Ashburn International UAB
- Company typePrivate
- Founded1998
- HeadquartersVilnius, Lithuania
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Ashburn International UAB firmographics
Firmographics- Name
- Ashburn International UAB
- Legal name
- ASHBURN International UAB
- Website
- https://ashburn.eu
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Ashburn International UAB industry classification
Industry- Product category
- Payment Terminal Management Software
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Processing & Data Preparation (7374), Services-Computer Programming Services (7371)
- akta.pro primary industry
- POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)
- akta.pro secondary industry
- POS Installation, Maintenance & Field Services (FSAMADAJ)
Keywords
Where Ashburn International UAB is headquartered
LocationHeadquarters
- HQ city
- Vilnius
- HQ country
- Lithuania
- HQ region
- Europe
Offices2 records
Markets served
Ashburn International UAB business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Software Licensing: Licensing of TransLink.iQ software platform for POS terminal network management to banks, processing centers, and acquirers. The software manages terminals, routes transactions, and provides analytics.
- POS Terminal Equipment Sales and Rental: Sale and rental (TaaS - Terminal as a Service) of payment terminals including SUNMI, Ingenico, and other brands. Provides complete maintenance services.
- Acquiring Network Outsourcing: Full outsourcing of acquiring network operations including terminal management, transaction routing, and support services for acquirers
- TSP Services: Terminal Service Provider services including POS terminal provision, installation, maintenance, and transaction delivery for trade and service companies
- Transaction Processing: Revenue generated from processing payment transactions through the terminal network. ASHBURN International's revenue was 2.6 million euros in 2020 from these operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise licensing for large banks and processing centers |
| Subscription | Monthly | Terminal as a Service (TaaS) rental model |
| Other | Annual | PCI DSS compliance services included |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Ashburn International UAB product offering
Product offeringCore offering
ASHBURN International develops, licenses, and supports the proprietary TransLink.iQ software platform for centralized POS terminal network management, transaction routing, and real-time monitoring for banks, processing centers, and acquirers. The company also provides TSP services, acquiring network outsourcing, POS terminal equipment sales and rental (TaaS), custom payment solution development, and the Ashburn Tips electronic tipping service, operating across 10+ countries.
Product overview
ASHBURN International operates as a platform-plus-modules company offering the TransLink.iQ ecosystem as its core product. TransLink.iQ is a unified software platform for POS terminal network management and transaction routing, complemented by several specialized modules including TransLink.iQ SmartPOS (3-in-1 payment/POS/fiscal solution), TransLink.iQ Manager (remote terminal management), TransLink.iQ Insight (analytics), Android API (Android terminal integration), xConnect (cash register integration), and DS Center.iQ (decision support/merchant acquiring analytics). The company also provides TSP services including acquiring network outsourcing, POS equipment sales, custom project development, and electronic tipping services (Ashburn Tips/My Tips). The TransLink.iQ platform supports multi-hosting, multi-vendor, multi-merchant, and multi-acquiring capabilities, and integrates with various payment systems (VISA, Mastercard, etc.), hardware manufacturers (SUNMI, Ingenico, Verifone, PAX), and hotel management systems (Oracle Hospitality).
Differentiator
Problem solved
Functional benefit
Brands
- TransLink.iQ: Software platform for centralized management of EFTPOS terminal networks and real-time transaction monitoring
- TransLink.iQ SmartPOS
- TransLink.iQ Manager
- TransLink.iQ Insight
- Ashburn Tips
- xConnect
- Ashburn Tips
Products and services
- TransLink.iQ Proprietary software platform developed by ASHBURN International for managing and monitoring POS terminal devices, their technical conditions, transaction routing, and real-time monitoring. Supports multi-hosting, multi-vendor (SUNMI, Ingenico, Verifone, PAX, Diebold Nixdorf), multi-merchant, and multi-acquiring capabilities. Licensed to banks, processing centers, acquirers, and payment service providers worldwide.
- TransLink.iQ SmartPOS (3-in-1 Solution) Universal 3-in-1 software solution that combines payment acceptance, POS functionality, and fiscalization on a single Android-based device. Allows businesses to process payments, handle sales transactions, and centrally monitor terminal networks in real time. Targeted at retail, hospitality, and service operators needing to replace separate payment, cash register, and fiscal devices with one integrated device.
- TSP Services in the Baltic States Terminal Service Provider services for trade and service companies and the largest banks in the Baltic countries. ASHBURN provides its own terminal equipment, complete maintenance services, and the TransLink.iQ solution for POS terminal network administration and transaction delivery. Includes POS terminal rental (Terminal-as-a-Service) with 3-hour activation capability.
