Princeton First Aid and Rescue Squad
Princeton First Aid and Rescue Squad is a 501(c)(3) nonprofit EMS and technical rescue provider serving Princeton and Mercer County since 1939, operating 24/7/365 BLS response, county-wide Heavy Rescue, event standby, and community education from its Mount Lucas Road headquarters.
- Company typePrivate
- Founded1939
- HeadquartersPrinceton, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Princeton First Aid and Rescue Squad does
Princeton First Aid and Rescue Squad (PFARS) is a 501(c)(3) nonprofit emergency medical services and technical rescue provider that has served Princeton and Mercer County since 1939. It delivers Basic Life Support (BLS) care on a 24/7/365 basis through a hybrid staffing model of 14 full-time career EMTs, 12 per-diem EMTs, and approximately 40 active volunteers, responding to roughly 3,500 emergency calls annually from its headquarters at 2 Mount Lucas Road. The organization holds a unique position as the operator of Mercer County's only designated Heavy Rescue truck, a $1.3M custom Pierce Velocity apparatus commissioned in 2023, which extends its addressable service area to county-wide technical rescue mutual aid.
PFARS's core offering is 911-based emergency medical response, supplemented by four additional revenue and service lines: paid event medical standby for sporting events, concerts, parades, and fireworks; community education classes in CPR/AED certification ($65/person via Stripe), Narcan administration, and Stop the Bleed; facility rentals of a 30-seat training room and 12-seat meeting room at the Mount Lucas Road headquarters; and an annual Drive for Lives charity golf tournament fundraiser at Bedens Brook Club. Coordination partnerships with Princeton University Athletics, Princeton High School, RWJUH Hamilton, Mercer County EMS, Princeton Fire Department, and NJ State Police anchor its operational ecosystem.
The organization's business model is predominantly donor-funded, with earned revenue from classes, standby, and rentals representing a small supplementary stream. Governance is provided by an external Board of Trustees established in 2018, with day-to-day operations led by Executive Director Ari Meisel and Chief Matthew Stiff. Technology is operational rather than software-defined — BLS protocols, dispatch via 911, and physical apparatus — with no disclosed AI/ML capabilities, proprietary software platforms, or data products.
Princeton First Aid and Rescue Squad firmographics
Firmographics- Name
- Princeton First Aid and Rescue Squad
- Legal name
- Princeton First Aid & Rescue Squad
- Website
- https://pfars.org
- Company type
- Private
- Founded year
- 1939
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Princeton First Aid and Rescue Squad is a 501(c)(3) nonprofit EMS and technical rescue provider serving Princeton and Mercer County since 1939, operating 24/7/365 BLS response, county-wide Heavy Rescue, event standby, and community education from its Mount Lucas Road headquarters.
- Ownership category
- akta.pro rank
Princeton First Aid and Rescue Squad industry classification
Industry- Product category
- Emergency Medical and Rescue Services
- NAICS
- Ambulance Services (62191), Individual and Family Services (6241), Emergency and Other Relief Services (624230)
- SIC
- Services-Health Services (8000), Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- Emergency Medical Services (EMS) & Ambulance Services (BPAIAGAC)
- akta.pro secondary industries
- Fire & Rescue Services (Fire Suppression, Rescue) (BPAIAGAB), Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ), Medical Emergency Response & On-site First Aid/Paramedics (BPABANAG)
Keywords
Where Princeton First Aid and Rescue Squad is headquartered
LocationHeadquarters
- HQ city
- Princeton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Princeton First Aid and Rescue Squad business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Donor Funding: PFARS is a 501(c)(3) nonprofit organization that operates primarily through donor funding. Donations fund life-saving equipment and training programs.
- Community Education Classes: CPR/AED certification classes offered at $65/person with registration required. Taught by working EMTs and rescue technicians.
- Space Rental: Training room (up to 30 people) and meeting room (up to 12 people) available for rental. Rental fees support the emergency medical mission.
- Event Medical Standby Services: Medical standby services for sporting events, concerts, parades, and fireworks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | CPR/AED Certification Class - $65/person |
| Other | Pay-as-you-go | Training Room Rental - Capacity up to 30 people |
| Other | Pay-as-you-go | Meeting Room Rental - Capacity up to 12 people |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Princeton First Aid and Rescue Squad product offering
Product offeringCore offering
Princeton First Aid and Rescue Squad is a nonprofit 501(c)(3) emergency medical services and technical rescue organization delivering Basic Life Support response, 24 hours a day, 365 days a year, across Princeton and Mercer County, New Jersey. It operates Mercer County's only designated Heavy Rescue unit and supplements its free-at-point-of-use emergency response with paid community CPR/AED education, event medical standby, and facility rentals.
Product overview
Princeton First Aid and Rescue Squad is a nonprofit EMS agency providing emergency medical services, technical rescue, and community education. The organization operates as a single unified service combining career staff, per-diem EMTs, and dedicated volunteers delivering Basic Life Support (BLS) 24/7/365 from their headquarters at 2 Mount Lucas Road. Services include emergency response (~3,500 calls/year), technical rescue (Mercer County's only Heavy Rescue), event medical standby, and community CPR/Narcan/Stop the Bleed training classes. The organization also offers space rental at their headquarters for community use.
