LICHTFAKTOR

What LICHTFAKTOR does

Lichtfaktor GmbH is a Cologne-based creative agency founded in 2005 that designs and produces light-based event experiences for enterprise clients. Its core offerings are organized around four service lines: Event Photo Booth, Light Painting film and photo production, Interactive Installations, and Event Shows, supported by a portfolio of sub-products including the Luma Painter interactive graffiti system, Bullet Time multi-camera rigs (16-75 synchronized cameras), a proprietary 4K Light Painting pipeline built for the 95th Academy Awards, and an AI Video Interactive Show. All technical components are built in-house, with one dedicated software engineer (Ioannis) maintaining the proprietary software stack that has been developed since 2005.

The agency generates revenue through project-based professional services, engaging corporate clients directly via website inquiry, phone, and email to deliver bespoke productions on-site worldwide. Pricing is quote-based and undisclosed, structured around multi-year contract cadences. Customer segments include corporate enterprises (automotive, telecommunications, beverages, logistics, electronics, sanitary, medical technology) and brand marketing or advertising teams seeking viral or shareable content; exhibition and POS activations form a secondary segment. The agency's client roster includes Audi, Samsung, Belvedere Vodka, TalkTalk, HELLA, HHLA, Hansgrohe, Sprint, Dornier MedTech, dENiZEN/Levi's, and the Academy of Motion Picture Arts and Sciences.

Lichtfaktor is a founder-owned private limited company (GmbH) with no external investors, parent, or acquisition activity disclosed. Its nine-person team combines creative, technical, and performance disciplines (photographers, dancers, choreographers, jugglers, a software engineer, and a CEO/Creative Director). Delivery has spanned Germany, the United States, China, and South Africa, with a claimed global footprint. The company holds no patents, has no disclosed funding rounds, and was recognized with the 2012 German Web Video Prize (Audience and Jury awards) for a dENiZEN viral campaign.

Name

LICHTFAKTOR

Legal name

Lichtfaktor GmbH

Website

https://lichtfaktor.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Lichtfaktor is a Cologne-based creative agency that designs and produces light painting photo booths, interactive installations, and live shows for enterprise brand events. Its nine-person team serves corporate clients across automotive, telecom, beverages, logistics, and entertainment worldwide using proprietary software.

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Photographic Services (54192), Indoor and Outdoor Display Advertising (541850), Independent Artists, Writers, and Performers (71151)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Graphic Design & Visual Content Production (BPAFAIAC), Corporate & Brand Event Styling (Product Launches, Activations) (HSACAOAN), Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

• Light painting productions
• Event photo booth services
• Interactive light installations
• Corporate event shows
• Brand activation experiences

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Event Production Services: Project-based professional services for corporate events, brand activations, and marketing campaigns. Includes custom light art performances, photo booth experiences, interactive installations, and show productions tailored to client specifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Lichtfaktor is a creative agency producing bespoke light-based experiences for corporate events, brand activations and marketing campaigns. The firm delivers light painting photo and film productions, interactive installations (including light-graffiti walls and projection mapping), event photo booths and live stage shows using custom-developed software and proprietary capture systems, serving major international brands across automotive, beverages, telecommunications, logistics, consumer electronics and entertainment.

Product overview

Lichtfaktor is a creative agency specializing in light-based experiences and event activations. The company offers a portfolio of interconnected services centered around light painting technology and interactive installations. Core offerings include Event Photo Booth (light painting photo experiences), Light Painting (film and photo production), Interactive Installations (including Luma Paint light graffiti and Guerilla Projection Mapping), and Event Shows (including the AI Video Interactive Show and Light Painting Duo Show). The services use proprietary software developed in-house and are suitable for corporate events, trade shows, brand activations, and galas.

