dwif-Consulting
dwif-Consulting GmbH is a Munich-based German tourism consulting firm serving destination management organizations, municipalities, and hospitality businesses with proprietary market research, economic impact analysis, and destination strategy services built on longitudinal tourism datasets.
- Company typePrivate
- Founded-
- HeadquartersMünchen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What dwif-Consulting does
dwif-Consulting GmbH is a Munich-based, privately held German tourism consulting firm founded as the commercial arm associated with dwif e.V. (Deutsches Wirtschaftswissenschaftliches Institut für Fremdenverkehr e.V. an der Universität München). The company is led by four Managing Directors — Maike Berndt, Karsten Heinsohn, Heiko Rainer, and Moritz Sporer — and operates from offices in Munich (headquarters) and Berlin with a team of approximately 30 specialists covering destination management, market research, economic analysis, and infrastructure/business consulting for the German tourism economy.
The firm’s core offerings are organized into four practice areas built on proprietary data assets: Economic Analyses (Wirtschaftsfaktor Tourismus, CO2-Fussabdruck), Market Research (Tagesreisenmonitor, Qualitätsmonitor, Inside Tourism/Tourismusakzeptanz, WEBMARK), Destination Management (DMO-Flow, Strategic Foresight, Nachhaltige Mobilität, Tourismuskonzepte, Markenberatung), and Infrastructure Development & Business Consulting (Machbarkeitsstudien, Hotelbedarfsanalyse, TeamPuls/Team-Navigator, Betriebsvergleiche). The Tagesreisenmonitor (weekly day-trip tracking) and the recurring Fakten-Kompass market intelligence reports constitute the firm’s signature data products, while the dwif-Impulse webinar series functions as a top-of-funnel thought leadership channel. Technology is centered on proprietary methodologies and longitudinal datasets rather than software platforms; no consumer-facing app or public API is offered.
dwif monetizes through project-based professional services engagements sold via direct sales and industry referrals to German DMOs, municipalities, hospitality operators, and leisure economy companies. Pricing is not publicly disclosed and is negotiated per project. The firm supplements consulting revenue with thought leadership content and the dwif-Impulse webinar series to drive inbound demand, and partners with myrate, TrustYou, SINUS-Institut, MANOVA, 4strat, and visitBerlin to extend its data and methodology footprint. Revenue figures are not publicly disclosed; no funding rounds or external investors are recorded.
dwif-Consulting firmographics
Firmographics- Name
- dwif-Consulting
- Legal name
- dwif-Consulting GmbH
- Website
- https://dwif.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- dwif-Consulting GmbH is a Munich-based German tourism consulting firm serving destination management organizations, municipalities, and hospitality businesses with proprietary market research, economic impact analysis, and destination strategy services built on longitudinal tourism datasets.
- Ownership category
- akta.pro rank
Where dwif-Consulting is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
dwif-Consulting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Tourism Consulting Services: Project-based consulting engagements including destination management strategies, economic analyses, feasibility studies, organizational development, and market research for tourism organizations, DMOs, hospitality businesses, and public sector clients in Germany
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
dwif-Consulting product offering
Product offeringCore offering
dwif-Consulting is a B2B tourism consulting firm that advises destination management organizations, hospitality businesses, municipalities, and leisure-economy clients in the D-A-CH region. Its offering combines strategy consulting (tourism concepts, feasibility studies, destination branding, sustainable mobility, organizational development) with proprietary market research instruments (Tagesreisenmonitor, Qualitätsmonitor, Inside Tourism) and economic analyses (Wirtschaftsfaktor Tourismus, CO2-Fussabdruck, economic fact-checks). Services are delivered as project-based engagements supported by recurring data products and a thought-leadership webinar series.
Product overview
dwif-Consulting is a German tourism consulting firm offering a comprehensive portfolio of advisory services organized into four main practice areas: Economic Analyses (Wirtschaftsfaktor Tourismus, CO2-Fussabdruck), Market Research (Tagesreisenmonitor, Qualitätsmonitor, Inside Tourism/Tourismususakzeptanz), Destination Management (DMO-Flow, Strategic Foresight, Nachhaltige Mobilität, Tourismuskonzepte, Markenberatung), and Infrastructure Development & Business Consulting (Machbarkeitsstudien, Hotelbedarfsanalyse, TeamPuls/Team-Navigator). Key flagship products include the dwif-Fakten-Kompass (regular market intelligence reports), the Tagesreisenmonitor (weekday-specific day trip data), and the dwif-Impulse online seminar series. The firm positions itself as a data-driven consultancy with exclusive market data and research tools for the German tourism industry.