Differentiator
Problem solved
Functional benefit
Products and services
- Emergency Medical Services (EMS)
Quantifiable outcome
- ~3,500 emergency calls handled annually
- +2 more outcomes
Companies that use Princeton First Aid and Rescue Squad
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Princeton First Aid and Rescue Squad technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Princeton First Aid and Rescue Squad partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Princeton University AthleticscoreCoordination partner for event medical services and community engagement. PFARS provides emergency medical response and event standby coverage for university athletic events.
- Princeton High SchoolcoreCoordination partner for emergency medical services. PFARS provides emergency response and may provide educational programs for students.
- RWJUH HamiltoncoreHealthcare system coordination partner. RWJUH Hamilton serves as a destination hospital for patients transported by PFARS emergency services.
- Mercer County EMScoreCounty-level EMS coordination partner. PFARS works with Mercer County EMS for regional emergency medical services and mutual aid.
- Princeton Fire Dept.coreFire department coordination partner. PFARS works closely with Princeton Fire Department for emergency response operations.
- NJ State PolicecoreState police coordination partner. PFARS maintains operational coordination with NJ State Police for emergency response.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Princeton First Aid and Rescue Squad competitors and assessment
Company assessmentEmerging players
- American Red Cross (Training Services): National provider of CPR/AED, first aid, and Stop the Bleed training. Comparable to PFARS's community-education arm as a competing source of certification classes for laypeople, though broader in geographic reach and topic scope.
Broad incumbents
- American Medical Response (AMR): The largest U.S. private ambulance and EMS services provider, operating across hundreds of municipalities. Comparable to PFARS as a competing EMS provider in many markets but at vastly greater scale and as a commercial (rather than nonprofit) operator.
- Falck (Falck Ambulance): Global EMS and ambulance services provider with significant U.S. presence. Comparable as a large-scale commercial EMS provider competing with nonprofit squads like PFARS for municipal and event-standby contracts.
Direct peers
- Bethesda-Chevy Chase Rescue Squad: A volunteer-centric BLS EMS and rescue squad in Montgomery County, Maryland. Highly comparable to PFARS in operating model (mix of career staff and volunteers), community-funded nonprofit structure, and combined emergency-medical and technical-rescue scope.
- Hatzalah EMS: Volunteer-based EMS organization with multiple regional chapters providing rapid BLS response. Comparable to PFARS in its volunteer-driven community EMS model, donor-funded operations, and education/outreach programs.
Regional players
- Mercer County EMS: County-level EMS coordination body that PFARS partners with for regional response. Comparable as a peer EMS provider in the same Mercer County geography, focused on coordination and mutual aid rather than direct competition.
- Alexandria Fire Department (EMS Division): Municipal fire-based EMS provider serving Alexandria, VA. Comparable to PFARS in its integrated EMS and rescue mission but operating as a paid municipal agency rather than a private nonprofit in a different geography.
- Monoc (Mobile Health): New Jersey-based EMS and mobile-health provider serving multiple counties. Comparable to PFARS as a regional New Jersey EMS competitor with broader ALS capabilities and a larger service area than a single-town squad.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Princeton First Aid and Rescue Squad social profiles
Digital presencePrinceton First Aid and Rescue Squad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Princeton First Aid and Rescue Squad leadership team
Management profileNumber of profiles
Profiles10 records
Princeton First Aid and Rescue Squad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Princeton First Aid and Rescue Squad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Princeton First Aid and Rescue Squad
What does Princeton First Aid and Rescue Squad do?
Princeton First Aid and Rescue Squad is a nonprofit 501(c)(3) emergency medical services and technical rescue organization delivering Basic Life Support response, 24 hours a day, 365 days a year, across Princeton and Mercer County, New Jersey. It operates Mercer County's only designated Heavy Rescue unit and supplements its free-at-point-of-use emergency response with paid community CPR/AED education, event medical standby, and facility rentals.
Is Princeton First Aid and Rescue Squad a public or private company?
Princeton First Aid and Rescue Squad is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Princeton First Aid and Rescue Squad founded?
Princeton First Aid and Rescue Squad was founded in 1939. It employs 51 to 100 people.
Where is Princeton First Aid and Rescue Squad based?
Princeton First Aid and Rescue Squad is headquartered in Princeton, United States, in the North America region.
How does Princeton First Aid and Rescue Squad make money?
Four revenue lines are on record. Donor Funding is the primary driver. The others are community Education Classes, space Rental and event Medical Standby Services.
Who are Princeton First Aid and Rescue Squad's main competitors?
American Red Cross (Training Services) is listed as an emerging player. Broad incumbents are American Medical Response (AMR) and Falck (Falck Ambulance). Direct peers are Bethesda-Chevy Chase Rescue Squad and Hatzalah EMS. Regional players are Mercer County EMS, Alexandria Fire Department (EMS Division) and Monoc (Mobile Health).
Does Princeton First Aid and Rescue Squad have an API?
No public API is recorded for Princeton First Aid and Rescue Squad.
What industry is Princeton First Aid and Rescue Squad in?
Princeton First Aid and Rescue Squad's product category is Emergency Medical and Rescue Services. Its primary akta.pro industry code is BPAIAGAC, Emergency Medical Services (EMS) & Ambulance Services, with a secondary code of BPAIAGAB, Fire & Rescue Services (Fire Suppression, Rescue). Its NAICS code is 62191 and its SIC code is 8000.