Mazzoni Group
Mazzoni Group is a privately held Italian family-owned agricultural group operating an integrated nursery-to-fork supply chain in fresh produce, frozen fruit and purees, organic produce, and certified fruit tree plants, serving modern retail, Ho.Re.Ca, and commercial fruit growers in Europe and select overseas markets.
- Company typePrivate
- Founded1960
- HeadquartersTresigallo, Italy
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Mazzoni Group does
Mazzoni Group is a privately held Italian agricultural group, headquartered in the Ferrara province (Portomaggiore legal seat, Tresigallo operational seat), operating an integrated farm-to-fork supply chain across fresh produce, frozen fruit and purees, organic produce, and nursery plant propagation. Founded circa 1960 as a family business, the group controls four operating entities — Mazzoni S.p.A. (parent), Veritas Biofrutta S.r.l. (organic, since 2000), Società Agricola Vivai Mazzoni (nursery), and Società Agricola Mazzoni (production) — and cultivates approximately 2,000 hectares. The core technology stack centers on the patented Bibaum® double-axis tree production system (granted in Italy, Europe, and the United States), a genetic-sanitary certification infrastructure compliant with national propagation standards, ILOS ethylene-controlled storage for long-term ripening management, and precision agriculture tooling (GPS-guided application delivering 20-80% input savings). Nursery output reaches 100 million strawberry plants annually alongside Bibaum® apple, pear, and cherry trees, much of it based on varieties co-developed through the CIV consortium alongside Salvi Vivai and Tagliani Vivai.
The group's commercial engine rests on direct B2B sales to modern retail distribution (GDO) in Italy and Northern Europe for fresh produce (~150,000 tonnes across 30+ product references), to Ho.Re.Ca and industrial customers for the frozen division (Mazzoni Frozen, 35-38 puree SKUs plus 30+ frozen fruit references), to commercial fruit growers across Europe and the Mediterranean basin for nursery plants, and to organic buyers through the Verybio brand. Mazzoni conditions, processes, and distributes through its own facilities — with key sites in Tresigallo, Tresignana, and Portomaggiore — and supplements domestic production with counter-seasonal Southern Hemisphere trading to maintain year-round supply. Quality assurance is anchored on UNI EN ISO 9001, BRC Global Standard, IFS, and QS certifications, plus DOP-protected Aglio di Voghiera and EU Regulation 848/2018 organic compliance. Distribution outside Europe is built via channel partners (Sun-Way in Shanghai since 2017, Alpha e Omega in Asia for the frozen division) and a recurring trade show presence at Fruitlogistica, Macfrut, Interpoma, Biofach, FHA Singapore, Gulfhost Dubai, and Seoul Food&Hotel. Sub-brands include Verybio (organic), Ketty Frulla (frozen smoothies), and Sweet Resistants® (disease-resistant varieties).
Mazzoni Group firmographics
Firmographics- Name
- Mazzoni Group
- Legal name
- Mazzoni S.p.A.
- Website
- https://mazzonigroup.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Mazzoni Group is a privately held Italian family-owned agricultural group operating an integrated nursery-to-fork supply chain in fresh produce, frozen fruit and purees, organic produce, and certified fruit tree plants, serving modern retail, Ho.Re.Ca, and commercial fruit growers in Europe and select overseas markets.
- Ownership category
- akta.pro rank
Mazzoni Group industry classification
Industry- Product category
- Fresh Fruit and Vegetables
- NAICS
- Strawberry Farming (111333), Vegetable and Melon Farming (1112), Fruit and Tree Nut Farming (1113), Nursery and Floriculture Production (11142), Nursery and Tree Production (111421), Greenhouse, Nursery, and Floriculture Production (1114)
- SIC
- Agricultural Production-Crops (100), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)
- akta.pro secondary industries
- Berry Sorting & Packing Facilities (AFAOAGAD), Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE), Foodservice / HORECA Produce Wholesale (AFAIACAI), Fresh Produce Distribution (CRAOABAB)
Keywords
Where Mazzoni Group is headquartered
LocationHeadquarters
- HQ city
- Tresigallo
- HQ country
- Italy
- HQ region
- Europe
Offices4 records
Markets served
Mazzoni Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fresh Produce Sales: Sales of fresh fruits and vegetables including apples (Pink Lady, MelaPiù, Fuji), pears, strawberries, stone fruits, kiwis, carrots, potatoes, garlic (DOP Voghiera). Approximately 30+ product references equaling ~150,000 tonnes annually. Sells to modern retail distribution in Italy and internationally.
- Frozen Fruit and Puree Products: Sales of frozen fruit purees (35+ references for pastry, gelato, restaurant use) and frozen fruit (30+ references). Products include tropical fruits, berries, and specialty purees. Distributed to food service (Ho.Re.Ca) sector and industrial customers.
- Nursery Plant Sales: Sales of certified fruit tree plants including strawberry plants, apple trees (Bibaum® system), pear trees, cherry trees, and rootstocks. Produces 100 million strawberry plants and Bibaum® double-axis trees. Markets span all of Europe and Mediterranean basin.
- Organic Produce (Verybio Brand): Sales of certified organic fruits and vegetables through Veritas Biofrutta brand 'Verybio'. Operating since 2000 with compliance to EU Regulation 848/2018 on organic production.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels3 records
Mazzoni Group product offering
Product offeringCore offering
Mazzoni Group operates a fully integrated agricultural supply chain spanning nursery plant production, cultivation on approximately 2,000 hectares of farmland, fresh produce conditioning, frozen fruit and puree processing, and certified organic farming. The group sells fresh fruits and vegetables (30+ references, ~150,000 tonnes annually), frozen fruit and purees (35+ references for pastry, gelato, and restaurant use), certified nursery plants including the patented Bibaum® double-axis tree system and 100 million strawberry plants per year, and organic produce under the Verybio brand. Customers include modern retail distribution (GDO), commercial fruit growers, and food service operators in Italy, Europe, and overseas markets.
