Turning Point Systems

What Turning Point Systems does

Turning Point Systems Group is a veteran-owned, Milwaukee-headquartered distributor and service provider for professional surveying, engineering, and forensic-mapping equipment, founded in 2002 and operating with 11-50 employees across the Great Lakes Region. The company is an authorized distributor for Leica Geosystems HDS, Carlson Software, Geomax, and Sokkia, and operates the only authorized service and repair center in the Midwest for calibration and repair of these brands. Its catalog spans terrestrial laser scanners (Leica BLK360 G2, RTC360, ScanStation P40/P50), GNSS/GPS receivers (Carlson BRx7+, Viking, Geomax Zenith), robotic and mechanical total stations (Geomax Zoom series), rugged data collectors (Carlson RT4), Carlson field and office software (SurvPC/SurvCE, Survey, Civil Suite, Point Cloud, PhotoCapture, Command, Takeoff, CADnet, Connect), the Autel EVO II Pro RTK UAV for aerial surveying, and the CHCNAV APACHE 3 Pro USV plus Seafloor hydrographic equipment for bathymetric work. A separate Federal Firearms License line sells Benelli, Stoeger, Franchi, and Uberti firearms to surveyors and law enforcement clients.

The business operates five revenue streams: equipment sales (high-ticket hardware and software bundles), equipment rentals (laser scanners, total stations, GPS rovers, data collectors, boats, and locators on daily/weekly/monthly tiers), service and repair (the only authorized Midwest center), training and onsite technical support (including 24-hour support), and firearms sales. Distribution is executed through a Milwaukee showroom, an e-commerce store at turningpointsystemsgroup.com, and field sales representatives covering Illinois, Indiana, Minnesota, and Iowa. Customer segments are professional land surveyors (primary), civil engineers, law enforcement/forensic investigators, and GIS/mapping professionals, with select sales to government and military buyers. Marketing and ecosystem engagement rely on the company website, a downloadable digital catalog, email newsletter, annual events with the Wisconsin Society of Land Surveyors (WSLS), and a Scout Surveying Merit Badge program that introduces youth to the profession.

Name

Turning Point Systems

Legal name

Turning Point Systems Group

Website

https://turningpointsystemsgroup.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Turning Point Systems Group is a veteran-owned Milwaukee-based authorized distributor of Leica, Carlson, Geomax, and Sokkia surveying equipment, providing sales, rentals, training, service, and repair to surveyors, engineers, and law enforcement across the Great Lakes Region.

Ownership category

akta.pro rank

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales: Sales of surveying equipment including total stations, GPS/GNSS receivers, laser scanners, data collectors, and accessories from Leica, Carlson, Geomax, and Sokkia brands.
2. Equipment Rentals: Rental of surveying equipment including scanners, total stations, GPS rovers, data collectors, and boats with daily, weekly, and monthly pricing tiers.
3. Service and Repair: Calibration and repair services for surveying equipment; only authorized service and repair center in the Midwest.
4. Training: Technical training for surveying systems, onsite support and training for all products.
5. Firearms Sales: Sales of firearms including Benelli, Stoeger, Franchi, Uberti and other brands; Federal Firearms Licensee serving surveyors and law enforcement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Turning Point Systems is an authorized distributor providing technical sales, rental, training, and authorized service/repair of terrestrial measuring products, laser scanning systems, and reality capture technologies. The company distributes Leica Geosystems HDS, Carlson Software, Geomax, and Sokkia surveying products and operates the only authorized service and repair center in the Midwest. Its product lines include laser scanners, GPS/GNSS receivers, total stations, data collectors, software, UAVs, USV bathymetric boats, and surveying supplies, complemented by equipment rentals, training, and a secondary Federal Firearms Licensee business.

Product overview

Turning Point Systems is a surveying equipment distributor and service provider offering technical sales, rental, training, and repair services for terrestrial measuring products and reality capture systems. The company operates as an authorized distributor for Leica Geosystems HDS, Carlson Software, Geomax, and Sokkia, serving surveyors, engineers, law enforcement, and mappers throughout the Great Lakes Region. The product portfolio includes Leica laser scanners (BLK360 G2, RTC360, ScanStation P40/P50), Carlson GNSS receivers (BRx7+, Viking) and field/office software (SurvPC, SurvCE, Survey, Civil Suite, Point Cloud, PhotoCapture, Command, CADnet, Takeoff, SurveyGNSS, Geology, GIS, Natural Regrade, Underground Mining, Scan, Connect, iCAD, Select Suite, Simplicity), Geomax total stations (Zoom95, Zoom75, Zoom50, Zoom40, Zoom25) and GPS/laser equipment, Autel EVO II Pro RTK drones with Carlson integration, APACHE 3 Pro USV for hydrographic surveys, Seafloor hydrographic equipment, data collectors (Carlson RT4), digital levels (SitePro), and surveying supplies. The company also offers equipment rentals and is the only authorized Midwest service center for calibration and repair. Firearms sales are provided as a secondary business line.

