Max Air
Max Air Limited is a privately held Nigerian airline headquartered in Kano, operating Boeing 747 and 737 aircraft to serve 13 domestic destinations, international Hajj pilgrims traveling to Saudi Arabia, and private charter customers across Nigeria and globally.
- Company typePrivate
- Founded-
- HeadquartersKano, Nigeria
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Max Air does
Max Air Limited is a privately held Nigerian airline headquartered at 16 Ashton Road, Kano, with a secondary sales office in Wuse, Abuja. The airline provides scheduled domestic passenger services to 13 Nigerian destinations including Abuja, Lagos, Kano, Port Harcourt, Yola, Maiduguri, Sokoto, and Katsina; international Hajj charter operations to King Abdulaziz International Airport in Saudi Arabia; and private charter services throughout Nigeria and globally. The airline is family-owned by the Mangal family, with Alh. Dahiru Barau Mangal as Chairman and Alh. Abubakar Dahiru Mangal as CEO/Vice Chairman.
The airline operates a mixed fleet of 3 Boeing 747 wide-body aircraft (16 Business / 516 Economy configuration, 6,696 nautical mile range) and Boeing 737 narrow-body aircraft (12 Business / 128 Economy), making it one of the few Nigerian carriers with wide-body long-haul capability. Its technology stack is centered on a HITIT-powered web booking and reservation system, an iOS/Android mobile app, a dedicated travel agent portal, and SSL-encrypted payment processing supporting Mastercard, Visa, Verve, InterSwitch, E-Tranzact, and Quickteller. Revenue is generated primarily through scheduled passenger ticket sales across Business and Economy classes, ancillary fees including excess baggage and infant administration fees, Hajj charter contracts, and on-demand private charter bookings. Distribution is multi-channel, spanning direct-to-consumer (website, mobile app, physical offices), inside sales (phone, WhatsApp), channel partners (travel agent portal), and email-based enterprise charter sales.
Max Air firmographics
Firmographics- Name
- Max Air
- Legal name
- Max Air Limited
- Website
- https://maxair.com.ng
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Max Air Limited is a privately held Nigerian airline headquartered in Kano, operating Boeing 747 and 737 aircraft to serve 13 domestic destinations, international Hajj pilgrims traveling to Saudi Arabia, and private charter customers across Nigeria and globally.
- Ownership category
- akta.pro rank
Max Air industry classification
Industry- Product category
- Passenger Air Transportation
- NAICS
- Scheduled Passenger Air Transportation (481111), Nonscheduled Chartered Passenger Air Transportation (481211)
- SIC
- Air Transportation, Scheduled (4512), Air Transportation, Nonscheduled (4522)
- akta.pro primary industry
- Full-Service Airlines (Passenger + Belly Cargo Integrated) (THABAAAF)
- akta.pro secondary industries
- Pilgrimage/Religious & Event Air Charters (TLAFABAK), Group & ACMI Charter Airlines (Ad-hoc/Wet Lease) (TLAFABAC), Long-Haul Full-Service Airlines (Widebody Operators) (THABAAAH)
Keywords
Where Max Air is headquartered
LocationHeadquarters
- HQ city
- Kano
- HQ country
- Nigeria
- HQ region
- Africa
Offices2 records
Markets served
Max Air business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Others, Marketing or Sales, Technology or R&D
Revenue model
- Scheduled Passenger Services: Core revenue from domestic and international passenger ticket sales. The airline operates flights to 13 destinations within Nigeria and has expanded to international Hajj operations, transporting pilgrims to Saudi Arabia. Ticket classes include Business and Economy with varying baggage allowances.
- Charter Flight Services: Private jet charter division offering personalized air travel throughout Nigeria and globally. Revenue generated from charter bookings via email inquiries for flexible, comfort, safety, and convenience-focused premium travel.
- Ancillary Services: Revenue from excess baggage charges, with additional fees for baggage exceeding free allowances (20kg checked domestic, varying for international). Total bags allowed up to 10 pieces per passenger.
- Infant Travel Fees: Administration fees charged for infant travel (aged 8 days to 24 months) traveling on adult's lap, charged per one-way flight.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Economy Class - Domestic |
| Transaction based/ take rate | Pay-as-you-go | Business Class - Domestic |
| Other | Multi-year contract | Charter Services |
| Transaction based/ take rate | Pay-as-you-go | Infant Travel |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels5 records
Max Air product offering
Product offeringCore offering
Max Air Limited is a Nigerian airline providing scheduled domestic passenger flights to 13 Nigerian destinations, international Hajj pilgrimage flights to Saudi Arabia operated with Boeing 747 wide-body aircraft, and private charter flight services within Nigeria and globally. The airline distributes its services through an integrated digital booking platform comprising its official website and a mobile app for iOS and Android, supplemented by physical sales offices in Kano and Abuja.
