Latvian Association of Artificial Intelligence

What Latvian Association of Artificial Intelligence does

MILA (Mākslīgā intelekta Latvijas asociācija) is a Latvian non-profit civic association (biedrība) founded in 2024 and headquartered at Ranga dambis 34-58 in Riga, operating as the central convening body for the country's AI ecosystem. The association unites 65+ member organizations — including Latvian AI vendors such as Tet, Tilde, Asya, and Giraffe360, universities (Latvijas Universitāte, Ventspils Augstskola, Transporta un sakaru institūts), municipalities (Ventspils valstspilsētas pašvaldība), and public institutions — and runs 30+ events and projects annually with a staff of 51–100 employees. Its primary "product" is the AI Skills 4 Women training program co-developed with Microsoft and Founderz; the broader portfolio it curates is a directory of more than 30 member-built AI solutions spanning natural-language processing, computer vision, generative AI, autonomous agents, speech/audio AI, process automation, and industry-specific applications in legal (Lexu), agriculture (Lumina / WeedBot), energy (TRON, BESS optimization), procurement (Tendera, Proposal Peak), and customer service.

MILA monetizes exclusively through tiered annual membership subscriptions — €600 for small enterprises and associated professionals, €1,800 for medium enterprises, €4,200 for large enterprises, and a free tier for associated partners such as municipalities — supplemented by EU Recovery and Resilience Mechanism co-financing and project funding; financial statements are not publicly disclosed. The go-to-market motion is community-led: a self-serve website (mila.lv) for membership acquisition, LinkedIn for member updates, GDPR-compliant newsletters, and a heavy reliance on co-organized events and Microsoft partnership marketing for top-of-funnel demand. Distribution is primarily domestic Latvian (single-country) with a regional European extension via the ADRA network channel.

Strategically, MILA's 2026 activity is dominated by public-sector and European-policy positioning. In May 2026 it became the first Latvian and fourth Baltic organization to join the AI, Data and Robotics Association (ADRA), giving it a direct seat at European Commission AI policy dialogue and Horizon Europe funding pipelines. The May 2026 Public Sector AI Executive Forum with Microsoft, the March 2026 'AI Solutions for Latvian Municipalities' event (400+ online participants), the April 2026 'Smart Ports and AI' event with ITDA, and the June 2026 onboarding of Ventspils as the first municipal associate partner collectively signal a deliberate shift from technology-industry coordination toward municipality-led AI adoption and European-level representation. The organization is led by Executive Director and Board Chairman Artūrs Vasiļevskis, Council Chairman Oksana Sivokobiķska, and Board Member Ēvalds Urtāns, with no parent company or venture capital backing.

Name

Latvian Association of Artificial Intelligence

Legal name

Mākslīgā intelekta Latvijas asociācija

Website

https://mila.lv

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Short description

MILA is a Riga-based non-profit association founded in 2024 that unites 65+ Latvian AI companies, municipalities, universities, and public institutions through tiered memberships, training programs, and ecosystem events. It represents Latvian AI interests at the European level via ADRA membership.

Ownership category

akta.pro rank

Product category

Industry Association and AI Ecosystem Services

NAICS

Business Associations (813910), Professional Organizations (81392), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600), Services-Engineering, Accounting, Research, Management (8700)

akta.pro industry

PRIMARYBPAEAHAJ

Responsible AI, AI Governance & Compliance Services

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Data, Analytics & AI Services

SECONDARYHDAAAMAE

Regulatory Readiness & Audit Automation (e.g., EU AI Act, NIST AI RMF, ISO/IEC 42001)

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/AI Ethics & Compliance Solutions

SECONDARYBPADANAB

Technical Committees, Working Groups & Expert Panels

Business & Public Services/International Organizations & Development/International Standards, Policy & Regulatory Cooperation

SECONDARYHDAEANAG

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Artificial Intelligence Platforms for Enterprise

Keywords

• AI ecosystem development
• Industry association services
• AI policy advocacy
• Membership association programs
• AI training and events

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees based on company size tier. Small enterprises pay 600 EUR/year, medium enterprises 1,800 EUR/year, large enterprises 4,200 EUR/year, associated professionals 600 EUR/year, and associated partners join free of charge.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MILA is a non-profit Latvian AI association that delivers ecosystem-building services including tiered membership packages, policy advocacy, training programs, and events to coordinate AI companies, public sector organizations, and academic institutions. Its flagship own product is the AI Skills 4 Women free certification program developed jointly with Microsoft and Founderz, while it also operates a curated catalog of AI products from its 65+ member organizations. The association generates revenue primarily through annual membership fees (600-4,200 EUR per tier) and EU co-financed projects.

