OKC Farmers Market

What OKC Farmers Market does

OKC Farmers Public Market is a privately held, family-operated historic event venue and public market in Oklahoma City, founded in 1928 by John J. Harden on the former site of Delmar Gardens Amusement Park. Acquired by Burt and Jody McAnally in July 2002 as a passion-project restoration, the six-acre property houses a 40,000-square-foot main building — the only venue in Oklahoma City on the National Register of Historic Places — and operates three integrated businesses: a weekly farmers market (~55 vendors operating Wednesdays and Saturdays), a 20,000-square-foot antique mall with owner-operated booths open Thursday through Sunday, and a private event venue accommodating weddings, receptions, corporate events, concerts, and community gatherings of up to 500 guests. Revenue is generated through four primary streams: farmers-market vendor booth rentals, antique mall booth rentals, private event and all-inclusive wedding package rentals (promotional pricing from $4,000), and food-truck parking fees. The venue serves local community shoppers (including a 'Seniors First' hour and SNAP/Double Up Oklahoma acceptance), wedding and corporate event clients, antique and vintage enthusiasts, and a network of local vendors and food operators.

The business model is asset-based and transaction-fee-driven, with no proprietary technology platform, mobile app, or API. GTM is event-driven: marketing relies on organic social media (Facebook, Instagram, Twitter/X), a comprehensive online vendor directory, community partnerships (Hunger Free Oklahoma, OSU Extension, American Farmland Trust), and a preferred-vendor hotel partnership with The Fordson Hotel. Distribution is exclusively on-site at the single Oklahoma City location, with no e-commerce, shipping, or remote delivery. Ticketing for concerts and special events is handled through the third-party TicketStorm platform.

Customer segments are diversified across consumer (local shoppers, brides, antique buyers) and SMB/vendor (farmers, antique curators, food-truck operators). The company has no disclosed funding, no parent company, no subsidiaries, and operates with a small headcount (11–50 employees). Strategic positioning emphasizes the venue's 1920s architectural authenticity — original wooden dance floors, 30-foot ceilings, 1930s Deco bar — and its nearly century-long cultural legacy, including legendary performances by Hank Williams, Count Basie, and Bob Wills, to differentiate from non-historic event venues and generic shopping destinations.

Name

OKC Farmers Market

Legal name

OKC Farmers Public Market

Website

https://okcfarmersmarket.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

1–10 employees

Short description

OKC Farmers Public Market is a privately held, family-operated historic event venue and public market in Oklahoma City, operating a weekly farmers market, a 20,000-square-foot antique mall, and a private event venue for weddings and corporate gatherings within a National Register of Historic Places building founded in 1928.

Ownership category

akta.pro rank

Product category

Historic Event Venue and Public Market

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYCRAHAHAE

Farmers’ Markets & Farm Stands (Fresh Food)

Consumer Products & Retail/Grocery & Food Retail/Fresh Food Specialists (Produce, Meat, Seafood)

SECONDARYCRAHAGAO

Farmstead & Local Artisan Food Markets (Retail Shops)

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

SECONDARYTHAHAAAH

Fairgrounds & Expo Parks

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

Keywords

• Farmers market operations
• Event venue rentals
• Antique mall leasing
• Wedding venue hosting
• Historic event space

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Farmers Market Vendor Rentals: The market generates revenue by renting booth spaces to local vendors selling produce, dairy, meat, honey, canned goods, and handmade items during weekly Wednesday and Saturday markets.
2. Antique Mall Vendor Rentals: 20,000 square feet of antique mall space rented to independent vintage curators and makers, with shops open Thursday through Sunday.
3. Wedding and Event Venue Rentals: Private event venue rentals for weddings, receptions, concerts, corporate events, and special occasions. All-inclusive wedding packages accommodate up to 500 guests with full-day rentals.
4. Food Truck Parking Fees: Revenue from food truck operators parking at the market location.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

OKC Farmers Public Market operates a historic 1928 venue in Oklahoma City combining three integrated lines of business: a weekly farmers market featuring 55+ local vendors selling produce, dairy, meat, honey, and handmade goods (Wednesdays and Saturdays); a 20,000-square-foot antique mall with owner-operated, independently curated shops open Thursday through Sunday; and a private event venue hosting weddings, receptions, corporate events, concerts, and special occasions for up to 500 guests. The company rents booth spaces to vendors, leases antique mall shops, and charges venue rental and wedding package fees for private events.

Product overview

OKC Farmers Public Market operates as a multi-purpose historic venue in Oklahoma City, founded in 1928. The organization encompasses three distinct offerings: a weekly Farmers Market featuring local produce, dairy, meat, and value-added goods from approximately 55 vendors operating on Saturdays and Wednesday evenings; an Event Venue providing space for weddings, receptions, corporate events, concerts, and special occasions with capacity up to 500 guests; and a 20,000 square foot Antique Mall with owner-operated vendor booths. The venue also offers comprehensive wedding packages including all-inclusive amenities, bar services, and in-house coordination.

