Ragolds
Ragolds GmbH is a German, family-owned confectionery manufacturer producing hard/soft candies, mints, gummy candy, and chewing gum under proprietary brands (Velamints, Queen's Delight, emoji) and licensed characters (Minions, Peppa Pig, Paw Patrol), serving retail consumers across DACH and international markets with over 300 employees and 37 million sweets produced daily.
- Company typePrivate
- Founded1887
- HeadquartersBoizenburg, Germany
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ragolds does
Ragolds GmbH is a German confectionery manufacturer headquartered in Boizenburg with state-of-the-art production facilities in the Hamburg metropolitan region, employing more than 300 people across two operating subsidiaries (Sweet Tec GmbH and Toffee Tec GmbH) that together produce over 37 million sweets per day. The company was originally founded in 1887 as the 'First Steam Confectionery Factory of Baden', passed to the Schindler family in 1936, achieved international fame in the 1950s under Jörg Schindler with brands such as Velamints (the world's first sugar-free sweet), was wound down in 2005, and was rebuilt at its current Boizenburg site by Oliver Schindler.
The product portfolio spans hard and soft candies, gummy candy, mints, and chewing gum under both proprietary brands — Velamints (mints and gum), Queen's Delight (glass jar sweets, drops, travel tins), and emoji (themed gummy candy with llama and party variants) — and licensed children's character lines including Minions, Peppa Pig, and Paw Patrol, which are produced in vegan and traditional formats. Manufacturing is supported by an IFS Food Higher Level certification, 100% RSPO segregated certified palm oil, UTZ/Fairtrade cocoa sourcing, and V-Label vegan/vegetarian certifications.
Ragolds operates as a business-to-business supplier to retail and distribution channels, reaching end consumers in Germany, Austria, Switzerland, Luxembourg, the United States, and South Africa. Revenue is generated through unit sales of branded and licensed confectionery; no direct-to-consumer e-commerce, subscription, or SaaS revenue streams are disclosed. The company is closely held by the Schindler family, with no external investment or public listing recorded.
Ragolds firmographics
Firmographics- Name
- Ragolds
- Legal name
- Ragolds GmbH
- Website
- https://ragolds.com
- Company type
- Private
- Founded year
- 1887
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Ragolds GmbH is a German, family-owned confectionery manufacturer producing hard/soft candies, mints, gummy candy, and chewing gum under proprietary brands (Velamints, Queen's Delight, emoji) and licensed characters (Minions, Peppa Pig, Paw Patrol), serving retail consumers across DACH and international markets with over 300 employees and 37 million sweets produced daily.
- Ownership category
- akta.pro rank
Ragolds industry classification
Industry- Product category
- Confectionery Manufacturing
- NAICS
- Nonchocolate Confectionery Manufacturing (31134)
- SIC
- Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Chewing Gum & Mints (CRADABAC)
Keywords
Where Ragolds is headquartered
LocationHeadquarters
- HQ city
- Boizenburg
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Ragolds business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Confectionery product sales: Revenue generated from manufacturing and selling confectionery products including hard/soft candies, mints, chewing gums under proprietary brands (Velamints, Queen's Delight, emoji) and licensed brands (Minions, Peppa Pig, Paw Patrol). Products include various formats: gummy candy, strips, drops, glass jar sweets, and travel tins.
Go-to-market motion1 record
Ragolds product offering
Product offeringCore offering
Ragolds is a German confectionery manufacturer that produces hard and soft candies, mints, chewing gums, and gummy candies under its own proprietary brands (Velamints, Queen's Delight, emoji) and under licenses for popular entertainment characters (Minions, Peppa Pig, Paw Patrol). With more than 37 million sweets produced daily at facilities in the Hamburg metropolitan region, the company supplies branded confectionery products to retail channels worldwide, with vegan/vegetarian variants and sustainably sourced raw materials.
Product overview
Ragolds is a German confectionery company offering a portfolio of branded candy products organized into owned sub-brands and licensed character-based products. The core portfolio includes Velamints (mints and gum) and Queen's Delight (premium toffees and drops) as company-owned brands, supplemented by emoji gummy candy with thematic varieties, and three licensed children's character lines: Paw Patrol, Peppa Pig, and Minions gummy candies. Products range from hard candies and soft candies to mints and chewing gums, with fruit and herbal flavors, distributed internationally with production facilities in the Hamburg metropolitan region.
