Håland Instrumentering

What Håland Instrumentering does

Håland Instrumentering AS is a Norwegian industrial distributor and systems integrator founded in 1999 by Terje Håland, headquartered in Randaberg near Stavanger. The company specializes in field instrumentation (pressure, temperature, level, and flow measurement), fire & gas detection systems, and valves for the Norwegian offshore and onshore energy sector. It operates as an exclusive Norwegian distributor for a portfolio of international manufacturers including Baker Hughes (Masoneilan control valves, Consolidated safety valves), Velan ABV (ball valves/DBB), Rheonik (Coriolis flow meters), Magnetrol (level/flow), MSA/Senscient (gas detection), Droptech (chemical injection valves), Optronics (IR point gas detectors), Bray Controls, and others. The company combines distribution with engineering, project execution, installation, commissioning, and aftermarket services, including in-house subsea valve design and testing capabilities (PRS temperature, hyperbaric testing to 10,000 ft depth, helium and hardness testing per ASTM E10/E18).

The company's go-to-market is enterprise field sales targeting Norwegian Continental Shelf operators (Equinor, Aker BP, Vår Energi) and EPCI contractors (Aibel, Aker Solutions, TechnipFMC, Apply). Revenue is generated through one-time product sales of complete instrument packages, professional services for system integration and project execution, and recurring aftermarket/spare parts revenue. Key Account Managers and technical sales engineers with deep domain expertise handle customer relationships. Notable project outcomes include complete fire & gas system delivery for the Gudrun platform (Aibel, 2011–2013), lifetime extension of 32 level measurement tags to 2035 on Draugen platform, subsea ball valve design/build for Snorre 2040 (TechnipFMC), and gas detection upgrades on Statfjord B & C.

The company holds Magnet JQS qualified supplier status, ISO 9001:2015, ISO 14001:2015, and ISO 45001:2023 certifications, and serves both oil & gas and adjacent onshore industrial segments (chemicals, fertilizers, seafood processing). In April 2025, Momentum Group acquired Håland Instrumentering, integrating it into a broader Scandinavian industrial distribution platform. The company operates with 17+ employees and trades under the abbreviation HIAS.

Name

Håland Instrumentering

Legal name

Håland Instrumentering AS

Website

https://hi-as.no

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Håland Instrumentering AS is a Norwegian industrial distributor and systems integrator specializing in field instrumentation, fire & gas detection, and valves for offshore and onshore energy operators and EPCI contractors in Norway.

Ownership category

akta.pro rank

Headquarters

HQ city

Randaberg

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Field Instrumentation, Fire & Gas, Valves: Revenue from distributing and selling instruments (transmitters, flowmeters, manometers, level gauges, thermocouples), fire & gas detectors (gas, flame, acoustic detectors, alarm equipment), and valves (control, ball, safety, subsea valves) from manufacturer partners. Includes complete instrument packages to end customers, system builders, and manufacturers.
2. Project Services and System Integration: Professional services including engineering studies, design, delivery, installation, commissioning, testing, and documentation for complete fire & gas systems, valve upgrades, and flow measurement modernization. Also offers small-scale EPC contracts within their domains.
3. Aftermarket and Spare Parts: Ongoing after-market sales including spare parts, maintenance services, and lifecycle extension work. Customer base includes offshore platforms and onshore industrial facilities requiring long-term support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Håland Instrumentering AS is a Norwegian technical distributor and systems integrator that supplies field instrumentation, fire & gas detection systems, and process/control/subsea valves to the Norwegian oil and gas industry. The company combines products from international manufacturers with in-house engineering, project execution, installation, commissioning, testing, and aftermarket services to deliver complete instrument packages for offshore and onshore energy operators, EPCI contractors, and system builders. Sales are conducted via direct enterprise engagement with Key Account Managers and technical sales engineers, with no public pricing.

