Cycle Spot

What Cycle Spot does

Cycle Spot, Inc. (株式会社サイクルスポット) is a privately held Japanese specialty bicycle retail chain operating more than 100 physical stores across six prefectures in the Kanto region — Tokyo, Kanagawa, Chiba, Saitama, Shizuoka, and Ibaraki. The company runs a dual-brand retail architecture: Cycle Spot functions as a general-purpose "neighborhood bicycle shop" (街の自転車屋さん) selling city cycles, electric-assist bicycles, kids' bikes, and providing repair/maintenance services, while Le Cyc (ル・サイク) is a sports-bicycle-focused sub-brand carrying road bikes, cross bikes, mini-velos, and e-bikes. Specialized formats include Le Cyc E-Labo (for specific small motorized bicycles) and rental locations such as Le Cyc Tsuchiura. The company carries 30+ third-party brands (Panasonic, Bridgestone, Yamaha, Shimano, Bianchi, Giant, Miyata, KhodaaBloom, Strider) alongside private-label lines (Norway, eVita). Revenue is generated through hardware sales, repair and maintenance services, rental cycles, theft and accident insurance products (SpotMate, TS Mark), and corporate discount programs. Distribution is anchored in physical retail complemented by an official online store (shop.cyclespot.net) and an Uber Eats delivery channel.

The business model is omnichannel B2C retail with an attached services ecosystem. Customer acquisition relies on dense physical store presence, content marketing via store blogs and feature articles, active social media (Instagram, Twitter/X, Facebook, LINE, YouTube), organized test-ride events and cycling tours, and co-branded promotional campaigns with manufacturers (Panasonic ViVi cash-back, Bridgestone outlet sales). The firm holds government recognition including the 2021 MLIT Cycling Promotion Commendation and the 2021 Ibaraki Design Selection Grand Prize for PLAYatre Tsuchiura. The legal entity is a Japanese kabushiki kaisha; no parent company, venture capital backing, or public listing has been disclosed, and ownership structure is a data gap.

Name

Cycle Spot

Legal name

株式会社サイクルスポット

Website

https://cyclespot.net

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

Cycle Spot is a privately held Japanese bicycle retail chain operating 100+ specialty stores across the Kanto region under dual brands: Cycle Spot for general consumers and Le Cyc for sports cyclists. It sells new and e-bikes, offers repairs, rentals, insurance, and corporate programs.

Ownership category

akta.pro rank

Product category

Bicycle Retail

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Bicycle retail chain
• Electric-assist bicycles
• Sports bicycles
• Bicycle repair services
• Bicycle rental

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Bicycle Sales: Sale of new bicycles across multiple categories including city cycles, electric-assist bicycles, sports bicycles, road bikes, cross bikes, mini-velo, children's bicycles, and junior bikes. Also includes private brand (PB) bicycles such as Norway series and eVita.
2. Repair and Maintenance Services: Various repair and maintenance services are offered at all store locations, with service pricing listed on the repair page.
3. Rental Cycle Services: Rental bicycles offered at Le Cyc Tsuchiura location, including E-bikes, road bikes, cross bikes, mini-velo, junior sports bikes, and city cycles. Available as single-day or 2-day rentals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Cycle Spot operates a network of more than 100 bicycle retail stores across Japan's Kanto region under two brand concepts—Cycle Spot for general neighborhood bicycles and Le Cyc for sports bicycles. The company sells new bicycles across multiple categories (city, electric-assist, road, cross, mini-velo, and children's), provides repair and maintenance services at all locations, offers theft insurance (SpotMate) and bicycle accident insurance (TS Mark), operates rental cycles at Le Cyc Tsuchiura, and runs a corporate discount program. Sales are fulfilled through physical storefronts, an official online shop, and Uber Eats delivery.

Product overview

Cycle Spot operates a comprehensive bicycle retail network in the Kanto region (Tokyo, Kanagawa, Chiba, Saitama, Shizuoka, Ibaraki) with over 100 stores under two main brands: Cycle Spot (サイクルスポット) serves as the general-purpose 'neighborhood bicycle shop' offering everyday bicycles, repairs, and maintenance, while Le Cyc (ル・サイク) focuses on sports bicycles including road bikes, cross bikes, and e-bikes. The company also operates specialized stores like Le Cyc E-Labo for small motorized bicycles. Cycle Spot offers private brand bicycles under the Norway and eVita lines, provides rental cycling services at select locations, and supports customers with services including SpotMate theft insurance, TS Mark accident insurance, and corporate discount programs. An official online shop and delivery services like Uber Eats complement the physical retail presence.