Differentiator

Problem solved

Functional benefit

Products and services

• Leica BLK360 G2 Imaging Laser Scanner System The next generation Leica BLK360 G2 imaging laser scanner offering 7x faster scanning than the original, higher quality HDR images, improved point cloud quality, and patented VIS technology for automatic scan pre-alignment, designed for surveyors and geospatial professionals.
• Leica RTC360 3D Laser Scanner High-performance 3D reality capture solution combining fast scanning up to 2 million points per second, automatic targetless field registration via VIS technology, HDR imaging, and seamless integration with Leica Cyclone FIELD 360 and REGISTER 360 software, for surveying and engineering professionals.
• Leica ScanStation P40 Laser Scanner High-end terrestrial laser scanner for detailed 3D scanning and reality capture applications, designed for surveyors, engineers, and forensic investigators requiring high-detail spatial documentation.
• Leica ScanStation P50 Laser Scanner Long-range terrestrial laser scanner for large-scale surveying and scanning projects, providing extended-range 3D capture for surveyors and engineers working on infrastructure and large-site applications.
• Carlson BRx7+ GPS Receiver Base and Rover Kit Multi-GNSS, multi-frequency smart antenna with tilt compensation supporting GPS, GLONASS, BeiDou, Galileo, QZSS, IRNSS, and Atlas L-band, providing centimeter-level RTK accuracy with UHF, cellular, Bluetooth, and Wi-Fi connectivity for surveying professionals.
• Carlson Viking GNSS Receiver American-made flagship GNSS base/rover receiver with TRIPLE-FIX technology, dual GNSS RTK modules, integrated IMU for tilt compensation up to 60 degrees, best-in-class GNSS antenna, IP67 rating, and MIL-STD-810G tested durability, assembled in Maysville, Kentucky, for precision positioning in difficult environments.
• Geomax Zoom Series Robotic Total Stations Line of Geomax robotic and motor-driven total stations (Zoom95, Zoom75, Zoom50, Zoom40, Zoom25) featuring STReAM360 technology for one-person surveying operations, X-PAD field software integration, advanced tracking capabilities, and reflectorless range up to 500m for surveying and construction layout professionals.
• Carlson RT4 Tablet Data Collector Rugged Windows tablet data collector with IP68 rating, MIL-STD-810G durability, 4G LTE connectivity, 8GB RAM, 128GB storage, and bundled Carlson SurvPC software for field surveying data collection.
• Autel EVO II Pro RTK Drone with Carlson Integration FAA Remote ID Compliant unmanned aircraft system with detachable RTK module, 20MP 1-inch sensor camera, up to 36 minutes flight time, and integration with Carlson PhotoCapture and Point Cloud software for surveyors requiring aerial data acquisition.
• APACHE 3 Pro USV Bathymetric Survey Boat Compact autonomous surface vessel for bathymetric surveys in shallow water featuring carbon fiber hull, GNSS RTK + INS navigation, integrated CHCNAV D270 single-beam echosounder, anti-entanglement design, and hot-swappable batteries for hydrographic surveyors.
• Carlson SurvPC Field Software Windows-based data collection program bundled with Carlson RT4 data collectors, supporting Esri OEM integration and connecting with Carlson office software for field-to-finish surveying workflows.
• Carlson Civil Suite Software Software bundle comprising Carlson Survey, Carlson Civil, Carlson Hydrology, and Carlson GIS for complete land development workflows from surveying through civil design and hydrology analysis, for civil engineers and surveyors.
• Carlson Point Cloud Software Modular program for processing up to 1 billion points from laser scanners, providing field-to-finish capabilities and importing LAS, Leica, Faro, E57, DEM, and GeoTiff formats with automated linework and symbol coding for surveyors and engineers.
• GeoMax X-Pad Ultimate Field Software Android-based field software for Geomax total stations and GPS receivers providing complete surveying and stakeout functionality for surveying professionals.
• Carlson Survey Software Comprehensive office survey solution with SurvNET Network Least Squares adjustment, drivers for various manufacturers' hardware, GIS links, and seamless integration with SurvCE, SurvPC, and field software for surveying professionals.
• Equipment Rental Services Rental program offering laser scanners, total stations, GPS rovers, data collectors, theodolites, auto levels, locators, and Apache USV boats with daily, weekly, and monthly pricing options for surveying professionals needing short-term access to precision equipment. Rental fees apply 100% toward purchase if made within 30 days of rental completion.
• Authorized Service and Repair Authorized service and repair center for Leica, Carlson, Geomax, and Sokkia products providing calibration, firmware updates, battery troubleshooting, and 24/7 technical support. Only authorized service and repair center for Leica equipment in the Midwest.
