Cruise.no

What Cruise.no does

Cruise.no is a Norwegian online cruise travel agency headquartered in Oslo and operating as a subsidiary of Escape Travel Group, a Norwegian travel conglomerate that also owns Carpe Diem and Solfaktor. Founded in 2003 with over 20 years of cruise industry experience, the company runs a consumer-facing booking platform at cruise.no that aggregates cruise offerings from more than 20 partner cruise lines, including Silversea, HX Expeditions, Azamara, Norwegian Cruise Line, Celebrity Cruises, MSC Cruises, Holland America Line, Princess Cruises, Royal Caribbean, Hurtigruten, Seabourn, Regent Seven Seas, Scenic, Ponant, SeaDream, and Explora Journeys. The platform spans all price segments, from cruise + fly packages starting at kr 19,990 per person to ultra-luxury world cruises at kr 244,990 for 26 nights, and offers specialized expedition cruise and world cruise categories.

The business model is commission-based affiliate/referral revenue earned on bookings transmitted to cruise line operators. Distribution combines direct online booking (self-service search and reservation on cruise.no) with personal advisory support delivered by a team of named cruise specialists via phone (+47 67 43 02 00) and email. Value-added services include "Cruise with Tour Guide" packages where a Norwegian tour leader accompanies the traveler from departure through the journey, and curated expedition itineraries. Marketing relies on the company's own website, an email newsletter, a blog with destination inspiration content, and direct phone/email customer engagement; social channels include Facebook, Instagram, and X.

From a technology standpoint, Cruise.no operates a standard online cruise search-and-booking platform with filter functionality; no public API, SDK, mobile app, or developer-facing integration is documented, and no AI/ML features are described. The company's competitive position rests on its 20+ year tenure, Norwegian-language customer service, the deep product expertise of its cruise specialist team, and its membership in Reisegarantifondet (the Norwegian Travel Guarantee Fund) which provides statutory consumer protection on bookings.

Name

Cruise.no

Legal name

Cruise.no

Website

https://cruise.no

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Cruise.no is a Norwegian online cruise travel agency headquartered in Oslo, part of Escape Travel Group. It aggregates offerings from more than 20 cruise line partners and serves Norwegian leisure travelers with both self-service booking and personalized specialist advisory across budget to ultra-luxury segments.

Ownership category

akta.pro rank

Product category

Cruise Travel Agency

NAICS

Tour Operators (561520)

SIC

Water Transportation (4400)

akta.pro primary industry

Cruise Travel Agencies & Specialist Cruise Consultants (THAEAFAB)

akta.pro secondary industries

Ocean Cruise Specialists (Mainstream/Contemporary) (THAKAKAG), Retail Cruise-Only Travel Agencies (Leisure) (THAKAKAA)

Keywords

• Cruise travel agency
• Online cruise booking
• Expedition cruises
• Cruise packages
• Travel advisory services

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Travel Agency Commission: Cruise.no operates as a travel agency earning commissions from cruise line operators. They offer cruises from multiple cruise lines including Silversea, HX Expeditions, Azamara, Celebrity Cruises, Norwegian Cruise Line, MSC Cruises, Holland America Line, Princess Cruises, and many others.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Cruise.no is a Norwegian online cruise travel agency that searches, compares, and books cruises from over 20 partner cruise lines for individual Norwegian travelers. The agency offers cruise-only and cruise+fly packages, guided group cruises with Norwegian tour leaders, expedition cruises, and world cruises, supported by Norwegian-language customer service and personalized advisory from cruise specialists.

Product overview

Cruise.no is a Norwegian online cruise booking platform and travel agency offering a comprehensive portfolio of cruise holidays from over 20 cruise line partners. The core platform provides search, comparison, and booking functionality for cruises across all price segments, complemented by value-added services including cruise packages with flights, guided group tours with Norwegian tour leaders, and specialized expedition cruise offerings. The company positions itself as a full-service cruise specialist with 20+ years of experience, Norwegian customer service, and personalized advice throughout the travel journey.