Differentiator
Problem solved
Functional benefit
Products and services
- Wirtschaftsfaktor Tourismus Economic impact analysis service that quantifies tourism's economic contribution for destinations, providing data on demand volume, spending, beneficiary industries, income effects, employment and tax effects to support evidence-based tourism policy decisions. Targeted at DMOs, municipalities, and regional authorities.
- Tagesreisenmonitor Weekly market research instrument tracking day-trip tourism behavior across Germany, capturing visitor origins, activities, and behavioral patterns to help destinations understand and manage day-trip tourism. Sold to DMOs, municipalities, and tourism organizations.
- Qualitätsmonitor Quality monitoring service that measures and tracks service-quality indicators across destinations and hospitality establishments in the German tourism industry. Used by DMOs, hospitality groups, and tourism associations for ongoing quality benchmarking.
- dwif-Fakten-Kompass Recurring market intelligence report providing data-based orientation on current developments in German tourism and trends, with winter and summer editions featuring key performance indicators and commented infographics. Subscription-style reporting sold to tourism professionals.
- DMO-Flow Baukasten Strategic transformation framework and organizational development offering that addresses digitalization and sustainability as key drivers affecting destination management organizations' daily operations. Sold to DMOs undertaking organizational change.
- Strategic Foresight Strategic foresight service that helps destinations explore plausible futures, evaluate trends for opportunities and risks, and develop data-backed projections for innovation and decision-making. Sold to DMOs and tourism strategy functions.
- Nachhaltige Mobilität Sustainable mobility consulting service that helps destinations develop future-proof mobility solutions for tourism, addressing guest needs and infrastructure requirements. Targeted at DMOs, municipalities, and tourism regions.
- Machbarkeitsstudien (Feasibility Studies) Feasibility study service that evaluates tourism projects and visions for implementability, providing planning certainty and decision-making support for strategic infrastructure development. Targeted at investors, municipalities, and hospitality operators.
- Hotelbedarfsanalyse Hotel needs analysis service that examines accommodation requirements and market potential for destinations and investors planning hospitality infrastructure. Sold to investors, municipalities, and hotel developers.
- TeamPuls / Team-Navigator (Employee Survey Instruments) Employee survey instruments for the tourism industry that measure staff satisfaction, identify operational issues, and help reduce turnover in hospitality businesses. Sold to hotels, restaurants, and leisure operators.
- CO2-Fussabdruck (Carbon Footprint Analysis) Carbon footprint analysis service that calculates tourism-related CO2 emissions to support destinations in understanding and reducing their environmental impact. Sold to DMOs and municipalities.
- Inside Tourism / Tourismusakzeptanz Tourism acceptance research service that measures local residents' attitudes toward tourism, identifies potential conflicts, and provides strategies for community engagement. Targeted at DMOs and municipalities.
- Markenberatung (Destination Branding) Destination branding and brand management consulting service that helps tourism organizations develop distinctive brand identities and positioning strategies. Sold to DMOs and tourism regions.
- Tourismuskonzepte (Tourism Concept Development) Comprehensive tourism concept development service that creates strategic plans for destinations including market analysis, positioning, and implementation roadmaps. Sold to DMOs, cities, and regions.
- dwif-Betriebsvergleich (Hospitality Benchmarking) Benchmarking service for hospitality and tourism businesses comparing operational and financial metrics against industry peers. Sold to hospitality operators seeking operational improvement and market positioning.
Quantifiable outcome
- Second-strongest winter in German tourism history recorded by dwif monitoring (Winter 2025/26 with 117.2 million overnight stays)
- +1 more outcomes
Companies that use dwif-Consulting
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
dwif-Consulting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
dwif-Consulting partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- myratecoreCooperation partner for forecast data and market analytics. Partnership combines myrate's prospective forecast data (availability and pricing trends) with dwif's classical market data to provide comprehensive market intelligence for destinations and hospitality businesses.
- TrustYoucoreAnnual Destinations-Ranking partnership analyzing guest satisfaction across German accommodation establishments. Jointly develop and publish the dwif & TrustYou Destinations-Ranking tracking guest satisfaction trends and performance scores.
- MANOVAminorPartnership for destination benchmarking and ranking methodology. Developed the Destinations-Ranking 2022 model evaluating destination performance across D-A-CH region.
- SINUS-InstitutminorPartnership for psychographic guest research using Sinus-Milieus methodology in tourism market research. Integration of psychographic segmentation into DMO guest and population surveys.
- 4strat (Birthe Menke)minorForesight and innovation partnership for strategic foresight projects in tourism, including Berlin Visitor Economy project.
