Amefa
AMEFA GmbH is a privately held German medical supply wholesale distributor (founded 1968, Limburg) selling approximately 6,000 products across 19 categories to roughly 45,000 medical practices, pharmacies, wholesalers, hospitals, and laboratories across Germany through a B2B online shop and annual catalog.
- Company typePrivate
- Founded1968
- HeadquartersLimburg, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Amefa does
AMEFA GmbH is a privately held German medical supply wholesale distributor headquartered in Limburg, in business since 1968 and operating from its Limburg base since 1998. The company sells approximately 6,000 medical products across 19 categories — including diagnostics, injection/infusion, wound care, hygiene and disinfection, instruments and sterilization, protective clothing and surgical supplies, laboratory materials, emergency equipment, and practice furnishings — through a B2B online shop and printed annual Praxiskatalog. Customers include roughly 45,000 medical practices, pharmacies (Apotheken), medical supply stores (Sanitätshäuser), wholesalers, hospitals, laboratories, industrial buyers, and government healthcare facilities across the German mainland, with sales restricted to commercial customers in the medical field under §14 BGB.
The business is a pure-play distributor rather than a manufacturer: revenues are generated through wholesale margin on third-party brands such as Littmann, HEINE, Omron, Aesculap, and B. Braun, plus the company's own private-label hygiene line Himed. Operations are anchored by a dedicated logistics function with 55 staff processing over 250,000 packages and nearly 10,000 pallets annually. The company holds regulatory licenses and certifications that materially raise entry barriers: GDP (Good Distribution Practice) certification at both Limburg sites, DIN EN ISO 13485:2021 for medical device quality management, a wholesale permit under §52a Arzneimittelgesetz issued by Regierungspräsidium Darmstadt in March 2023, and a DIN EN 16247-1 energy audit certificate. A wholly-owned subsidiary, Praxis Partner Fachversand für Arzt- und Laborbedarf GmbH, runs a parallel specialist mail-order channel for medical practice and laboratory supplies.
Management is led by Managing Directors Marco Lehnert and Marcus H. Simon, with Gerhard Blank as Chairman of the Supervisory Board. The firm has no disclosed external investors and is privately held. It completed a €6.1 million, ~2,600 sqm four-story headquarters expansion in 2022 to accommodate roughly 100 additional employees (up to 80 in sales), signaling capacity for continued volume growth. Pricing is wholesale net of VAT with free delivery above €250, a €10 small-order surcharge below €50, 20-day payment terms, and a 15% (min €20) returns processing fee. The company has no disclosed AI/ML, proprietary technology platform, or international operations beyond Germany.
Amefa firmographics
Firmographics- Name
- Amefa
- Legal name
- AMEFA GmbH
- Website
- https://amefa-med.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AMEFA GmbH is a privately held German medical supply wholesale distributor (founded 1968, Limburg) selling approximately 6,000 products across 19 categories to roughly 45,000 medical practices, pharmacies, wholesalers, hospitals, and laboratories across Germany through a B2B online shop and annual catalog.
- Ownership category
- akta.pro rank
Amefa industry classification
Industry- Product category
- Medical Supplies Wholesale Distribution
- NAICS
- Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE)
- akta.pro secondary industry
- Specialty Pharmaceutical Distributors (HLAIAJAB)
Keywords
Where Amefa is headquartered
LocationHeadquarters
- HQ city
- Limburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Amefa business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Medical Supply Wholesale/Distribution: Revenue generated through wholesale distribution of medical supplies and practice consumables to healthcare professionals and institutions. Products sold include diagnostic equipment, wound care supplies, injection/infusion products, hygiene supplies, and medical instruments. Sales conducted via online shop and catalog ordering system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard wholesale pricing for medical professionals |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Amefa product offering
Product offeringCore offering
AMEFA GmbH is a German medical supply wholesale distributor that sells over 6,000 products across 19 categories — including diagnostic devices, injection/infusion supplies, hygiene and disinfection products, wound care, instruments, sterilization equipment, laboratory materials, protective clothing, emergency equipment and practice furnishings — to medical professionals, pharmacies, wholesalers, hospitals and laboratories exclusively within Germany. Sales are conducted via a B2B online shop and catalog ordering system, with products sourced from brands such as Littmann, Omron, HEINE, Aesculap and B. Braun.