Product overview
Max Air Limited is a Nigerian airline offering a unified portfolio of passenger aviation services. The core product consists of an integrated digital platform combining a website and mobile app that enables flight booking, online check-in, and booking management. The airline operates a mixed fleet of Boeing 747 and Boeing 737 aircraft serving 13 domestic Nigerian destinations, international Hajj pilgrimage routes, and private charter flights. The Boeing 747 fleet handles wide-body Hajj operations while the Boeing 737 serves domestic and regional routes. Ancillary features include Book on Hold payment flexibility, online check-in, and seat selection. Services span scheduled commercial flights, Hajj pilgrimage operations, and private jet charter throughout Nigeria and globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Domestic Flight Services
Quantifiable outcome
- Successfully transported 345 Hajj pilgrims on a single flight operation to Saudi Arabia
- +1 more outcomes
Companies that use Max Air
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
Max Air technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Max Air partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Max Air competitors and assessment
Company assessmentDirect peers
- Azman Air: Nigerian domestic carrier serving multiple cities including Kano, Maiduguri, and Lagos with similar Boeing 737 operations and travel-agent-led distribution model.
- United Nigeria Airlines: Nigerian domestic carrier operating Embraer and Boeing aircraft across Nigerian cities, directly competing with Max Air for domestic traffic.
- Dana Air: Nigerian domestic scheduled airline operating from Lagos to multiple Nigerian cities, directly competing with Max Air on routes such as Abuja, Port Harcourt, and Kano.
- Ibom Air: Nigerian state-backed carrier operating regional jet services within Nigeria with a strong brand and digital experience, competing for premium domestic passengers.
- Air Peace: Largest Nigerian domestic and regional carrier, operating Boeing and Embraer fleets on overlapping Nigerian domestic routes, with similar GTM mixing direct website booking and travel agent channels.
- Arik Air: Nigerian full-service domestic and regional airline also operating from Lagos/Abuja hubs with similar scheduled passenger and charter services; direct competitor on Max Air's domestic trunk routes.
- Overland Airways: Nigerian domestic and regional airline offering scheduled and charter services, including to less-served Northern routes that overlap with Max Air's Kano base operations.
Broad incumbents
- EgyptAir: North African flag carrier connecting West Africa to the Middle East; comparable wide-body operator on routes touching both Hajj demand and African intercontinental traffic.
- Saudia (Saudi Arabian Airlines): Flag carrier of Saudi Arabia and incumbent operator of Hajj flights from Nigeria to Jeddah, the most credible alternative to Max Air on the Nigeria–Saudi pilgrimage route.
- Ethiopian Airlines: Africa's largest network carrier with extensive Nigerian presence and wide-body fleet for international routes; competes with Max Air on international connectivity from Kano/Abuja.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Max Air social profiles
Digital presenceMax Air financial estimates
Financial estimateRevenue estimate
Valuation estimate
Max Air leadership team
Management profileNumber of profiles
Profiles11 records
Max Air funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Max Air M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Max Air
What does Max Air do?
Max Air Limited is a Nigerian airline providing scheduled domestic passenger flights to 13 Nigerian destinations, international Hajj pilgrimage flights to Saudi Arabia operated with Boeing 747 wide-body aircraft, and private charter flight services within Nigeria and globally. The airline distributes its services through an integrated digital booking platform comprising its official website and a mobile app for iOS and Android, supplemented by physical sales offices in Kano and Abuja.
Is Max Air a public or private company?
Max Air is a private company. It is classified as family owned and is currently operating.
When was Max Air founded?
Max Air was founded in -1. It employs 501 to 1,000 people.
Where is Max Air based?
Max Air is headquartered in Kano, Nigeria, in the Africa region.
How does Max Air make money?
Four revenue lines are on record. Scheduled Passenger Services are the primary driver. The others are charter Flight Services, ancillary Services and infant Travel Fees.
Who are Max Air's main competitors?
Direct peers on record are Azman Air, United Nigeria Airlines, Dana Air, Ibom Air, Air Peace, Arik Air and Overland Airways. Broad incumbents are EgyptAir, Saudia (Saudi Arabian Airlines) and Ethiopian Airlines.
Does Max Air have an API?
No public API is recorded for Max Air.
What industry is Max Air in?
Max Air's product category is Passenger Air Transportation. Its primary akta.pro industry code is THABAAAF, Full-Service Airlines (Passenger + Belly Cargo Integrated), with a secondary code of TLAFABAK, Pilgrimage/Religious & Event Air Charters. Its NAICS code is 481111 and its SIC code is 4512.