Product overview

Håland Instrumentering AS is a Norwegian industrial instrumentation distributor based in Randaberg, offering a comprehensive portfolio of field instrumentation, fire and gas detection, and valves. The product offering consists of three main categories: (1) Feltinstrumentering (Field Instrumentation) including level and flow transmitters (Magnetrol), Coriolis flow meters (Rheonik), wireless condition-based maintenance predictors (Ideation), pressure/temperature switches (Beta), manometers (Stewarts), level gauges (Jerguson), sight glasses (Jacoby-Tarbox), thermocouples (Rueger/Ashcroft), signal converters (Moore Industries), differential pressure gauges (Mid-West), turbine flow meters (Hoffer), and the DropTech modular chemical injection solution; (2) Brann & Gass (Fire & Gas) encompassing laser line gas detectors (Senscient), IR point detectors (Optronics), flame detectors with camera (FGD), gas detector systems (MSA), IR line gas and flame detectors (Spectrex), ultrasonic gas leak cameras (Distran), acoustic gas detectors (MSA Gassonic), and status lights/speakers (MEDC); and (3) Ventiler (Valves) covering control valves (Masoneilan, Bray), ball valves (Velan), safety valves (Consolidated), instrumentation valves and manifolds (Stewarts), chemical injection valves (DropTech), subsea valves (Oliver Valvetek), choke valves (N-Line Valves), and related valve accessories. The company serves the Norwegian energy sector with products for offshore, topside, and onshore applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Feltinstrumentering (Field Instrumentation) Distribution of pressure, temperature, level, and flow instruments for Norwegian oil and gas operators and EPCI contractors. Includes level and flow transmitters, Coriolis flow meters, wireless condition-based maintenance predictors, manometers, level gauges, sight glasses, thermocouples, pressure/temperature switches, signal converters, differential pressure gauges, turbine flow meters, and modular chemical injection solutions.
• Brann & Gass (Fire & Gas Detection) Distribution of gas detectors, flame detectors, and alarm equipment for process safety applications. Includes laser line gas detectors, IR point detectors, flame detectors with camera, gas detector systems, IR line gas and flame detectors, ultrasonic gas leak cameras, acoustic gas detectors, and status lights/speakers.
• Ventiler (Valves) Distribution of valves for instrumentation and process for high and low pressures, topside and subsea applications in the Norwegian oil and gas sector. Includes control valves, ball valves, safety valves, instrumentation valves, manifolds, injection valves, high pressure valves, air/gas regulators, pneumatic/hydraulic directional control valves, subsea valves, and choke valves. Engineering, installation, commissioning, and documentation services for valves are provided.
• Subsea Valve Engineering and Testing Services In-house design, build, and testing of subsea ball valves for upstream oil and gas projects. Includes PRS temperature and hyperbaric testing for lifecycle performance equivalent to 10,000 ft depth, full hardness testing per ASTM E10 and E18, helium testing, and factory acceptance testing (hydrostatic and pneumatic) per API6A-PSL 3G/NACE MR01-75/ASME VIII DIV2 with purging per SAE AS4059 Class 6-BF (ISO 4406) minimum. Delivered for TechnipFMC on the Snorre 2040 project.
• Project Services and System Integration Engineering studies, design, delivery, installation, commissioning, testing, and documentation for complete fire & gas systems, valve upgrades, flow measurement modernisation, and other instrumentation projects. Includes small-scale EPC contracts within their domains for Norwegian energy operators and EPCI contractors (e.g., complete fire & gas equipment for Gudrun platform via Aibel; flow measurement and level gauge lifetime extension at Draugen for Norske Shell).
• Aftermarket and Spare Parts Ongoing after-market sales including spare parts, maintenance services, and lifecycle extension work for Norwegian offshore platforms and onshore industrial facilities. Recent example includes lifetime extension of 32 level measurement tags on Draugen platform to 2035 through Magnetrol guided wave radar and displacer technology.
• Technical Training Courses Technical training courses in fire & gas detection, level measurement, and valves for Norwegian energy sector customers and partners.