Differentiator

Problem solved

Functional benefit

Brands

• Luma Painter: Interactive Light Graffiti installation for events, trade shows and brand activations that allows visitors to draw with light on buildings and surfaces
• Light Painting Photo Booth
• Bullet Time Light Painting

Products and services

• Event Photo Booth Creative light painting photo booth experiences for corporate events, trade shows and brand activations, combining interactive photography and live audience engagement to produce unique branded visual content.
• Light Painting (Film & Photo Production) Light painting film and photo productions using hand-drawn light techniques to create unique visual content for campaigns, digital communication, TV commercials and viral marketing.
• Interactive Installations Interactive digital installations for events, exhibitions and point-of-sale activation that engage visitors as creative participants through real-time visual technology and light-based interaction.
• Event Show Spectacular live stage performances combining innovative technology, creative performance and immersive visuals for galas, award ceremonies and product launches.
• Light Painting Photo Booth Professional light painting photo shooting where guests become part of one-of-a-kind artworks; experienced photographers create individual light drawings for every guest in just a few seconds, producing unique branded souvenirs.
• Light Painting Bullet-Time Shooting Spectacular freeze-motion photography combined with creative light painting using a synchronized multi-camera system of 16 to 75 cameras, creating stunning 360° animations around guests.
• Luma Paint Interactive Light Graffiti Interactive light graffiti installation that allows visitors to draw live with light on buildings, walls and objects, creating dynamic visual content in real time through light-based projection.
• Guerilla Projection Mapping Urban brand activation using projection technology to transform buildings, facades and public spaces into spectacular visual experiences designed to attract attention and drive viral reach.
• AI Video Interactive Show Innovative 3–5 minute dance performance merging AI-generated visuals, immersive video projections and live performance, where a dancer interacts with AI-created visual content for futuristic live experiences.
• Light Painting Duo Show Live stage performance using proprietary software that captures artists' movements in real-time and transforms them into dynamic light drawings, flowing shapes and synchronized visual effects.
• Oscar Light Painting Software (4K) Custom Light Painting software and experience developed for the 95th Academy Awards, recording both the person and their light drawing in 4K resolution in real time so Oscar winners can create personal light-painted messages immediately after winning.
• Light Painting Film Production Hand-crafted light painting animations and films produced for campaigns, TV advertisements and viral marketing, with each film treated as a unique piece with strong attention to detail.
• Light Painting Art Creative light art projects and campaigns showcasing products in visually powerful and energetic ways, establishing new standards in light painting since 2005.
• Brand FX Shooting Professional photo shooting offered in the look of the client's campaign, provided as a new development alongside existing Light Painting services.

Quantifiable outcome

• 500,000+ views in one week for dENiZEN viral clip
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

13 partnerships are on record, tiered minor.

• Noah HarrisminorStrategic or Co-development PartnerDirector for TalkTalk TV commercial - responsible for highly demanding TV advertising production
• Toby HowellminorStrategic or Co-development PartnerDirector of Photography for TalkTalk production - worked on Wes Anderson's 'The Fantastic Mr. Fox' and 'Shaun the Sheep' for Aardman Animations
• CHI & PartnersminorStrategic or Co-development PartnerCreative agency for TalkTalk Light Painting TV campaign
• BlinkinkminorStrategic or Co-development PartnerAnimation studio collaboration for TalkTalk production
• Salon DeluxeminorStrategic or Co-development PartnerCreative agency partner for HELLA K-LED Blizzard campaign
• Horst BirekovenminorStrategic or Co-development PartnerIce designer (Eisdesigner) - master of his craft for HELLA campaign
• Gero KutznerminorStrategic or Co-development PartnerCinematographer for HELLA K-LED Blizzard campaign
• Manuel ZagovecminorChannel Partner/ Reseller/ DistributorTV Communications at Audi AG - commissioned trade show film for show-car premiere in Peking 2014
• Raymond Lucas, JQK ProductionminorStrategic or Co-development PartnerProduction partner for dENiZEN viral clip - collaborated on creative and production aspects
• Ron EshelminorStrategic or Co-development PartnerPhotographer for Sprint flagship store campaign
• ContinuumminorStrategic or Co-development PartnerDesign/experience agency for Sprint flagship store project
• QAS Productions Inc.minorChannel Partner/ Reseller/ DistributorProduction company for Sprint - Scott Pratt and Tina Casey
• sensory unlimitedminorChannel Partner/ Reseller/ DistributorEvent agency partner for Luma Paint interactive light graffiti installations - Phillip Held testimonial client

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LichtfaktorCrew
• Facebookfacebook.com/lichtfaktor.crew
• LinkedInlinkedin.com/company/lichtfaktor

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LICHTFAKTOR