Your School Match
Your School Match is a US two-sided marketplace using AI-powered matching and lead scoring to connect prospective students with 500+ accredited colleges and vocational schools, monetizing via pay-per-lead or pay-per-enrollment pricing for institutional partners.
- Company typePrivate
- Founded2013
- HeadquartersCalifornia, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Your School Match does
Your School Match, operating as Agree Media LLC, is a US-domestic two-sided marketplace that connects prospective students with accredited colleges, universities, and vocational schools. Founded in 2013 by Kai Hankinson (CEO) and Brad Miller (President) — Columbia Business School classmates who previously built and sold an AI-based software venture — the company generates revenue by selling high-intent student leads to educational institutions on a pay-per-lead or pay-per-enrollment basis, while the matching service is provided free to students and completes in approximately three minutes. The company claims 500+ accredited school partners, 24,000+ students enrolled through the platform, and 200+ degree programs across verticals including healthcare, business, criminal justice, psychology, skilled trades, and software.
The platform is built around a proprietary AI matching engine and lead scoring system that ranks each lead by predicted enrollment and start rates, with the algorithm continuously refined using enrollment outcomes shared by partner schools. The infrastructure also includes automated bidding systems that manage SEM campaigns across millions of keywords, steering ad spend toward higher-propensity prospects. Your School Match is a certified Jornaya LeadiD publisher, providing verifiable TCPA compliance evidence on every lead delivered to schools, and offers custom branded landing pages plus daily, weekly, and monthly lead caps as part of its school-facing product.
Commercially, the company runs a sales-led B2B motion on the school side, with a self-service student acquisition funnel driven by content marketing, SEO, paid search, and 15+ degree-specific Facebook pages. The team is small — roughly 11-50 employees across offices in Encinitas, California (headquarters) and Venice, California — and the company appears to be founder-owned and bootstrapped with no disclosed institutional funding. There is no public revenue disclosure, and operations remain entirely within the United States.
Your School Match firmographics
Firmographics- Name
- Your School Match
- Legal name
- Agree Media LLC
- Website
- https://yourschoolmatch.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Your School Match is a US two-sided marketplace using AI-powered matching and lead scoring to connect prospective students with 500+ accredited colleges and vocational schools, monetizing via pay-per-lead or pay-per-enrollment pricing for institutional partners.
- Ownership category
- akta.pro rank
Where Your School Match is headquartered
LocationHeadquarters
- HQ city
- California
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Your School Match business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Lead Generation for Schools: The company generates revenue by selling enrollment-ready student leads to educational institutions. Schools pay either per lead or per enroll, with the company using its AI-powered matching technology to deliver high-quality, high-intent prospects to partner schools.
- Sponsored School Listings: Schools pay to appear in sponsored listings and matched results on the platform, generating additional revenue from educational institution marketing spend.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Pay Per Lead or Per Enroll model with daily, weekly, and monthly caps |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Your School Match product offering
Product offeringCore offering
YourSchoolMatch operates a two-sided education marketplace: a free, AI-driven online matching service that connects prospective students with accredited schools and degree programs in about three minutes, and a paid lead generation service for colleges, universities, and vocational schools. Schools pay per lead or per enrollment to receive high-intent inquiries scored by a proprietary AI engine on predicted enroll and start rates, with options for daily/weekly/monthly caps and custom-branded school pages.
Product overview
YourSchoolMatch operates as a unified educational lead generation platform connecting prospective students with accredited schools and universities. The core offering is the Student Matching Platform, which uses AI-powered technology to connect students with educational institutions. The School Marketing & Lead Generation Services module serves institutional partners with AI-based lead scoring, automated campaign management, and compliance monitoring including TCPA compliance via Jornaya LeadiD. An educational blog provides content across multiple degree areas including Accounting, Business, Criminal Justice, Nursing, Psychology, Skilled Trades, and Software. The company claims over 500 accredited school partners, 24,000+ students enrolled, and 200+ degree programs in its network.
Differentiator
Problem solved
Functional benefit
Products and services
- Student Matching Platform Free, online matching service for prospective students that uses an AI matching engine to recommend accredited schools offering degree, certificate, and vocational programs; matches are completed in approximately three minutes and students receive calls directly from matched schools.
- School Lead Generation Service Paid performance marketing service for accredited colleges, universities, and vocational schools that delivers high-intent, AI-scored student leads via SEM campaigns, with options for pay-per-lead or pay-per-enroll pricing, daily/weekly/monthly volume caps, and custom-branded landing pages for each school.
- Sponsored School Listings Sponsored placement of partner schools in matching results on the YourSchoolMatch platform, generating advertising revenue from educational institution marketing budgets in addition to per-lead and per-enroll fees.
Quantifiable outcome
- 24,000+ students enrolled through the platform
- +2 more outcomes
Companies that use Your School Match
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
Your School Match technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
Your School Match partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Full Sail UniversitycoreEducational institution partner receiving student enrollment leads from YourSchoolMatch. Full Sail is a well-known media arts and entertainment university.
- Southern New Hampshire UniversitycoreMajor online university partner receiving student enrollment leads. One of the largest providers of online education in the US.
