Grant Cardone Foundation

What Grant Cardone Foundation does

The Grant Cardone Foundation is a private non-profit organization founded in 2021 by entrepreneur and best-selling author Grant Cardone, headquartered in Aventura/Miami, Florida. The foundation's mission is to provide mentoring and financial literacy education to adolescents in underserved and at-risk populations, with a particular focus on youth growing up without father figures — a cause motivated by Cardone's own experience of losing his father at age 10.

The foundation operates a portfolio of youth development programs: 10X Kids Pitch Off (in-person business pitch competitions), Mentor Workshops (sessions held at 10X HQ), 10X Kids University (a digital learning platform with donated user accounts), and 10X Kids Book (a book donation program with 47,709 copies distributed globally). Its primary fundraising vehicle is the annual Grant Cardone Foundation Cruise, which raised $13,507,469 in 2024. Programs are delivered through direct in-person sessions, digital platforms, book distribution, and a network of community organization, municipal agency, corporate, and non-profit partnerships. Documented reach includes 22,303 students at mentor workshops, 17,714 digital learning accounts, and 17,984 South Africans served, indicating both domestic and international operations.

The business model is donation-based rather than revenue-generating. Income flows from individual donors, corporate sponsors, partnership contributions, and the annual cruise event. The foundation operates with 1-10 employees and leverages the broader Cardone brand ecosystem (Cardone Training, Cardone University, 10X Business Coach, Cardone Capital) for cross-promotion, content, venue access, and volunteer engagement, which materially lowers its cost structure relative to independently built youth non-profits.

Name

Grant Cardone Foundation

Legal name

The Grant Cardone Foundation

Website

https://grantcardonefoundation.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

The Grant Cardone Foundation is a 2021-founded non-profit that delivers mentoring, financial literacy education, and entrepreneurship programs (10X Kids Pitch Off, Mentor Workshops, 10X Kids University, 10X Kids Book) to disadvantaged and fatherless youth in South Florida and internationally, funded primarily through donations and its annual cruise event.

Ownership category

akta.pro rank

Product category

Youth Development and Financial Literacy Education

NAICS

Other Grantmaking and Giving Services (813219), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Education Grantmaking Foundations (BPAGAKAK)

akta.pro secondary industries

Personal Finance & Financial Literacy for Students (EDAMAIAH), Foundation/NGO & Philanthropic Scholarships (EDAIAOAH)

Keywords

• Youth mentorship programs
• Financial literacy education
• Nonprofit foundation services
• Youth development programs
• Community education initiatives

Headquarters

HQ city

Aventura

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Donations and Fundraising: The foundation raises funds through donations and events, including the annual Grant Cardone Foundation Cruise which raised $13,507,469 in 2024. The foundation also accepts general donations through its website.
2. Partnership Contributions: The foundation partners with community organizations, municipal agencies, corporations, and other non-profit entities to deliver educational resources to kids in need.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The Grant Cardone Foundation provides youth financial literacy education and mentorship programs targeting at-risk adolescents, with a particular focus on fatherless youth. Its core offerings include the 10X Kids University online learning program, in-person mentor workshops, the 10X Kids Pitch Off competition, and the 10X Kids Book, supported by an annual fundraising cruise that generated $13.5 million in 2024.

Product overview

The Grant Cardone Foundation is a non-profit organization offering a portfolio of youth development programs focused on mentoring and financial literacy education. The core offerings include 10X Kids Pitch Off (business pitch competition), 10X Kids University (digital learning platform with donated user accounts), 10X Kids Book (book donation program), and Mentor Workshops (in-person sessions at 10X HQ). The foundation also hosts an annual fundraising cruise event. These programs work together to provide disadvantaged youth with tools, mentorship, and educational resources to develop entrepreneurial skills and financial literacy.