- Andreas Konrath (Freizeitwirtschaft)coreStrategic cooperation in leisure economy consulting. Andreas Konrath brings long-standing expertise in leisure facility consulting to dwif's Infrastructure & Operational Consulting team.
- dwif e.V. (Deutsches Wirtschaftswissenschaftliches Institut für Fremdenverkehr e.V.)coreAssociated research institute at University of Munich. Vorstand (Board): Dr. Bernhard Harrer. связывает академическую исследовательскую базу с консалтинговой практикой.
- visitBerlinminorCollaboration on tourism research and events including DMO 5.0 discussions and Berlin visitor economy projects.
Scale indicators2 records
Expansion highlights5 records
dwif-Consulting competitors and assessment
Company assessmentDirect peers
- Kohl & Partner: Austrian-German tourism consulting firm specializing in destination development, hotel feasibility, and market research in the DACH region, overlapping directly with dwif's infrastructure and destination service lines.
- Treugast Solutions: German hospitality and tourism consulting firm advising hotels, hotel groups, and tourism businesses on operations, benchmarking, and investment — comparable to dwif's hospitality benchmarking and Betriebsvergleich offerings.
- BTE Tourismusmanagement: German tourism consulting firm offering destination development, market research, and economic impact analysis for DMOs and municipalities — the closest direct competitor to dwif in the German public-sector tourism advisory space.
- PROJECT M GmbH: Germany-based tourism and destination consulting firm covering strategy, brand, and market research for DMOs, tourism regions, and public clients — directly comparable to dwif's destination management practice.
- Tourismuszukunft (Akzente Tourismusberatung): German consultancy advising DMOs and tourism regions on strategy, digitalization, and sustainable destination development — directly comparable in client base and practice areas.
Regional players
- mascontour: Swiss tourism consulting firm offering destination strategy, market research, and economic impact studies in Switzerland — a DACH-region peer with comparable service portfolio but different primary geography.
Others
- dwif e.V. (Deutsches Wirtschaftswissenschaftliches Institut für Fremdenverkehr): Separate associated research institute at the University of Munich affiliated with dwif-Consulting; shares thematic focus on tourism economics research and feeds the consulting firm's methodological base.
Emerging players
- Futouris e.V. German tourism sustainability initiative that conducts applied research and consulting on sustainable destination development — overlapping with dwif's sustainability, CO2, and DMO transformation services.
Broad incumbents
- Forvis Mazars (formerly Horwath HTL): Global hospitality and tourism advisory practice offering hotel feasibility, benchmarking, and strategy consulting — competes with dwif on larger hospitality and feasibility mandates across DACH.
- BearingPoint: European management and technology consultancy with a public-sector tourism practice serving DMOs, ministries, and regional governments — a broader incumbent competing for the same large public-sector RFPs as dwif.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
dwif-Consulting social profiles
Digital presencedwif-Consulting financial estimates
Financial estimateRevenue estimate
Valuation estimate
dwif-Consulting leadership team
Management profileNumber of profiles
Profiles4 records
dwif-Consulting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dwif-Consulting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dwif-Consulting
What does dwif-Consulting do?
dwif-Consulting is a B2B tourism consulting firm that advises destination management organizations, hospitality businesses, municipalities, and leisure-economy clients in the D-A-CH region. Its offering combines strategy consulting (tourism concepts, feasibility studies, destination branding, sustainable mobility, organizational development) with proprietary market research instruments (Tagesreisenmonitor, Qualitätsmonitor, Inside Tourism) and economic analyses (Wirtschaftsfaktor Tourismus, CO2-Fussabdruck, economic fact-checks). Services are delivered as project-based engagements supported by recurring data products and a thought-leadership webinar series.
Is dwif-Consulting a public or private company?
dwif-Consulting is a private company. It is classified as management employee owned and is currently operating.
When was dwif-Consulting founded?
dwif-Consulting was founded in -1. It employs 11 to 50 people.
Where is dwif-Consulting based?
dwif-Consulting is headquartered in München, Germany, in the Europe region.
How does dwif-Consulting make money?
One revenue line is on record: tourism Consulting Services.
Who are dwif-Consulting's main competitors?
Direct peers on record are Kohl & Partner, Treugast Solutions, BTE Tourismusmanagement, PROJECT M GmbH and Tourismuszukunft (Akzente Tourismusberatung). mascontour is listed as a regional player. dwif e.V. (Deutsches Wirtschaftswissenschaftliches Institut für Fremdenverkehr) is listed as an others. Futouris e.V. is listed as an emerging player. Broad incumbents are Forvis Mazars (formerly Horwath HTL) and BearingPoint.
Does dwif-Consulting have an API?
No public API is recorded for dwif-Consulting.