Dardevle By Eppinger

Name

Dardevle By Eppinger

Legal name

Eppinger Manufacturing

Website

https://eppinger.net

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

1–10 employees

Short description

Dardevle by Eppinger is the consumer brand of Eppinger Manufacturing, a privately held Dearborn, Michigan maker of specialty fishing lures founded in 1880. It sells its Dardevle spoon lures and an extensive sub-brand portfolio direct-to-consumer via dardevle.com, shipping to over 80 countries.

Ownership category

akta.pro rank

Product category

Fishing Tackle

akta.pro primary industry

Lures, Flies & Terminal Tackle Specialty Retail (CRAMALAJ)

akta.pro secondary industries

Fishing Gifts, Collectibles & Licensed Gear Retail (CRAMALAO), Saltwater & Offshore Fishing Specialty Retail (CRAMALAC)

Keywords

• Fishing lures
• Fishing tackle
• Freshwater lures
• Saltwater lures
• Angling equipment

Headquarters

HQ city

Dearborn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Fishing Lure Retail Sales: Direct-to-consumer retail sales of fishing lures through e-commerce website. Products are sold as one-time purchases with no subscription component. The company offers various lure types including kits/packs, novelty lures, and specialized designs for different fish species.
2. Apparel and Accessories: Sale of branded clothing and accessories bearing the Dardevle by Eppinger logo.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Dardevle By Eppinger designs and manufactures a broad line of fishing lures centered on the flagship Dardevle spoon lure and its specialized variants, alongside complementary lure sub-brands such as Red Eye Wigglers, Rex Spoons, Cop-E-Cats, and Seadevles. The company sells these products direct-to-consumer through its e-commerce website, with international shipping to over 80 countries, and also offers bundled Kits/Packs, novelty Military/Flag lures, and branded Clothing & Accessories.

Differentiator

Problem solved

Functional benefit

Brands

• Dardevle: Flagship fishing lure brand
• Dardevle Heavy
• Dardevle Klickers
• Dardevle Trout Weight
• Dardevle Weedless
• Red Eye Wigglers
• Evil Eyes
• Rex Spoons
• Cop-E-Cats
• Devle Dog
• Flutter Chucks
• High Speed Dodgers
• Notangle Spinners
• Seadevles

Products and services

• Dardevle Flagship spoon-style fishing lure from Eppinger Manufacturing, designed for various freshwater game fish and sold direct-to-consumer via the Dardevle website.
• Dardevle Heavy Heavier-weighted variant of the Dardevle spoon lure, engineered for deeper water fishing and stronger currents.
• Dardevle Klickers Dardevle lure variant with a clicking/rattling mechanism that produces sound vibrations to attract fish.
• Dardevle Trout Weight Weighted Dardevle lure variant specifically configured for trout fishing.
• Dardevle Weedless Weed-resistant configuration of the Dardevle lure designed for fishing in heavy cover and vegetated waters.
• Red Eye Wigglers Wiggler-style fishing lure featuring distinctive red eye markings for visual attraction of fish.
• Evil Eyes Fishing lures featuring a distinctive eye pattern design intended for visual fish attraction.
• Rex Spoons Classic spoon-style fishing lures from the Dardevle product family.
• Cop-E-Cats Fishing lures designed for catfish and similar bottom-feeding species.
• Devle Dog Dog-style fishing lure in the Dardevle lineup aimed at attracting predatory fish.
• Flutter Chucks Flutter-style fishing lures with an unpredictable action intended to trigger strikes.
• High Speed Dodgers High-speed capable fishing lures engineered for fast trolling retrieves.
• Notangle Spinners Spinner-style fishing lures designed to minimize line tangling during use.
• Seadevles Saltwater-appropriate version of the Dardevle lure intended for marine fishing applications.
• Military/Flag Lures Novelty-themed fishing lures featuring military and flag designs, sold as collectible or gift items in addition to functional lures.
• Kits/Packs Pre-packaged bundles and kits of Dardevle fishing lures offered for convenient multi-lure purchasing.
• Clothing & Accessories Apparel and accessory merchandise branded with the Dardevle by Eppinger logo.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Broad incumbents

• Bass Pro Shops: Bass Pro Shops is North America's largest specialty outdoor retailer with proprietary lure brands (e.g., BPS, Xcalibur). Competes with Dardevle through both in-house lure lines and as a dominant retail channel where Dardevle-style heritage brands could gain placement.
• Daiwa: Daiwa is a major global fishing tackle brand spanning reels, rods, lures, and apparel. Comparable as a broad-line incumbent with overlap in lure product categories serving the same recreational angler base.
• Berkley (Pure Fishing): Berkley, part of Pure Fishing, is one of the largest fishing tackle brands globally, offering lures, line, rods, and accessories. Overlaps with Dardevle in spoons and terminal tackle but operates as a broad-line incumbent rather than a heritage specialty lure maker.
• Shimano: Shimano is a global fishing tackle giant covering rods, reels, lures, lines, and apparel. While not a direct lure specialist, Shimano's lure and accessory portfolio competes for the same end-angler wallet Dardevle targets.

Direct peers

• Heddon: Heddon is one of America's oldest fishing lure manufacturers (founded 1894), historically famous for the Zara Spook and other wood/bass lures. Shares Dardevle's heritage-positioned, American-made specialty lure model and competes directly in nostalgic bass/pike tackle categories.
• Strike King: Strike King is a U.S. fishing lure manufacturer specializing in hard baits, jigs, and terminal tackle for bass and crappie, with pro-angler-driven marketing. Comparable as a specialized lure brand targeting similar game fish species, though with significantly larger scale.
• Mepps: Mepps is a U.S.-based manufacturer best known for its spinner lures (Mepps Aglia, Syclops spoons), directly competing in the spoon and spinner segment that Dardevle's flagship line addresses. Comparable as a specialty lure maker with strong domestic brand recognition.
• Rapala: Rapala is a leading global manufacturer of fishing lures (including spoons, crankbaits, and jigs) with a multi-decade heritage and worldwide distribution. Directly competes with Dardevle in the spoon and hard-lure category and shares a similar brand-anchored, manufacturing-led model.
• South Bend (钓鱼鱼具): South Bend Tackle is a U.S. manufacturer of spoons and spinner lures for freshwater species. Direct competitor in the spoon/spinner segment serving similar bass, pike, and trout anglers.
• Acme Tackle: Acme Tackle is a U.S. manufacturer of fishing spoons and hardware (including the iconic Kastmaster), directly overlapping with Dardevle's spoon-style offerings for trout, bass, pike, and saltwater species. Closely comparable in product mix and heritage-driven brand strategy.

Market position

Customer concentration

• Facebookfacebook.com/DardevlebyEppinger
• Instagraminstagram.com/dardevle_by_eppinger
• LinkedInlinkedin.com/company/eppinger-mfg.-co.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dardevle By Eppinger