GMEX
GMEX is a Mexican private company, founded in 1994, that rents forklifts and material handling equipment to industrial and commercial enterprises under an all-inclusive monthly subscription covering equipment, parts, and maintenance. It serves multinational manufacturers across automotive, electronics, and logistics from offices in Chihuahua, Ciudad Juárez, and Querétaro.
- Company typePrivate
- Founded1994
- HeadquartersCiudad Juárez, Mexico
- Headcount51–100
- GTM typeB2B
- OfferingServices
What GMEX does
GMEX (legal name GRUPO MAQUIRENTAL EXPRESS S.A. DE C.V.) is a Mexican private corporation founded in 1994 in Chihuahua that rents forklifts and material handling equipment to commercial and industrial customers. The company operates an all-inclusive rental subscription model in which the monthly fee covers the equipment itself plus parts replacement, preventive and corrective maintenance, battery service, and tire replacement, eliminating the customer's capital commitment and maintenance burden. Its fleet comprises seven equipment categories — swing reach, electric sit-down, reach truck, counterbalanced, double reach, gas/LP sit-down, and order picker — supported by a Centro de Tickets (Ticket Center) digital support channel for real-time service requests.
The company is headquartered in Chihuahua with additional offices in Ciudad Juárez and Querétaro, and operations are reported across four industrial cities including Silao. GMEX serves enterprise customers across multiple verticals — automotive (Lear, Magneti Marelli), electronics manufacturing (Foxconn, Jabil, Wistron, Wiwynn), industrial automation (Honeywell), electrical/power management (Eaton), food/beverage (Grupo Bafar), and logistics (Jusda, Tecma) — making it a focused supplier to Mexico's nearshoring-driven manufacturing base. The company employs 51–100 people, distributes exclusively through direct sales via its website, phone, and in-person offices, and prices on a quote-based monthly subscription basis that is not publicly disclosed. It has no disclosed parent company, no institutional funding, and no M&A activity in the data set.
GMEX firmographics
Firmographics- Name
- GMEX
- Legal name
- GRUPO MAQUIRENTAL EXPRESS S.A. DE C.V.
- Website
- https://gmex.mx
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GMEX is a Mexican private company, founded in 1994, that rents forklifts and material handling equipment to industrial and commercial enterprises under an all-inclusive monthly subscription covering equipment, parts, and maintenance. It serves multinational manufacturers across automotive, electronics, and logistics from offices in Chihuahua, Ciudad Juárez, and Querétaro.
- Ownership category
- akta.pro rank
GMEX industry classification
Industry- Product category
- Material Handling Equipment Rental
- NAICS
- Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Automotive Equipment Rental and Leasing (5321), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537), Services-Auto Rental & Leasing (No Drivers) (7510), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ)
- akta.pro secondary industries
- Vans & Box Trucks (Light Commercial Vehicles) Rental/Leasing (TLABAGAA), Specialty Vehicle Leasing/Rental (Refrigerated, Tanker, Flatbed, Utility/Service Bodies) (TLABAHAE)
Keywords
Where GMEX is headquartered
LocationHeadquarters
- HQ city
- Ciudad Juárez
- HQ country
- Mexico
- HQ region
- Latin America
Offices3 records
Markets served
GMEX business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Forklift Rental Services: GMEX generates revenue through the rental of forklifts and material handling equipment with an all-inclusive service model. Rental includes preventive maintenance, corrective maintenance, parts replacement, battery service, and tire replacement. The model emphasizes flexibility without long-term purchase commitments, appealing to companies seeking to avoid ownership responsibilities and maintenance burdens.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | All-inclusive rental service |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
GMEX product offering
Product offeringCore offering
GMEX rents forklifts and material handling equipment to commercial and industrial businesses in Mexico under an "all-inclusive" rental model. The rental includes the equipment plus parts replacement, preventive and corrective maintenance, battery service, and tire replacement, removing ownership and maintenance responsibilities from the customer. A Ticket Center provides real-time service and advisory support for rented units across operations in Chihuahua, Ciudad Juárez, and Querétaro.
Product overview
GMEX (Grupo Maquirental Express S.A. de C.V.) is a single-product company specializing in all-inclusive forklift rental services. The core offering is the "Renta de Montacargas Todo Incluido" which bundles equipment rental with parts replacement, preventive and corrective maintenance, battery service, and tire replacement. The company offers seven types of forklifts: Swing Reach, Electric Sit-Down, Reach Truck, Counterbalanced, Double Reach Truck, Gas/LP Sit-Down, and Order Picker. An additional ticket center service provides real-time equipment support. Founded 31 years ago, GMEX operates in Ciudad Juárez, Chihuahua, Querétaro, and Silao, serving industrial customers in Mexico.
