Saninform

What Saninform does

Saninform GmbH is a Swiss health education and consulting firm headquartered in Rüschlikon (canton of Zurich). It is led by Andrea Merkel-Hoek, a licensed ETH Zürich pharmacist with a Master of Public Health from the Universities of Basel, Bern, and Zurich, who also serves as a guest lecturer and examiner at ETH Zürich's pharmaceutical sciences department. The firm advises pharmacies, organizations, and individuals on prevention, health promotion, and change processes, with the stated objective of repositioning pharmacies as community health centers.

The company operates a professional services model with two core revenue streams: customized consulting engagements and continuing education workshops (including the "Gesund und munter" program for corporate employees and public lectures combined with staff training for pharmacies). All services are bespoke and quote-based; no standard pricing is published. Distribution is single-country (Switzerland, primarily the Zurich region), delivered through direct B2B sales and referrals. Customer references range from independent pharmacies (Apotheke Drogerie Hirsig, Klusapotheke, Pfauen Apotheke, TopPharm locations) to large corporates (UBS, Raiffeisen, Novo Nordisk Pharma AG, DSM) and the Swiss Pharmacists Association (pharmaSuisse).

Saninform has no proprietary technology platform; the "lenias Portal" referenced on its site is a third-party client login maintained by an external web design vendor. The competitive positioning rests on the founder's interdisciplinary credentials (Public Health, Health Care, Pharmacy), a deep personal network within Swiss healthcare (including ETH Zürich and pharmaSuisse), and a long publication record (24 years on d-Journal, master's thesis on Public Health curriculum at ETH Zürich, articles in pharma-Journal). No AI, machine learning, or software products are part of the offering, and no external funding or institutional investors are disclosed.

Name

Saninform

Legal name

Saninform GmbH

Website

https://saninform.ch

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Saninform GmbH is a Swiss health education and consulting firm in Rüschlikon that advises pharmacies, organizations, and individuals on prevention and health promotion through bespoke consulting engagements, workshops, and individual coaching, anchored by founder Andrea Merkel-Hoek's Public Health and pharmacy credentials.

Ownership category

akta.pro rank

Product category

Health Promotion Consulting

NAICS

Educational Support Services (61171), Business Schools and Computer and Management Training (6114)

SIC

Services-Health Services (8000), Services-Management Consulting Services (8742)

akta.pro primary industry

Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC)

akta.pro secondary industries

Medication Adherence, Reminders & Patient Support (HLACAKAF), Medication Reminders & Adherence Support (Non-Skilled) (HLADAGAE)

Keywords

• Health promotion consulting
• Pharmacy continuing education
• Corporate wellness workshops
• Public health training
• Individual health coaching

Headquarters

HQ city

Ruschlikon

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Consulting Services: Individual consulting solutions for organizations, pharmacies, and individuals addressing personal development processes and local conditions in health topics and change processes.
2. Training and Workshops: Continuing education and workshops on health promotion for pharmacies and employees. Offerings include public lectures combined with internal staff training, corporate health workshops, and individual health coaching.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Saninform advises, guides, and educates pharmacies, organizations, and individuals on health promotion, prevention, and change management. Core deliverables include the "Gesund und munter" workshop for corporate employees, public lectures combined with internal staff training for pharmacies, individual health coaching, and customized consulting solutions tailored to each client's needs.

Product overview

Saninform is a health education and consulting company offering a portfolio of services centered on health promotion in pharmacies and organizations. The core offerings include continuing education courses and workshops (such as 'Gesund und munter' for workplace health), public lectures combined with staff training for pharmacies, individual health coaching, and customized consulting solutions. The lenias Portal serves as an internal client login system. These services work together to position pharmacies as health centers and support organizational health initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Gesund und munter (Workshop for Companies) A workshop for company employees focused on strengthening their personal health, addressing workplace health promotion and prevention. Targeted at HR, occupational health, and management teams in Swiss organizations seeking to offer employee wellness programming.
• Gesund und munter (Individual Coaching) One-on-one health coaching for individual clients to help them manage health as a personal resource, including support for living well with chronic illness and managing medications. Targeted at individuals seeking personal guidance on health self-management.
• Publikumsvorträge mit interner Personalweiterbildung Public lectures combined with internal staff training for pharmacies, positioned as a strong communication and customer loyalty instrument that helps the pharmacy profile itself as a health-oriented provider. Targeted at Swiss pharmacies seeking to strengthen customer engagement and reposition as health centers.
• Individuelle Lösungen (Custom Consulting Solutions) Customized consulting solutions tailored to the specific needs of organizations, pharmacies, or individuals, addressing personal development processes and local conditions on health topics and change processes. Targeted at Swiss organizations, pharmacies, and individuals requiring bespoke health consulting engagements.

