My Assistant

What My Assistant does

Meine Assistenz GmbH is a private personal-assistance service provider headquartered in Dortmund with a secondary office in Düsseldorf, operating across the German state of North Rhine-Westphalia (NRW). Founded in 2016 by Taha Khaleghi, the company matches personal assistants (Außendienst) with individuals (Assistenznehmer*innen) who have physical disabilities and require support with daily living, personal care, household tasks, work or study assistance, and leisure activities. Services are delivered through an in-home / accompanying model coordinated by a team-coordinator layer and supported by 24/7 fallback hotlines in both Dortmund and Düsseldorf.

The firm's underlying offering has no proprietary software or digital platform layer; instead, it operates as a managed-services care agency with two product lines: (i) Persönliche Assistenz (core personal-assistance services for Assistenznehmer*innen) and (ii) the Akademie, an internal training program established in 2020 that delivers structured courses to both assistants and care recipients on topics including assistance fundamentals, hygiene, ergonomics, communication, sexuality, and disability-specific medical content such as muscle diseases and spasticity. Many internal staff, including the current Managing Director and the founder, have direct prior experience as personal assistants or service users, which functions as an experiential filter on hiring and curriculum design.

Commercially, Meine Assistenz does not invoice end customers directly. Revenue is reimbursed by German public welfare providers (Leistungsträger) under the SGB IX (Eingliederungshilfe für behinderte Menschen) and SGB XII (Hilfe zur Pflege) frameworks, with the company supporting customers through the BEI_NRW application process, social welfare applications, and asset declarations. The business is wholly self-funded by founders and management, with no institutional investors, PE/VC backing, or parent company disclosed. Leadership transitioned in March 2024 when Diana Schlösser, previously head of team coordination, became Geschäftsführerin, with Christoph Münnix joining as head of operational day-to-day business in April 2024.

Name

My Assistant

Legal name

Meine Assistenz GmbH

Website

https://meine-assistenz.de

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Meine Assistenz GmbH is a German personal-assistance service provider, founded in 2016 and based in North Rhine-Westphalia, that matches field assistants with individuals with physical disabilities to enable independent living, funded via public SGB IX/XII reimbursements and supplemented by an internal Akademie training program.

Ownership category

akta.pro rank

Product category

Personal Assistance Services for People with Disabilities

NAICS

Services for the Elderly and Persons with Disabilities (62412), Social Assistance (624)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)

akta.pro secondary industry

AT Funding, Procurement & Compliance Support (IEP/504 Documentation) (EDAKAIAJ)

Keywords

• Personal assistance services
• Disability support
• Assisted daily living
• Caregiver matching
• Disability training academy

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Personal Assistance Services funded by Social Security: Services are funded through German social security systems including SGB IX (Eingliederungshilfe für behinderte Menschen) and SGB XII (Hilfe zur Pflege). The company supports customers with bureaucratic processes including BEI_NRW applications, social welfare applications, and asset declarations. Revenue is received from public welfare providers (Leistungsträger) rather than direct customer payment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Meine Assistenz provides paid personal assistance services for people with physical disabilities in North Rhine-Westphalia, Germany, matching trained personal assistants (Aussendienst) with care recipients for support with daily activities, personal care, household tasks, work and study accompaniment, and leisure. Services are coordinated by an internal team, supported by a 24/7 emergency hotline, and funded primarily through German social security systems (SGB IX, SGB XII). The company also runs an Akademie offering structured training courses for assistants and care recipients.

Product overview

Meine Assistenz is a personal assistance service provider for people with disabilities operating primarily in North Rhine-Westphalia, Germany since 2016. The company offers two interconnected services: (1) core Personal Assistance Services providing hands-on support with daily living activities, and (2) the Akademie, an internal training academy that prepares both assistants and care recipients for working together through structured courses. The company matches assistants with care recipients based on individual needs and preferences, with services coordinated through team coordinators and supported by a 24/7 emergency hotline.

Differentiator

Problem solved

Functional benefit

Brands

• Akademie: Training academy offering courses for both assistants and assistance recipients covering topics such as assistance basics, hygiene, back-friendly work, proximity and distance, sexuality, communication, safety instruction, muscle diseases, spinal cord injuries, and more.

Products and services

• Persönliche Assistenz (Personal Assistance Services) Personal assistance services for people with physical disabilities, providing support with daily activities, body care, household management, leisure assistance, and workplace support, funded primarily through German social security systems (SGB IX, SGB XII).
• Akademie (Academy Training Program) Structured training and continuing education program offered to both personal assistants and care recipients, comprising courses such as assistance fundamentals, back-friendly work, hygiene, communication psychology, spasticity and spastic paralysis, and assistive devices, available in-person and online.

Quantifiable outcome

• Training program established 2020, continuously expanded with new courses

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Diakonie Deutschland: Diakonie is a major German welfare organization providing disability assistance, in-home care, and social services. Comparable as a broad social-services incumbent operating in the same German welfare funding ecosystem, though at much larger scale and with a broader service portfolio.
• Aveanna Healthcare: Aveanna provides home health, private duty nursing, and personal care services in the U.S. Comparable as a scaled personal-care/home-health operator reliant on government reimbursement, though Aveanna's mix includes skilled nursing whereas Meine Assistenz is non-clinical.
• Caritas Deutschland: Caritas is one of Germany's largest welfare and social-services organizations, operating disability assistance, home care, and social-support programs across the country. Comparable as a scaled, mission-driven social-services incumbent that also delivers assistance under SGB IX and SGB XII frameworks.
• Korian Deutschland (Clariane): Korian/Clariane is one of the largest care service operators in Germany, offering residential, assisted living, and home care services. It is a broad incumbent comparable to Meine Assistenz in the German care ecosystem, though its primary focus is facility-based nursing and dementia care rather than disability-specific personal assistance.
• Addus HomeCare: Addus is a U.S. personal care services provider focused on Medicaid-funded home and community-based personal care for elderly and disabled clients. Comparable business model — publicly funded, in-home, hourly personal assistance — though operating under U.S. Medicaid rather than German SGB IX/XII.
• BeneVit: BeneVit is a German operator of residential and ambulatory care services for seniors. It shares the German care-services regulatory and reimbursement context (SGB XI/SGB XII), making it broadly comparable, though its focus is elder care rather than disability personal assistance.
• Alloheim: Alloheim operates 200+ care and assisted living facilities across Germany. It is comparable as a large German care incumbent, but its model is predominantly institutional rather than the in-home personal-assistance model that Meine Assistenz specializes in.
• Compass Group (care services): Compass Group is a global contract services provider with significant German and European care and support services operations. Comparable as a large incumbent in the broader care/support services category, although its focus spans multiple verticals beyond disability personal assistance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Meine.Assistenz
• Instagraminstagram.com/meineassistenz

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Assistant