Noord Nederlandse Reinigingsdienst

Name

Noord Nederlandse Reinigingsdienst

Legal name

Noord Reinigingsdienst

Website

https://nnrd.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Waste Management Services

NAICS

Solid Waste Collection (562111), Hazardous Waste Collection (562112), Materials Recovery Facilities (56292)

SIC

Refuse Systems (4953), Hazardous Waste Management (4955)

akta.pro primary industry

C&D Waste Collection, Hauling & Container Services (Roll-off/Dumpsters) (EUAIAHAA)

akta.pro secondary industry

Hazardous Waste Storage & TSDF Operations (Permitted Storage, Container/Yard Management) (BPALAFAE)

Keywords

• Waste collection services
• Container rental
• Recycling services
• Hazardous waste disposal
• Construction materials supply

Headquarters

HQ city

Drachten

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Container rental: NNRD rents out waste containers in various sizes (3m3 to 40m3) to individuals, businesses, and government institutions. Rental includes delivery, collection, and processing. Pricing is all-inclusive (6 weeks rental, transport, and processing). Customers can also rent Big Bags for smaller waste volumes.
2. Waste collection and recycling services: Regular waste collection services for households and businesses, including dangerous/hazardous waste, with waste processing through recycling installations that convert waste streams into raw materials, construction materials, and bio-fuels.
3. Business waste management solutions: Custom waste management advice and solutions for businesses and institutions, including waste separation at source (Scheiden aan de bron), commercial roll container rentals, and waste audits.
4. Soil and construction materials: Sale of recycled soil, sand, and construction materials (stopzand, aanvulgrond, tuingrond, menggranulaat, asfaltgranulaat) produced from recycled waste.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

NNRD provides waste collection, recycling, and container rental services to individuals, businesses, and government institutions across the northern Dutch provinces of Friesland, Groningen, and Drenthe. Container sizes range from 1 m³ Big Bags to 40 m³ open containers, with next-day delivery, all-inclusive rental/transport/processing pricing, and accompanying services such as hazardous waste handling, source-separation advice, and delivery of recycled soil and construction materials. As a subsidiary of GP Groot since 2011, NNRD processes collected waste through group-owned recycling installations that produce new raw materials, construction products, and bio-fuels.

Product overview

NNRD (Noord Nederlandse Reinigingsdienst) operates as a waste collection and recycling company serving the provinces of Friesland, Groningen, and Drenthe in the Netherlands. The product portfolio centers on container rental (from 1 m³ Big Bags to 40 m³ containers) for construction, demolition, household, garden, and hazardous waste. Supporting services include a business waste container program (rolcontainers), a customer self-service portal (Mijn NNRD), advisory services for waste separation at source, soil and construction material delivery, and hazardous waste management. All services are delivered through a web shop and are backed by GP Groot's recycling infrastructure, which converts waste streams into raw materials, construction products, and bio-fuels.

Differentiator

Problem solved

Functional benefit

Products and services

• Container Rental (Containerhuur)

Quantifiable outcome

• 99% of customers recommend NNRD
• +2 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GP GrootcoreOthers · 1 January 2011Since 2011, NNRD has been a subsidiary of GP Groot, a multifaceted organization based in Alkmaar. GP Groot bundles specialized companies that together handle waste collection, sorting, and recycling. NNRD operates under its own trusted name while benefiting from shared technologies, innovations, and best practices. GP Groot employs approximately 1,000 people across four market segments: collection, recycling, fuels and oil trade, and infrastructure and engineering. GP Groot's key pillars are the circular economy and energy transition.
• SBB (Samenwerkingsorganisatie Beroepsonderwijs Bedrijfsleven)minorOthersSBB is the Dutch collaboration organization for vocational education and business that manages the recognition of learning companies. NNRD has been a recognized learning company (erkend leerbedrijf) since 2015, offering internships and graduation placements for hbo and mbo students in partnership with educational institutions in Friesland, Groningen, and Drenthe.
• Educational institutions in Friesland, Groningen and DrentheminorOthersNNRD maintains relationships with educational institutions in the three northern Dutch provinces, offering internship and graduation positions for hbo third-year students, graduation candidates, and mbo students (BOL and BBL pathways).

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Van Werven: Van Werven is a Dutch regional waste and recycling company offering container rental, sorting, and processing services. It is directly comparable to NNRD as a mid-sized Dutch operator with similar container, recycling, and soil-product offerings.
• Sortiva: Sortiva is a Dutch recycling company processing construction, commercial, and industrial waste streams into reusable materials. Its materials recovery focus parallels NNRD's recycling installations and circular economy positioning.
• Theo Pouw Group: Theo Pouw Group is a Dutch construction and demolition waste specialist operating container rental, recycling, and aggregate production. Its C&D focus overlaps with NNRD's container rental and recycled construction material (menggranulaat) product lines.
• Baetsen Group: Baetsen is a Dutch construction and demolition waste services provider offering container rental, transport, and recycling. Its service portfolio mirrors NNRD's C&D container rental and processing capabilities, making it a directly comparable regional competitor.
• Renewi plc: Renewi (formerly Shanks Group / Van Gansewinkel) is the largest publicly-listed waste-to-product company in the Netherlands and Belgium, offering waste collection, recycling, and materials recovery. It competes directly with NNRD in Dutch municipal, commercial, and C&D waste collection, though at a national scale.

Emerging players

• Prezero: Prezero is the Schwarz Group's environmental services subsidiary offering waste collection, sorting, and recycling across Europe. Although newer to the Dutch market, it competes with NNRD on commercial and C&D collection as an emerging pan-European player scaling its footprint.

Regional players

• Twence: Twence is a waste processor operating incineration and recycling facilities in the eastern Netherlands. While focused on thermal treatment rather than collection, it is a comparable circular-economy waste operator serving a different but adjacent Dutch region.

Broad incumbents

• SUEZ Recycling and Recovery Netherlands: SUEZ operates waste collection, sorting, and recycling services across the Netherlands as part of its global environmental services portfolio. It competes with NNRD on commercial and municipal contracts but as a broad incumbent with nationwide coverage rather than a regional specialist.
• Veolia Environnement (Netherlands): Veolia operates waste management and environmental services in the Netherlands as part of its global portfolio. It overlaps with NNRD on commercial waste collection and recycling but as a broad international incumbent rather than a regional specialist.

Others

• GP Groot: GP Groot is NNRD's parent company and a diversified waste, recycling, fuels, and infrastructure group. As the holding entity, GP Groot shares recycling infrastructure with NNRD and is comparable in business mix though operating at group level across four market segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NNRDBV
• LinkedInnl.linkedin.com/company/nnrd
• Instagraminstagram.com/nnrdbv
• Xx.com/nnrdbv

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noord Nederlandse Reinigingsdienst