Active360

What Active360 does

Active360 is a London-based, privately held company founded in 2011 that delivers services on and around waterways, spanning lessons, hiring, courses, equipment sales, and adjacent offerings described as extending 'beyond' the waterway niche. The company operates with a workforce in the 11–50 employee band and maintains a UK footprint anchored in London, serving both consumer participants (lesson and course attendees, equipment purchasers) and likely commercial clients via its hiring line. Its revenue mechanics are not disclosed in the available input: no pricing, customer counts, product catalogue, or channel mix is documented, and the website returned only a verification/loader page during data collection, leaving technology stack, go-to-market detail, and customer composition unverified. Given the service mix — small-ticket lessons, equipment sales, and bookings — the business model most plausibly combines direct consumer transactions with B2B hiring/equipment rentals, but this is structural inference rather than evidenced disclosure.

Name

Active360

Website

https://active360.co.uk

Company type

Private

Founded year

2011

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Water Sports Instruction & Outdoor Recreation Services

NAICS

Scenic and Sightseeing Transportation, Water (48721), Inland Water Passenger Transportation (483212)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Whitewater & Paddle Sports Centers (Rafting, Kayak, SUP, Canoe) (THAAAKAF)

akta.pro secondary industries

Kayaking, Canoeing & SUP Tours (Guided/Paddling Excursions) (THAJAJAF), Adventure Equipment Rental Shops (Outdoor Gear, Camping, Climbing, Water Sports) (THAAALAI)

Keywords

• Paddleboard lessons
• Waterways recreation services
• Outdoor adventure courses
• Water sports equipment
• Equipment hire

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Core offering

Active360 provides waterway-based lessons, courses, equipment sales, and equipment hiring (rental) services, along with other ancillary offerings on waterways and beyond. The company operates as a London-based outdoor recreation provider serving individual participants seeking paddleboarding and related water-based activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Waterway Lessons In-person instruction sessions delivered on waterways, teaching participants water sports skills (most consistent with paddleboarding on London/UK canals and rivers). Targeted at individuals seeking guided, beginner-friendly access to waterway recreation.
• Courses Structured multi-session learning programmes on waterways, going beyond single lessons for participants who want progressive skill development in water-based recreation.
• Equipment Hire Short-term rental of water sports equipment so participants can take part in waterway activities without purchasing their own gear.
• Equipment Sales Direct sales of water sports equipment to consumers who want to own gear for waterway activities.
• Other Waterway Services Ancillary or supplementary services on waterways beyond lessons, courses, and equipment — details are not specified in the available source data.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights1 record

Direct peers

• Thames Paddleboarding: London paddleboard instruction and hire operator on the Thames, offering a similar SUP-focused mix of lessons, tours and equipment rental as Active360.
• SUP London: London-based stand-up paddleboard school offering lessons, tours and equipment hire on the Thames — directly comparable operating model and customer base to Active360.
• London Paddleboard Co: London-based SUP school and hire business operating on the Thames, directly competing with Active360 for the same beginner and intermediate paddleboard customer segment.
• WakeUp Docklands: London watersports centre offering paddleboarding and other water-based activities in Docklands — overlapping product mix, customer profile and London location with Active360.
• London Kayak Tours: Guided kayak tours and lessons on the Thames, targeting the same tourist and local-learner market as Active360 but with a kayak-led product focus.

Others

• VisitEngland / Visit London: London tourism marketing body that drives customer demand to experiential operators like Active360 through destination promotion — relevant ecosystem partner rather than direct competitor.

Broad incumbents

• Go Ape: UK-wide outdoor adventure activity operator offering a multi-activity portfolio; an incumbent competitor for discretionary leisure spend in outdoor activities, though not paddle-specific.
• Total SUP: Established UK SUP brand and event operator providing instruction, events and community — overlapping with Active360's paddleboarding customer base at a broader national level.

Regional players

• Big Rock Bondi: Sydney-based paddleboard school and retailer with a similar lessons-plus-equipment business model — comparable operationally but in a different geography.

Emerging players

• Paddleboard Calm: Smaller UK paddleboard instruction provider serving niche coastal and inland markets — comparable service mix but smaller scale than Active360.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/active360
• LinkedInlinkedin.com/company/active360

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Active360