Blik Sensing

What Blik Sensing does

Blik Sensing B.V. is a Dutch private company founded in 2016 and headquartered in Maarssen, Netherlands, specializing in real-time groundwater level monitoring for public-sector and engineering clients. The company designs, manufactures, and operates an integrated telemetry platform consisting of in-house developed hardware (digital pressure-based water level loggers connected to compact, IP68-rated telemetry nodes with 8-year battery life and up to 200m cable capacity) paired with a proprietary cloud dashboard (grondwater.info) accessible via REST-API, with wireless data transmission over KPN's LoRaWAN network.

The business model combines hardware sales (€699 per unit plus €4.99/month data subscription), operational leasing (from €20/month per unit), premium on-site support subscriptions (€7.50/month), and full-service managed monitoring networks delivered under multi-year contracts won through European public procurement. Customers are almost exclusively Dutch public-sector entities — municipalities (Gemeente Utrecht, Dordrecht, Gouda, Krimpenerwaard, Dronten, Noordoostpolder, Sliedrecht), provinces (Flevoland), and water boards (Waterschappen) — with secondary engagement via engineering consultancies, drinking water companies, and the agricultural sector (e.g., Spaarwater Flevoland peat-oxidation research). Go-to-market is enterprise field sales driven by public tenders and partner referrals from field work and hydrology bureaus.

The company holds ISO 9001, ISO 14001, and ISO/IEC 27001 certifications, advertises a 99% data guarantee on managed networks, and operates with a small team (1-10 employees) supplemented by a new logistics/field service location in Tiel. Its stated mission is to enable sustainable water management for 100 million people by the end of 2030 through its monitoring data. Key technology partnerships include KPN (LoRaWAN) and integration with the Lizard water information system and the Dutch national Basisregistratie Ondergrond (BRO) registry.

Name

Blik Sensing

Legal name

Blik Sensing B.V.

Website

https://bliksensing.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Blik Sensing is a Dutch company that designs, builds, and operates in-house groundwater telemetry hardware paired with a cloud monitoring dashboard, serving Dutch municipalities, provinces, water boards, and engineering firms via hardware sales, leasing, and multi-year managed monitoring network contracts.

Ownership category

akta.pro rank

Product category

Groundwater Monitoring Systems

NAICS

Totalizing Fluid Meter and Counting Device Manufacturing (334514), Water, Sewage and Other Systems (2213)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Totalizing Fluid Meters & Counting Devices (3824)

akta.pro primary industry

Network Monitoring & Smart Water Sensors (Pressure/Flow/Noise Loggers, IoT) (EUANAKAB)

akta.pro secondary industries

Water & Wastewater Utility IoT (SCADA, Leak/Quality Monitoring) (EUADAPAK), Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors) (AFABAHAJ)

Keywords

• Groundwater monitoring systems
• Water level telemetry
• Environmental monitoring sensors
• Hydrological data services
• Smart water management

Headquarters

HQ city

Maarssen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hardware Sales (Purchase): Customers purchase monitoring equipment outright. One-time hardware revenue plus recurring monthly fees for data connection and dashboard access.
2. Operational Lease: Equipment leased to customers who want to manage their own monitoring network without large upfront investment. Includes telemetry equipment, LoRaWAN connection, and dashboard. Price depends on quantities and contract duration.
3. All-in Monitoring Network Services: Full-service turnkey groundwater monitoring networks. Includes network design, installation, renovation, maintenance, data provision, and optional citizen portals. Complete outsourcing of monitoring network operations.
4. Premium On-site Support: Proactive maintenance service including extended factory warranty, field monitoring, and free problem resolution within 10 working days for warranty-covered issues.
5. Data/API Services: REST-API access for data integration with third-party systems and portals. Existing integrations with systems like Lizard (water information system).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Blik Sensing provides an integrated groundwater telemetry platform consisting of proprietary digital water level loggers (pressure transducers) and LoRaWAN-connected telemetry nodes for automated measurement of groundwater levels, paired with the Blik Dashboard cloud software for real-time and historical visualization. The company offers hardware-only purchase or operational lease options for self-managed networks, and turnkey all-in managed monitoring networks that include design, installation, maintenance, data provision, REST-API integration, and optional citizen portals.

