Pasta Lensi

What Pasta Lensi does

Pasta Lensi is an Italian pasta manufacturer founded in 1920 in Vinci, Italy, and currently headquartered in Verolanuova (BS). Since 2000 it has operated as a subsidiary of American Italian Pasta Company (AIPC), which subsequently became part of the US-based Winland Foods group. The company runs two production facilities in northern Italy — the main Verolanuova plant and a secondary site in Fara Gera d'Adda — and employs 51–100 people. Its core business is B2B pasta manufacturing, with products exported to Europe, Latin America, Canada, and the United States.

The company's product platform spans nine specialized pasta lines: Gluten Free, Specialities, Organic, Whole Wheat, Eggs, Semolina, Ancient Grains, Legumes, and Baby Pasta. Manufacturing relies on both bronze-die and teflon-die extrusion, automated packaging lines supporting formats from 230 g to 1,000 kg, and an in-house quality-control laboratory that performs thousands of analyses annually. The firm holds IFS Food, BRCGS, USDA Organic, GFCO, OU Kosher, CCPB, and ISO 45001 certifications, and operates a dedicated LINCE Innovation Center for product development. It also retains the Annoni brand for traditional lasagne, cannelloni, and pizzoccheri following the acquisition of the former Annoni pasta factory.

Pasta Lensi serves four primary customer segments: retail/private-label partners (both customer-branded and Lensi-branded), foodservice (FAFH) operators, ingredients/processing customers that use pasta in ready meals, and outsourcing partners that lack in-house production capability. Revenue is generated through contract manufacturing and direct B2B supply rather than consumer marketing, with pricing handled on a quote basis depending on volume, product specification, and packaging requirements. The company has no consumer app, no disclosed public API, and no digital distribution channel beyond its informational website.

Name

Pasta Lensi

Legal name

PASTA LENSI s.r.l.

Website

https://pastalensi.it

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

51–100 employees

Short description

Pasta Lensi is a 100-year-old Italian B2B pasta manufacturer producing nine specialized pasta lines (gluten-free, organic, ancient grains, and others) for retail private-label, foodservice, ingredient, and outsourcing partners across Europe and the Americas, operating as a subsidiary of Winland Foods.

Ownership category

akta.pro rank

Product category

Pasta Manufacturing

NAICS

Cookie, Cracker, and Pasta Manufacturing (31182), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Pasta Manufacturing (dry, fresh, filled) (AFAKABAB)

Keywords

• Pasta manufacturing
• Private label pasta
• Gluten-free pasta
• Organic pasta
• Foodservice pasta supply

Headquarters

HQ city

Verolanuova

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Private Label Manufacturing: Contract manufacturing of pasta products for retail chains and brands under customer-owned labels. Offers customized solutions in terms of product range and packaging.
2. Own Brand Products: Direct sales of Pasta Lensi branded products including specialty items, gluten-free, legumes, and Kamut products.
3. B2B Ingredients: Supply of pasta as an ingredient to food processing and ready-meal industries that use pasta as a main ingredient.
4. Outsourcing Partnership: Manufacturing partnership for companies lacking appropriate technology or organization for production of special pasta products.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Pasta Lensi is an Italian pasta manufacturer that produces a wide range of dry pasta products—including gluten-free, organic, semolina, whole wheat, specialty egg pasta, ancient grains, and baby pasta—for B2B customers. It supplies retail private-label programs, foodservice operators, food processors/ingredients customers, and outsourcing partners under its own Pasta Lensi and Annoni brands as well as customer-owned labels.

Product overview

Pasta Lensi is a premium pasta manufacturer offering a diverse portfolio of products across multiple specialized lines. The company produces traditional semolina pasta (Classic and Bronze die varieties), gluten-free alternatives (corn, rice, buckwheat, and legume-based), organic, whole wheat, egg pasta, ancient grain products (Kamut, spelt), and baby pasta. The portfolio is organized into main product lines: Gluten Free, Specialities, Organic, Whole Wheat, Eggs Pasta, Semolina, Ancient Grains, and Baby Pasta. The company also offers specialty products under its owned Pasta Lensi brand and the acquired Annoni brand (specializing in lasagne, cannelloni, and pizzoccheri). Additionally, comprehensive packaging services are provided with packages ranging from 230 grams to 1000 kg. The company operates primarily as a private-label manufacturer serving retail, foodservice, ingredient, and outsourcing market segments.