- Purdue University GlobalcorePublic university partner offering online and campus programs, receiving qualified student leads through the platform.
- Keiser UniversitycorePrivate university partner receiving student enrollment leads for their various degree programs.
- University of LouisvillecorePublic research university partner in Kentucky receiving student enrollment leads.
- The Chicago School of Professional PsychologycoreProfessional psychology institution partner receiving leads for psychology and related programs.
- Miller-Motte CollegeminorCareer college partner receiving student leads for vocational and technical programs.
- Berkeley CollegeminorCareer-focused college partner receiving leads for business, healthcare, and other career programs.
- Jornaya LeadiDcoreCertified LeadiD publisher. Jornaya tracks every action made by every user on the website, providing verifiable evidence for TCPA compliance verification.
- Lincoln TechminorTechnical and trade school partner receiving student leads for skilled trades and vocational programs.
- South UniversityminorPrivate university partner offering business, healthcare, and nursing programs, receiving student enrollment leads.
- Post UniversityminorPrivate university partner receiving student leads for various undergraduate and graduate programs.
- Ultimate Medical AcademyminorHealthcare-focused educational institution partner receiving student leads for medical and healthcare programs.
- Saint Leo UniversityminorMilitary-friendly Catholic university partner receiving student enrollment leads for online and campus programs.
- Sullivan UniversityminorCareer-focused university partner receiving student leads for business, culinary arts, and other career programs.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Your School Match competitors and assessment
Company assessmentDirect peers
- EducationDynamics: Higher education marketing agency focused on enrollment lead generation and student acquisition. Directly competes for the same school clients with pay-per-lead and pay-per-enroll models, and serves a similar mix of accredited online and for-profit institutions.
- Cappex: College search and matching platform owned by EAB that connects prospective students with colleges. Directly comparable marketplace model with school-side monetization and student-side matching services aligned with YourSchoolMatch's core offering.
- Niche: School search and review platform helping prospective students find and compare K-12 schools, colleges, and graduate programs. Competes with YourSchoolMatch for organic student discovery traffic through content and SEO, with school-side monetization via featured profiles.
- QuinStreet: Publicly traded performance marketing company with education as one of its largest verticals. Operates lead-generation marketplaces connecting prospective students with schools and universities, with very similar business model and customer type (online and for-profit education institutions).
- Unigo: Online college search and matching platform that connects prospective students with educational institutions. Operates a content-and-SEO-driven student acquisition funnel similar to YourSchoolMatch, with school-side monetization through featured listings and lead generation.
- Carnegie Dartlet: Higher education marketing agency offering enrollment marketing, lead generation, and branding services to colleges and universities. Competes for the same institutional clients with a comparable performance-based revenue model and focus on digital student acquisition.
- College Confidential: Long-standing college search, admissions, and discussion platform with a similar SEO-led student acquisition model. Comparable to YourSchoolMatch in connecting prospective students to schools, with school-side sponsorship and lead generation relationships.
Emerging players
- PrepScholar: Test prep and college admissions guidance platform with a strong content/SEO presence in the educational decision funnel. Comparable to YourSchoolMatch in driving top-of-funnel student discovery through organic content, though its primary monetization is different (test prep tuition).
Broad incumbents
- Zeta Global: Publicly traded marketing technology and consumer data platform supporting performance marketing across verticals including education. Comparable in the underlying marketing technology and identity resolution capabilities, though it is a broad horizontal player rather than a vertical education specialist.
- EAB (formerly Advisory Board Company): Large-scale enrollment services and higher education research, analytics, and marketing firm owned by Vista Equity Partners. Operates Cappex and a broader portfolio of enrollment marketing services; competes broadly with YourSchoolMatch for school-side enrollment marketing budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Your School Match social profiles
Digital presenceYour School Match compliance and trust
Trust signalCompliance1 record
Your School Match financial estimates
Financial estimateRevenue estimate
Valuation estimate
Your School Match leadership team
Management profileNumber of profiles
Profiles9 records
Your School Match funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Your School Match M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Your School Match
What does Your School Match do?
YourSchoolMatch operates a two-sided education marketplace: a free, AI-driven online matching service that connects prospective students with accredited schools and degree programs in about three minutes, and a paid lead generation service for colleges, universities, and vocational schools. Schools pay per lead or per enrollment to receive high-intent inquiries scored by a proprietary AI engine on predicted enroll and start rates, with options for daily/weekly/monthly caps and custom-branded school pages.
Is Your School Match a public or private company?
Your School Match is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Your School Match founded?
Your School Match was founded in 2013. It employs 11 to 50 people.
Where is Your School Match based?
Your School Match is headquartered in California, United States, in the North America region.
How does Your School Match make money?
Two revenue lines are on record. Lead Generation for Schools are the primary driver. The others are sponsored School Listings.
Who are Your School Match's main competitors?
Direct peers on record are EducationDynamics, Cappex, Niche, QuinStreet, Unigo, Carnegie Dartlet and College Confidential. PrepScholar is listed as an emerging player. Broad incumbents are Zeta Global and EAB (formerly Advisory Board Company).
Does Your School Match have an API?
No public API is recorded for Your School Match.