Product overview

Blik Sensing offers a unified groundwater telemetry solution consisting of proprietary hardware (digital probe/node) paired with cloud-based monitoring software. The core product portfolio includes the Blik telemetry hardware for measuring groundwater levels, the Blik Dashboard for data visualization and management, and an open REST-API for system integration. Service models include direct purchase (€699 + €4.99/month), operational lease (from €20/month), and all-in managed monitoring networks. Optional Premium On-site Support extends warranty and provides proactive maintenance. The hardware is designed to be durable, maintenance-free, and waterproof (IP68), with battery life of 8 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Blik Grondwatertelemetrie Hardware Reliable, affordable groundwater telemetry hardware consisting of a digital probe (pressure sensor) measuring water pressure, time, and battery voltage with 0.4 cm accuracy, plus a compact telemetry node with integrated storage, transmission equipment, antenna, and battery (IP68 waterproof, 8-year battery life). Measures and transmits groundwater levels wirelessly via LoRaWAN for municipalities, water boards, provinces, drinking water companies, engineering firms, and agricultural operators.
• Blik Dashboard Cloud-based software platform providing real-time and historical groundwater level visualization, secure storage of measurements, comparison tools, and export to Excel/CSV. Integrates with KNMI weather data and exposes data via REST-API for use by municipalities, engineering firms, and other Blik customers.
• Blik All-in Monitoring Network Service Fully managed turnkey groundwater monitoring network solution that handles network design, realization, renovation, periodic maintenance, data disclosure to external systems (e.g., BRO), and provision of a citizen portal for residents to view local groundwater levels. Allows municipalities and water managers to completely outsource their monitoring network operations to Blik.
• Premium On-site Support Proactive maintenance subscription that extends the factory warranty, monitors the field for problems, and provides cost-free resolution within 10 working days for warranty-covered issues without customer involvement. Priced at €7.50/month and offered as an add-on to telemetry purchase and lease customers.

Quantifiable outcome

• 99% data guarantee on monitoring network operations
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core, minor and moderate.

• KPNcoreTechnology or IntegrationKPN provides the LoRaWAN network infrastructure used for wireless data transmission from Blik monitoring equipment. All measurements are transmitted via KPN's LoRa network to Blik's secure cloud environment.
• LizardcoreTechnology or IntegrationIntegration with Lizard water information system for Gemeente Utrecht project. Blik data is combined with other water-related data (overflows, sewage) in Lizard platform.
• External Field Work BureausminorImplementation/ SI/ Consulting PartnerPartnership with external field work bureaus for installation of piezometers and equipment deployment. Used for projects in Arnhem, Odijk, Friesland, Bunschoten-Spakenburg, Dinxperlo, Hardenberg, and Krimpenerwaard.
• External Hydrology BureausminorImplementation/ SI/ Consulting PartnerCollaboration with hydrology bureaus for advanced hydrological analyses. Examples include projects in Gouda (97 piezometers) and Friesland agricultural monitoring.
• Engineering Firms (Ingenieursbureaus)moderateChannel Partner/ Reseller/ DistributorLarge engineering firms procure Blik equipment and services for their projects. Firms have API access to data and use Blik portals for project monitoring (e.g., Odijk, Arnhem, Hardenberg projects).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Royal Eijkelkamp: Dutch manufacturer of soil and groundwater monitoring instruments, including piezometers and water level loggers. Directly comparable product portfolio and overlap with Dutch municipal customers.
• Meter Group: Manufacturer of soil moisture and environmental sensors including groundwater monitoring probes. Overlaps on the sensor and instrument side of Blik's stack.
• Nelen & Schuurmans: Dutch specialist in water data management software and platforms for municipalities and water boards. Comparable Dutch water-data customer base and integrates with similar national systems.
• Onset Computer (HOBO): Manufacturer of HOBO water level data loggers and environmental monitoring sensors. Direct competitor in standalone water level logging sold to municipalities and researchers.
• Solinst: Canadian maker of water level data loggers, pressure transducers, and telemetry systems used for groundwater monitoring. Closely comparable hardware-centric product line.
• Campbell Scientific: Provider of environmental monitoring data loggers and telemetry systems for hydrological and meteorological applications. Competes in the same government/research groundwater monitoring market.
• In-Situ Inc. Maker of water level, water quality, and telemetry instruments used by utilities and environmental consultants. Direct competitor in continuous groundwater monitoring equipment.

Emerging players

• Libelium: IoT sensor platform that supports water quality and environmental monitoring use cases via LoRaWAN/4G nodes. Competes with Blik as a horizontal IoT alternative for water monitoring.

Broad incumbents

• Trimble Water: Large industrial vendor with water and wastewater monitoring and telemetry solutions sold to utilities. Broader portfolio and bigger scale, but shares the same IoT groundwater monitoring motion.
• KISTERS: Established software provider for water data management, hydrology, and environmental monitoring serving utilities and agencies. Overlaps with Blik on the data/dashboard side rather than hardware.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/blik-sensing

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blik Sensing