dwif-Consulting

What dwif-Consulting does

dwif-Consulting GmbH is a Munich-based, privately held German tourism consulting firm founded as the commercial arm associated with dwif e.V. (Deutsches Wirtschaftswissenschaftliches Institut für Fremdenverkehr e.V. an der Universität München). The company is led by four Managing Directors — Maike Berndt, Karsten Heinsohn, Heiko Rainer, and Moritz Sporer — and operates from offices in Munich (headquarters) and Berlin with a team of approximately 30 specialists covering destination management, market research, economic analysis, and infrastructure/business consulting for the German tourism economy.

The firm’s core offerings are organized into four practice areas built on proprietary data assets: Economic Analyses (Wirtschaftsfaktor Tourismus, CO2-Fussabdruck), Market Research (Tagesreisenmonitor, Qualitätsmonitor, Inside Tourism/Tourismusakzeptanz, WEBMARK), Destination Management (DMO-Flow, Strategic Foresight, Nachhaltige Mobilität, Tourismuskonzepte, Markenberatung), and Infrastructure Development & Business Consulting (Machbarkeitsstudien, Hotelbedarfsanalyse, TeamPuls/Team-Navigator, Betriebsvergleiche). The Tagesreisenmonitor (weekly day-trip tracking) and the recurring Fakten-Kompass market intelligence reports constitute the firm’s signature data products, while the dwif-Impulse webinar series functions as a top-of-funnel thought leadership channel. Technology is centered on proprietary methodologies and longitudinal datasets rather than software platforms; no consumer-facing app or public API is offered.

dwif monetizes through project-based professional services engagements sold via direct sales and industry referrals to German DMOs, municipalities, hospitality operators, and leisure economy companies. Pricing is not publicly disclosed and is negotiated per project. The firm supplements consulting revenue with thought leadership content and the dwif-Impulse webinar series to drive inbound demand, and partners with myrate, TrustYou, SINUS-Institut, MANOVA, 4strat, and visitBerlin to extend its data and methodology footprint. Revenue figures are not publicly disclosed; no funding rounds or external investors are recorded.

Name

dwif-Consulting

Legal name

dwif-Consulting GmbH

Website

https://dwif.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

dwif-Consulting GmbH is a Munich-based German tourism consulting firm serving destination management organizations, municipalities, and hospitality businesses with proprietary market research, economic impact analysis, and destination strategy services built on longitudinal tourism datasets.

Ownership category

akta.pro rank

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tourism Consulting Services: Project-based consulting engagements including destination management strategies, economic analyses, feasibility studies, organizational development, and market research for tourism organizations, DMOs, hospitality businesses, and public sector clients in Germany

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

dwif-Consulting is a B2B tourism consulting firm that advises destination management organizations, hospitality businesses, municipalities, and leisure-economy clients in the D-A-CH region. Its offering combines strategy consulting (tourism concepts, feasibility studies, destination branding, sustainable mobility, organizational development) with proprietary market research instruments (Tagesreisenmonitor, Qualitätsmonitor, Inside Tourism) and economic analyses (Wirtschaftsfaktor Tourismus, CO2-Fussabdruck, economic fact-checks). Services are delivered as project-based engagements supported by recurring data products and a thought-leadership webinar series.