- Acquiring Network Outsourcing Outsourcing services for acquirers and payment service providers, including technical and business consultations, POS terminal device sales and support, transaction routing, and full operational management of acquiring networks. Enables banks to eliminate dedicated terminal management staff and reduce infrastructure costs.
- Custom Project Development Custom software and hardware solutions tailored to customer needs and local legal requirements. ASHBURN International implements projects of any complexity across various countries, including integration with local payment systems (Uzcard, HUMO, Mir) and fiscal authorities.
- POS Equipment Sale and rental of POS terminal equipment from SUNMI, Ingenico, Verifone, and other manufacturers, pre-loaded with the TransLink.iQ software platform for payment processing and centralized network management. Offered as outright sales or as Terminal-as-a-Service (TaaS) monthly rental bundles.
- Ashburn Tips (My Tips) Electronic tipping platform that allows service staff in restaurants, cafes, and hotels to receive tips directly to their card, with proper tax handling by ASHBURN International acting as a licensed Payment Institution Limited. Integrated with TransLink.iQ POS terminals and deployed with SEB Bank in the Baltic states.
Quantifiable outcome
- 40,000,000+ transactions processed per month in outsourcing projects
- +4 more outcomes
Companies that use Ashburn International UAB
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Ashburn International UAB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
Feature6 records
Ashburn International UAB partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, flagship and minor.
- BS/2 AzerbaijancoreBS/2 Azerbaijan cooperates with ASHBURN International to open SUNMI Home Baku, the first SUNMI demonstration center in Eastern Europe, Caucasus, and Central Asia. BS/2 Azerbaijan implements payment solutions and maintenance services.
- SUNMIflagshipStrategic partnership established in May 2024 with Memorandum of Strategic Partnership signed in Shanghai. ASHBURN International develops TransLink.iQ and SmartPOS software for SUNMI Android-based payment terminals. Partnership includes joint presence at GITEX GLOBAL (2023-2025), SUNMI Partner Certificate awarded at GITEX 2025. Combined solutions include 3-in-1 devices with payment, cash register, and fiscalization functions. SUNMI Home Baku and SUNMI Home Dubai demonstration centers showcase joint products.
- DECTAcorePartnership agreement with international payment processing company providing full range of digital payment services. DECTA acts as payment acquirer and resells ASHBURN International's payment terminals (SUNMI P2 with TransLink.iQ) to customers in UK and 32 countries. DECTA has 2,000+ customers and works with 30+ payment facilitators in Europe.
- E21 PARTNERScorePartnership agreement with international holding specializing in Financial Technologies, Electronic healthcare, and LegalTech. Jointly developed 3-in-1 Android terminal solution combining TransLink.iQ SmartPOS with cash and fiscal applications. Headquarters in Barcelona, software development in multiple countries, equipment production in Shenzhen. Target markets: European Union, Africa, Latin America, and United States.
- Travel UnionminorPartnership with digital banking platform for travel industry. ASHBURN International provides EFTPOS terminal services and payment acquiring infrastructure. Bank clients can sign acquiring agreements digitally and receive terminals by mail, enabling card acceptance within minutes under PCI DSS requirements.
- HRS Hospitality & Retail SystemscoreIntegration partnership with HRS for connecting TransLink.iQ with Oracle Hospitality OPERA and Suite8 hotel management systems. Enables hotels to automate payment processes directly from hotel management systems through POS terminals.
- ThalescoreThales cryptographic equipment is used for PIN data protection in PCI PIN Security operations. Thales equipment ensures the required level of protection for PIN processing in payment card transactions.
- OraclecoreTransLink.iQ integrates with Oracle Hospitality OPERA and Suite8 hotel management systems, enabling hotels to manage payments through POS terminals from standard hotel system menus.
- IngenicocoreASHBURN International works with Ingenico payment terminals (Move/2500, iWL250, etc.) running TransLink.iQ software. Ingenico is one of the world's leading payment terminal manufacturers, with TransLink.iQ supporting the Telium Tetra platform.
- VerifonecoreTransLink.iQ compatible with Verifone EFTPOS terminals, supporting the Engage platform alongside other major manufacturers.
- PAXcoreTransLink.iQ compatible with PAX payment terminals supporting the Prolin platform.
