The National Apprenticeship Shows

Name

The National Apprenticeship Shows

Legal name

NAS Media Ltd

Website

https://nationalapprenticeshipshow.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Career and Apprenticeship Events

NAICS

Educational Services (61), Educational Services (611), Technical and Trade Schools (6115)

SIC

Services-Employment Agencies (7361), Services-Educational Services (8200)

akta.pro primary industry

Apprenticeships, Internships & Work-Based Learning Programs (BPACANAK)

akta.pro secondary industries

Internship/Apprenticeship Matching & Work-Based Learning Platforms (EDAFAMAL), Internship-to-Apprenticeship & Early Talent Pipeline Programs (EDAMAKAL), Employer-Led Workforce Partnerships & Sector Strategies (EDAAAOAB)

Keywords

• Apprenticeship recruitment events
• Careers fairs
• Exhibition services
• Training provider events
• School leaver recruitment

Headquarters

HQ city

Milton Keynes

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Exhibitor Fees: Employers, colleges, universities, and training providers pay to exhibit at events to promote their apprenticeship offerings and recruit for their programmes

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The National Apprenticeship Shows produces and operates a portfolio of free-to-attend, face-to-face apprenticeship recruitment shows across cities in England. The shows bring employers, colleges, universities, and training providers together with prospective apprentices — school and college leavers, parents, and adult learners — to discover, compare, and apply for apprenticeship opportunities in a single venue. The core revenue driver is exhibitor stand and sponsorship sales to apprenticeship providers, while visitor attendance is free.

Product overview

The National Apprenticeship Shows operates as a unified event platform that organizes regional apprenticeship recruitment events across England. The core offering consists of physical exhibition events (National Apprenticeship Shows) held at various venues, complemented by digital services including an Exhibitor Portal for managing bookings, Individual and Group Registration systems, and event-specific pages for each region (London & South East, West of England, North East). These components work together to connect apprenticeship candidates with employers, colleges, universities, and training providers through face-to-face events.

Differentiator

Problem solved

Functional benefit

Products and services

• Regional Apprenticeship Show (single city event) A face-to-face exhibition event held in a specific English city, at which employers, colleges, universities, and training providers exhibit apprenticeship opportunities for prospective candidates (school/college leavers, parents, adult learners) to discover and apply. Exhibitors purchase stands and add-on sponsor packages; visitors attend free of charge.
• Exhibitor Stand and Sponsorship Packages Paid exhibitor packages sold to employers, training providers, colleges, and universities for participation in one or more regional National Apprenticeship Shows. Packages typically include stand space, branded positioning, pre-event marketing, and candidate scheduling/appointment tools.

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• National Apprenticeship WeekcoreStrategic or Co-development Partner · 1 January 2027The National Apprenticeship Shows are proud partners of National Apprenticeship Week 2025, 2026, and 2027. The London & South East event takes place during the same week as National Apprenticeship Week 2027.
• The Careers & Enterprise CompanycoreGTM or Marketing PartnerListed on The Careers & Enterprise Company Resource Directory, providing visibility and credibility among educational institutions and career advisors.
• Metropolitan PoliceminorGTM or Marketing PartnerMetropolitan Police is a supporting partner for the London & South East event at Sandown Park, Surrey.
• Robins FoundationminorGTM or Marketing PartnerRobins Foundation is a supporting partner for the West of England event at Ashton Gate, Bristol.
• NAS Media Ltd (Parent Company)coreOthersThe National Apprenticeship Shows are operated by NAS Media Ltd, which also runs other career-focused events including NSCL Festival, LSCL Festival, and SSCL.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AllAboutSchoolLeavers: UK careers content and job-matching site focused on school and college leaver programmes, including apprenticeships and traineeships. Comparable to NAS because it targets the same candidate cohort and operates employer recruitment channels in the apprenticeship space.
• GetMyFirstJob: UK government-backed apprenticeship and traineeship matching platform used by candidates and employers. Directly comparable on the apprenticeship matching and employer recruitment dimension, particularly for entry-level pathways that NAS promotes.
• The Apprenticeship & Education Show: UK exhibition series that brings together employers, training providers, and candidates for in-person apprenticeship recruitment fairs. Closest direct competitor in event format, target audience (school/college leavers), and exhibitor-driven revenue model.
• RateMyApprenticeship: UK's largest apprenticeship review and matching platform, helping school leavers discover and apply to apprenticeship programmes and giving employers a recruitment channel. Highly comparable to NAS on the apprenticeship discovery and employer-recruitment dimension, though digital-first rather than event-led.
• Success at School: UK career guidance platform for school and college leavers covering apprenticeships, university, and school leaver programmes. Competes with NAS on the candidate-facing apprenticeship awareness funnel and on employer/school marketing reach.

Emerging players

• Springpod: UK digital platform connecting secondary and college students with employers via virtual experiences, apprenticeships, and work-based learning programmes. Partial overlap with NAS on the employer-to-school-leaver matching and early talent pipeline mission.

Broad incumbents

• UCAS: UK's dominant higher education admissions service, which has expanded into apprenticeship discovery and matching via UCAS Apprenticeships. Competes with NAS for school/college leaver attention across both university and apprenticeship pathways at much greater scale.
• WorldSkills UK: UK skills and vocational excellence organisation running national skills competitions, careers engagement, and skills events. Comparable as a high-profile skills and apprenticeship awareness body, though focused on competitive showcases rather than employer recruitment fairs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nas_event
• Facebookfacebook.com/NationalApprenticeshipShow
• LinkedInlinkedin.com/company/national-apprenticeship-show

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The National Apprenticeship Shows