funding, ownership changes, or M&A activity. As of the most recent data, Gourmibox has ceased operations: its homepage carries the announcement 'L'aventure Gourmibox est terminée' and redirects customer contact to [email protected].

Name

Gourmibox

Legal name

SAS Gourmibox

Website

https://gourmibox.com

Company type

Private

Founded year

2012

Operating status

Closed

Headcount range

1–10 employees

Short description

Gourmibox was a French direct-to-consumer subscription box service founded in 2012 that delivered monthly themed boxes of 5-7 artisanal fine food products to consumers in metropolitan France. It has ceased operations.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Monthly Subscription: Recurring monthly subscription at 29.90 euros per month with free delivery. No commitment required - customers can cancel anytime. Billing occurs on the 15th of each month via direct debit.
2. Gift Cards: Prepaid gift card subscriptions sold in 3-month (89 euros), 6-month (179 euros), and 12-month (359 euros with 13th month free) durations. One-time payment at purchase. Delivered digitally or by mail.
3. Delivery Fees: Standard delivery charged at 4.90 euros per shipment for non-subscribers or gift recipients (though delivery is included in subscription pricing).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Gourmibox is a French direct-to-consumer subscription service delivering a curated monthly box of 5 to 7 artisanal gourmet food products organized around a rotating culinary theme, accompanied by an explanatory booklet and two recipe cards. Offerings include an unlimited monthly subscription at €29.90/month and prepaid gift card subscriptions in 3, 6, and 12-month durations, distributed across metropolitan France, Corsica, and Monaco via the Coliéco postal network.

Product overview

Gourmibox is a monthly gourmet food subscription box service offering a curated selection of 5 to 7 artisanal fine food products centered on rotating culinary themes. The product portfolio includes an unlimited monthly subscription at €29.90/month, gift card options in 3, 6, and 12-month durations (with the 12-month option including a free 13th month), and seasonal Christmas special offers. Each box features an explanatory booklet and two recipe cards. All products emphasize artisanal quality, natural ingredients, and organic sourcing when possible.

Differentiator

Problem solved

Functional benefit

Products and services

• Gourmibox Monthly Subscription Recurring no-commitment monthly subscription delivering one themed box of 5 to 7 artisanal gourmet food products, accompanied by an explanatory booklet and two recipe cards, for €29.90 per month with free delivery and the ability to cancel anytime. Targeted at individual food enthusiasts in metropolitan France, Corsica, and Monaco.
• Gourmibox Gift Card Subscription Prepaid multi-month gift subscription cards available in 3-month (€89), 6-month (€179), and 12-month (€359, with a 13th month free) durations, each delivering one Gourmibox per month with free shipping. Delivered digitally or by mail and activated online by the recipient using a unique code. Intended for consumers buying an original gourmet gift for food-loving friends and family.
• Gourmibox Special Christmas Offer Seasonal Christmas gift bundle combining immediate box delivery with a redeemable gift card, offered in three tiers — Petit Gourmi (1 box + 2 gift cards), Grand Gourmi (1 box + 6 gift cards), and Super Gourmi (1 box + 12 gift cards + 1 free box) — for promotional gifting.

Quantifiable outcome

• 1 tree planted per subscriber

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Gourmibox (trading as SAS Gourmibox)minorOthersThe company identifies itself as La Société Gourmibox in legal documents, with the director being M. Gilles Charles Muller. This is the operating legal entity, not a partner.
• GourmiboxminorOthersTrademark protected under French intellectual property law. The presentation, reproduction and distribution of site elements including marks and logos are protected. Any representation without prior authorization constitutes infringement.
• PayplugcoreTechnology or IntegrationPayment processing partner certified by the Banque de France. Handles all credit and debit card transactions (Visa, MasterCard, CB). Provides SSL-secured payment gateway.
• ColiécocoreChannel Partner/ Reseller/ DistributorLogistics and delivery partner (La Poste brand). Delivers Gourmibox to customers' mailboxes in 3-7 days. Manages undelivered packages held at local post offices.
• Reforest'ActioncoreStrategic or Co-development PartnerEnvironmental partnership through which Gourmibox plants one tree for every subscriber. Part of the company's sustainability commitment and social responsibility initiatives.
• Small Artisan ProducerscoreStrategic or Co-development PartnerNetwork of small artisan food producers who supply products for the monthly boxes. Gourmibox distinguishes itself by paying fair prices rather than using free samples like competitors. Works with producers 1+ year in advance on box preparation.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• La Bonne Box: French monthly gourmet food discovery box offering a curated selection of artisanal products by subscription. Direct competitor to Gourmibox in the gourmet food subscription category with similar pricing and themed monthly boxes.
• My French Box: French gourmet and beauty product subscription box company offering curated monthly discoveries of French-made products. Comparable DTC subscription model targeting similar consumer demographics.
• Quitoque: Paris-based meal kit and food subscription service operating a similar DTC subscription model in France. Closely comparable in product category (curated food delivery), target customer (French food enthusiasts), and recurring revenue structure.

Broad incumbents

• Marley Spoon:
• HelloFresh: Global leader in meal kit subscriptions operating in France. Broad incumbent in the food subscription category with substantially larger scale, full recipe kits, and established brand awareness, serving as the benchmark competitor in French food subscription.

Emerging players

• La Box Fromage: French cheese-focused subscription box delivering curated artisanal cheeses monthly. Comparable in subscription mechanics and French artisan sourcing model, though narrower in product category.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Instagraminstagram.com/gourmibox/?hl=fr
• Xx.com/gourmibox
• LinkedInlinkedin.com/company/gourmibox

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gourmibox