Global Grub

What Global Grub does

Global Grub is a privately held, bootstrapped, women-owned e-commerce company founded in 2012 in Walnut Creek, California, that designs and ships DIY cooking kits enabling home preparation of globally inspired cuisines, including mochi ice cream, sushi, churros, ravioli, dumplings, kimbap, tamales, and fortune cookies. The core product portfolio comprises eleven distinct shelf-stable ingredient kits priced between $29.59 and $49.99 (plus a $129.99 Morimoto Mochi Donut Kit premium SKU), a Best-Seller 3-Pack Bundle, a Spiced Chai Latte Mix, and branded merchandise; manufacturing occurs in Southern California and orders ship domestically via USPS Ground Advantage. A 2022 collaboration with Iron Chef Masaharu Morimoto anchors a premium co-branded offering, and the company has been featured in Forbes, Food & Wine, Woman's Day, and BuzzFeed.

The business operates a hybrid go-to-market: a direct-to-consumer Shopify storefront targeting gift buyers and home cooks, supplemented by a wholesale program (including an Uncommon Goods partnership since 2015), a corporate gifting channel with a 12-kit minimum, and an influencer program. Customer segments span gift buyers, families seeking culinary experiences, party hosts, and corporate team-building use cases; a per-kit donation to local food banks supports a social-impact positioning. Revenue is generated through one-time kit purchases, bundles, refill ingredient packs, gift cards, and wholesale transactions; there is no subscription layer, no external institutional funding, and no international shipping.

Name

Global Grub

Legal name

Global Grub

Website

https://globalgrub.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Global Grub is a bootstrapped, women-owned e-commerce company founded in 2012 that designs and ships DIY cooking kits for globally inspired cuisines such as mochi, sushi, churros, and ravioli, selling direct-to-consumer, via wholesale, and through corporate gifting programs within the US.

Ownership category

akta.pro rank

Product category

DIY Cooking Kits

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Premium Gourmet & Chef-Curated Meal Kits/Prepared Meals (CRAHAJAK)

akta.pro secondary industry

Ethnic & international prepared meals manufacturing (AFAKAHAG)

Keywords

• DIY cooking kits
• Specialty food kits
• Culinary experience gifts
• International cuisine kits
• Shelf-stable meal kits

Headquarters

HQ city

Walnut Creek

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. DIY Cooking Kits: One-time purchase of cooking experience kits containing specialty shelf-stable ingredients and specialized tools for making global cuisine at home
2. Bundle and Multi-Kit Sales: Best-Seller 3-Pack Kit Bundle offering savings vs individual kit purchases, plus multi-pack options on individual kits
3. Spiced Chai Latte Mix: Ready-to-mix beverage product making 8 cups per pack, positioned as a companion product
4. Refill Ingredient Packs: Replacement ingredient packs (Churro Mix, Sweet Rice Flour, Powder Flavorings) for repeat purchases after initial kit
5. Corporate Gifting: Bulk orders for corporate gifting with 12 kit minimum, shipping to multiple addresses
6. Wholesale: Wholesale distribution program for retail partners

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Global Grub designs and sells do-it-yourself cooking kits that ship specialty shelf-stable ingredients, tools, and step-by-step instructions for making globally inspired cuisines at home (e.g., mochi ice cream, sushi, ravioli, churros, dumplings). The company also offers a chai latte mix, branded merchandise, refill ingredient packs, and corporate gifting bundles produced in Southern California.

Product overview

Global Grub is a DIY food kit company offering globally-inspired culinary experiences from Asia to Europe to Mexico. The core product portfolio consists of DIY cooking kits that include specialized shelf-stable ingredients, cooking tools, and step-by-step instructions with video support. The product line spans 11 distinct DIY cooking kits (Mochi Ice Cream Kit, Churro Kit, Sushi Making Kit, Morimoto Mochi Donut Kit, Fortune Cookie Kit, Ravioli Kit, ARTisan Dumpling Kit, Focaccia Art Kit, Pasta Art Kit, Tamale Kit, Kimbap Kit), a Best-Seller 3-Pack Kit Bundle for multi-kit experiences, a Spiced Chai Latte Mix beverage product, and Mochi Addict T-Shirt merchandise. The kits target home cooks seeking culinary adventures and memorable cooking experiences, with collaborations featuring Iron Chef Masaharu Morimoto. Products are primarily manufactured in Southern California with a giveback program donating meals to local food banks.

Differentiator

Problem solved

Functional benefit

Products and services

• Mochi Ice Cream Kit DIY mochi ice cream kit that includes shelf-stable ingredients (sweet rice flour, potato starch, matcha powder, cocoa powder), an ice cream mold, dough cutter, and cooking instructions; makes 32 pieces (4 batches of 8). Designed for home cooks and gift buyers seeking a Japanese-inspired dessert experience.
• Churro Kit Homemade churro making kit with churro mix, cinnamon sugar, chocolate dipping mix, piping set, and detailed cooking instructions; makes about 40 churros total (2 batches of 20). Targeted at home cooks and gifting buyers.
• Sushi Making Kit DIY sushi rolls starter kit with sushi rice, nori, rice vinegar powder, sesame seeds, wasabi powder, and bamboo rolling mat; makes 8 rolls (48 pieces). Targeted at home cooks, gift buyers, and corporate team-building customers (including virtual cooking experiences).
• Morimoto Mochi Donut Kit Baked (not fried) mochi donut kit co-created with Iron Chef Masaharu Morimoto; includes confectioners' sugar, strawberry powder, donut mold, and reusable piping bag; makes 18 baked donuts (3 batches of 6) in chocolate, strawberry, and matcha flavors.

Quantifiable outcome

• Shelf life of 6 months to 1 year enables direct shipping and gifting
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Chef Masaharu MorimotocoreStrategic or Co-development Partner · 1 January 2022Global Grub has proudly teamed up with legendary Iron Chef Masaharu Morimoto to bring the first-of-its-kind DIY cooking kit collaboration. The Morimoto Mochi Donut Kit enables consumers to easily make chewy mochi donuts at home in chocolate, strawberry, and matcha flavors. Chef Morimoto is known as a coveted Iron Chef, restauranteur, and cookbook author with international recognition.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/globalgrub
• Facebookfacebook.com/globalgrub
• Instagraminstagram.com/globalgrub
• TikToktiktok.com/@globalgrub
• LinkedInlinkedin.com/company/globalgrub

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Grub