Differentiator

Problem solved

Functional benefit

Brands

• 10X Kids Pitch Off: A program where children present business pitches, part of the foundation's youth entrepreneurship initiatives.
• 10X Kids University
• 10X Kids Book
• Mentor Workshops
• Foundation Cruise

Products and services

• 10X Kids University Online educational platform delivering financial literacy and entrepreneurship curriculum to youth, particularly at-risk and fatherless adolescents. The platform has created 17,714 student accounts to date.
• Mentor Workshops In-person mentorship and educational workshops delivered to youth, providing financial literacy training and personal guidance. The workshops have reached 22,303 students.
• 10X Kids Pitch Off Entrepreneurship pitch competition for youth participants, designed to apply financial literacy and business concepts learned through foundation programs in a competitive showcase format.
• 10X Kids Book Educational book on financial literacy and personal development created by the foundation for distribution to youth. The foundation has donated 47,709 copies to date.
• Grant Cardone Foundation Cruise Annual fundraising cruise event held by the foundation to generate donations and sponsorships for its youth programs. The 2024 edition raised $13,507,469.

Quantifiable outcome

• 47,709 books donated globally
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Community OrganizationscoreStrategic or Co-development PartnerThe foundation partners with community organizations to help deliver energy and educational resources to kids in need. These partnerships are central to the foundation's mission of reaching at-risk youth.
• Municipal AgenciescoreStrategic or Co-development PartnerPartnerships with municipal agencies help extend the foundation's reach and provide structured programs for disadvantaged youth in local communities.
• CorporationsminorStrategic or Co-development PartnerCorporate partnerships provide funding, resources, and volunteer opportunities to support the foundation's youth development programs.
• Other Non-profit EntitiesminorStrategic or Co-development PartnerCollaboration with other non-profit organizations allows the foundation to extend its reach and impact, particularly for youth with similar missions.
• Cardone Brand EcosystemcoreStrategic or Co-development PartnerLeverages connections with Cardone Training, Cardone University, 10X Business Coach, Cardone Capital, 10X Studios, and Elena Cardone brands to amplify reach and resources.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ewing Marion Kauffman Foundation: The Kauffman Foundation is a major education-grantmaking foundation with a deep focus on entrepreneurship education and youth, the closest broad-incumbent peer in foundation structure and grantmaking strategy.
• Save the Children US: Save the Children is a broad incumbent international youth non-profit delivering education and life-skills programming globally — comparable in international youth reach and book/digital distribution scale.
• Boys & Girls Clubs of America: Boys & Girls Clubs is a broad incumbent in youth development, offering mentorship, education, and life-skills programming to millions of disadvantaged youth across the U.S., competing for the same donor and partnership pool.

Direct peers

• Junior Achievement USA: Junior Achievement is a long-established youth education non-profit delivering financial literacy, work readiness, and entrepreneurship curricula to K-12 students, making it the most direct peer to the Grant Cardone Foundation's 10X Kids University and book programs.
• Big Brothers Big Sisters of America: Big Brothers Big Sisters is the largest youth mentoring non-profit in the U.S., focused on at-risk youth including those growing up without father figures — directly overlapping the foundation's mentorship targeting.
• National Financial Educators Council (NFEC): NFEC provides financial literacy education programming, training, and certifications for youth and adults, sharing the foundation's personal-finance curriculum focus and educator-training angle.
• Tony Robbins Foundation: Tony Robbins Foundation is an entrepreneur-led non-profit focused on youth, hunger, and homelessness, comparable to the Cardone Foundation in being a personal-brand-driven youth philanthropy vehicle.
• Operation HOPE: Operation HOPE runs youth financial literacy and entrepreneurship programs including HOPE Corps and financial education workshops for underserved youth, directly comparable to the foundation's financial-literacy mission.
• Mentors International: Mentors International provides mentorship, entrepreneurship training, and life-skills education to youth and families in underserved communities internationally — directly comparable to the foundation's South Florida and South Africa mentorship programs.
• Network for Teaching Entrepreneurship (NFTE): NFTE teaches entrepreneurship and financial literacy to young people from low-income communities through classroom and experiential programs — closely aligned with the 10X Kids Pitch Off and Mentor Workshops model.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GCFoundation10X
• Facebookfacebook.com/thegrantcardonefoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Grant Cardone Foundation