• Technical Training Technical training for surveying systems including onsite support and training for all products sold, provided by staff including Professional Land Surveyors, Professional Engineers, and CAD professionals for surveying and engineering customers.
• Firearms Sales Federal Firearms Licensee offering Benelli, Stoeger, Franchi, Uberti, and other brand firearms including concealed carry options, providing FFL services and training coordination to surveyors and law enforcement clients.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Leica Geosystems HDScoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Leica Geosystems HDS (High Definition Surveying) products including BLK360, RTC360, and ScanStation laser scanners. Only authorized service and repair center in the Midwest for Leica equipment calibration and repair.
• Carlson SoftwarecoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Carlson Software products including SurvPC, SurvCE, BRx7 GNSS receivers, and full suite of surveying software solutions including Civil, Survey, GIS, and Point Cloud modules.
• GeomaxcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Geomax surveying equipment including Zoom series total stations, Zenith GNSS receivers, and X-PAD field software.
• Sokkia CorporationcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Sokkia Corporation surveying products serving the Great Lakes Region.
• Autel RoboticscoreTechnology or IntegrationPartnership with Autel Robotics to provide EVO II Pro RTK UAV for surveying applications. Carlson Software has partnered with Autel to provide a full Flight to Finish solution from flight planning to CAD deliverables.
• CHCNAVminorChannel Partner/ Reseller/ DistributorDistributes CHCNAV APACHE 3 Pro, an autonomous bathymetric survey boat for shallow water environments including lakes, rivers, and coastal zones.
• BenelliminorChannel Partner/ Reseller/ DistributorBenelli family of firearms dealer providing shotguns and firearms to surveyors and law enforcement clients. Also stocks Stoeger, Franchi, and Uberti brands.
• Wisconsin Society of Land Surveyors (WSLS)coreGTM or Marketing PartnerAnnual Chapter Meating and Open House events; Scouting Surveying Merit Badge Program in partnership with WSLS Southeastern Chapter to introduce young people to surveying.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Allen Instruments & Supplies: Surveying and construction instruments distributor with multi-state sales/service coverage. Directly comparable product mix (GPS, total stations, levels, data collectors) and go-to-market motion for surveying professionals.
• Duncan-Parnell: Mid-Atlantic and Southeast surveying and engineering equipment distributor with a similar sales-rent-service hybrid model. Comparable mix of GNSS, laser scanning, and software offerings to professional surveying firms.
• Seiler Instrument: Milwaukee-based surveying and precision measurement equipment distributor also authorized for Leica Geosystems, with comparable multi-state Midwest coverage. Operates the same equipment-sales-plus-authorized-service model as Turning Point, making it the closest direct head-to-head competitor.
• GeoShack: National surveying, construction, and precision measurement equipment distributor serving contractors and surveyors. Overlaps with Turning Point on GNSS, total stations, and laser scanning categories, with a broader geographic footprint.
• Frontier Precision: Multi-state surveying, mapping, and geospatial equipment distributor covering the Upper Midwest (MN, ND, SD, CO). Competes with Turning Point across GNSS, laser scanning, and software lines and offers comparable calibration, training, and rental services.

Others

• Carlson Software: A core OEM partner of Turning Point, providing SurvPC/SurvCE field software, GNSS receivers, and office software suites. While not a direct competitor, its direct-sales strategy and product roadmap heavily influence Turning Point's own go-to-market.
• Leica Geosystems: Premium surveying and laser-scanning equipment manufacturer whose HDS line (BLK360, RTC360, ScanStation) Turning Point distributes and services. OEM partner whose channel decisions define Turning Point's access to high-end reality-capture products.

Broad incumbents

• Trimble: Global surveying, geospatial, and construction technology manufacturer whose GNSS, optical, and software portfolios overlap directly with the categories Turning Point distributes and supports.
• Topcon Positioning Systems: Major manufacturer of GNSS receivers, total stations, and machine-control systems for surveying and construction. Competes with the brands Turning Point distributes and shapes channel dynamics across the same end markets.

Regional players

• Measuretronix: Illinois-based surveying, construction, and metrology equipment distributor serving the Midwest. Competes with Turning Point across Illinois/Indiana on GNSS, total stations, and precision measurement lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/turningpointsystemsgroup1
• LinkedInlinkedin.com/company/turning-point-systems-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turning Point Systems