Grupo Disbrava

What Grupo Disbrava does

Grupo Disbrava is a privately held, family-owned Brazilian diversified conglomerate founded in 1971 in Brasília by Jorge Ferreira Rosa and his family. The group's core operations are multi-brand automobile and commercial vehicle dealerships operating across 4+ Brazilian states and 11+ cities, representing Ford (5 cities including Cuiabá, Sinop, Tangará da Serra, Palmas, Araguaína), Hyundai Privillege (Araguaína, Palmas, Imperatriz, Marabá, Parauapebas), Chevrolet (Marabá, Parauapebas), DAF commercial trucks (Marabá, Benevides), and BYD electric vehicles (Palmas, Imperatriz), plus a used-vehicle division (Disbrava Seminovos) and a multi-brand Gurupi location. The dealership business is complemented by post-sales service and parts, including Ford's Quality Care program.

Beyond automotive retail, the group operates Disbrava Agro, a cattle ranching division active since 1979 covering cria, recria, engorda, and confinamento (cattle breeding, raising, fattening, and feedlot operations) across Mato Grosso, Goiás, and Tocantins. A third division develops residential real estate through the Nova Bairros and Nova Carajás brands, serving growth markets in the Carajás region and beyond.

The business model is built on physical showroom retail, manufacturer franchise agreements, agricultural production, and property development, with go-to-market executed through direct dealership sales, field presence at agricultural fairs (where Grupo Disbrava achieved the 2nd highest national vehicle sales at one event with 236 pickups sold in 5 days), and corporate-owned digital channels including Instagram, YouTube, Facebook, and dedicated websites. The group is led by its founder with no disclosed institutional investors, PE sponsors, or external capital partners, and has accumulated 50+ years of operational continuity alongside consistent manufacturer recognition including Ford's Clube Diamante (top 5 dealerships in Brazil) and multiple Marketing Excellence Awards.

Name

Grupo Disbrava

Legal name

Grupo Disbrava

Website

https://grupodisbrava.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Grupo Disbrava is a family-owned Brazilian conglomerate operating multi-brand vehicle dealerships (Ford, Hyundai, Chevrolet, BYD, DAF), cattle ranching, and real estate development across 8+ states and 12+ cities, serving retail consumers, fleet buyers, and the agricultural sector.

Ownership category

akta.pro rank

Headquarters

HQ city

Palmas

HQ country

Brazil

HQ region

Latin America

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales (New Vehicles): Sale of new vehicles from multiple brands including Ford, Hyundai, Chevrolet, BYD, and DAF through owned dealership network across multiple states.
2. Vehicle Sales (Semi-Novos/Seminovos): Sale of pre-owned vehicles through dedicated Disbrava Seminovos division.
3. After-Sales Service and Parts: Post-sales service, maintenance, and spare parts through dealership network. Quality Care program supporting customer satisfaction.
4. Agronegócio Operations: Cattle ranching operations including cria, recria, engorda, and confinamento. Activities in Mato Grosso, Goiás, and Tocantins states.
5. Real Estate Development: Property development through Nova Bairros and Nova Carajás brands, developing residential projects.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Grupo Disbrava is a diversified Brazilian group that sells new vehicles through a multi-brand dealership network (Ford, Hyundai, Chevrolet, BYD, DAF), operates pre-owned vehicle sales under Disbrava Seminovos, and provides after-sales service and parts. Beyond automotive, it runs Disbrava Agro, a cattle ranching business covering the full production cycle (cria, recria, engorda, confinamento) across Mato Grosso, Goiás, and Tocantins, and develops residential real estate through the Nova Bairros and Nova Carajás brands.

Product overview

Grupo Disbrava is a diversified Brazilian conglomerate operating across four main business divisions: automobile and commercial vehicle dealerships, agribusiness, real estate development, and fuel stations. The dealership network (Concessionárias) operates multiple branded outlets including Disbrava Ford, Hyundai Privillege, Disbrava Chevrolet, DAF (commercial trucks), and BYD (electric vehicles), plus used car sales (Disbrava Seminovos). The agribusiness division (Disbrava Agro) provides cattle ranching services. The real estate arm develops residential projects under the Nova Bairros and Nova Carajás brands. These divisions serve customers across more than 8 Brazilian states through a network of physical dealership and office locations.

