What PROMEDICO does

Promedico (legal entities: pro medico Handels GmbH in Austria and pro medico GmbH in Germany) is a privately held, Austrian-headquartered marketing and distribution specialist for premium health products in the pharmacy channel, founded in 1986 in Graz by Heinz Wallenko as a one-person operation and now employing 136 people. Since 2022, the company has been wholly owned by Nestlé Health Science and operates as its Business Unit Consumer Care (BU CC), managing a portfolio of five premium consumer-health brands — Pure Encapsulations (premium micronutrients, the historical core brand), Solgar, Vital Proteins, Nature's Bounty, and Wobenzym — across Germany and Austria, with broader reach into 33 countries via a logistics operation that ships 3,000+ packages monthly from its Graz distribution center.

The company's business model is full-service brand management for health products in the pharmacy channel: it handles product support (via an in-house Promedico Lab for formulation, quality assurance, and regulatory compliance), business development (strategy, product launch, market intelligence), sales and logistics (regional field sales forces for Austria and Germany, B2B Fachkreise ordering platform, D2C consumer online shop), marketing and digital (an in-house Grafenberg creative agency, SEM, social media, corporate publishing, e-commerce), and professional education through the PRO Academy platform (workshops, seminars, eLearning, PRO Points rewards). It serves more than 6,000 pharmacies and 8,000+ trained medical professionals annually, with 26,750 hours of advisory conversations per year supporting premium positioning.

Revenue is generated primarily through transaction-based B2B sales of branded health products to pharmacies at AEP (pharmacy purchase prices), supplemented by D2C online shop sales. Distribution is concentrated in the DACH region (Austria HQ in Graz and German operations in Frankfurt) but reaches 33 countries. The current leader, Reinhard Wagner, was appointed Head of Business Unit Consumer Care / Geschäftsführer effective 15 January 2024 and also sits on the Leadership Team of Nestlé Health Science Germany and Austria. Promedico has won OTC-Marke des Jahres and OTC-Unternehmen des Jahres in Germany, reflecting the strength of its Pure Encapsulations franchise in the German pharmacy channel.

Name

PROMEDICO

Legal name

pro medico Handels GmbH

Website

https://promedico.at

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Promedico is an Austrian-headquartered, Nestlé Health Science-owned Business Unit Consumer Care that markets and distributes five premium health brands (Pure Encapsulations, Solgar, Vital Proteins, Nature's Bounty, Wobenzym) to 6,000+ pharmacies across 33 countries.

Ownership category

akta.pro rank

Product category

Pharmaceutical Distribution / Health Product Brand Management

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Pharmacy Front-End & Sundries Distribution (Health & Wellness, Personal Care, Convenience) (CRAOAHAG)

akta.pro secondary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

Keywords

• Pharmaceutical distribution
• Dietary supplements
• Health brand management
• Pharmacy marketing services
• Consumer health products

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Health Product Distribution: Promedico generates revenue through distributing premium health products (micronutrients, supplements) to pharmacies. The company handles the full cycle from product development, quality management, marketing, and sales through to distribution to over 6,000 pharmacies.
2. B2B Sales to Pharmacies (Fachkreise): Business-to-business product sales to pharmacies and healthcare professionals in Austria and Germany, with pricing based on AEP (pharmacy purchase prices). Operates online shop for consumers and B2B platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

PROMEDICO distributes and markets premium dietary supplements and health products—anchored by Pure Encapsulations and complemented by Solgar, Vital Proteins, Nature's Bounty, and Wobenzym—exclusively through pharmacies in Austria, Germany, and 31 additional countries. Beyond pure distribution, the company bundles product support (Regulatory, quality, Promedico Lab R&D), business development, sales and logistics, multi-channel marketing and digital commerce, and medical-professional education via the PRO Academy, for pharmacy and Fachkreis customers.

Product overview

Promedico transforms promising health products into first-class brands and provides comprehensive support to pharmacies in marketing and customer consulting. The company operates a multi-brand portfolio centered around Pure Encapsulations (premium micronutrients), supplemented by Solgar, Vital Proteins, Nature's Bounty, and Wobenzym brands. Core services span product development, legal advice, quality assurance, strategy development, sales and logistics, marketing and digital, knowledge transfer via the PRO Academy, and scientific affairs. The company maintains an in-house advertising agency (Grafenberg) and distributes products to over 6,000 pharmacies across 33 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Promedico Lab: Internal research and development unit of Promedico for continuous product refinement and new product development.
• PRO Academy
• Inhouse-Werbeagentur Grafenberg

