ConXus

What ConXus does

ConXus (legal entity: conXus A/S, Danish company registration 30 80 95 72) is a privately held Copenhagen-based advisory firm founded in 2018 that provides business development, industrial development, public affairs, and tailored advisory services to companies pursuing Danish and Nordic government and defense procurement campaigns. Its client base spans Fortune 50 defense primes to small and medium enterprises, with the core problem solved being navigation of complex, multi-stakeholder, slow-cycle public-sector bidding processes where decision-making is opaque to outside bidders. The firm's public affairs work is housed in a dedicated wholly owned subsidiary (conXus Public Affairs), and the firm explicitly markets cross-party political access in Danish politics as a core capability.

The company's service portfolio comprises four integrated lines: Business Development (capture planning and stakeholder engagement for government contracts), Industrial Development (structuring local-industry partnerships and offset/industrial-commitment programs), Public Affairs (political strategy through the dedicated subsidiary), and Advisory & Consulting (project-based engagements leveraging the team's defense and political background). ConXus is not a technology company; there are no proprietary software products, APIs, or AI/ML components — the offering is fundamentally human-delivered professional services priced on a project-by-project basis. Delivery occurs through direct enterprise field sales and relationship-based client engagement, with no channel partnerships or marketplace distribution.

The leadership group is the central operating asset: founder and CEO Martin Yde Jensen (two decades in defense industry), Chairman Finn Hansen (retired RADM and J5 Plans & Policy, Danish Defence Command), Director of Public Affairs Benny Damsgaard (former Head of Communications for the Danish Conservative People's Party), Director of Business Development Cliff Puckett (retired U.S. Embassy Chief, Office of Defense Cooperation Denmark), Director of Industrial Development Michael Rasmussen, and Manager Anna Svemark (former Swedish Army officer, CBS MBA). The firm operates from two Copenhagen locations (Gammel Strand 34 headquarters and Løngangstræde 20), is privately held with no external investors, and claims service geographies spanning Europe, the Nordic Region, and North America.

Name

ConXus

Legal name

conXus A/S

Website

https://conxusreps.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

ConXus is a Copenhagen-based advisory firm founded in 2018 that helps defense and industrial clients win Danish and Nordic government contracts through business development, industrial partnership structuring, and public affairs strategy, serving Fortune 50 primes and SMEs.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Advisory and Consulting Services: Professional services revenue from advisory and consulting engagements serving Fortune 50 corporations to small-medium enterprises. Services include business development, industrial development, and public affairs consulting delivered through tailored project engagements.

Go-to-market motion1 record

Distribution channels1 record

Core offering

ConXus provides business development, industrial development, public affairs, and advisory & consulting services to aerospace and defense clients. The firm helps clients navigate complex government procurement landscapes, create capture plans, manage in-country industrial partnerships, and formulate political strategies through its deep network across Danish government and opposition parties. Services are delivered as tailored advisory engagements to clients ranging from Fortune 50 corporations to small-medium enterprises.

Product overview

ConXus is a business development and representation services firm offering four integrated service lines: Business Development (government procurement advisory), Industrial Development (local industry partnership management), Public Affairs (political strategy), and Advisory & Consulting. These services work together to help clients achieve business objectives through persistent market presence, stakeholder engagement, and political insight.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Development Government procurement advisory services that help clients navigate complex stakeholder landscapes, create sound capture plans, and effectively engage to shape, position, and win significant government contracts. Targeted at defense contractors and enterprises pursuing Danish and Nordic government business.
• Industrial Development
• Public Affairs
• Advisory & Consulting

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Regional players

• Kreab: Stockholm-headquartered public affairs and strategic communications firm with strong Nordic and European coverage. Overlaps with ConXus on government engagement and political strategy work for multinationals, with a regional focus that is geographically adjacent rather than directly Danish.
• Geelmuyden Kiese: One of the largest Scandinavian public affairs and communications consultancies, headquartered in Norway with Nordic coverage. Comparable to ConXus on political-strategy client work but primarily Norwegian market and competing across the wider Nordic region rather than from a Danish base.

Broad incumbents

• Oliver Wyman: Global management consulting firm whose Aerospace & Defense practice (now including the acquired Avascent) serves primes and suppliers on strategy and government procurement. Broader incumbent alternative to ConXus for the same defense capture and industrial partnership workstreams.
• Booz Allen Hamilton: Large incumbent government and defense consulting firm with deep U.S. and international defense procurement capabilities. Broad portfolio overlaps with ConXus's advisory services but at vastly greater scale and across far more service lines.
• Hill+Knowlton Strategies: Global public affairs, public relations, and government relations consultancy. Direct overlap with conXus Public Affairs on political strategy and stakeholder engagement, particularly for multinational defense and aerospace clients.
• KPMG Aerospace & Defense: Big Four firm serving aerospace and defense clients globally with strategy, operations, and procurement advisory. Overlaps with ConXus's broader advisory consulting offering but addresses enterprise-wide transformation and audit, not boutique capture planning.

Direct peers

• The Chertoff Group: U.S. security and defense consulting firm advising clients on government contracting, capture strategy, and federal procurement. Closely overlaps ConXus's Business Development service line and competes for the same transatlantic prime contractor clients.
• Rud Pedersen Public Affairs: Pan-Nordic public affairs and government relations consultancy with offices across Scandinavia. Closest geographic peer for ConXus Public Affairs, providing comparable political strategy and stakeholder engagement services across the Nordic region.
• Avascent (Oliver Wyman Aerospace & Defense): Boutique-to-mid-sized aerospace and defense strategy and government procurement advisory firm, now part of Oliver Wyman. Direct peer in the core proposition — helping defense primes and suppliers win government contracts — only at materially larger scale.
• McAleese & Associates: Boutique defense consulting firm founded by retired Gen. James Jones (former National Security Advisor and NATO SACEUR), focused on helping defense companies navigate government procurement. Direct peer for capture planning and defense industrial advisory.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/conxusreps

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ConXus