Antenna Trier

Name

Antenna Trier

Legal name

Antenne Trier

Website

https://antenne-trier.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Antenne Trier is a privately-held local FM radio station broadcasting on 88.4 MHz in Trier, Germany, delivering regional news, music, and event coverage to Trier-region listeners while monetizing through local broadcast advertising and community-event sponsorships.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Local radio broadcasting
• FM radio station
• Community radio
• Regional news coverage
• Music programming

Headquarters

HQ city

Landau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Broadcast Advertising: Local radio station generating revenue through advertising spots aired during programming. Advertisers include local businesses, events, and regional organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Antenne Trier operates a local FM radio station in Trier, Germany at 88.4 MHz, broadcasting music ('Die besten Hits aller Zeiten'), local news, weather, traffic, sports coverage, and regional event programming to listeners in the Trier region. Content is also distributed via online streaming, a mobile app, and an Amazon Alexa skill.

Product overview

Antenne Trier is a local city radio station ('CityRadio') based in Trier, Germany, operating on 88.4 FM frequency. The station operates as a unified radio broadcasting product offering a mix of music ('Die besten Hits aller Zeiten') combined with news, traffic, weather, and regional content. Key program segments include the Morning Show ('Die Wacher Macher!'), Midday Show, Afternoon Show, Top 20 Hörercharts, Hitmix, weekend programming, cooking show, and travel show. The station extends its reach through a dedicated mobile app, Amazon Alexa voice skill for smart speakers, and supplementary streaming channels like Flashback 80er. Special campaigns include the annual 'Pfeif Drauf' listener-driven music event.

Differentiator

Problem solved

Functional benefit

Products and services

• Antenne Trier – Das CityRadio (Main Radio Station)
• Die Wacher Macher! – Morning Show
• Antenne Trier – Der Mittag
• Antenne Trier – Der Nachmittag
• Top 20 Hörercharts
• Der Antenne Trier Hitmix
• Happy Holiday – Die Reisesendung
• Kochen mit Peter Scharff
• Antenne App
• Alexa Skill
• Pfeif Drauf

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• Ticket RegionalminorGTM or Marketing PartnerTicket partner for events promoted on Antenne Trier. The station promotes events that use Ticket Regional for ticket sales, including concerts, workshops, and festivals in the Trier region.
• Kulturgraben e.V.minorStrategic or Co-development PartnerCultural organization organizing the SPIN Festival (Hip-Hop Festival) and other cultural events in Trier. Antenne Trier promotes these events and provides coverage.
• Landgasthof KoppminorGTM or Marketing PartnerLocal gastronomy partner for the 'Konzer Weingenuss' event at Freilichtmuseum Roscheider Hof. Antenne Trier promotes the event.
• Hannahs Kreativcafé und ConceptstoreminorGTM or Marketing PartnerLocal venue partner for various workshops and events (Barista Workshop, Fermentier-Workshop, Fimo-Workshop) promoted on Antenne Trier.
• Blesius GartenminorGTM or Marketing PartnerLocal venue for Biertasting events and other cultural programming promoted by Antenne Trier.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SWR (Südwestrundfunk): Public-law regional broadcaster covering Rheinland-Pfalz and Baden-Württemberg with multiple radio networks. It competes for the same local listener and ad/underwriting attention in the Trier catchment while operating at vastly larger scale and with non-commercial funding.
• Deutschlandfunk: National public radio network competing for talk, news, and information listening in the same ears as Antenne Trier. Not a commercial peer but a relevant share-of-time competitor for local news and information formats.
• Antenne Bayern: Germany's largest private radio station, sharing the 'Antenne' brand family and adult-hits format DNA with Antenne Trier but operating at statewide scale in Bavaria. Illustrative of the upside and audience scale the 'Antenne' format can reach in a larger market.

Regional players

• Radio Hamburg: Private regional radio station in Hamburg with an adult contemporary hits format, local news, weather, and event coverage. Comparable in commercial structure and daypart programming but operates in a different, larger German metro market.
• Antenne Düsseldorf: Düsseldorf-based local radio station using the same 'Antenne' branding convention, adult-hits format, and community-engagement GTM. Closely comparable in operating model but serves a different German city market.
• Radio Salü: Local radio station serving the neighboring Saarland region with comparable adult-hits programming and local community focus. Geographically adjacent to Antenne Trier's market and structurally similar in size and operating model.

Direct peers

• 89.0 RTL: Saxony-Anhalt-based private German local/regional radio with adult contemporary hits and local editorial. Similar size, advertising-funded business model, and focus on regional community engagement make it a directly comparable peer.
• bigFM: Private German regional radio targeting a younger demographic with hip-hop, R&B, and pop plus local news and event coverage. Comparable in commercial model, digital extensions, and youth-oriented social media strategy.
• RPR1. Rheinland-Pfälz-based commercial radio station broadcasting across the same state as Antenne Trier, targeting a similar adult-hits audience with local news, weather, and music programming. It is the most direct commercial competitor operating in the same federal state.
• Radio FFH (Hit Radio FFH): Major German private regional radio station (Hessen) operating a comparable adult contemporary / best-hits format with local news, weather, and event coverage. Closely comparable in format, GTM motion (community-led), and multi-platform distribution strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AntenneTrier
• Instagraminstagram.com/antennetrier
• TikToktiktok.com/@antennetrier

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Antenna Trier