Lubing International

What Lubing International does

Lubing International, operating legally as LUBING Maschinenfabrik GmbH & Co. KG, is a German industrial manufacturer of agricultural equipment systems for poultry and pig farming operations. Founded in 1949 and headquartered in Barnstorf, Germany, the company operates as part of the Ludwig Bening GmbH & Co. KG corporate group. Its product portfolio spans four core system categories: drinking systems built around specialized nipple drinkers, conveyor systems for feed and egg transport, climate systems for ventilation and temperature control, and waste air purification units targeting ammonia and odor in pig housing. A wholly-owned subsidiary, LUBING GreenTec, addresses adjacent green-technology products.

The company serves commercial and industrial-scale poultry and pig farming operators through a direct sales model, with marketing concentrated in international agricultural trade exhibitions including EuroTier (Hanover, Germany), SIAVS (São Paulo, Brazil), FESTA DO OVO (Bastos, Brazil), and OVUM (Guatemala City). Geographic footprint covers Europe (headquartered in Germany), Latin America (Brazil), and Central America (Guatemala). Product pages emphasize integrated house equipment solutions across both poultry and pig segments, positioning Lubing as a single-source provider of farm automation hardware rather than a software or analytics platform.

Lubing is structured as a German limited partnership (GmbH & Co. KG), consistent with traditional family or institutional mittelstand ownership, with no disclosed external institutional investment, private equity, or venture capital involvement. The company reports 11-50 employees in the operating entity, does not publicly disclose pricing, and has no disclosed funding rounds, acquisitions, or revenue figures. Its growth posture is best characterized as mature-niche expansion: maintaining a market-leader position in its core systems while pushing selectively into Latin American markets and into green-technology adjacencies through GreenTec.

Name

Lubing International

Legal name

LUBING Maschinenfabrik GmbH & Co. KG

Website

https://www.lubing.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Lubing International is a German industrial manufacturer producing integrated drinking, conveyor, climate, and waste air purification equipment systems for commercial poultry and pig farming operations across Europe and Latin America.

Ownership category

akta.pro rank

Product category

Agricultural Livestock Equipment

NAICS

Farm Machinery and Equipment Manufacturing (333111)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Livestock & Dairy Equipment (IMAHACAG)

akta.pro secondary industry

Watering Systems (Troughs, Waterers, Monitoring) (AFAAAIAF)

Keywords

• Livestock watering systems
• Poultry farming equipment
• Agricultural conveyor systems
• Animal housing climate control
• Waste air purification systems

Headquarters

HQ city

Barnstorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

LUBING Maschinenfabrik GmbH & Co. KG designs, manufactures, and sells integrated farm automation equipment for commercial poultry and pig farming operations. Its portfolio spans drinking systems (including nipple drinkers), feed and egg conveyor systems, climate control systems, and waste air purification units, supplied as modular house equipment solutions for livestock facilities.

Product overview

LUBING Maschinenfabrik is a market leader in agricultural equipment systems, offering an integrated portfolio of farm automation solutions for poultry and pig farming operations. The product portfolio centers on four core system categories: Drinking Systems (including nipple drinkers for precise water delivery), Conveyor Systems (for feed and egg transport), Climate Systems (for environmental regulation), and Waste Air Purification (for air quality management). These modular systems serve both the Poultry and Pig market segments, with specialized variants for each livestock type. Accessories and house equipment components provide supplementary functionality across all system types. The company positions itself as a single-source provider for complete farm automation needs, with products designed to work as integrated house equipment solutions.

Differentiator

Problem solved

Functional benefit

Brands

• LUBING GreenTec: Green technology products division of LUBING

Products and services

• Drinking Systems for Poultry Nipple-based drinking systems designed for poultry housing, providing clean water supply with adjustable flow rates and hygienic design for commercial poultry operations.
• Nipple Drinkers for Poultry Individual nipple drinker units used as components within the poultry drinking system line, delivering precise water flow to birds.
• Conveyor Systems for Poultry Feed and egg conveyor systems for poultry housing, enabling automated transport of feed and eggs within commercial poultry farm facilities.
• Climate Systems for Poultry Environmental control systems for poultry houses including ventilation, heating, and cooling to maintain optimal growing conditions for commercial poultry operations.
• Climate Systems for Pig Climate control systems designed for pig housing facilities to regulate temperature, humidity, and air quality in commercial pig farming operations.
• Drinking Systems for Pig Drinking water systems for pig facilities including nipple drinkers and water troughs supplying clean water to commercial pig operations.
• Waste Air Purification Air purification systems for pig housing to reduce ammonia and odor emissions, improving air quality and supporting environmental compliance for commercial pig farming operations.
• Accessories House Equipment Supplementary equipment and components for poultry and pig housing systems including sensors, controllers, and mounting hardware used across the drinking, conveyor, and climate product lines.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Big Dutchman: Global German-headquartered leader in poultry and pig housing equipment, offering drinking, feeding, climate, and ventilation systems that directly overlap with LUBING's product portfolio across both livestock segments.
• Roxell: Belgian manufacturer of feeding, drinking, and climate systems primarily for the poultry sector, competing head-to-head with LUBING's core drinking and conveyor system lines in commercial poultry houses.
• Vencomatic Group: Dutch supplier of poultry housing solutions including aviary systems, egg collection, and climate control — directly comparable to LUBING's poultry housing equipment portfolio and integrated system approach.
• Chore-Time (CTB): US-based manufacturer of poultry and egg production equipment (feeding, drinking, climate, egg handling) that competes with LUBING's poultry product lines in international markets.
• Munters: Swedish global supplier of climate control and ventilation systems for livestock buildings and greenhouses, directly overlapping with LUBING's Climate Systems product category for poultry and pig housing.
• Fancom: Dutch specialist in climate control computers and sensors for pig and poultry houses, competing in the same controlled-environment niche where LUBING sells its Climate Systems and accessories.
• SKIOLD: Danish agricultural equipment group with pig and poultry housing solutions, including feeding and climate systems, comparable to LUBING's integrated offering for livestock farmers.
• Hellmann Poultry Equipment: German manufacturer of poultry housing systems including feeding, drinking, and climate technology, closely matching LUBING's poultry product lines and serving similar European and international customers.
• Plasson Livestock: Israeli-based supplier of watering, feeding, and climate solutions for poultry and swine, directly comparable to LUBING's drinking and housing systems on a global stage.
• Jansen Poultry Equipment: Dutch manufacturer of poultry housing systems including aviary, feeding, drinking, and climate control, mirroring LUBING's integrated poultry house equipment strategy for commercial egg and broiler producers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lubinguk
• Facebookfacebook.com/LUBING.de
• LinkedInlinkedin.com/company/lubing-international-sa-france

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lubing International