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Swiss Society for Anti Aging Medicine and PreventionminorStrategic or Co-development PartnerSaninform maintains a partnership with the Swiss Society for Anti Aging Medicine and Prevention (SSAAMP). Andrea Merkel serves on the scientific advisory board of SSAAMP and the Beauty section, indicating a strategic relationship in the anti-aging and prevention domain.
• Torre SchweizminorOthersTorre Schweiz is listed as a design/communication partner for Saninform, collaborating on visual communication and brand presentation.
• pharmaSuissecoreStrategic or Co-development PartnerSaninform has a core strategic relationship with pharmaSuisse (the Swiss Pharmacists Association). Andrea Merkel has long-standing professional experience with pharmaSuisse, and the association is listed as a reference client. This partnership provides access to the Swiss pharmacy network.
• WinWin21minorOthersWinWin21 is referenced as a partner organization on Saninform's website, with the tagline 'damit Gesundheit Gewinn bringt' (so that health brings profit). Nature of partnership appears to be collaborative referral or co-marketing in workplace health.

Scale indicators1 record

Recent moves6 records

Regional players

• Medbase AG: Swiss primary care and pharmacy operator running integrated health centers across Switzerland. Conceptually aligned with Saninform's pharmacy-as-health-center thesis, though Medbase executes by owning the centers rather than training independent pharmacies.
• Schweizerische Diabetes Gesellschaft: Swiss diabetes association of which the founder is a member. Comparable because Saninform's individual coaching addresses chronic disease self-management, putting it in the same educational space as patient-focused associations.

Broad incumbents

• Galenica AG: Swiss pharmacy and healthcare group operating the largest retail pharmacy network in Switzerland. Comparable because Saninform's pharmacy customers (TopPharm, Apotheke Hirsig, Klusapotheke) are part of, or compete with, Galenica's network and could adopt in-house versions of Saninform's health center repositioning services.
• Health Promotion Switzerland (Stiftung Gesundheitsförderung Schweiz): Swiss national foundation that funds and coordinates health promotion programs across workplaces, schools, and communities. Highly comparable to Saninform's corporate and individual health promotion focus, but operates at a national policy scale rather than a niche consulting model.

Others

• TopPharm AG: Swiss pharmacy chain and listed Saninform customer. Comparable as a customer/ecosystem participant that consumes pharmacy health promotion services and could substitute or scale Saninform's offering internally.
• Bund Schweizerischer Frauenorganisationen (BSF) (Health Education Adjacent): Swiss women's federation with health education programming. Weak but relevant as a Swiss health education/training organisation across the same geographic market as Saninform's individual coaching segment.

Emerging players

• mediX praxisnetz AG: Swiss physician network offering integrated primary care and chronic disease management in Switzerland. Comparable as it operates in the same chronic disease management and patient education space as Saninform's individual coaching services.

Direct peers

• Careum Stiftung: Swiss foundation focused on health education and patient Bildung, listed as a Saninform customer. Operates patient education programs and continuing professional development for healthcare workers — directly overlapping Saninform's training and patient education services.
• Public Health Schweiz: Swiss professional association for public health specialists, of which Andrea Merkel-Hoek is a member. Operates in the same interdisciplinary Public Health space as Saninform and could be considered a peer based on shared domain and educational mission.
• Swiss Society for Anti Aging Medicine and Prevention (SSAAMP): Swiss medical society where the founder sits on the scientific advisory board. Direct peer in the medical prevention and health promotion space, with overlapping educational and conference functions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saninform