Products and services

• Pure Encapsulations Premium micronutrient brand distributed exclusively through pharmacies in Austria and Germany, offering high-quality dietary supplements developed and marketed by PROMEDICO.
• Solgar Health supplement brand introduced under PROMEDICO's Business Unit Consumer Care following integration into Nestlé Health Science in 2022.
• Vital Proteins Protein and collagen supplement brand incorporated into PROMEDICO's portfolio following the 2022 Nestlé Health Science integration.
• Nature's Bounty Health and wellness supplement brand incorporated into PROMEDICO's portfolio after the 2022 Nestlé Health Science integration.
• Wobenzym Enzyme-based pharmaceutical product for which PROMEDICO develops distribution concepts and corporate identity as part of the Business Unit Consumer Care.
• PRO Academy Educational platform offering workshops, seminars, training courses, and eLearning programs for medical professionals, pharmacists, and healthcare advisors, including a PRO Points rewards system.
• Grafenberg (In-house Advertising Agency) In-house creative and advertising agency responsible for brand development, strategy, implementation, corporate publishing, design, and marketing services across PROMEDICO's brand portfolio; acquired as part of the company and now part of the Business Unit Consumer Care.
• Pharmacy Distribution Services End-to-end distribution service for premium health products to 6,000+ pharmacies across 33 countries, including procurement, import handling, warehousing, logistics, and last-mile delivery from PROMEDICO's Graz distribution center.

Quantifiable outcome

• More than 8,000 people attended Promedico education and training sessions in the past year
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• Nestlé Health ScienceflagshipStrategic or Co-development Partner · 1 January 2022Promedico became part of Nestlé Health Science in 2022. Under Nestlé Health Science, Promedico operates as the Business Unit Consumer Care (BU CC), developing and managing sales and marketing strategies for multiple health brands including Pure Encapsulations, Solgar, Vital Proteins, Nature's Bounty, and Wobenzym across Germany and Austria.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Haleon plc: Global consumer healthcare company (formerly GSK Consumer Healthcare) with major OTC supplement and vitamins brands distributed through pharmacies. Comparable because it operates similar supplement/pharmacy business lines (e.g., Centrum, Emergen-C) and competes for the same shelf space and pharmacist recommendations that Promedico's brands target.
• Phoenix Group (PHOENIX Pharmahandel GmbH & Co KG): One of Europe's largest pharmaceutical wholesale and distribution groups, with pharmacy retail networks and OTC distribution across DACH and beyond. Comparable to Promedico because it sits at the intersection of pharmacy distribution and supplement/OTC brand management, including ownership of distributors like Kyberg that compete directly with Promedico in the German pharmacy channel.
• STADA Arzneimittel AG: Major German-headquartered generics and consumer healthcare company with significant OTC and supplement portfolio sold through European pharmacies. Comparable to Promedico because it competes in the same DACH pharmacy OTC category, sells multi-brand supplement lines, and uses similar field-sales and pharmacy detailing approaches.
• Bayer Consumer Health (Bayer AG): Global consumer healthcare division of Bayer with a major OTC and supplement portfolio (e.g., Berocca, One A Day in adjacent markets) distributed via European pharmacies. Comparable to Promedico because it competes for the same DACH pharmacy shelf space and pharmacist recommendation that drives Promedico's brand portfolio sales.
• Merck KGaA Healthcare (Consumer Health): German-headquartered science and healthcare company with a consumer health division selling supplements and OTC brands (e.g., Neurobion, Seven Seas in adjacent markets) through pharmacies. Comparable to Promedico as a DACH-rooted competitor in the premium supplement/OTC pharmacy category.

Direct peers

• Hevert Arzneimittel GmbH & Co. KG: German manufacturer and marketer of natural medicine, homeopathy, and dietary supplements with strong pharmacy channel presence in DACH. Comparable to Promedico because of overlapping pharmacy distribution, premium natural health positioning, and similar reliance on pharmacist recommendation in Germany.
• Wörwag Pharma GmbH & Co. KG: German pharmaceutical company focused on micronutrients, dietary supplements, and OTC health products sold primarily through pharmacies. Highly comparable to Promedico because it pursues a similar premium positioning, pharmacy-exclusive distribution, and healthcare professional education strategy in the German market.
• Kyberg Pharma Vertriebs GmbH: German pharmaceutical wholesaler and pharmacy distributor specializing in health products, supplements, and OTC items. Direct comparable to Promedico's German pharmacy distribution model, operating a similar field sales force and pharmacy channel focus in the same DACH market.

Regional players

• Köhler Pharma GmbH: German pharmaceutical company specializing in prescription and OTC supplements distributed through pharmacies in Germany. Comparable to Promedico as a DACH-focused, pharmacy-channel supplement company with overlapping brand portfolios targeting similar healthcare professional customers.

Emerging players

• Pharma Nord ApS: Danish premium supplement manufacturer with strong European pharmacy distribution and an emphasis on clinical/quality positioning. Comparable to Promedico because of similar premium quality positioning, multi-country European pharmacy distribution, and reliance on healthcare professional endorsement for brand credibility.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/promedico.prohealth
• LinkedInlinkedin.com/company/pro-medico-handelsgmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROMEDICO