Vietnam Trade Promotion Agency

What Vietnam Trade Promotion Agency does

Vietnam Trade Promotion Agency (Vietrade) is a Vietnamese government entity, headquartered in Hanoi, whose stated mandate is to promote the internationalization of Vietnamese companies. The organization operates under the .gov.vn domain and, based on the available source material, appears to function as a state-affiliated trade promotion body — likely under the administrative purview of Vietnam's Ministry of Industry and Trade, though this affiliation is not directly confirmed in the input data. Vietrade's headcount is reported in the 11–50 employee range, consistent with a small, focused government unit rather than a large agency or commercial enterprise.

The source data does not disclose specific products, services, programs, or technology platforms operated by Vietrade. No products or services list, no core technology description, no proprietary features, and no app or API offerings are recorded. There is no disclosed pricing model, revenue model, customer segmentation, or marketing and distribution channel information in the input material. Accordingly, the precise operational mechanisms — whether Vietrade runs trade fairs, buyer matchmaking programs, market intelligence services, training programs, or foreign market entry support — cannot be described from the evidence available.

As a Vietnamese government entity, Vietrade is most plausibly funded through state budget allocations rather than commercial revenue, and the absence of any revenue figure, funding round, or pricing detail in the source data is consistent with this public-sector structure. The firm is reported as privately held (in the sense that it is not publicly traded), with no parent company, subsidiaries, M&A activity, leadership changes, or investments disclosed in the input material. The overall analytical picture is of a small, mandate-driven government trade promotion body operating in Hanoi, with the input data providing only basic firmographic facts and no operational, financial, or strategic detail.

Name

Vietnam Trade Promotion Agency

Legal name

Vietnam Trade Promotion Agency

Website

https://vietrade.gov.vn

Company type

Private

Headcount range

11–50 employees

Short description

Vietnam Trade Promotion Agency is a Hanoi-based Vietnamese government entity, with a headcount of 11-50, whose stated mandate is to promote the internationalization of Vietnamese companies. It operates from a .gov.vn domain and functions as a state-affiliated trade promotion body.

Ownership category

akta.pro rank

Product category

Trade Promotion Services

NAICS

Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors (926150)

SIC

International Affairs (9721)

akta.pro primary industry

Trade, Industry & Economic Development Administration (BPAIAAAL)

akta.pro secondary industries

Trade Facilitation & Customs Modernization (BPADAMAB), Trade Policy, Agreements & Negotiations (BPADAMAA)

Keywords

• Trade promotion services
• Export development
• International trade facilitation
• Market access support
• Business matchmaking

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

The Vietnam Trade Promotion Agency (Vietrade) is a Vietnamese government agency dedicated to promoting the internationalization of Vietnamese companies. It helps domestic businesses locate distribution channels, find partners abroad, and access international markets through trade promotion programs, export development support, and business matchmaking services facilitated by an official state institution.

Differentiator

Problem solved

Functional benefit

Products and services

• Trade Promotion and Internationalization Support A government service for Vietnamese companies that helps them access foreign markets, locate international distribution channels, and find business partners abroad to support their internationalization.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Enterprise Singapore: Singapore's government agency driving enterprise development and internationalization of local companies. Comparable mandate of helping domestic firms access global markets, with strong government backing.
• CCPIT (China Council for the Promotion of International Trade): China's national trade promotion council under government guidance, organizing trade fairs, business matchmaking, and international delegations. A large-scale analog serving Chinese exporters globally.
• JETRO (Japan External Trade Organization): Japan's government-affiliated trade promotion body that supports Japanese SMEs in international markets and promotes inward investment. Operates a global network of offices mirroring Vietrade's internationalization mandate.
• KOTRA (Korea Trade-Investment Promotion Agency): South Korea's national trade and investment promotion agency, operating under the Ministry of Trade, Industry and Energy with the same mandate of promoting Korean companies internationally. It is the closest functional analog to Vietrade in structure, scope, and government affiliation.
• ApexBrasil (Brazilian Trade and Investment Promotion Agency): Brazil's national trade and investment promotion agency supporting Brazilian companies in expanding internationally. Comparable scope of exporter services and government-backed mandate.
• MATRADE (Malaysia External Trade Development Corporation): Malaysia's national trade promotion agency under the Ministry of Investment, Trade and Industry. Functions as a direct regional peer to Vietrade, serving Malaysian exporters with similar programs.
• Thai DITP (Department of International Trade Promotion): Thailand's government department under the Ministry of Commerce tasked with promoting Thai exports internationally. Operates similar trade fair, buyer-matching, and exporter development programs as Vietrade.
• ProColombia: Colombia's government entity promoting exports, foreign investment, and tourism. Operates similar trade promotion programs to help domestic companies access international markets.

Broad incumbents

• UK Department for Business and Trade: UK government department combining trade promotion with broader industrial policy. Supports UK exporters through a global network and serves as a comparable European trade promotion function.
• International Trade Administration (U.S. Commercial Service): U.S. federal agency within the Department of Commerce that promotes U.S. exports and assists American companies abroad. A larger, more established peer with broader resources and a global office network.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/exportvietrade
• Facebookfacebook.com/cucxuctienthuongmai
• LinkedInlinkedin.com/company/vietnam-trade-promotion-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vietnam Trade Promotion Agency