Differentiator

Problem solved

Functional benefit

Brands

• ル・サイク (Le Cycle): Sports bicycle-focused retail sub-brand of サイクルスポット, offering road bikes, cross bikes, E-bikes, and rental cycling services. Includes specialty stores such as ル・サイク E-Labo (handling 特定小型原動機付自転車).
• Norway
• eVita
• スポットメイト (SpotMate)

Products and services

• Norway Series (Norwayシリーズ) Cycle Spot's original private-brand bicycle series covering multiple categories within the PB catalog, intended for everyday general-consumer use across the Kanto retail network.
• eVita Original-brand electric-assist (pedelec) bicycle line offered by Cycle Spot under its private brand catalog.
• SpotMate (スポットメイト) Store-exclusive bicycle theft compensation service provided to Cycle Spot purchasers, with online member portal access and in-store benefits.
• Repair and Maintenance Service (修理・メンテナンス) Comprehensive repair and maintenance service for all bicycle brands, available at every Cycle Spot store location, including bicycles not originally purchased there, with a published labor-fee schedule.
• Rental Cycle Service (レンタサイクルサービス) Rental bicycle service operated at the Le Cyc Tsuchiura store at PLAYatre Tsuchiura, offering E-bikes (¥3,500/day), road bikes (¥4,950/day for Bianchi VIA NIRONE7 SORA; ~¥2,500/day other models), cross bikes (¥2,000/day), and city cycles (¥1,500/day), available as single-day or 2-day rentals.
• TS Mark Attached Insurance (TSマーク付帯保険) Bicycle accident insurance with injury compensation (up to ¥1 million for death/severe disability) and liability coverage (up to ¥100 million), offered in a red (highest-coverage) tier.
• Corporate Discount Program (法人様向け割引) Corporate discount program for businesses purchasing bicycles for employee commuting programs or corporate fleets, accessed via the company's dedicated corporate inquiry page.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Panasonic (電動自転車)coreChannel Partner/ Reseller/ DistributorCycle Spot is an authorized dealer for Panasonic electric assist bicycles. Regular campaigns including cash-back promotions (5,000 yen cacheback for ViVi day campaigns) are conducted. Panasonic battery replacement services are also offered.
• Bridgestone Cycle (ブリヂストンサイクル)coreChannel Partner/ Reseller/ DistributorCycle Spot sells Bridgestone bicycles including the ビッケ (Bikke) child seat series and regular models. Regular promotional campaigns and outlet sales featuring Bridgestone products.
• Yamaha (電動アシスト)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Yamaha electric assist bicycle systems and complete bicycles. Featured models include PAS series.
• ShimanocoreTechnology or IntegrationShimano components are standard on many bicycles sold. Cycle Spot also offers GROWTAC branded products featuring Shimano components including EQUAL mechanical disc brake calipers and Magene power meters.
• Epos Card (エポスカード)coreGTM or Marketing PartnerMonthly campaign at Le Cyc Shizuoka Modi where Epos card holders receive 10% discount on bicycles on the second Sunday of each month.
• PayPayminorGTM or Marketing PartnerPayPay payment campaign at Cycle Spot Lalaport Numazu store offering 5% cashback during promotional periods.
• MARK IS ShizuokacoreChannel Partner/ Reseller/ DistributorCycle Spot operates a store within the MARK IS Shizuoka shopping center. The store participates in mall-wide campaigns including PayPay point campaigns and uses facility parking.
• PLAYatre Tsuchiura (プレイアトレ土浦)coreChannel Partner/ Reseller/ DistributorLe Cyc Tsuchiura is located within the PLAYatre Tsuchiura station building. This location also features a rental cycle service and won government awards for bicycle promotion.
• Shizuoka Modi (静岡モディ)coreChannel Partner/ Reseller/ DistributorLe Cyc Shizuoka Modi is located within the Modi shopping center. Store relocated from 3F to 5F in August 2025. Monthly Epos card discount campaigns are mall-wide events.
• Shizuoka Prefecture / Shizuoka CityminorGTM or Marketing PartnerParticipates in local government programs including the Shizuoka child-rearing benefit card program (しずおか子育て優待カード) offering 2,200 yen discount on bicycle purchases for eligible families.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/cyclespot_lecyc
• YouTubeyoutube.com/channel/UCAgsghNLO6aTZNtR4RpG6ew
• Facebookfacebook.com/cyclespot
• Instagraminstagram.com/cyclespot_le.cyc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cycle Spot