Differentiator

Problem solved

Functional benefit

Products and services

• OKC Farmers Public Market Event Venue Historic 1928 event venue offering space for weddings, receptions, corporate events, concerts, and special occasions, with a main stage, 30-foot ceilings, a 1930s Deco bar, and capacity for up to 500 guests. Targets couples, event planners, and corporate hosts seeking a unique historic setting in Oklahoma City.
• Weekly Farmers Market Weekly on-site farmers market featuring 55+ local vendors selling produce, dairy, meat, honey, canned goods, and value-added items, with a dedicated Seniors First shopping hour and SNAP/Double Up Oklahoma acceptance for food access. Operates Saturdays 9am-2pm and Wednesdays 4-7pm; targets Oklahoma City residents and local food shoppers.
• Antique Mall 20,000-square-foot antique mall with owner-operated, independently curated shops selling vintage collectibles, memorabilia, glassware, military items, magazines, toys, and jewelry. Open Thursday through Sunday with private shopping appointments available by calling individual shop owners; targets antique collectors and weekend shoppers.
• All-Inclusive Wedding Package All-inclusive wedding venue rental package including tables, chairs, stage, wedding arch, bridal suite, bar package, bartenders, beverages, event security, in-house coordination, parking, cleaning fees, and catering flexibility. Accommodates up to 500 guests with full-day rental from 9am to midnight; promotional $4,000 pricing available on limited Friday/Saturday dates. Targets engaged couples and wedding planners in Oklahoma City.
• Food Truck Parking Program Food truck parking and operating slots at the OKC Farmers Public Market venue, available to licensed food truck operators through the vendor application process. Targets local food truck operators seeking high-foot-traffic locations.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• American Farmland TrustminorGTM or Marketing PartnerOKC Farmers Public Market is participating in the 2026 America's Farmers Market Celebration presented by American Farmland Trust. The market is competing for the $2,500 top prize, with voting open to the public through September 30. The partnership helps raise awareness and community support for the local market.
• Hunger Free OklahomacoreStrategic or Co-development PartnerHunger Free Oklahoma sponsors cooking demonstrations at the market (with presenter Kensley Monahan) and administers the Double Up Oklahoma (DUO) program. The market accepts SNAP benefits and DUO vouchers for eligible produce purchases, increasing food access for low-income community members.
• Oklahoma County OSU Extension ServiceminorStrategic or Co-development PartnerMason Huddleston, Urban Agriculture and Natural Resource Educator, presents educational programming on topics like soil health and composting at the 'Growing Resilience: 1st Saturdays at the Market' events. Programs include free compost for attendees and education on backyard chickens, goats, native pollinators, and soil health.
• Double Up OklahomacoreStrategic or Co-development PartnerThe Double Up Oklahoma (DUO) program can be used to purchase eligible produce at the market. Customers can learn more about DUO at the market info booth or at doubleupoklahoma.org. This partnership increases purchasing power for SNAP recipients while supporting local farmers.
• The Fordson HotelminorGTM or Marketing PartnerThe Fordson Hotel offers discounted rates on hotel rooms for wedding clients booking the OKC Farmers Public Market venue. This preferred vendor partnership provides added value for out-of-town wedding guests.
• Papa Pig's SeasoningsminorChannel Partner/ Reseller/ DistributorFeatured vendor at the market selling seasonings for meats, veggies, eggs, and potatoes. Highlighted in vendor spotlights on social media to drive customer traffic.

Scale indicators5 records

Expansion highlights6 records

Broad incumbents

• Chelsea Market: Iconic historic public market in NYC housing 35+ vendors, food retailers, and event spaces; comparable to OKC Farmers Public Market as a large-scale historic market venue with vendor rental and event capabilities, though on a much larger commercial scale.
• Pike Place Market: Seattle's historic 1907 public market operating as a public-facing farmers/crafts market with vendor rentals, food halls, and event programming; shares heritage-driven brand and multi-vendor rental model with OKC Farmers Public Market.
• Reading Terminal Market: Philadelphia's historic 1893 public market with 80+ vendor stalls and event venue usage; comparable heritage-anchored farmers/public market with mixed vendor rental model and event hosting.

Regional players

• Heritage Park Wedding & Event Venue: Oklahoma-based historic-style event venue specializing in weddings and corporate events; direct regional competitor for the OKC Farmers Public Market's wedding venue revenue stream.
• Pearl Farmers Market: San Antonio, TX weekend farmers market at the Pearl District featuring 40+ local vendors with adjacent event venue space; comparable weekly farmers market + event venue model in a different regional market.
• Soulard Farmers Market: Historic St. Louis public market since 1779 with weekly vendor rentals and event hosting; comparable heritage public market with vendor booth rental model.
• The Myriad Gardens & Crystal Bridge at Tropical Foods: Oklahoma City premier event and public gathering venue in the heart of downtown; local competitor for large-scale corporate events, galas, and wedding receptions.

Direct peers

• Magnolia Market at the Silos: Waco, TX destination combining a weekly farmers market, food trucks, and event venue space anchored by a flagship retail brand; directly comparable to OKC Farmers Public Market as a multi-pillar historic-feel venue with farmers market + events.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thepublicmarket
• Facebookfacebook.com/1055029717869673
• Instagraminstagram.com/okcfarmerspublicmarket
• LinkedInlinkedin.com/company/okc-farmers-public-market

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OKC Farmers Market