What Elite Precision does

Elite Precision Ltd is a UK-based independent precision metrology company founded in 1984 and headquartered in Sutton Coldfield. It sources, sells, and services new and used measuring, inspection, testing, and calibration equipment, with a product portfolio spanning roughness testers (RT10, RT10G, RTP80, RT90G, RT120, LITEsurf, WARPsurf), roundness testers (R100, R250, R300, R500), the PGS200 profilometer, and ConturoMatic contour measurement systems (CV-120, CV-300, TS, TS-X). The company is the UK distributor for SM Instruments and Qpt, and it offers a proprietary software suite — Circom, Profile Studio, Measurement Studio, and ConturoMatic S1 — for ISO-compliant surface and geometric analysis, including FFT-based harmonic decomposition and 70-parameter roughness characterization. It also designs bespoke solutions, notably the Runout Machine for in-process gas turbine rotor inspection co-developed with an energy-sector multinational, and provides retrofit services that replace obsolete instrument electronics with modern hardware and software stacks.

The business operates on a hybrid revenue model combining one-time equipment sales (new and used), professional services (retrofit installation, on-site repair, off-site UKAS-traceable calibration), and software licensing. Go-to-market combines direct enterprise field sales to aerospace, automotive, and energy manufacturers with authorized international agents serving the European Community and rest-of-world markets. Standard commercial terms include 24-hour UK delivery, a 12-month warranty, and VAT-exclusive pricing held stable through March 2021. The company holds UKAS-traceable calibration accreditation and serves unnamed household-name customers across its target verticals, with no disclosed parent entity, institutional investors, or external funding rounds.

Name

Elite Precision

Legal name

Elite Precision Ltd

Website

https://www.eliteprecision.co.uk

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Elite Precision Ltd is a UK-based, independent precision metrology distributor and service provider founded in 1984, supplying new and used surface texture, roundness, contour, and profilometry instruments — alongside proprietary software, UKAS calibration, and retrofit services — to enterprise customers in aerospace, automotive, and energy sectors via direct sales and international agents.

Ownership category

akta.pro rank

Product category

Precision Measurement Equipment

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519), Electronic and Precision Equipment Repair and Maintenance (811210)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Laboratory Analytical Instruments (3826)

akta.pro primary industry

Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards) (HLAGAIAL)

akta.pro secondary industry

Calibration Services & Standards (Calibration labs, reference standards, traceability services) (IMAGAFAH)

Keywords

• Precision measurement instruments
• Surface roughness testing
• Roundness measurement equipment
• Contour measurement systems
• Metrology calibration services

Headquarters

HQ city

Sutton Coldfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. New Equipment Sales: Sale of new precision measuring and inspection equipment including roughness testers, roundness testers, profilometers, contour measurement systems, and associated software.
2. Used Equipment Sales: Sourcing and selling pre-owned measuring, inspection, test and calibration equipment. Access to premium quality equipment from Gauge Blocks to CMMs with 12-month warranty.
3. Retrofit Services: Upgrading obsolete instruments by replacing electronics and software while retaining mechanical components, offering cost-effective restoration comparable to new equipment.
4. Service, Repair and Calibration: On-site service, repair and traceable calibration for roundness, surface finish, gear-testers, shadow graphs and projectors. Off-site UKAS calibration for smaller items.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Elite Precision Ltd sources and sells new and used precision measuring, inspection, testing, and calibration equipment, including roughness testers, roundness testers, profilometers, contour measurement systems, and a proprietary Runout Machine for gas turbine rotors. The company complements its equipment portfolio with proprietary metrology software (Circom, Profile Studio, Measurement Studio), retrofit services that modernize obsolete instruments, and UKAS-traceable on-site and off-site calibration and repair services.

