Name

Phoenix Signs

Legal name

Phoenix Signs

Website

https://phoenix-signs.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Phoenix Signs is a founder-owned, full-service custom sign design, fabrication, and installation company based in Charlotte, NC, serving local businesses, franchise chains, schools, churches, and developers across the Eastern United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Carolina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Custom Sign Manufacturing and Installation: Project-based revenue from designing, fabricating, and installing custom business signs. Pricing is quote-based, tailored to each project's specifications, materials, and complexity. Services include permits, site surveys, and ongoing maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Phoenix Signs is a full-service custom commercial sign company that designs, fabricates, and installs business signs of all types for restaurants, retail centers, schools, churches, and other commercial properties. The company manages the entire project lifecycle in-house — from site survey, permit acquisition, and design consultation through fabrication using aluminum frames, polycarbonate, LED, neon, and fluorescent materials, to professional installation with electrical hookup and post-installation maintenance. The company primarily serves the Charlotte NC metro area and Eastern United States with project-based, custom-quote engagements.

Product overview

Phoenix Signs is a premier custom sign company offering a comprehensive, full-service operation in Charlotte, NC. The company provides a unified product portfolio centered on three core services: Design, Fabrication, and Installation. The product lineup encompasses multiple sign types including Restaurant Signs, Monument Signs, Interior Signs, Blade Signs, Channel Letter Signs, Pole Signs, and Wall Signs, each available in various materials (LED, acrylic, metal, dimensional letters) and configurations (illuminated, non-lit, backlit). The company serves diverse industries including restaurants, retail, education, churches, and shopping centers, handling the entire process from site survey and permits through design, manufacturing, and professional installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Sign Design Services Professional design team that creates customized sign designs considering all relevant codes, building architecture, landlord criteria, and franchise guidelines to produce a sign best fitted to the customer's business.
• Custom Sign Fabrication Services In-house manufacturing of all sign types including non-electrical, LED, neon, lighted letters, and fluorescent illuminated signs, using aluminum frames and polycarbonate surfaces for durability.
• Professional Sign Installation Services Professional site installation ensuring signs are properly and safely installed, including electrical hook-up and photograph documentation of the completed project for the customer.
• Restaurant Signs Custom signage packages for restaurants including exterior, interior, monument, and channel lettering signs, designed for brand visibility, franchise compliance, and customer navigation.
• Monument Signs Ground-level signage for single or multiple tenant locations and shopping centers, often featuring LED readerboards for announcements and visibility.
• Interior Signs Indoor signage for lobbies, restaurants, retail stores, and offices, available in non-lit, lit, or backlit options for branding and wayfinding.
• Blade Signs Signs mounted perpendicular on building sides, visible from multiple angles; available in exterior and interior variants with optional illumination for storefront visibility.
• Channel Letter Signs Three-dimensional letter signs with illumination options for prominent exterior branding of businesses.
• Pole Signs Cabinet signs mounted atop steel poles, typically illuminated, providing high visibility for businesses from roads and parking lots.
• Wall Signs Box or cabinet signs attached to exterior walls, offering a cost-effective alternative to channel letters with customizable shapes and sizes.

Quantifiable outcome

• Over 10 years of continued service for major franchise accounts (Smoothie King)
• +1 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Allen Industries: National sign and architectural graphics company serving commercial, retail, and franchise brands. Comparable in product scope (channel letters, monument signs, wayfinding) to Phoenix Signs, with significantly larger footprint and resources.
• YESCO: One of the largest sign and lighting manufacturers in North America, with full custom sign design, fabrication, and installation capabilities serving national brands. Broader scale and geographic footprint than Phoenix Signs but overlapping capabilities in the same product category.
• Poblocki Sign Company: Midwest-based sign manufacturer and installer with full-service design, fabrication, and installation capabilities serving national retail, restaurant, and franchise customers. Comparable product portfolio to Phoenix Signs, with broader operational scale.

Direct peers

• Signarama: Global franchise sign company with hundreds of locations producing custom signs, banners, vehicle wraps, and digital signage. Directly competes for the same small business and franchise signage customers as Phoenix Signs across the Eastern US.
• Image360: Franchise network of sign and graphics providers offering custom sign fabrication, vehicle wraps, and display graphics. Directly comparable service model targeting the same commercial customer segments as Phoenix Signs.
• FASTSIGNS: National franchise sign company with 700+ locations offering custom sign design, fabrication, and installation. Directly comparable as a full-service sign provider targeting local businesses, franchisees, and commercial properties — the primary competitive alternative for Phoenix Signs' customer base.
• Heath & Associates: Full-service sign and lighting company offering design, manufacturing, and installation for commercial, retail, and institutional customers. Comparable end-to-end model and customer mix to Phoenix Signs, with broader geographic reach.

Regional players

• Tube Art Group: Regional sign and display manufacturer serving the Pacific Northwest with custom fabrication and installation. Comparable service model and product mix to Phoenix Signs, operating in a different geography.
• Carolina Signs & Wonders: Charlotte-area sign company offering design, fabrication, and installation services to local businesses. Direct geographic competitor to Phoenix Signs in the same Charlotte metro market.
• Iconic Signs Charlotte: Local Charlotte sign shop providing custom business signs, vehicle wraps, and banners. Direct regional competitor offering similar services to Phoenix Signs in the same market.

Market position

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix Signs