Product overview
AMEFA GmbH operates as a medical supplies wholesale distributor serving approximately 45,000 customers including medical practices, laboratories, hospitals, and healthcare facilities across Germany. The company offers a unified B2B e-commerce platform (AMEFA Online-Shop) featuring over 6,000 medical products across 19 product categories. The product portfolio encompasses diagnostic devices (Littmann stethoscopes, Omron blood pressure monitors, HEINE otoscopes/ophthalmoscopes), injection and infusion supplies, laboratory materials including rapid tests (COVID-19, allergy, blood glucose), hygiene and disinfection products (Himed product line), wound care and bandaging materials, protective clothing and surgical supplies, medical instruments and sterilization equipment, natural medicine and acupuncture supplies, emergency equipment, and practice furnishings. The company also provides annual Praxis catalogs (Praxiskatalog) with custom branding options and marketing services for customers. Products are sourced from major brands including Littmann, Omron, HEINE, Aesculap, B. Braun, and others, with the company operating its own logistics to ship over 250,000 packages annually.
Differentiator
Problem solved
Functional benefit
Products and services
- AMEFA Online Shop (B2B E-Commerce Platform) B2B e-commerce platform serving medical professionals in Germany with over 6,000 products across 19 categories including medical supplies, diagnostic devices and practice equipment; requires commercial customer account registration for ordering.
- Praxiskatalog (Practice Catalog) Annual printed medical practice catalog featuring over 6,000 products across 600+ pages, available with custom branding options for bulk/wholesale orders.
- Himed Disinfection & Cleaning Product Line Own-brand professional disinfection and cleaning product line for skin, hands, surfaces and textiles, including DermaSept, SeptoCid AF forte, ClinWipes 150, Apresan, Superclean and Supresan forte; products are VAH and RKI listed.
- Praxis Partner Fachversand für Arzt- und Laborbedarf GmbH Wholly-owned subsidiary providing specialist mail-order distribution of medical practice and laboratory supplies; during COVID-19 it supplied fever clinics, testing centers and doctors with pandemic-related products.
- HEINE BETA X Otoscope Diagnostic otoscope distributed by AMEFA, marketed as the world's first otoscope with integrated examination light and replaceable modules.
- HEINE BETA X Ophthalmoscope Ophthalmoscope from the HEINE BETA X series distributed by AMEFA, featuring AOS+ for optimal visibility and focusControl for easy focusing.
- Littmann Cardiology IV Stethoscope (Satin-Finish) High-end Littmann stethoscope for physicians with high diagnostic demands, offering excellent acoustic sensitivity for precise auscultation, now available in Satin-Finish color variants.
- Littmann Classic III Stethoscope (Satin-Finish) Reliable Littmann Classic III stethoscope for physicians and medical assistants in daily practice, suitable for physical examination, patient monitoring and routine diagnostics, refreshed with Satin-Finish color options.
- mediPlogs (Practice Logs with and without heel strap) Practice logs/planners distributed by AMEFA, available with and without heel strap, in a refreshed design and improved quality.
- NADAL COVID-19 Antigen Rapid Test Rapid antigen test for SARS-CoV-2 distributed by AMEFA for medical professionals and laboratories.
- SARS-CoV-2 Rapid Antigen Test Additional SARS-CoV-2 rapid antigen test distributed by AMEFA, made available for pre-order in late 2020.
- Dual-Mode Infrared Thermometer Infrared thermometer offering dual-mode temperature measurement, distributed by AMEFA to medical practices and pharmacies.
- AEROprotective Filtering Half Mask FFP2 NR FFP2 NR filtering half mask distributed by AMEFA for medical and occupational protective use.
- SC NITRILE Cuff First Nitrile glove product distributed by AMEFA for medical and practice use.
Companies that use Amefa
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Amefa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Amefa partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Praxis Partner Fachversand für Arzt- und Laborbedarf GmbHcoreDaughter company/subsidiary specializing in medical and laboratory supply distribution. During COVID-19 pandemic, this subsidiary supplied fever clinics, testing centers, and doctors with pandemic-related products.
