Hurtubise Façades

What Hurtubise Façades does

Hurtubise Façades, operating under the Maibec brand, is a Quebec-based manufacturer of architectural aluminum cladding systems for the building envelope. The company produces a focused product portfolio consisting of three aluminum panel SKUs (MA-01, MA-02, MA-03) built from 3.2mm 5000-series aluminum sheets with 6000-series extruded perimeters, and two aluminum board SKUs (MA-12, MA-16) built from 2mm 5000-series aluminum, all processed through an in-house robotic assembly line for folding and pre-drilling. Finished panels are coated in a proprietary automated electrostatic powder coating facility that is free of solvents, VOCs, and chromium hexavalent, meets and exceeds AAMA 2604 and 2605 performance standards, and is backed by up to a 30-year warranty and Environmental Product Declarations.

The company serves commercial, institutional, industrial, and multi-family residential construction customers, with named reference projects including Appartements St-Ann, Condos Magellan, Complexe Città, EQ8, Pasquier, and its own Usine Hurtubise. Sales are project-based and direct: a dedicated contact person is assigned to each project, quotations are generated through an online client portal, custom-cut pieces are pre-sorted by wall or floor, and delivery is coordinated directly to the construction site. Products are specifically engineered and tested for Quebec's climate conditions, and all manufacturing is consolidated at the company's headquarters and plant at 2490 rue Alfred-Nobel in Drummondville, Québec.

Hurtubise Façades generates revenue primarily from hardware sales of its aluminum panels and boards, supplemented by professional services revenue from in-house powder coating and from on-site delivery and logistics. Pricing is quote-based and not publicly disclosed, with no recurring subscription or service contract model in evidence. The company markets through a content-led blog covering sustainable aluminum cladding and powder coating topics, maintains an organic social presence on LinkedIn, Facebook, and Instagram, and supports mid- and bottom-of-funnel conversion through online sample ordering and a quotation request portal. No public funding, M&A, or leadership changes have been disclosed; the company is privately held and is referenced as operating under the Maibec organization, with 251-500 employees.

Name

Hurtubise Façades

Legal name

Maibec

Website

https://hurtubisefacades.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Hurtubise Façades is a Quebec-based manufacturer of architectural aluminum cladding panels and boards (MA-01 through MA-16) for commercial, institutional, industrial, and multi-family residential construction, finished with a proprietary eco-friendly AAMA 2604/2605 electrostatic powder coating and delivered direct to site.

Ownership category

akta.pro rank

Product category

Architectural Cladding Manufacturing

NAICS

Sheet Metal Work Manufacturing (332322), Ornamental and Architectural Metal Work Manufacturing (332323), Coating, Engraving, Heat Treating, and Allied Activities (33281)

SIC

Fabricated Structural Metal Products (3440), Sheet Metal Work (3444)

akta.pro primary industry

Aluminum Value-Added Components (Automotive, Aerospace, Packaging, Building Systems) (IMAKACAM)

akta.pro secondary industries

Metal Cladding, Soffits & Trim (Non-Panel Components) (IMADACAM), Aluminum Extrusion (IMAKACAG)

Keywords

• Aluminum cladding panels
• Architectural cladding manufacturing
• Electrostatic powder coating
• Building envelope solutions
• Rainscreen cladding systems

Headquarters

HQ city

Drummondville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Aluminum Panel and Board Sales: Manufacture and sale of aluminum architectural panels (MA-01, MA-02, MA-03) and aluminum boards (MA-12, MA-16) for cladding applications. Products are sold directly to commercial, institutional, and industrial construction customers with custom fabrication, cut-to-measure sizing, and optional on-site delivery.
2. Powder Coating Services: Proprietary electrostatic powder coating services applied to company's own aluminum products and potentially to customer-provided aluminum pieces. Coating complies with AAMA 2604 and AAMA 2605 standards, offered in customizable colors and textures.
3. On-site Delivery and Logistics Services: Direct delivery service to construction sites with custom-cut pieces, pre-sorted and identified by section (wall or floor), significantly reducing installation team preparation time. Delivery coordinated to precise customer-requested moments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Hurtubise Façades (operating under the Maibec brand) manufactures aluminum architectural cladding panels (MA-01, MA-02, MA-03) and aluminum boards (MA-12, MA-16) from 5000-series aluminum sheets using automated sheet-folding processes. All products are finished in-house with a proprietary eco-friendly electrostatic powder coating that meets AAMA 2604 and AAMA 2605 standards, designed for drained and back-ventilated rainscreen applications. The company supplements manufacturing with project support and direct on-site delivery of custom-cut, pre-sorted pieces.