Product overview

dwif-Consulting is a German tourism consulting firm offering a comprehensive portfolio of advisory services organized into four main practice areas: Economic Analyses (Wirtschaftsfaktor Tourismus, CO2-Fussabdruck), Market Research (Tagesreisenmonitor, Qualitätsmonitor, Inside Tourism/Tourismususakzeptanz), Destination Management (DMO-Flow, Strategic Foresight, Nachhaltige Mobilität, Tourismuskonzepte, Markenberatung), and Infrastructure Development & Business Consulting (Machbarkeitsstudien, Hotelbedarfsanalyse, TeamPuls/Team-Navigator). Key flagship products include the dwif-Fakten-Kompass (regular market intelligence reports), the Tagesreisenmonitor (weekday-specific day trip data), and the dwif-Impulse online seminar series. The firm positions itself as a data-driven consultancy with exclusive market data and research tools for the German tourism industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Wirtschaftsfaktor Tourismus Economic impact analysis service that quantifies tourism's economic contribution for destinations, providing data on demand volume, spending, beneficiary industries, income effects, employment and tax effects to support evidence-based tourism policy decisions. Targeted at DMOs, municipalities, and regional authorities.
• Tagesreisenmonitor Weekly market research instrument tracking day-trip tourism behavior across Germany, capturing visitor origins, activities, and behavioral patterns to help destinations understand and manage day-trip tourism. Sold to DMOs, municipalities, and tourism organizations.
• Qualitätsmonitor Quality monitoring service that measures and tracks service-quality indicators across destinations and hospitality establishments in the German tourism industry. Used by DMOs, hospitality groups, and tourism associations for ongoing quality benchmarking.
• dwif-Fakten-Kompass Recurring market intelligence report providing data-based orientation on current developments in German tourism and trends, with winter and summer editions featuring key performance indicators and commented infographics. Subscription-style reporting sold to tourism professionals.
• DMO-Flow Baukasten Strategic transformation framework and organizational development offering that addresses digitalization and sustainability as key drivers affecting destination management organizations' daily operations. Sold to DMOs undertaking organizational change.
• Strategic Foresight Strategic foresight service that helps destinations explore plausible futures, evaluate trends for opportunities and risks, and develop data-backed projections for innovation and decision-making. Sold to DMOs and tourism strategy functions.
• Nachhaltige Mobilität Sustainable mobility consulting service that helps destinations develop future-proof mobility solutions for tourism, addressing guest needs and infrastructure requirements. Targeted at DMOs, municipalities, and tourism regions.
• Machbarkeitsstudien (Feasibility Studies) Feasibility study service that evaluates tourism projects and visions for implementability, providing planning certainty and decision-making support for strategic infrastructure development. Targeted at investors, municipalities, and hospitality operators.
• Hotelbedarfsanalyse Hotel needs analysis service that examines accommodation requirements and market potential for destinations and investors planning hospitality infrastructure. Sold to investors, municipalities, and hotel developers.
• TeamPuls / Team-Navigator (Employee Survey Instruments) Employee survey instruments for the tourism industry that measure staff satisfaction, identify operational issues, and help reduce turnover in hospitality businesses. Sold to hotels, restaurants, and leisure operators.
• CO2-Fussabdruck (Carbon Footprint Analysis) Carbon footprint analysis service that calculates tourism-related CO2 emissions to support destinations in understanding and reducing their environmental impact. Sold to DMOs and municipalities.
• Inside Tourism / Tourismusakzeptanz Tourism acceptance research service that measures local residents' attitudes toward tourism, identifies potential conflicts, and provides strategies for community engagement. Targeted at DMOs and municipalities.
• Markenberatung (Destination Branding) Destination branding and brand management consulting service that helps tourism organizations develop distinctive brand identities and positioning strategies. Sold to DMOs and tourism regions.
• Tourismuskonzepte (Tourism Concept Development) Comprehensive tourism concept development service that creates strategic plans for destinations including market analysis, positioning, and implementation roadmaps. Sold to DMOs, cities, and regions.
• dwif-Betriebsvergleich (Hospitality Benchmarking) Benchmarking service for hospitality and tourism businesses comparing operational and financial metrics against industry peers. Sold to hospitality operators seeking operational improvement and market positioning.