Differentiator

Problem solved

Functional benefit

Brands

• Pasta Lensi: Brand focusing on specialties including gluten free products, legumes in different recipes and formats, and Kamut products.
• Annoni

Products and services

• Gluten-Free Pasta Certified gluten-free dry pasta range produced for retail private-label, foodservice, and ingredient customers who need safe options for gluten-sensitive consumers.
• Organic Pasta Organic-certified dry pasta produced for retail and foodservice buyers seeking organic-certified product lines.
• Semolina Pasta Conventional semolina dry pasta range serving retail private-label, foodservice, and industrial customers as a core offering.
• Whole Wheat Pasta Whole wheat pasta range offered to retail and foodservice customers looking for higher-fiber, whole-grain options.
• Egg Pasta (Specialties) Specialty egg pasta products tailored to retail and foodservice customers seeking traditional Italian egg pasta varieties.
• Ancient Grains Pasta Dry pasta made from ancient grain varieties, offered to retail and foodservice customers seeking differentiated, premium-positioned pasta lines.
• Baby Pasta Small-format pasta designed for baby and toddler nutrition, supplied to retail and ingredient customers.
• Pasta Lensi Branded Pasta Own-brand Pasta Lensi dry pasta products sold through retail and wholesale distribution channels.
• Annoni Branded Pasta Own-brand Annoni pasta products sold through retail and wholesale distribution channels.
• Private Label Pasta Production Contract manufacturing service under which Pasta Lensi produces dry pasta for retail and brand customers under their own labels.
• Outsourcing and Co-Manufacturing Service End-to-end outsourcing service providing R&D, production, and packaging for partners seeking to develop or expand pasta ranges without in-house manufacturing.

Quantifiable outcome

• First to introduce gluten-free pasta made only from corn and rice in 2006, creating a new market category
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Barilla: World's largest pasta manufacturer and Italian category leader, with broad semolina, specialty, and private label offerings. Direct competitor to Pasta Lensi across retail, foodservice, and specialty segments, with much greater scale and brand investment.
• Rummo: Italian pasta manufacturer known for bronze-die extrusion, gluten-resistant processing technology, and broad product portfolio including specialty lines. Direct competitor to Pasta Lensi in retail and private label across multiple product formats.
• Delverde: Premium Italian artisan pasta producer focused on bronze-die extruded, organic, and specialty products. Closely comparable to Pasta Lensi's premium positioning, dual-die technology approach, and specialty line emphasis.
• La Molisana: Mid-sized Italian pasta producer with broad conventional and specialty portfolio and significant export presence. Comparable to Pasta Lensi in scale, B2B/private label emphasis, and international market strategy.
• Voiello: Historic Neapolitan pasta brand owned by Barilla, focused on premium bronze-die extruded pasta with strong specialty positioning. Comparable to Pasta Lensi in specialty and premium product strategy, though operating under Barilla's scale umbrella.
• Antico Pastificio Morelli: Italian specialty pasta producer with strong emphasis on bronze-die extrusion, artisanal methods, and premium/specialty lines including ancient grains. Closely comparable to Pasta Lensi in craft production technology and specialty portfolio.
• Giovanni Rana: Italian fresh and filled pasta specialist with global brand presence. Comparable to Pasta Lensi in specialty pasta expertise (egg pasta, filled formats) and private label capabilities, though with stronger consumer brand orientation.
• Pastificio Lucio Garofalo: Gragnano-based Italian pasta producer specializing in bronze-die extruded pasta with strong export footprint. Comparable to Pasta Lensi in production technology, specialty positioning, and international B2B distribution.
• De Cecco: Premium Italian pasta maker with strong international presence across conventional, specialty, and organic lines. Competes with Pasta Lensi directly in retail and foodservice channels, particularly in premium and bronze-die categories.

Broad incumbents

• Buitoni: Heritage Italian pasta and fresh pasta brand owned by Nestlé, operating as part of a large multinational food portfolio. Overlaps with Pasta Lensi in pasta categories but with much broader product portfolio and significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PastaLensi
• Facebookfacebook.com/PastaLensi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pasta Lensi