Product overview

Elite Precision Ltd is a UK-based company (founded 1984) providing surface texture and roundness measuring instruments. Their product portfolio centers on precision metrology equipment including roughness testers (LITEsurf, RT10, RT10G, RTP80, RT90G, RT120, WARPsurf), roundness testers (R100, R250, R300, R500), profilometers (PGS200), and contour measurement systems (CV-120, CV-300, ConturoMatic TS/TS-X). They also offer proprietary software (Measurement Studio, Circom, Profile Studio, ConturoMatic S1) and retrofit services for upgrading obsolete instruments. The company serves aerospace and automotive industries worldwide, providing calibration services (including UKAS traceable) and used equipment alongside new equipment sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Measurement Studio Software Proprietary external interface software for data elaboration from portable SM roughness testers (RT10, RT10G, RTP80, RT90), supporting remote measurement launch, data download, database organization, statistical analyses, and personalized report generation in A4 format.
• Profile Studio Software Proprietary program for characterizing micro and macro aspects of surfaces and geometries, supporting 70 roughness parameters per ISO 4287, ISO 13565-1 and -2, ISO 12085, and VDA 2007 standards, with advanced CAD features including dynamic editing and Best Fit function. Sold separately for profilometers and roughness testers.
• Roughness Testers Portable and benchtop roughness testers for surface texture measurement, including LITEsurf (Bluetooth/USB portable), RT10 (basic), RT10G (advanced, 31 parameters, 0.001 µm resolution), RTP80 (5.7" touchscreen with thermal printer), RT90G (all-in-one with 100mm range), RT120 (70-parameter characterization), and WARPsurf (combined roughness and profilometry with 7" touchscreen). Used by aerospace, automotive, and industrial manufacturers for surface finish quality control.
• Roundness Testers Roundness testers for characterizing circular geometries, including R100 (entry-level with Circom software), R250 (high-accuracy with diabase base for heavy pieces), R300 (professional with three pneumostatically supported metrological axes for large bearings), and R500 (top-of-the-line with motorized plate for energy sector turbines and compressors). Used in mechanical, motor, aerospace, and machine manufacturing industries.
• PGS200 Profilometer New-generation profilometer for profile characterization of complex pieces, featuring automated calibration, motorized column, and Profile Studio software integration. Used for surface profile analysis in industrial metrology applications.
• Contour Measurement Systems Contour measurement devices including CV-120 (classic, 30 x 120mm range), CV-300 (100 x 300mm range for large workpieces), ConturoMatic TS (250 x 320mm range with hole-testing from under 2mm to over 300mm), and ConturoMatic TS-X (extended 280 x 350mm range with hybrid ceramic probe-arm mount and combined contour-roughness capability). Supplied through UK distribution partnership with Qpt.
• Runout Machine Proprietary in-process shaft shape error detection system for gas turbine rotors, with six pick-ups (four contact inductive, two non-contact), spectral analysis (FFT) for harmonic component detection, and geometric analysis capability. Developed in collaboration with a multinational energy sector company.
• Circom Software Proprietary software for characterizing surfaces generated by flat rotation, supporting roundness, concentricity, planarity, coaxiality, and cylindricity analysis, with FFT harmonic analysis and multiple filter options (1·15, 1·50, 1·150, 1·500 ripples/revolution). Sold separately for use with roundness testers.
• ConturoMatic S1 Evaluation Software Evaluation software for contour and roughness measurement devices with fully automatic assessments, tolerance comparisons, and form and position tolerance analysis. Sold as a standalone product for use with ConturoMatic systems.
• Retrofit Services Cost-effective retrofit kits that replace obsolete electronics and pen recorders in roughness testers (with Profile Studio software), roundness testers (with Circom software), and profilometers (with Profile Studio software), restoring instruments to first-class condition with full analysis capabilities at a fraction of new equipment cost.
• Service, Repair and Calibration Comprehensive on-site service, repair, and UKAS-traceable calibration for roundness, surface finish, gear-testers, shadow graphs, and projectors. Off-site UKAS calibration is available for smaller items including micrometers, DTIs, and plug and ring gauges.
• Used Equipment Pre-owned measuring and inspection equipment including TALYROND roundness testers, MITUTOYO Surftest, MMQ form testers, and Baty profile projectors, supplied with a 12-month warranty.

Quantifiable outcome

• Delivery within 24 hours in UK
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SM InstrumentscoreChannel Partner/ Reseller/ Distributor · 9 December 2020Elite Precision Ltd became the UK distributor of SM instruments. SM is a manufacturer of precision measurement equipment including roughness testers, roundness testers, and associated software. This partnership expands Elite Precision's product portfolio with proprietary instruments.
• QptcoreChannel Partner/ Reseller/ Distributor · 9 December 2020Elite Precision Ltd became the UK distributor of Qpt products. Qpt manufactures ConturoMatic contour measurement systems including CV-120, CV-300, TS, and TS-X models. Partnership enables Elite Precision to offer comprehensive contour measurement solutions.
• Multinational Energy Sector CompanyminorStrategic or Co-development PartnerRunout Machine acquisition system was created in collaboration with a renowned multinational company operating in the energy sector. System designed for 'in process' check of rotors for gas turbines with custom pick-up configuration.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Taylor Hobson (Ametek): Taylor Hobson is a UK-based manufacturer of surface finish and roundness measurement instruments, directly overlapping Elite Precision's core roughness and roundness tester categories, but at much greater scale and through OEM manufacturing rather than distribution.
• Mitutoyo: Mitutoyo is a global leader in precision measurement including surface roughness testers, roundness/form measurement and CMMs. It is a broad incumbent with a much larger product portfolio and brand, but its product categories fully overlap with Elite Precision's distribution range.
• Renishaw plc: Renishaw is a UK-based precision measurement and motion control company with metrology products including surface profiling and gauging. It is a much larger, listed incumbent that competes in adjacent precision measurement categories.
• Hexagon Manufacturing Intelligence: Hexagon MI offers a broad suite of metrology and CMM solutions across aerospace and automotive. It is a broad incumbent whose product categories overlap with Elite Precision's portfolio but at enterprise scale.
• Zygo Corporation: Zygo manufactures optical and contact metrology equipment for surface measurement and form metrology. It is a broad incumbent in the same precision measurement space but specializing in optical profilometry versus Elite Precision's contact-based systems.
• Jenoptik Industrial Metrology: Jenoptik provides industrial metrology including roughness and contour measurement, overlapping with Elite Precision's core product categories. It is a broad incumbent operating at significantly larger scale.
• Faro Technologies: Faro provides 3D measurement and metrology solutions for industrial applications. It is a broad incumbent with a different technology base (3D scanning) but competes in the same overall precision measurement purchasing decisions.

Direct peers

• Mahr GmbH: Mahr is a German manufacturer of precision metrology equipment including roughness and contour measurement, with deep roots in the same ISO-conformant standards Elite Precision supplies. It is a direct competitor in the same product categories but operates as an OEM manufacturer.
• Bowers Group (Batavia Metrology): Bowers Group supplies Baty profile projectors and other precision measurement instruments in the UK, directly competing with several of Elite Precision's distributors' products in the projection and form measurement product lines.

Others

• Mentor Graphics / Siemens Calibration Labs: UKAS-accredited calibration service providers in the UK serve the same aerospace and automotive customers as Elite Precision's calibration arm. They are adjacent competitors in the calibration services portion of Elite Precision's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Elite-Precision-Ltd-769988713121548
• LinkedInlinkedin.com/company/elite-precision-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite Precision