House Of Rental

What House Of Rental does

House of Rental is a single-location equipment rental company founded in 1969 and headquartered at 5115 Church St, Skokie, Illinois, serving the Chicago Metro Area. The company operates three core rental divisions — Party Rentals (tables, chairs, linens, dinnerware, inflatables), Tent Rentals (canopies, frame tents, pole tents), and Equipment Rentals (skid steers, backhoes, lifts, trenchers, plumbing tools, concrete/masonry tools, trailers, moving equipment, crowd control, cooking and concession equipment) — alongside ancillary sales of used equipment, concession consumables, contractor safety supplies, and propane tank refills.

Its technology backbone is the Point-of-Rental rental management system (hosted via RentalHosting.com), which powers the public product catalog website and inventory management. The company does not disclose proprietary technology, APIs, mobile applications, or AI capabilities; the website serves as a browseable catalog and lead-generation channel, with reservations and quotes handled via phone and email.

The business model is dual-stream: usage-based equipment rental on daily/weekly/monthly billing cycles, and one-time product sales (used equipment, consumables, propane refills). Pricing is per-item unit pricing, ranging from $17/day for basic tools to $870/day for large crowd control or inflatable setups, with monthly rates quoted on inquiry. The company employs 11-50 staff, is privately held with no disclosed funding, and serves homeowners, contractors, event planners, and a secondary industrial/commercial segment through direct walk-in, phone, and online catalog channels in the Chicago Metro Area.

Name

House Of Rental

Legal name

House of Rental

Website

https://houseofrental.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

House of Rental is a single-location, brick-and-mortar equipment rental company in Skokie, Illinois, serving the Chicago Metro Area since 1969. It rents party, tent, and construction equipment to homeowners, contractors, and event planners, and sells used equipment and consumables.

Ownership category

akta.pro rank

Product category

Equipment Rental Services

NAICS

General Rental Centers (532310)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)

akta.pro secondary industries

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Tent & Canopy Rentals (HSACAFAA), Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG), Catering Equipment, Rentals & Setup (Non-decor) (HSACAGAL)

Keywords

• Equipment rental services
• Party rental supplies
• Construction equipment rental
• Tent rental services
• Tool rental

Headquarters

HQ city

Skokie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Rental: Short-term rental of construction equipment, party/event supplies, and specialty equipment on daily or monthly billing cycles. Customers rent equipment such as trenchers, concrete mixers, lifts, inflatables, tents, and tools for specific project durations.
2. Product Sales: Direct sale of used equipment, concession supplies (syrups, cups, snow cone supplies), contractor supplies (gloves, safety equipment), and propane tank refills. Items are sold at fixed prices with one-time transaction revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

House of Rental provides short-term and monthly rental of party/event equipment (tables, chairs, linens, tents, inflatables, concession machines), construction and contractor tools (skid steers, backhoes, lifts, concrete tools, plumbing equipment, trenchers), and specialty items. The company also sells used equipment, concession supplies, contractor safety supplies, and offers propane tank refills from its single Skokie, Illinois retail location serving the Chicago Metro Area.

Product overview

House of Rental is a physical rental equipment company serving the Chicago Metro Area with three main rental divisions: Party Rentals (tables, chairs, linens, inflatables, and dinnerware), Tent Rentals (frame tents, canopies, and pole tents), and Equipment Rentals (construction tools, moving equipment, plumbing equipment, and material handling). The company operates as a single-location rental store in Skokie, Illinois, offering both short-term daily rentals and monthly rental options. Beyond rentals, the company also sells used equipment, concession supplies, contractor safety supplies, and provides propane tank refills. The rental catalog includes hundreds of individual items across categories such as concrete/masonry tools, crowd control barriers, cooking equipment, and lift equipment, with products available from various manufacturers including Wacker, Bosch, Toro, Weber MT, and Diamond Products.

Differentiator

Problem solved

Functional benefit

Products and services

• Party Rentals
• Tent Rentals
• Equipment Rentals
• Moving Equipment
• Trailer Rentals
• Trenching Equipment
• Concrete and Masonry Tools
• Plumbing Equipment
• Crowd Control and Barriers
• Cooking Equipment and Grills
• Concession Equipment
• Moon Walks and Inflatables
• Ladder Rentals
• Lift Rental Equipment
• Used Equipment Sales
• Concession Supplies
• Contractor Supplies
• Propane Tank Refills

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Sunbelt Rentals: Sunbelt Rentals is the largest equipment rental company in North America, operating a multi-category rental fleet that explicitly includes party, event, and tent rentals alongside construction and industrial equipment. It is directly comparable because it competes head-to-head with House of Rental across both event and contractor segments, though at vastly greater scale and with multiple Chicago-area branches.

Broad incumbents

• United Rentals: United Rentals is the world's largest equipment rental company, primarily serving industrial and construction customers with aerial lifts, trenchers, and heavy machinery. It is a broad incumbent peer because its Chicago-area branches overlap directly with House of Rental's contractor equipment business, though it does not focus on party/tent rentals.
• Herc Rentals: Herc Rentals is a national equipment rental provider offering aerial equipment, earthmoving, material handling, and specialty tools to contractors and industrial customers. It is comparable as a broad incumbent because its fleet and Chicago presence overlap with House of Rental's contractor side, even though it does not operate in party/tent rentals.
• Home Depot Tool & Truck Rental: Home Depot operates an in-store tool, truck, and equipment rental program with locations throughout the Chicago Metro, including Skokie. It is a broad incumbent peer because its DIY-focused tool and equipment rentals overlap directly with House of Rental's homeowner segment, and its scale and convenience pose a structural competitive threat.
• Lowe's Tool Rental: Lowe's operates an in-store tool and equipment rental program available at stores across the Chicago suburbs. It is comparable as a broad incumbent peer because it targets the same DIY homeowner and small contractor use cases (ladders, power tools, moving equipment) that anchor House of Rental's homeowner segment.

Regional players

• Menards: Menards is a Midwest-based home improvement retailer with several stores in the Chicago Metro that offer tool and equipment rentals alongside DIY supplies. It is comparable as a regional peer because its footprint and tool rental offering directly overlap with House of Rental's homeowner and small-contractor customer base in the same geography.
• Taylor Rental Center: Taylor Rental Center is a franchise network of independently owned party, event, and equipment rental stores across the U.S. It is comparable because its franchisees operate single or small-location stores similar to House of Rental, offering tents, tables, inflatables, and contractor equipment rentals to local event and DIY customers.
• A-1 Rental: A-1 Rental is a Midwest-based party and event rental company serving the Chicago area with tents, tables, chairs, linens, and inflatables. It is a direct regional peer because it competes for the same wedding, corporate, and private event customers in the same metro area, even though it does not serve the construction/contractor side of the market.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/house-of-rental

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House Of Rental