Differentiator
Problem solved
Functional benefit
Brands
- Minions: Gummy candy brand featuring Minions characters
- Peppa Pig
- Paw Patrol
- emoji
- Velamints
- Queen's Delight
Products and services
- emoji
Companies that use Ragolds
Customer profileSegments1 record
Ideal customer profiles1 record
Ragolds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ragolds partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Roundtable on Sustainable Palm Oil (RSPO)coreRagolds manufacturing plants (Sweet Tec GmbH and Toffe Tec GmbH) joined RSPO in 2011. Initially under 'Mass Balance' standard allowing sustainable and conventional palm oil mixing, then switched to 100% certified palm oil in 2015 using segregated standard.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Ragolds competitors and assessment
Company assessmentDirect peers
- Perfetti Van Melle: Perfetti Van Melle is a global manufacturer of sugar confectionery, mints and chewing gum (Mentos, Chupa Chups, Fruittella), directly comparable to Ragolds' mint, gum and candy portfolio including Velamints. Overlapping product categories and European retail reach make it a key comparable.
- Haribo: Haribo is the leading global gummy candy manufacturer (founded in Bonn, Germany) and a direct competitor to Ragolds' gummy lines including emoji, Paw Patrol, Peppa Pig, and Minions. Both are German-headquartered sugar confectionery producers operating at similar scale and targeting overlapping retail channels.
- Katjes Fassin: Katjes is a German family-owned manufacturer of fruit gums, licorice and licorice candies, with comparable scale, DACH focus, and emphasis on vegan/vegetarian product positioning that mirrors Ragolds' V-label strategy.
- Cloetta: Cloetta is a Swedish-based sugar confectionery and chocolate manufacturer (Kexchoklad, Jenkki, Red Band) with comparable product mix in pastilles, mints and chews, and a similar pan-European retail footprint to Ragolds.
- Storck (August Storck KG): Storck is a major German family-owned confectionery manufacturer (Werther's Original, Toffifee, Riesen), comparable to Ragolds in heritage, German production base, sugar confectionery focus, and family-ownership structure.
Broad incumbents
- Mars Wrigley: Mars Wrigley is a global confectionery incumbent (Wrigley's gum, M&M's, Skittles, Starburst) operating a much broader portfolio. Comparable as a competitor across chewing gum, mints and sugar confectionery categories where Ragolds also competes.
Peers
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ragolds social profiles
Digital presenceRagolds compliance and trust
Trust signalCompliance4 records
Ragolds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ragolds leadership team
Management profileNumber of profiles
Profiles2 records
Ragolds subsidiaries and ownership
Company hierarchySubsidiaries2 records
Ragolds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ragolds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ragolds
What does Ragolds do?
Ragolds is a German confectionery manufacturer that produces hard and soft candies, mints, chewing gums, and gummy candies under its own proprietary brands (Velamints, Queen's Delight, emoji) and under licenses for popular entertainment characters (Minions, Peppa Pig, Paw Patrol). With more than 37 million sweets produced daily at facilities in the Hamburg metropolitan region, the company supplies branded confectionery products to retail channels worldwide, with vegan/vegetarian variants and sustainably sourced raw materials.
Is Ragolds a public or private company?
Ragolds is a private company. It is classified as family owned and is currently operating.
When was Ragolds founded?
Ragolds was founded in 1887. It employs 251 to 500 people.
Where is Ragolds based?
Ragolds is headquartered in Boizenburg, Germany, in the Europe region.
How does Ragolds make money?
One revenue line is on record: confectionery product sales.
Who are Ragolds's main competitors?
Direct peers on record are Perfetti Van Melle, Haribo, Katjes Fassin, Cloetta and Storck (August Storck KG). Mars Wrigley is listed as a broad incumbent. Mondelez International is listed as a peer.
Does Ragolds have an API?
No public API is recorded for Ragolds.
What industry is Ragolds in?
Ragolds's product category is Confectionery Manufacturing. Its primary akta.pro industry code is CRADABAC, Chewing Gum & Mints. Its NAICS code is 31134 and its SIC code is 2060.