Differentiator
Problem solved
Functional benefit
Brands
- Ketty Frulla: Frozen fruit smoothie brand marketed for use in bars and beach establishments along the Adriatic coast of Italy.
- Bibaum
Products and services
- Fresh Fruits and Vegetables (Mazzoni Divisione Fresco) Fresh fruits and vegetables including apples (Pink Lady, MelaPiù, Fuji), pears, strawberries, stone fruits, kiwis, carrots, potatoes, and DOP Voghiera garlic. Sourced from approximately 2,000 hectares of cultivation and supplemented with counter-seasonal trading, supplied to modern retail distribution (GDO) in Italy and abroad.
- Frozen Fruit and Frozen Purees (Mazzoni Frozen / Mazzoni Surgelati) Frozen fruit products (berries, tropical fruits, specialty strawberries) and frozen fruit purees for pastry, gelato, cocktail, and restaurant applications. Sold to food service operators (Ho.Re.Ca) and industrial customers in Italy and internationally.
- Certified Nursery Plants (Vivai Mazzoni) Certified fruit tree plants including 100 million strawberry plants annually, Bibaum® double-axis apple/pear/cherry trees, and rootstocks. Produced under national genetic-sanitary certification norms and marketed to commercial fruit growers across Europe and the Mediterranean basin.
- Bibaum® Double-Axis Tree System Patented double-axis fruit tree production system that creates trees with two balanced axes ready for orchard planting. Enables thin-wall orchard designs, reduced labor costs, improved light interception, and mechanization of pruning and thinning. Available for apple, pear, and cherry varieties.
- Organic Fruits and Vegetables (Verybio / Veritas Biofrutta) Certified organic fruits and vegetables sold under the Verybio brand through Veritas Biofrutta S.r.l. Compliant with EU Regulation 848/2018 on organic production and serving health-conscious consumers via modern retail distribution channels.
- Ketty Frulla Frozen Smoothie Brand Frozen fruit smoothie product line positioned for bars and beach establishments along the Adriatic coast of Italy, leveraging the group's frozen fruit and puree capabilities.
Quantifiable outcome
- 60% of Vivai Mazzoni plants produced as Bibaum® double-axis system
- +2 more outcomes
Companies that use Mazzoni Group
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Mazzoni Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mazzoni Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- CEFA (Comitato Europa Fuci), Donne dell'Ortofrutta AssociationminorMazzoni Group participates in charitable and educational events through partnerships with CEFA charity and the Donne dell'Ortofrutta (Women in Produce) association. Joint activities include 'In the Name of Africa' charity event and community education programs.
- Confagricoltura FerraraminorAgricultural association partnership for World Food Day educational events. Collaborates on initiatives to educate students about agriculture and food waste reduction.
- Sun-Way (Shanghai)minorSun-Way is a distributor of pastry and baking products in Shanghai. Partnered with Mazzoni Frozen at Bakery China 2017 trade show where frozen purees were featured, achieving over 2,000 daily visitors.
- CIV - Consorzio Italiano VivaisticoreMazzoni Group is a founding member of CIV (Italian Nursery Consortium) established in 1983, along with Salvi Vivai and Tagliani Vivai. The consortium focuses on breeding new commercial varieties of strawberry and apple. Mazzoni participates in joint variety development and shares genetic material, with over 60% of its nursery production now using CIV-developed varieties.
- Alpha e Omega (Asia)minorAlpha e Omega serves as Mazzoni Frozen's Asian partner, presenting frozen puree products at regional trade shows and supporting market development in Asian markets.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Mazzoni Group competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Mazzoni Group social profiles
Digital presenceMazzoni Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mazzoni Group leadership team
Management profileNumber of profiles
Profiles3 records
Mazzoni Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mazzoni Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mazzoni Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mazzoni Group
What does Mazzoni Group do?
Mazzoni Group operates a fully integrated agricultural supply chain spanning nursery plant production, cultivation on approximately 2,000 hectares of farmland, fresh produce conditioning, frozen fruit and puree processing, and certified organic farming. The group sells fresh fruits and vegetables (30+ references, ~150,000 tonnes annually), frozen fruit and purees (35+ references for pastry, gelato, and restaurant use), certified nursery plants including the patented Bibaum® double-axis tree system and 100 million strawberry plants per year, and organic produce under the Verybio brand. Customers include modern retail distribution (GDO), commercial fruit growers, and food service operators in Italy, Europe, and overseas markets.
Is Mazzoni Group a public or private company?
Mazzoni Group is a private company. It is classified as family owned and is currently operating.
When was Mazzoni Group founded?
Mazzoni Group was founded in 1960. It employs 1,001 to 5,000 people.
Where is Mazzoni Group based?
Mazzoni Group is headquartered in Tresigallo, Italy, in the Europe region.
How does Mazzoni Group make money?
Four revenue lines are on record. Fresh Produce Sales are the primary driver. The others are frozen Fruit and Puree Products, nursery Plant Sales and organic Produce (Verybio Brand).
Does Mazzoni Group have an API?
No public API is recorded for Mazzoni Group.
What industry is Mazzoni Group in?
Mazzoni Group's product category is Fresh Fruit and Vegetables. Its primary akta.pro industry code is AFAGACAD, Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries), with a secondary code of AFAOAGAD, Berry Sorting & Packing Facilities. Its NAICS code is 111333 and its SIC code is 100.