What DMW Financial does

DMW Financial is an independent, fee-based registered investment advisory firm founded in 2003 by Diane Weyrick and headquartered in Northfield, Minnesota, with a second office in New Prague. The firm serves individuals, families, and business owners in Southern Minnesota through a "life-first" planning methodology that coordinates six integrated service modules: Comprehensive Financial Planning, Investment Advisory, Life Insurance & Income Protection, Annuities & Income Strategies, Estate Planning, and Holistic Life Strategy. Its primary customer segments are Pre-Retirees seeking retirement readiness clarity, Successful Professionals building wealth holistically, and Business Owners navigating the intersection of personal and business finances.

The firm's technology stack is built entirely on third-party platforms rather than proprietary software: eMoney for financial planning and account aggregation, Wealthscape for Fidelity-custodied accounts, Vanilla for estate planning, Dunham Trust Company for trust accounts, and a SharePoint-based portal for secure document exchange. Securities are offered through Cambridge Investment Research, Inc. (Broker-Dealer, FINRA/SIPC member) and advisory services through Cambridge Investment Research Advisors, Inc., which together provide the compliance and licensing infrastructure that enables the firm to serve residents of 15 states.

DMW Financial operates a sales-led, consultative go-to-market with a free, no-obligation discovery conversation as the entry point and online scheduling via Greminders. Revenue is generated primarily through a 1% AUM advisory fee billed quarterly, supplemented by transaction fees on insurance and annuity product placements. The team comprises four members — founder Diane Weyrick, second-generation advisor Zeb Weyrick, CFP®-credentialed advisor Adam Evenson, and office manager Paula Andreas — operating in a bootstrapped, founder-owned model with no external investors.

Name

DMW Financial

Legal name

DMW Financial LLC

Website

https://dmwfinancial.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

DMW Financial is an independent Minnesota-based registered investment advisory firm serving individuals, families, and business owners with holistic financial planning, investment advisory, insurance, annuity, and estate planning services delivered through a four-person team across Northfield and New Prague offices.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Discretionary Portfolio Management (DPM) (FSAAABAC)

Keywords

• Financial planning services
• Investment advisory
• Retirement planning
• Estate planning
• Wealth management advisory

Headquarters

HQ city

Northfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Investment Advisory Fees: Fee-based investment advisory services charged as 1% of assets under management, billed quarterly. Services include portfolio design, ongoing monitoring, rebalancing, and retirement income transition.
2. Financial Planning Services: Comprehensive financial planning services including cash flow analysis, retirement projections, tax-aware strategies, and estate planning coordination. Pricing explained before engagement begins with no surprises.
3. Life Insurance & Protection: Life insurance and disability income coverage evaluation and placement. Revenue generated through insurance product sales (term, whole, universal life) and coverage reviews.
4. Annuities & Income Strategies: Fixed, indexed, and variable annuity products evaluated and placed as part of retirement income planning. Revenue from annuity product sales and advisory services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

DMW Financial is an independent registered investment advisory firm that provides holistic, life-first financial planning and wealth advisory services to individuals, families, and business owners. Its core offering coordinates six integrated service modules — Comprehensive Financial Planning, Investment Advisory (1% AUM), Life Insurance & Income Protection, Annuities & Income Strategies, Estate Planning, and a Holistic Life Strategy coordination layer — through personalized advisory relationships delivered in person across Southern Minnesota and digitally via third-party client platforms.

Product overview

DMW Financial offers a unified financial advisory practice built around six integrated service modules. The core offering is Holistic Life Strategy, which serves as the coordinating layer that ties together Comprehensive Financial Planning, Investment Advisory, Life Insurance & Income Protection, Annuities & Income Strategies, and Estate Planning. Rather than selling standalone products, DMW Financial integrates these services into a cohesive, life-first planning approach where every recommendation connects to the client's overarching life goals. The practice does not operate a software platform but rather delivers these services through personalized advisory relationships, with clients accessing account aggregation (via eMoney and Wealthscape), estate planning tools (via Vanilla), and secure document sharing (via SharePoint).

