North Andover Merchants Association

What North Andover Merchants Association does

NAMA (North Andover Merchants Association) is a non-profit, member-based association founded in 2016 that represents SMBs operating in North Andover, Massachusetts. Its purpose is to promote, enhance, and grow the local business community under the 'Stay Local. Shop Locally' philosophy, aggregating marketing, events, and networking benefits that individual businesses cannot cost-effectively build on their own.

The core product portfolio centers on three subscription-based membership tiers — Premier ($100/year), Executive ($250/year), and Elite ($500/year) — each conferring a defined bundle of directory ad placement, social media promotion, event booth access, and newsletter visibility. Complementary programs include signature community events (Gingerbread Walk, North Andover Restaurant Week, Calendar Raffle), scholarship programs, the SHOP NA Gift Card Program, and a Member-to-Member Discount Program launching Spring 2026. Distribution channels comprise a member directory (print and SimpleBooklet digital booklet), a website, social media (Facebook, Instagram), Constant Contact newsletters, and a 2,500-subscriber email list.

There is no proprietary technology platform. The underlying stack is composed of standard third-party tools — Mailchimp, Google Analytics, Constant Contact, CognitoForms, Google Forms, SimpleBooklet, Google reCAPTCHA — used for membership enrollment, event ticketing, directory publishing, email distribution, and member surveys. Revenue mechanics are predominantly recurring annual dues, supplemented by event sponsorships (tiers ranging $100-$2,500 for signature events) and raffle ticket sales. The customer base is geographically restricted to North Andover, MA SMBs, with no disclosed expansion outside New England.

Name

North Andover Merchants Association

Legal name

North Andover Merchants Association

Website

https://northandovermerchants.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The North Andover Merchants Association (NAMA) is a non-profit association founded in 2016 that supports small and medium-sized businesses in North Andover, Massachusetts through tiered membership dues ($100-$500/year), signature events, directory listings, and collective local marketing under a 'Stay Local. Shop Locally' mission.

Ownership category

akta.pro rank

Headquarters

HQ city

North Andover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Membership Dues: NAMA generates revenue through tiered membership dues at three levels: Elite ($500/year), Executive ($250/year), and Premier ($100/year). Members receive varying benefits including directory listings, social media promotion, event booths, and advertising based on tier level.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The North Andover Merchants Association (NAMA) is a nonprofit membership organization that supports local businesses in North Andover, MA through tiered annual memberships (Premier $100, Executive $250, Elite $500). Members receive directory listings, social media promotion, event booth access, boosted ads, networking mixers, scholarships, and participation in community programs including the Gingerbread Walk, Restaurant Week, Calendar Raffle, Fall Festival, and the Member-to-Member Discount Program.

Product overview

The North Andover Merchants Association (NAMA) operates a membership-based business organization offering three tiered membership levels (Elite $500, Executive $250, Premier $100). The core product portfolio includes a Member Directory with digital booklet integration, community event programs (Gingerbread Walk, Calendar Raffle, Restaurant Week, Fall Festival), and scholarship programs (NAMA Scholarship, Sylvie Foulds Scholarship). Member benefits include social media promotion, boosted ads, ribbon cutting services, milestone acknowledgements, Member-to-Member Discount Program, and SHOP NA Gift Card Program. Events provide networking opportunities with various sponsorship tiers. The organization also maintains a Community Calendar for member promotions.

Differentiator

Problem solved

Functional benefit

Products and services

• Elite Membership $500 annual membership tier offering a linked full page ad in the member directory, two boosted social media ads, free booth at Fall Festival, two tickets to member events, priority seating, company logo on website and weekly e-newsletters, and SHOP NA Gift Card Program participation.
• Executive Membership $250 annual membership tier offering a linked half page ad in the member directory, two boosted social media ads, free booth at NAMA events, priority seating at member events, participation in the SHOP NA Gift Card Program, and one ticket to member events.
• Premier Membership $100 annual membership tier offering a linked quarter page ad in the member directory, discounted booth at the Fall Festival, new member announcement on social media, access to the Member 2 Member discount program, and eligibility for the Sylvie Foulds Scholarship.
• Member Directory An online directory of all member businesses of the North Andover Merchants Association, organized by membership level with linked business listings and tier-based ad placements.
• Digital Member Directory Booklet Annual digital member directory booklet published via SimpleBooklet, featuring quarter, half, or full page advertisements based on membership tier.
• Gingerbread Walk Annual community event featuring gingerbread house creations displayed at The Stevens Estate, with sponsorship opportunities at multiple tiers ranging from $100 to $2,500.
• Calendar Raffle Annual fundraiser featuring 31 days of prizes in May, with $10 tickets providing one entry per day for each of the 31 raffles.
• North Andover Restaurant Week Annual restaurant week event promoting local dining establishments in North Andover.
• NAMA Scholarship $1,000 scholarship awarded to a North Andover resident graduating high school in 2026.
• Sylvie Foulds Scholarship $1,000 scholarship awarded to a child or employee of a NAMA member business graduating high school in 2026. Available to Elite, Executive, and Premier members.
• Member-to-Member Discount Program Program launching Spring 2026 that enables member businesses to offer exclusive discounts to fellow member businesses, providing no-cost marketing and customer base building opportunities.
• SHOP NA Gift Card Program Gift card program enabling participation by Elite, Executive, and Premier members, supporting local shopping within the North Andover business community.
• Ribbon Cutting Services Ribbon cutting ceremonies and welcome ceremonies available to all membership tiers for new business openings.
• Community Calendar Calendar of community events, sales, and promotions organized by NAMA and its members. Members can submit items for review and publication.

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• American Independent Business Alliance (AMIBA): National non-profit that helps communities launch and support independent business alliances ("Local First" groups). Directly comparable mission of championing local merchants, but operates at a national scale rather than a single town.
• Independent We Stand: National grassroots movement supporting independent businesses, sharing NAMA's "shop local" framing and small-business advocacy. Similar mission, but a movement/campaign rather than an association administering dues and events.
• Main Street America: National downtown and commercial district revitalization program supporting local merchant districts across the U.S. Comparable in supporting local business ecosystems and event-driven community engagement.

Regional players

• Merrimack Valley Chamber of Commerce: A regional chamber serving the broader Merrimack Valley area (which includes North Andover), with membership dues, mixers, and community events. Comparable regional/membership model, just at multi-town rather than single-town scale.
• Andover Chamber of Commerce: Chamber of commerce for neighboring Andover, MA, with member dues, ribbon cuttings, and business promotion services. Closely comparable single-town geography and SMB membership model next to North Andover.

Others

• Buy Local Now (movement): Cross-community "buy local" campaign and coalition supporting independent merchants. Thematically aligned with NAMA's "Stay Local. Shop Locally" philosophy, though it functions as an advocacy campaign rather than a dues-funded association.

Direct peers

• Local First Arizona: A "Local First" alliance that unites locally owned businesses through membership tiers, events, and community programming. Highly analogous operating model to NAMA, just at a state scale rather than single-town scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/northandovermerchants
• Instagraminstagram.com/northandover_merchants
• Xx.com/naMERCHANTs
• LinkedInlinkedin.com/company/north-andover-merchants-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Andover Merchants Association