Differentiator

Problem solved

Functional benefit

Products and services

• Cruise Packages (Cruisepakker) Bundled cruise holidays including cruise plus flights and additional amenities, starting from kr 19,990 per person, designed for Norwegian travelers seeking an all-in-one booking experience.
• Cruise with Tour Leader Guided cruise packages with a Norwegian tour guide accompanying travelers from departure through return, providing assistance at airports, transport, ship boarding, social community on board, and excursion recommendations.
• Silversea Cruises Ultra-luxury all-suite cruises with butler service, all-inclusive pricing including gratuities, gourmet dining, and expedition itineraries to destinations across seven continents including Galapagos and Antarctica.
• HX Expeditions Cruises Expedition cruises to remote destinations including Arctic, Antarctic, Galapagos, and Alaska, with hand-picked expedition teams, sustainability focus, and learning-oriented programming.
• Azamara Cruises Boutique cruise line offering destination-intensive itineraries with longer port stays and overnight stays, with all-inclusive pricing covering drinks, gratuities, and shore excursions.
• Royal Caribbean Cruises Family-friendly and award-winning contemporary cruise line with innovative ships featuring go-cart tracks, water parks, Broadway-style entertainment, and large resort-style ships such as Spectrum of the Seas.
• Celebrity Cruises Premium cruise line with multiple culinary awards, elegant ships, and a refined onboard atmosphere, offering ships including Celebrity Equinox, Celebrity Apex, Celebrity Millennium, Celebrity Silhouette, and Celebrity Flora.
• Norwegian Cruise Line Freestyle cruising line with informal and relaxed atmosphere, known for Hawaii itineraries, solo traveler options, and Prima Class ships such as Norwegian Prima.
• MSC Cruises Family-friendly and affordable contemporary cruise line with modern fleet, Italian design, and extensive facilities across global itineraries.
• Holland America Line Traditional premium cruise line with extensive shore excursion programs and classic ship atmosphere offering the 'good old ship feeling'.
• Princess Cruises Award-winning premium cruise line known for shore excursions, large balconies, and ships available in a range of sizes for varied cruise experiences.
• Oceania Cruises Upper-premium cruise line focused on culinary experiences, elegant atmosphere, and renowned gourmet dining.
• Hurtigruten Norwegian Coastal Voyages Historic Norwegian coastal voyage operator offering close encounters with nature and coastal communities along the Norwegian coast, including ships such as MS Spitsbergen.
• Havila Kystruten Coastal Cruises Norwegian coastal route cruises with high-class amenities, northern lights guarantees, and scenic Norwegian coast exploration.
• Expedition Cruises Adventure-focused cruise category offering travel to remote destinations including Arctic, Antarctic, Galapagos, Amazon, Caribbean, and Pacific on specialized expedition ships with expert guides.
• World Cruises Extended cruise itineraries circumnavigating the globe, marketed as a once-in-a-lifetime journey, available through multiple partner cruise lines including Silversea.

Quantifiable outcome

• Trygg bestilling (Safe booking) - Norwegian consumer protection and quality assurance

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and major.