Product overview

MILA (Mākslīgā intelekta Latvijas asociācija) is the Latvian Association of Artificial Intelligence - a strategic association that unites the AI ecosystem in Latvia rather than offering a single unified product. The association showcases an extensive product directory from its 65+ member companies across diverse AI capabilities. The portfolio includes: natural language processing solutions (Lexu and Jautā Lexu for legal research; Tilde Customer AI Assistant for multilingual support); computer vision and imaging products (Apply's custom optics/microscopy solutions, AI computer vision systems; WeedBot's Lumina for agricultural weed detection); AI analytics and data platforms (Animas Company 360 with data on 200,000+ Latvian companies; Forward IT's BESS and solar asset optimization platform); autonomous AI agents (Asya's PitchPatterns.com and Eldigen; Ideaport Riga's Magnet AI for CRM; ZenIS's enterprise AI agents); process automation tools (RR Network's sales automation and Biz-Biz; Spotwise's radio ad monitoring; Animas process automation); generative AI solutions (Tendera for procurement; Lexora ERP by BDO Latvia); speech and audio AI (Tilde Event Assistant with real-time translation in 39+ languages); and industry-specific applications (AJ Power's TRON energy management; ZALAPAY digital payment systems; Ernesta Skola educational platform). Additionally, MILA offers its own program - AI Skills 4 Women - developed in collaboration with Microsoft and Founderz for AI education.

Differentiator

Problem solved

Functional benefit

Products and services

• MILA Association Membership (Small Enterprise) Annual tiered industry association membership for small Latvian enterprises, providing access to the 65-member Latvian AI ecosystem, curated product catalog listing, events, workshops, and policy representation through ADRA at the European level.
• MILA Association Membership (Medium Enterprise) Annual tiered industry association membership for medium-sized Latvian enterprises, providing access to the 65-member ecosystem, event participation, knowledge dissemination, EU AI Act policy harmonization, and ADRA European policy representation.
• MILA Association Membership (Large Enterprise) Annual tiered industry association membership for large Latvian enterprises (4,200 EUR/year) providing top-tier access to the AI ecosystem, policy representation, strategic events, and ADRA European network benefits.
• MILA Associated Partner Membership Free associated-partner membership for municipalities and public-sector organizations in Latvia, enabling collaboration with the AI industry, pilot AI projects in urban services, mobility, energy, and citizen services, and access to AI events such as AI Solutions for Municipalities.
• AI Skills 4 Women Training Program A free 3-hour AI education and certification program for women, developed by MILA with Microsoft and Founderz, covering AI fundamentals, prompt engineering, and responsible AI use, and awarding an official Microsoft certificate upon completion.
• MI Audit Darbnīca (AI Audit Workshop) A structured MILA workshop that analyzes existing business processes, identifies concrete opportunities for AI improvement, and defines specific measurable goals per project.
• Mākslīgā intelekta pielietojumu audits (AI Application Audit) A MILA-offered consulting service providing structured evaluation of process effectiveness and identifying opportunities for improvement with AI and automation solutions, including implementation plans with ROI calculations.