- Lebenshilfe Limburg Diez e.VminorCharitable organization supporting people with intellectual and psychological disabilities. AMEFA supports through donations and joint projects. Company employs people with disabilities as part of inclusive workplace culture.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Amefa competitors and assessment
Company assessmentBroad incumbents
- McKesson: Largest US medical distribution incumbent with global pharmaceutical and medical-surgical distribution; competes in adjacent wholesale channels and exerts pricing pressure on European distributors like AMEFA through pan-European manufacturer contracts.
- B. Braun: Major German medical-device and pharmaceutical manufacturer/distributor with extensive hospital and practice supply operations; AMEFA carries B. Braun products in injection/infusion, overlapping in distribution channels and customer base.
- Medline Industries: Major US/global manufacturer and distributor of medical supplies (gloves, drapes, wound care) — now active in European medical supply distribution, overlapping AMEFA's surgical, hygiene, and protective clothing categories.
- Owens & Minor: Global medical product distribution and supply-chain solutions company serving hospitals and healthcare providers; comparable wholesale distribution model targeting institutional medical buyers.
- Patterson Companies: US value-added distributor of dental and animal health products with a broader medical adjacency — operates a similar multi-channel B2B medical/dental supply distribution model, though focused on North America.
Regional players
- OneMed Group: Nordic-based medical supply distributor with growing European footprint serving primary care, hospitals, and laboratories — operates a similar B2B multi-SKU distribution model to AMEFA but in different geographies.
- DocMorris: Swiss-headquartered pharmacy mail-order and platform business serving German and EU consumers — adjacent to AMEFA's pharmacy distribution channel with overlapping customers (Sanitätshäuser and Apotheken) but different end-user focus.
Direct peers
- Sarstedt: German medical devices and consumables manufacturer/distributor focused on laboratory, diagnostic, and transfusion supplies — comparable to AMEFA in laboratory materials, blood collection, and injection/infusion product lines.
- Paul Hartmann AG: German-headquartered medical products company specializing in wound care, hygiene, and infection prevention — overlaps with AMEFA's core categories of bandaging materials, hygiene, and disinfection products distributed to medical practices.
- Henry Schein: Global medical and dental supplies distributor serving practices, clinics, and hospitals with multi-SKU catalogs and online ordering — directly comparable to AMEFA's B2B medical supply wholesale model, though at far larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Amefa social profiles
Digital presenceAmefa compliance and trust
Trust signalCompliance5 records
Amefa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amefa leadership team
Management profileNumber of profiles
Profiles4 records
Amefa subsidiaries and ownership
Company hierarchySubsidiaries1 record
Amefa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amefa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amefa
What does Amefa do?
AMEFA GmbH is a German medical supply wholesale distributor that sells over 6,000 products across 19 categories — including diagnostic devices, injection/infusion supplies, hygiene and disinfection products, wound care, instruments, sterilization equipment, laboratory materials, protective clothing, emergency equipment and practice furnishings — to medical professionals, pharmacies, wholesalers, hospitals and laboratories exclusively within Germany. Sales are conducted via a B2B online shop and catalog ordering system, with products sourced from brands such as Littmann, Omron, HEINE, Aesculap and B. Braun.
Is Amefa a public or private company?
Amefa is a private company. It is classified as unknown and is currently operating.
When was Amefa founded?
Amefa was founded in 1968. It employs 51 to 100 people.
Where is Amefa based?
Amefa is headquartered in Limburg, Germany, in the Europe region.
How does Amefa make money?
One revenue line is on record: medical Supply Wholesale/Distribution.
Who are Amefa's main competitors?
Broad incumbents on record are McKesson, B. Braun, Medline Industries, Owens & Minor and Patterson Companies. Regional players are OneMed Group and DocMorris. Direct peers are Sarstedt, Paul Hartmann AG and Henry Schein.
Does Amefa have an API?
No public API is recorded for Amefa.
What industry is Amefa in?
Amefa's product category is Medical Supplies Wholesale Distribution. Its primary akta.pro industry code is CRAOAHAE, Medical Supplies & Consumables Wholesale (Non-Device), with a secondary code of HLAIAJAB, Specialty Pharmaceutical Distributors. Its NAICS code is 42345 and its SIC code is 5047.