Differentiator

Problem solved

Functional benefit

Brands

• Nova Bairros: Real estate development brand developing high-quality residential and commercial properties in Brazil, with its own website at novabairros.com.br.
• Nova Carajás

Products and services

• Disbrava Ford

Quantifiable outcome

• Ranking 1st place among 236 dealerships in Marketing Excellence Awards 2019
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• FordcoreChannel Partner/ Reseller/ DistributorPrimary Ford dealership partner with Disbrava Ford locations in Araguaína, Cuiabá, Palmas, Sinop, and Tangará da Serra. Over 50 years of partnership. Multiple Ford awards including Clube Diamante (top 5 Ford dealerships in Brazil).
• Hyundai (Privillege)coreChannel Partner/ Reseller/ DistributorHyundai Privillege dealerships in Imperatriz, Marabá, and Parauapebas. HMB Privillege inauguration in Imperatriz-MA in 2023. GDSI reformulation in Palmas and Araguaína.
• Chevrolet (Disbrava Chevrolet)coreChannel Partner/ Reseller/ DistributorDisbrava Chevrolet dealership in Parauapebas-PA representing the Chevrolet brand.
• BYD (BYD Disbrava)coreChannel Partner/ Reseller/ DistributorBYD Disbrava locations in Palmas-TO and Imperatriz-MA. New partnership established with opening in 2023, expanding into electric vehicle market.
• DAFcoreChannel Partner/ Reseller/ DistributorDAF dealership in Benevides-PA, representing the DAF commercial truck brand.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Grupo Tracbel: Brazilian dealer of DAF trucks and other commercial vehicles. Directly comparable for DAF Disbrava's commercial truck dealership business and overlapping OEM relationship.
• Original Veículos: Multi-brand Brazilian automotive dealer group with regional presence. Comparable as a multi-brand dealership operator serving consumer and fleet customers across Brazilian states.
• Grupo Vellore: Brazilian multi-brand automotive dealer group with operations across multiple states. Comparable to Grupo Disbrava in its regional dealership model and OEM brand portfolio approach.
• Grupo Mônaco: Brazilian multi-brand automotive dealer group. Comparable given its multi-OEM representation and regional dealership operating model similar to Disbrava's footprint strategy.
• Grupo Caoa: Largest Brazilian multi-brand automotive dealer group representing Hyundai, Chery, Subaru, and Ford in select regions. Closest direct peer given its multi-OEM dealership model, Brazilian footprint, and similar diversified operating approach.

Others

• Grupo Tribanco: Financial services provider specializing in lending and banking solutions for Brazilian automotive dealers. Relevant ecosystem participant given Grupo Disbrava's dealer financing activities (Rally Serviços Financeiros campaigns with Ford).
• Cyrela Brazil Realty: Major Brazilian residential real estate developer. Comparable for Nova Bairros and Nova Carajás real estate development operations in growing Brazilian regions.
• Grupo Cornélio Brennand: Diversified Brazilian family-owned conglomerate with operations across multiple sectors. Comparable structural analog as a multi-sector Brazilian family-controlled business group with diversified holdings.
• JBS: Largest Brazilian meat processor and global agribusiness company with major cattle operations. Comparable reference for Disbrava Agro cattle ranching activities across Mato Grosso, Goiás, and Tocantins.
• Shopping do Automóvel: Brazilian used-vehicle marketplace and retail platform. Comparable as an adjacent channel for Disbrava Seminovos used vehicle distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/grupo_disbrava
• YouTubeyoutube.com/@disbravaford1113
• Facebookfacebook.com/disbravafordtocantins
• Instagraminstagram.com/grupodisbrava
• LinkedInlinkedin.com/company/disbrava

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Disbrava