Quantifiable outcome

• Subsea ball valves tested for lifecycle performance equivalent to 10,000 ft depth
• +3 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• Droptech AScoreChannel Partner/ Reseller/ Distributor · 1 March 2026Håland Instrumentering became official Droptech partner in Norway from March 1, 2026, offering sales, installation, and service of Droptech's field-verified chemical injection technology. Droptech's DT1 valve is technology-qualified by Equinor with 100+ units delivered globally. Håland will also introduce Droptech's Modular All-In-One solution (combining DT1 valve, actuator, and Rheonik Coriolis flow meter) to the Norwegian market.
• Momentum GroupcoreStrategic or Co-development Partner · 3 April 2025Momentum Group acquired Håland Instrumentering, establishing a market position in Norway within the Momentum Group's portfolio of technical distribution companies.
• Bray ControlscoreChannel Partner/ Reseller/ Distributor · 13 March 2025Håland Instrumentering became the official Norwegian distributor for Bray Controls' valves and accessories. Bray is a global manufacturer of industrial valve solutions including the Trilok triple-offset valve series.
• Optronics Technology AScoreChannel Partner/ Reseller/ Distributor · 10 October 2024Håland Instrumentering signed a new agreement with Optronics Technology AS to be their distributor in Norway for IR point gas detectors (PG11 and PGE11 series).
• Velan ABVcoreChannel Partner/ Reseller/ Distributor · 3 May 2021Exclusive distributor and representative agreement for Velan ABV (Italy) ball valves, gate valves, check valves, and trunnion/floating ball valves in Norway.
• Baker Hughes (Masoneilan and Consolidated)coreChannel Partner/ Reseller/ Distributor · 13 November 2013Selected as Norwegian distributor for GE Masoneilan control valves and Consolidated safety valves. Masoneilan has over 140 years of valve design expertise; Consolidated is a leading safety/relief valve manufacturer. Awarded Top Order Performance Award by Baker Hughes in 2023.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Yokogawa Electric: Global industrial automation and control company with deep oil & gas, petrochemical, and LNG customer base. Overlaps with Håland's measurement and fire & gas portfolio as a broader incumbent.
• Emerson: Global process automation and instrumentation company with significant oil & gas exposure. Competes with Håland's Masoneilan/Consolidated, valve, and measurement portfolio at the OEM level rather than through local distribution.
• Siemens Energy: Major supplier of instrumentation, controls, and electrification for the energy sector including oil & gas and hydrogen. Provides overlapping capabilities to Håland's customer base at enterprise scale.
• Endress+Hauser: Global manufacturer and supplier of industrial process instrumentation (flow, level, pressure, temperature, analysis). A category-defining player whose products overlap directly with the Magnetrol/Rheonik/Moore lines Håland distributes.
• ABB: Global industrial automation and electrification major with strong presence in Norwegian oil & gas. Provides measurement, control, and instrumentation systems that overlap with Håland's portfolio but as part of a much broader offering.
• Honeywell Process Solutions: Global process automation incumbent with strong oil & gas, refining, and petrochemical exposure. Overlaps with Håland's instrumentation, control valves, and gas detection offerings at portfolio level.

Direct peers

• Solar Norge: Nordic technical wholesale group with Norwegian operations providing industrial components, automation, and instrumentation to energy, marine, and process customers. Similar B2B distribution and project supply model in Norway.
• Ahlsell Norge: Nordic technical wholesaler and industrial distributor with Norwegian operations serving installers, contractors, and industrial customers. Comparable technical distribution model serving Norwegian industrial markets, though broader in scope.
• TESS (CoolPro): Norwegian/Nordic industrial distributor supplying valves, instrumentation, and technical equipment to oil & gas, maritime, and process industry customers. Closest comparable business model to Håland Instrumentering's distributor/integrator approach in Norway.
• Beijer Tech (Addtech): Nordic industrial distributor of components and technical equipment within the Addtech group, with Norwegian presence serving process and energy customers. Comparable industrial distribution business in the Nordics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Håland Instrumentering