Differentiator
Problem solved
Functional benefit
Products and services
- Renta de Montacargas Todo Incluido (All-Inclusive Forklift Rental)
Companies that use GMEX
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles1 record
GMEX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GMEX partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
GMEX competitors and assessment
Company assessmentDirect peers
- Linde Material Handling: Major forklift OEM (part of KION Group) offering rental and leasing services for forklifts and warehouse equipment globally. Directly comparable to GMEX in product (forklifts) and customer base (industrial enterprises), with operations in Mexico.
- H&E Equipment Services: US-based equipment rental company (NASDAQ: HEES) with a material handling segment offering forklifts and aerial equipment on rental and sale. Comparable to GMEX in product mix and industrial customer focus, though with broader geographic scope and equipment breadth.
- Toyota Material Handling: World's largest forklift manufacturer (part of Toyota Industries), offering short- and long-term forklift rentals and leases globally, including in Mexico. Most direct competitor to GMEX in terms of core product (forklifts) and rental business model.
- Crown Equipment Corporation: Fifth-largest forklift manufacturer globally, privately held, with a strong presence in warehousing and material handling rentals. Comparable to GMEX in targeting industrial customers and offering leased forklifts with service options.
- Hyster-Yale Materials Handling: Global forklift manufacturer (NYSE: HY) selling Hyster and Yale brand forklifts, with dealer-driven rental and leasing programs in North America including Mexico. Directly comparable to GMEX in product offering and customer segments.
- Mitsubishi Logisnext Americas: North American arm of Logisnext Corporation, manufacturer of Cat, Mitsubishi, and UniCarriers forklifts with rental and leasing services. Directly comparable to GMEX in forklift product category and industrial customer focus.
- Doosan Industrial Vehicle: Global forklift manufacturer (part of Doosan Group) with dealer networks offering rental and leasing across the Americas. Comparable to GMEX in core product (forklifts) and industrial customer segment, with growing presence in Latin America.
Broad incumbents
- Herc Rentals: Major North American equipment rental company (NYSE: HRI) offering forklifts, aerial platforms, and material handling equipment to industrial customers. Comparable to GMEX in serving enterprise manufacturing customers with rental fleets, though at vastly greater scale and geographic breadth.
- Sunbelt Rentals: Largest equipment rental business in the US and a subsidiary of Ashtead Group (LSE: AHT). Offers forklifts and material handling equipment alongside broader industrial rentals — directly comparable in customer base and product category, though far larger in scale.
- United Rentals: World's largest equipment rental company (NYSE: URI), with material handling and aerial equipment as core categories. Provides rental and fleet management services to industrial customers across North America, competing for the same enterprise accounts GMEX serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GMEX social profiles
Digital presenceGMEX financial estimates
Financial estimateRevenue estimate
Valuation estimate
GMEX leadership team
Management profileNumber of profiles
GMEX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GMEX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GMEX
What does GMEX do?
GMEX rents forklifts and material handling equipment to commercial and industrial businesses in Mexico under an "all-inclusive" rental model. The rental includes the equipment plus parts replacement, preventive and corrective maintenance, battery service, and tire replacement, removing ownership and maintenance responsibilities from the customer. A Ticket Center provides real-time service and advisory support for rented units across operations in Chihuahua, Ciudad Juárez, and Querétaro.
Is GMEX a public or private company?
GMEX is a private company. It is classified as unknown and is currently operating.
When was GMEX founded?
GMEX was founded in 1994. It employs 51 to 100 people.
Where is GMEX based?
GMEX is headquartered in Ciudad Juárez, Mexico, in the Latin America region.
How does GMEX make money?
One revenue line is on record: forklift Rental Services.
Who are GMEX's main competitors?
Direct peers on record are Linde Material Handling, H&E Equipment Services, Toyota Material Handling, Crown Equipment Corporation, Hyster-Yale Materials Handling, Mitsubishi Logisnext Americas and Doosan Industrial Vehicle. Broad incumbents are Herc Rentals, Sunbelt Rentals and United Rentals.
Does GMEX have an API?
No public API is recorded for GMEX.
What industry is GMEX in?
GMEX's product category is Material Handling Equipment Rental. Its primary akta.pro industry code is TLABABAJ, Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power), with a secondary code of TLABAGAA, Vans & Box Trucks (Light Commercial Vehicles) Rental/Leasing. Its NAICS code is 5324 and its SIC code is 3537.