• Escape Travel GroupcoreOthersCruise.no is part of Escape Travel Group, Norway's travel company that also owns Carpe Diem and Solfaktor brands. As part of a larger travel group, Cruise.no benefits from shared resources, regulatory compliance (Reisegarantifondet membership), and industry recognition.
• SilverseamajorChannel Partner/ Reseller/ DistributorCruise.no is an authorized seller of Silversea luxury cruises, offering their full fleet including Silver Cloud, Silver Dawn, Silver Explorer, Silver Moon, Silver Muse, Silver Origin, Silver Shadow, Silver Spirit, Silver Whisper, Silver Wind, Silver Endeavour, Silver Nova, and Silver Ray.
• HX ExpeditionsmajorChannel Partner/ Reseller/ DistributorCruise.no is an authorized seller of HX Expeditions (formerly Hurtigruten Expeditions), offering expedition cruises to destinations including Antarctica, Arctic, Galapagos, Alaska, and more.
• AzamaramajorChannel Partner/ Reseller/ DistributorCruise.no sells Azamara cruises including Azamara Journey, Azamara Quest, Azamara Pursuit, and Azamara Onward, with a focus on destination-intensive itineraries.
• Norwegian Cruise LinemajorChannel Partner/ Reseller/ DistributorCruise.no is an authorized seller of Norwegian Cruise Line (NCL) products including the Prima Class ships like Norwegian Prima.
• Celebrity CruisesmajorChannel Partner/ Reseller/ DistributorCruise.no sells Celebrity Cruises products including Celebrity Equinox, Celebrity Apex, Celebrity Millennium, Celebrity Silhouette, and Celebrity Flora.
• MSC CruisesmajorChannel Partner/ Reseller/ DistributorCruise.no is an authorized seller of MSC Cruises products.
• Holland America LinemajorChannel Partner/ Reseller/ DistributorCruise.no sells Holland America Line cruise products.
• Royal CaribbeanmajorChannel Partner/ Reseller/ DistributorCruise.no sells Royal Caribbean products including Spectrum of the Seas.
• HurtigrutenmajorChannel Partner/ Reseller/ DistributorCruise.no sells Hurtigruten coastal voyage products including MS Spitsbergen.
• ReisegarantifondetcoreOthersNorwegian Travel Guarantee Fund ensuring consumer protection for Cruise.no customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CruiseAway: CruiseAway is a Norwegian online cruise travel agency offering cruise search and booking across multiple cruise lines, with similar commission-based reseller model. Directly competes with Cruise.no for Norwegian cruise travelers in the same online + advisory hybrid format.
• Iglu Cruise: Iglu Cruise is one of the UK's largest specialist cruise travel agencies, selling cruises across 30+ cruise lines with online search and personal advisory. Comparable to Cruise.no as a multi-line cruise agency with hybrid online/consultative service delivering cruise-only and package deals.
• Dreamlines: Dreamlines is a German-headquartered online cruise travel agency operating across European markets (DE, AT, CH, IT, FR) selling cruises from multiple cruise lines. Closest European multi-country peer to Cruise.no in terms of online cruise-specialist agency model and scaled European presence.
• Bolsover Cruise Club: Bolsover Cruise Club is a UK cruise-specialist travel agency with a long-tenured team of cruise experts selling cruises across multiple cruise lines. Matches Cruise.no's model of specialist-led advisory agency selling premium and mainstream cruise inventory via commission.
• Cruise118: Cruise118 is a UK-based cruise travel agency offering cruise search and booking across multiple cruise lines, with concierge-style advisory services. Comparable hybrid agency model and multi-line cruise inventory to Cruise.no.

Broad incumbents

• Royal Caribbean: Royal Caribbean is one of the world's largest cruise operators and a major supplier to Cruise.no. Represents both a key partner and a competitive threat as a broad incumbent selling direct to Norwegian consumers alongside agency channel.
• Norwegian Cruise Line: Norwegian Cruise Line is a major global cruise operator and a top-five partner brand for Cruise.no. Functions as both supplier and broad incumbent competitor through direct Norwegian-language booking channels.

Others

• Cruise Critic: Cruise Critic is a Tripadvisor-owned cruise meta-search and review platform that competes indirectly with Cruise.no for top-of-funnel discovery and price comparison. Functions as a competing information/lead-gen channel rather than a direct booking agent.

Regional players

• Seasons.nl: Seasons.nl is a Dutch cruise-specialist travel agency selling cruises from multiple cruise lines to Dutch travelers. Comparable specialist cruise reseller model to Cruise.no but focused on the Netherlands market with Dutch-language service.
• VISIT Sky & Travel: VISIT Sky & Travel is a Swedish travel agency offering cruise packages and other travel services. Comparable specialist cruise reseller model to Cruise.no but operating in the Swedish/Scandinavian market rather than Norway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cruiseno
• Facebookfacebook.com/Cruise.no
• Instagraminstagram.com/cruise.no
• LinkedInlinkedin.com/company/cruise.no

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cruise.no