Lovetennis

What Lovetennis does

Lovetennis is a privately-held, community-oriented tennis coaching business operating across West London. Founded by Christian Gallan — a coach with 30 years of international playing and coaching experience — the company delivers private lessons, junior and adult group classes, and year-round holiday tennis camps for children. Services are priced at £50-£60 per hour for private coaching depending on coach accreditation level, with group sessions and camps sold through the ClassForKids.io booking platform.

The underlying technology stack is minimal: a Wix-hosted marketing website (love-tennis.co.uk), an Instagram presence (thelovetenniscommunity), and third-party booking integration via ClassForKids.io. There are no proprietary software products, no app, and no disclosed digital products beyond the booking flow. Coaching delivery is fully in-person, performed by a named team of five accredited coaches spanning LTA Level 3, LTA Level 4+, and USPTA qualifications.

The business operates across four venues in West London: Chiswick Tennis Club, Hartswood Tennis Club, Thistleworth Tennis Club, and Latymer Upper School Playing Fields. Revenue mechanics are service-based: hourly private lessons, term-time weekly group programs, and daily/weekly holiday camp bookings. Customers are individuals and families booking directly through the website or ClassForKids; community-led growth via testimonials and charity involvement is a stated go-to-motion alongside direct-to-consumer booking. The company is independent with no external investment and operates with 1-10 employees.

Name

Lovetennis

Legal name

Christian Gallan's LOVEtennis

Website

https://love-tennis.co.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Lovetennis is a privately-held tennis coaching business in West London offering private lessons, junior and adult group classes, and holiday camps delivered by a five-coach accredited team across four venues.

Ownership category

akta.pro rank

Product category

Tennis Coaching Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro industry

PRIMARYMPAKABAF

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

Keywords

• Tennis coaching services
• Junior tennis classes
• Adult tennis instruction
• Holiday tennis camps
• Private tennis lessons

Headquarters

HQ city

Ilford

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Private Tennis Lessons: One-on-one coaching sessions with individual coaches at hourly rates ranging from £50-£60 depending on coach experience and accreditation level. Court hire and lesson fees included in pricing. Additional fees apply for floodlights. Additional £6 charge for two players.
2. Group Tennis Classes: Weekly group sessions during term time for juniors (ages 5-17) and adults at various tennis clubs. Requires coaching membership for non-club members.
3. Holiday Camps: All-year-round holiday and half-term tennis camps for children. Daily and weekly bookings available. Operated at Latymer Upper School Playing Fields in Chiswick.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Lovetennis is a West London tennis coaching institute that sells in-person tennis instruction for adults and juniors. Its core offering comprises group tennis classes for adults and for juniors aged 5–17, all-year-round holiday and half-term tennis camps at Latymer Upper School Playing Fields, and one-on-one private tennis lessons delivered by LTA/USPTA-accredited coaches at hourly rates. Services are delivered at partner tennis clubs (Chiswick, Hartswood, Thistleworth) and booked through ClassForKids.io or the company website.

Product overview

LOVEtennis is a community-oriented tennis coaching business founded by Christian Gallan, offering a unified portfolio of tennis coaching services for all ages and abilities in West London. The core offering consists of four integrated service lines: Adult Tennis Classes (group sessions at multiple venues), Junior Tennis Classes (structured programs for ages 5-17 at Chiswick, Hartswood, and Thistleworth clubs), Holiday Tennis Camps (year-round camps at Latymer Upper School), and Private Tennis Lessons (one-on-one coaching with multiple qualified coaches). The services share a unified booking system via ClassForKids and are delivered by a consistent coaching team accredited by LTA and USPTA.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Child improved from losing every match to winning most within 6 months
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered minor.

• Rays of SunshineminorGTM or Marketing Partner · 1 January 2011LOVEtennis organized a charity tennis tournament benefiting Rays of Sunshine in 2011. An amazing amount of time and effort was put into making the event a huge success. Christian's passion inspired the local community to lend their support and donate refreshments and raffle prizes. The LOVEtennis community embraced the occasion and volunteered to barbecue lunch, sell raffle tickets and assist in making the day run smoothly. The success of the day saw £15,000 raised to improve the lives of seriously ill children in the UK.
• Just a DropminorGTM or Marketing PartnerLOVEtennis has been a fantastic and loyal supporter of Just a Drop. Over the last two years, Christian and Salome have backed the 'Go Blue!' for World Water Day campaign, encouraging children to turn up to tennis in various shades of blue and donate £1 to the charity.
• Grove Park Primary SchoolminorGTM or Marketing PartnerLOVEtennis generously donated a prize to the Grove Park Primary School Summer Fair. The school raised just over £5,500 which was fantastic, with the money going towards helping the school with learning.
• Latymer Upper SchoolminorOthersLOVEtennis operates holiday camps at Latymer Upper School Playing Fields in Chiswick, using the school's sports facilities for coaching sessions.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• David Lloyd Clubs: UK-wide chain of premium health and racquet clubs offering group and private tennis coaching across all ages. Comparable because they overlap with Lovetennis on tennis coaching for adults and juniors, though they operate as broad leisure clubs rather than specialist coaching businesses.
• The Hurlingham Club: Exclusive London members' club with extensive tennis facilities, coaching, and competitive play. Comparable as an established London tennis venue with structured coaching and competitive programs serving affluent West/South-West London demographics.
• Nuffield Health: National health and fitness club operator with tennis courts and coaching programs at multiple sites. Comparable as a broad incumbent offering tennis coaching as part of a wider portfolio that competes for the same West London consumer wallet.
• All England Lawn Tennis & Croquet Club (Wimbledon): Home of The Championships and a major tennis venue in South-West London running community coaching and junior development programs. Comparable as a high-credibility London tennis institution with structured instructional pathways overlapping Lovetennis's junior segment.

Regional players

• Campion Tennis Club: West/South-West London tennis club offering coaching programs and junior development. Comparable as a local tennis venue that competes for the same coaching customers in the West London catchment area.

Others

• Lawn Tennis Association (LTA): UK national governing body for tennis that accredits coaches, runs junior development pathways, and operates community programs. Comparable as an ecosystem enabler rather than a direct competitor; influences accreditation standards and the broader coaching market that Lovetennis operates in.

Direct peers

• Premier Tennis: UK tennis coaching provider offering group coaching, holiday camps, and private lessons at multiple venues. Directly comparable to Lovetennis across product mix (private lessons, group classes, camps) and target customer (juniors and adults).
• Little Tennis Co: UK children's tennis coaching specialist running lessons and camps for young players. Directly comparable because it competes for the same junior segment (ages 5-17) and offers similar holiday camp and weekly class formats.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thelovetenniscommunity
• Xx.com/gallantennis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lovetennis