Quantifiable outcome

• Second-strongest winter in German tourism history recorded by dwif monitoring (Winter 2025/26 with 117.2 million overnight stays)
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• myratecoreTechnology or IntegrationCooperation partner for forecast data and market analytics. Partnership combines myrate's prospective forecast data (availability and pricing trends) with dwif's classical market data to provide comprehensive market intelligence for destinations and hospitality businesses.
• TrustYoucoreTechnology or IntegrationAnnual Destinations-Ranking partnership analyzing guest satisfaction across German accommodation establishments. Jointly develop and publish the dwif & TrustYou Destinations-Ranking tracking guest satisfaction trends and performance scores.
• MANOVAminorStrategic or Co-development PartnerPartnership for destination benchmarking and ranking methodology. Developed the Destinations-Ranking 2022 model evaluating destination performance across D-A-CH region.
• SINUS-InstitutminorStrategic or Co-development PartnerPartnership for psychographic guest research using Sinus-Milieus methodology in tourism market research. Integration of psychographic segmentation into DMO guest and population surveys.
• 4strat (Birthe Menke)minorStrategic or Co-development PartnerForesight and innovation partnership for strategic foresight projects in tourism, including Berlin Visitor Economy project.
• Andreas Konrath (Freizeitwirtschaft)coreStrategic or Co-development PartnerStrategic cooperation in leisure economy consulting. Andreas Konrath brings long-standing expertise in leisure facility consulting to dwif's Infrastructure & Operational Consulting team.
• dwif e.V. (Deutsches Wirtschaftswissenschaftliches Institut für Fremdenverkehr e.V.)coreStrategic or Co-development PartnerAssociated research institute at University of Munich. Vorstand (Board): Dr. Bernhard Harrer. связывает академическую исследовательскую базу с консалтинговой практикой.
• visitBerlinminorGTM or Marketing PartnerCollaboration on tourism research and events including DMO 5.0 discussions and Berlin visitor economy projects.

Scale indicators2 records

Expansion highlights5 records

Direct peers

• Kohl & Partner: Austrian-German tourism consulting firm specializing in destination development, hotel feasibility, and market research in the DACH region, overlapping directly with dwif's infrastructure and destination service lines.
• Treugast Solutions: German hospitality and tourism consulting firm advising hotels, hotel groups, and tourism businesses on operations, benchmarking, and investment — comparable to dwif's hospitality benchmarking and Betriebsvergleich offerings.
• BTE Tourismusmanagement: German tourism consulting firm offering destination development, market research, and economic impact analysis for DMOs and municipalities — the closest direct competitor to dwif in the German public-sector tourism advisory space.
• PROJECT M GmbH: Germany-based tourism and destination consulting firm covering strategy, brand, and market research for DMOs, tourism regions, and public clients — directly comparable to dwif's destination management practice.
• Tourismuszukunft (Akzente Tourismusberatung): German consultancy advising DMOs and tourism regions on strategy, digitalization, and sustainable destination development — directly comparable in client base and practice areas.

Regional players

• mascontour: Swiss tourism consulting firm offering destination strategy, market research, and economic impact studies in Switzerland — a DACH-region peer with comparable service portfolio but different primary geography.

Others

• dwif e.V. (Deutsches Wirtschaftswissenschaftliches Institut für Fremdenverkehr): Separate associated research institute at the University of Munich affiliated with dwif-Consulting; shares thematic focus on tourism economics research and feeds the consulting firm's methodological base.

Emerging players

• Futouris e.V. German tourism sustainability initiative that conducts applied research and consulting on sustainable destination development — overlapping with dwif's sustainability, CO2, and DMO transformation services.

Broad incumbents

• Forvis Mazars (formerly Horwath HTL): Global hospitality and tourism advisory practice offering hotel feasibility, benchmarking, and strategy consulting — competes with dwif on larger hospitality and feasibility mandates across DACH.
• BearingPoint: European management and technology consultancy with a public-sector tourism practice serving DMOs, ministries, and regional governments — a broader incumbent competing for the same large public-sector RFPs as dwif.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dwif_consulting
• LinkedInlinkedin.com/company/dwif-tourismusberatung

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dwif-Consulting