Quantifiable outcome

• 30+ events and projects organized annually
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability14 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• Ventspils valstspilsētas pašvaldībacoreStrategic or Co-development Partner · 18 June 2026First municipality to join MILA as an associated partner. The partnership aims to promote AI solutions in public services, pilot projects in urban development, mobility, energy efficiency, and customer service, and strengthen digital skills of citizens and municipal employees.
• AI, Data and Robotics Association (ADRA)coreStrategic or Co-development Partner · 25 May 2026MILA became a full member of ADRA in May 2026 - the leading European public-private partnership in AI, data, and robotics. ADRA was established on May 21, 2021, combining five leading European organizations (BDVA, CAIRNE, ELLIS, EurAI, euRobotics). With over 180 member organizations, ADRA is the main platform for industry, research, and public sector dialogue with the European Commission on AI policy and Horizon Europe funding.
• ITDA (International Technology Development Association)coreStrategic or Co-development Partner · 16 April 2026Co-organized event 'Smart Ports and AI: CO₂ Emission Management and Sustainable Flow Results' bringing together port, transport, and AI industry representatives to discuss practical AI applications and promote collaboration.
• MicrosoftflagshipGTM or Marketing PartnerStrategic partnership with Microsoft and Founderz for the AI Skills 4 Women free program. Also co-organizes Public Sector AI Executive Forum bringing together government representatives, policy makers, and technology experts.
• FounderzflagshipGTM or Marketing PartnerPartnership with Founderz and Microsoft for the AI Skills 4 Women free AI course program offering fundamentals, prompt engineering, and responsible AI usage with official Microsoft certification.
• AI Salon RigacoreStrategic or Co-development PartnerCo-organizer of 'AI Solutions for Latvian Municipalities' event with AI Salon Riga, Latvijas Universitātes Mākslīgā intelekta un skaitļošanas centrs, and Latvijas Pašvaldību IKT asociācija.
• Latvijas Universitātes Mākslīgā intelekta un skaitļošanas centrscoreStrategic or Co-development PartnerCo-organizer of 'AI Solutions for Latvian Municipalities' event together with AI Salon Riga, MILA, and Latvijas Pašvaldību IKT asociācija.
• Latvijas Pašvaldību IKT asociācijacoreStrategic or Co-development PartnerCo-organizer of 'AI Solutions for Latvian Municipalities' event together with AI Salon Riga and Latvijas Universitātes Mākslīgā intelekta un skaitļošanas centrs.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• AI4Belgium: Belgian coalition convened to accelerate AI adoption across industry, government and academia, with member-driven working groups and policy influence — highly comparable mission and structure to MILA.
• Nederlandse AI Coalitie (NL AIC): Dutch national AI coalition built as a public-private partnership of companies, government and research bodies to accelerate AI adoption and shape policy — directly comparable in mission, membership model, and ecosystem-bridging role.
• KI Bundesverband: Germany's AI industry association representing AI companies and providing policy advocacy, ecosystem events, and responsible-AI thought leadership — structurally similar to MILA but serving a much larger market.
• AI Sweden: Sweden's national AI center acting as a membership-driven ecosystem organization that unites industry, academia, and public sector around applied AI, with national-level policy influence — a close structural analogue to MILA.
• AI Austria: Austrian AI ecosystem initiative fostering dialogue between research, business and policy, organizing events and advocacy — comparable small-country AI association model to MILA.
• Hub France IA: French AI association gathering companies, research labs and public actors to promote responsible AI and policy dialogue, operating on a membership basis with events and working groups — a near-twin of MILA's model at larger scale.

Broad incumbents

• BDVA / ADRA Community: European Big Data and AI ecosystem organization (now part of ADRA) engaging industry, research and the European Commission on AI policy — a supranational umbrella in which MILA is now a participating member.
• LIKTA (Latvian ICT Association): Latvia's broader ICT industry association covering digital policy and ecosystem development; overlaps with MILA in representing Latvian tech interests to government and EU institutions, making it a domestic adjacent incumbent.
• DigitalEurope: Large European trade association representing the digital technology industry to EU policymakers, including on AI regulation — a broader incumbent that overlaps with MILA's EU-level AI policy engagement.

Regional players

• Estonian ICT Cluster (ITL): Estonian ICT/tech industry cluster and ecosystem builder working with companies, academia and government on digital innovation — a Baltic neighbour with a directly comparable regional industry-association role.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maksliga-intelekta-latvijas-asociacija

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Latvian Association of Artificial Intelligence