- BS/2 GeorgiacoreBS/2 Georgia, subsidiary of Penki Kontinentai Group, provides POS terminal installation and maintenance services in Georgia. Serves clients of Bank of Georgia, TBC Bank, and Liberty Bank with 30,000+ terminals.
Scale indicators9 records
Recent moves10 records
Expansion highlights5 records
Ashburn International UAB competitors and assessment
Company assessmentBroad incumbents
- Adyen: Global payments platform offering unified acquiring and POS terminals — directly comparable to Ashburn's acquiring-network-outsourcing and terminal-management positioning, though at a far larger enterprise scale.
- Stripe Terminal: Broader payments platform with its own Terminal product (BBPOS-built) and developer-first SDKs — overlaps with Ashburn's TaaS/SaaS model and competes for tech-forward merchants and acquirers.
- Square (Block): Broad payments and POS incumbent offering hardware + software + acquiring as a single bundle — competes more broadly than Ashburn but addresses the same merchants and serves as a reference benchmark for integrated POS software stacks.
- NEXI: European payments incumbent (Italy-based) operating acquiring, POS terminals, and software across multiple European and CEE markets that directly overlap with Ashburn's Central and Eastern European footprint.
Direct peers
- Ingenico (Worldline): Payment-terminal OEM (Telium Tetra) and acquired by Worldline — provides both terminals and integrated terminal-management software directly competitive with Ashburn's TransLink.iQ, especially in European banking.
- Verifone: Leading global payment-terminal manufacturer (Engage platform) whose terminal-management software (Verifone Commander) competes head-to-head with TransLink.iQ for bank and processor fleets; Ashburn already supports Verifone hardware.
- BBPOS: Hong Kong-based POS terminal maker focused on Android and mPOS devices; comparable to Ashburn in targeting banks, acquirers, and merchants across emerging markets with integrated hardware/software solutions.
- SUNMI: Android-based payment-terminal OEM and Xiaomi subsidiary — both Ashburn's flagship partner and a potential competitor because it increasingly bundles its own terminal-management software alongside the hardware.
- Castles Technology: POS terminal and payment-device manufacturer serving acquirers and banks globally; comparable to Ashburn in serving multi-vendor terminal fleets and embedded software stacks.
- PAX Technology: Global POS terminal manufacturer (Prolin platform) that competes with Ashburn's TransLink.iQ-supporting terminals and provides its own terminal-management software stack, serving banks and acquirers in similar emerging markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Ashburn International UAB social profiles
Digital presenceAshburn International UAB compliance and trust
Trust signalCompliance3 records
Ashburn International UAB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ashburn International UAB leadership team
Management profileNumber of profiles
Profiles8 records
Ashburn International UAB subsidiaries and ownership
Company hierarchySubsidiaries3 records
Ashburn International UAB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ashburn International UAB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ashburn International UAB
What does Ashburn International UAB do?
ASHBURN International develops, licenses, and supports the proprietary TransLink.iQ software platform for centralized POS terminal network management, transaction routing, and real-time monitoring for banks, processing centers, and acquirers. The company also provides TSP services, acquiring network outsourcing, POS terminal equipment sales and rental (TaaS), custom payment solution development, and the Ashburn Tips electronic tipping service, operating across 10+ countries.
Is Ashburn International UAB a public or private company?
Ashburn International UAB is a private company. It is classified as corporate owned and is currently operating.
When was Ashburn International UAB founded?
Ashburn International UAB was founded in 1998. It employs 11 to 50 people.
Where is Ashburn International UAB based?
Ashburn International UAB is headquartered in Vilnius, Lithuania, in the Europe region.
How does Ashburn International UAB make money?
Five revenue lines are on record. Software Licensing is the primary driver. The others are POS Terminal Equipment Sales and Rental, acquiring Network Outsourcing, TSP Services and transaction Processing.
Who are Ashburn International UAB's main competitors?
Broad incumbents on record are Adyen, Stripe Terminal, Square (Block) and NEXI. Direct peers are Ingenico (Worldline), Verifone, BBPOS, SUNMI, Castles Technology and PAX Technology.
Does Ashburn International UAB have an API?
No public API is recorded for Ashburn International UAB.
What industry is Ashburn International UAB in?
Ashburn International UAB's product category is Payment Terminal Management Software. Its primary akta.pro industry code is FSAMADAC, POS Payment Software & Middleware (Terminal OS, Apps, Device Management), with a secondary code of FSAMADAJ, POS Installation, Maintenance & Field Services. Its NAICS code is 54151 and its SIC code is 7374.