Product overview

Hurtubise Façades (operated by Maibec) is a Quebec-based aluminum architectural cladding manufacturer offering a unified portfolio of products and services for commercial, institutional, and industrial construction projects. The core product line comprises three aluminum panel models (MA-01, MA-02, MA-03) and two aluminum board models (MA-12, MA-16), all manufactured from 5000 series aluminum sheets using automated sheet-folding processes. All products are finished in-house with proprietary eco-friendly electrostatic powder coating that complies with AAMA 2604 and AAMA 2605 standards. These cladding systems are designed for drained and back-ventilated rainscreen applications. The company supplements its product line with personalized project support and direct on-site delivery services, providing a complete solution from specification through installation.

Differentiator

Problem solved

Functional benefit

Products and services

• MA-01 Aluminum Panel Architectural panel built from 3.2mm sheets of 5000-series high-quality aluminum with 3.2mm 6000-series aluminum perimeter extrusions, featuring concealed fasteners for a floating appearance once installed. Designed for commercial and institutional architectural cladding applications.
• MA-02 Aluminum Panel
• MA-03 Aluminum Panel
• MA-12 Aluminum Board
• MA-16 Aluminum Board
• Electrostatic Powder Coating
• On-site Delivery Service

Quantifiable outcome

• Powder coating warranty of up to 30 years
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• 3A Composites (Alucobond): Global manufacturer of aluminum composite material (ACM) panels widely specified for architectural cladding and rainscreens. Direct competitor to Hurtubise's aluminum panel systems in commercial and institutional façades, though it focuses on composite rather than solid aluminum cassettes.
• Centria (NCI Group): Manufacturer of architectural metal wall systems, insulated metal panels, and rainscreen cladding for commercial and institutional buildings. Directly comparable product category to Hurtubise's MA-01/02/03 and MA-12/16 lines, with broader geographic reach.
• Longboard Architectural Products: Canadian manufacturer of architectural aluminum cladding, soffit, and siding products with a direct overlap in extruded/folded aluminum panels for commercial and residential façades. Like Hurtubise, it serves Canadian and North American projects with engineered, finish-warranted systems.
• ATAS International: North American manufacturer of metal roofing, wall panels, and architectural cladding systems including aluminum options. Directly comparable to Hurtubise's commercial and architectural cladding offerings with similar rainscreen and architectural panel applications.
• Mitsubishi Chemical (ALPOLIC): Manufacturer of ALPOLIC aluminum composite panels used in architectural cladding, including fire-rated versions. Overlaps directly with Hurtubise in rainscreen and façade panel specification, and competes on coating performance and warranty.

Emerging players

• DAMS (Dynamic Architectural Metal & Systems): Fabricator and installer of architectural metal cladding, panels, and rainscreen systems for commercial buildings. Compares to Hurtubise on façade metalwork scope, though more project-driven than product-driven.
• BEMO Systems: Manufacturer of aluminum standing seam roofing and façade systems for commercial and architectural projects. Comparable to Hurtubise in aluminum flat-sheet cladding and powder-coated finishes, with a narrower North American footprint.

Broad incumbents

• Kingspan Group: Global building envelope manufacturer with insulated panel and architectural wall systems. Overlaps with Hurtubise in commercial/institutional cladding but competes across a much wider product portfolio including insulation and structural systems.
• Arconic Architectural Products: Large aluminum manufacturer with an architectural products line including Reynobond composite panels and sheet-based cladding. Competes with Hurtubise in commercial façades but as part of a much broader metals portfolio, with deeper R&D and global specification reach.

Others

• Maibec (parent brand / wood siding): The legal entity operating the Hurtubise Façades brand is Maibec, whose wood siding business is referenced in blog content. Connected brand-level relationship — useful for understanding shared marketing and distribution infrastructure, though it operates in wood rather than aluminum cladding.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/maibecinc
• LinkedInca.linkedin.com/company/maibec-inc.
• Instagraminstagram.com/maibecinc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hurtubise Façades