What Twig Science Next Gen does

Twig Science Next Gen, operated by Imagine Learning LLC, is a digital-first, multimedia science curriculum for Pre-K through 8th grade aligned to the Next Generation Science Standards (NGSS). The curriculum is organized across three grade-level programs (Twig Science Pre-K, Twig Science Elementary, and Twig Science Middle School, consisting of 28 distinct modules) and is built around a phenomena-based instructional model that uses anchor phenomena and real-world STEM storylines to engage students through hands-on investigations, digital interactives, video content, and collaborative projects. The product was developed in collaboration with Imperial College London and Stanford University's Center for Assessment, Learning, and Equity (SCALE), and has earned the NGSS Design Badge from NextGenScience at WestEd (for the Volcano Hunters module, August 2023) and an independent Learning List verification of 100% NGSS alignment across K-8 (2024). Supporting products include Twig Science Fast Track, an accelerated learning pathway for Grades K-6, and Twig Science Reporter, a digital science news platform.

The business model is B2B subscription-based, sold via district-wide and campus-wide licensing to US K-12 school districts. Distribution is exclusively through Imagine Learning's direct enterprise sales organization and digital portal; pricing is not publicly disclosed. Anchor customers named in the source data include Los Angeles Unified School District, Newberg School District, and a San Francisco Bay Area school district, indicating penetration across diverse district profiles. The product is positioned within Imagine Learning's broader K-12 portfolio covering ELA, math, intervention, assessment, and special education, enabling cross-portfolio sales motion.

The operating footprint is US-only with no international expansion evidenced. Revenues, headcount, and funding rounds are not disclosed in the source material; the entity operates as a product line rather than a standalone company, which constrains segment-level financial visibility.

Name

Twig Science Next Gen

Legal name

Imagine Learning LLC

Website

https://twigscience.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Twig Science Next Gen, operated by Imagine Learning LLC, delivers a digital-first, NGSS-aligned science curriculum for Pre-K through 8th grade via subscription licensing to US K-12 school districts through Imagine Learning's enterprise sales organization.

Ownership category

akta.pro rank

Product category

K-12 Science Curriculum

akta.pro primary industry

Science & STEM Instruction (School-Delivered) (EDAJAFAH)

akta.pro secondary industries

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA)

Keywords

• K-12 science curriculum
• NGSS-aligned science program
• Phenomena-based learning
• Digital science education
• STEM classroom curriculum

Headquarters

HQ city

Tempe

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. District/Campus Subscription Licensing: Twig Science is sold as a subscription-based core curriculum program to school districts. As part of Imagine Learning's digital-first K-12 portfolio, it is available through district-wide subscriptions with pricing based on enrollment or site licensing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Twig Science Next Gen is a phenomena-based, multimedia science curriculum for PreK-8 students aligned to the Next Generation Science Standards (NGSS). The program delivers instruction through hands-on activities, digital investigations, video content, and collaborative projects centered on real-world anchor phenomena, and is distributed as a subscription-based core curriculum to school districts via Imagine Learning.

Product overview

Twig Science is a unified, phenomena-based science curriculum platform for PreK-8 grades developed by Imagine Learning. The portfolio consists of grade-level programs (Twig Science Pre-K, Twig Science Elementary, and Twig Science Middle School) that share a common pedagogical approach centered on anchor phenomena and 3-D learning aligned to NGSS. Supporting modules include Twig Science Fast Track for differentiated instruction in Grades K-6 and Twig Science Reporter for real-world science news integration. The program delivers instruction through a blend of hands-on activities, digital investigations, video content, and collaborative projects.

Differentiator

Problem solved

Functional benefit

Brands

• Twig Science PreK: Pre-K science curriculum with story-led modules, hands-on investigations, videos, interactives, and songs.
• Twig Science Elementary
• Twig Science Middle School
• Twig Science Reporter
• Twig Science Fast Track

Products and services

• Twig Science Curriculum A phenomena-based, multimedia science curriculum for PreK-8 students aligned to NGSS, featuring hands-on activities, digital investigations, video content, and collaborative projects organized around real-world anchor phenomena. Sold to school districts via Imagine Learning.
• Twig Science Pre-K Science curriculum tailored for Pre-K students featuring story-led modules where students explore phenomena through hands-on investigations, videos, interactives, and songs.
• Twig Science Elementary Phenomena-based core science program for elementary students aligned to NGSS, featuring award-winning real-world STEM storylines with 100% NGSS alignment verified by Learning List.
• Twig Science Middle School Investigation-based science program for middle school students aligned to NGSS, featuring 28 modules with real-world phenomena investigation and engineering challenges, including the NGSS Design Badge-winning Volcano Hunters module.
• Twig Science Fast Track Accelerated learning resource available for Grades K-6 designed to help save instructional time and provide enrichment or acceleration pathways for students who need additional support.
• Twig Science Reporter Digital news platform providing real-world science news and current events coverage designed to complement the Twig Science curriculum and extend student learning beyond the classroom.

Quantifiable outcome

• 100% NGSS alignment verified by Learning List across K-8
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Discovery Education: Discovery Education is a broad K–12 digital content incumbent with science, STEM, and multimedia resources that overlap with Twig's phenomena-based video and interactive content for classrooms.
• McGraw-Hill Education: McGraw-Hill publishes K–12 science instructional materials including NGSS-aligned programs and competes with Twig for district-wide adoptions under traditional textbook procurement frameworks.
• Savvas Learning Company (formerly Pearson K–12): Savvas offers NGSS-aligned K–8 science solutions and is a full-portfolio incumbent pursuing large multi-product district contracts similar to those Imagine Learning targets with Twig.

Emerging players

• BrainPOP: BrainPOP offers animated, multimedia science content and lesson resources for K–8 that overlaps with Twig's digital interactive and video modalities and competes at the supplemental-instruction purchase layer.
• Generation Genius: Generation Genius is a subscription digital science video and lesson service for elementary/middle grades that competes on engagement metrics and is increasingly being adopted as a supplemental alongside — or substitute for — Twig's phenomena-based modules.

Direct peers

• Mystery Science: Mystery Science is a K–5 phenomena-driven digital science curriculum with strong teacher adoption that competes directly with Twig's elementary modules on engagement, lesson pacing, and NGSS alignment.
• FOSS (Full Option Science System): FOSS is a long-standing, hands-on K–8 science curriculum from UC Berkeley's Lawrence Hall of Science that competes in the same core-instructional-materials market with strong brand recognition among science educators.
• OpenSciEd: OpenSciEd is an open-source, NGSS-design-badge-accredited middle school science curriculum that competes head-to-head with Twig's middle school modules for district adoption funding and review panels.
• Amplify (Amplify Science): Amplify Science is a leading NGSS-aligned K–8 phenomena-based core curriculum sold on a district subscription basis — the closest direct competitor to Twig Science in product design, NGSS positioning, and district procurement motion.
• Carolina Biological (Carolina Science): Carolina Biological offers hands-on science kits and curriculum aligned to NGSS that competes in the elementary/middle school science space, particularly against Twig's hands-on investigations and lab-based modules.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twig Science Next Gen