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Financial Planning Full-picture financial planning service that evaluates income, expenses, debts, savings, insurance, taxes, and estate goals to build a coordinated, living strategy that adapts with the client over time.
• Investment Advisory Goals-based portfolio design aligned to client objectives, timeline, and risk tolerance with ongoing monitoring, rebalancing, and tax-aware investing strategies; advisory fee is 1% of assets under management billed quarterly.
• Life Insurance & Income Protection Life insurance and disability coverage evaluation service that reviews term, whole, and universal life options and income protection to identify coverage gaps and place appropriate solutions.
• Annuities & Income Strategies Retirement income planning using fixed, indexed, and variable annuity options to provide predictable income streams, including SPIAs, DIAs, and lifetime income riders.
• Estate Planning Estate planning coordination service covering will preparation, revocable living trusts, beneficiary designation reviews, power of attorney, and healthcare directives, with attorney referrals for complex situations.
• Holistic Life Strategy Integrating planning layer that coordinates all financial services around life goals, including goal clarification, life stage planning, major transition support, values-based decision making, and ongoing accountability reviews.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Cambridge Investment Research, Inc.coreChannel Partner/ Reseller/ DistributorBroker-Dealer through which securities are offered. Member FINRA/SIPC. Provides regulatory infrastructure and securities licensing for the firm's advisory and investment services.
• Cambridge Investment Research Advisors, Inc.coreChannel Partner/ Reseller/ DistributorRegistered Investment Adviser through which advisory services are offered. Provides compliance infrastructure and investment advisory licensing.
• eMoneycoreTechnology or IntegrationFinancial planning platform used for client access to financial plans, reports, and account aggregation dashboard.
• Wealthscape (Fidelity)coreTechnology or IntegrationPlatform for viewing Fidelity-custodied accounts, statements, and documents.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Foster Group: Fee-only independent RIA founded in 1985 serving individuals, families, and institutions with financial planning and discretionary portfolio management — comparable to DMW in its independence, fee-only structure, and emphasis on long-term client relationships.
• Buckingham Strategic Wealth: Fee-only RIA providing comprehensive financial planning and investment advisory to households and business owners — directly comparable to DMW's holistic advisory mandate and similar target client segments.
• Savant Wealth Management: Mid-size independent RIA headquartered in Rockford, IL with offices across the Midwest, serving individuals, families, and business owners with integrated financial planning, investment advisory, tax, and estate services — a closely comparable business model to DMW Financial's life-first, fee-based holistic advisory approach.
• Carson Wealth: Independent RIA that has scaled through advisor recruitment and serves similar clientele (pre-retirees, professionals, business owners) with holistic financial planning, investment management, and insurance solutions — closely comparable to DMW's full-service advisory model.

Emerging players

• Facet Wealth: Tech-enabled flat-fee financial planning firm targeting the same mass-affluent and pre-retiree segments as DMW — represents a digital-first challenger to traditional boutique RIAs and a credible alternative for cost-sensitive clients.

Others

• Cambridge Investment Research: Broker-dealer and RIA in which DMW Financial holds its advisory registrations and through which it conducts all securities business — relevant as a partner/operating-rail rather than a competitor, but the network is the infrastructure layer supporting DMW's business model.

Broad incumbents

• Mariner Wealth Advisors: Large RIA consolidator that acquires independent advisors and provides comprehensive financial planning, investment advisory, and tax services — comparable offering to DMW at much greater scale, and a potential acquirer of small RIAs like DMW.
• Creative Planning: Large national RIA offering comprehensive financial planning, investment management, tax, and estate services to individuals and business owners — same holistic service model as DMW but at significantly broader scale, including adjacent services like tax preparation.
• Charles Schwab - Personal Advisor Service: Schwab's high-touch managed-portfolio service competes directly with small RIAs like DMW for mass-affluent and pre-retiree clients, offering investment advisory at lower price points and leveraging Schwab's custody, technology, and brand.
• Edward Jones: Major broker-dealer and advisory firm serving individuals and small business owners with investment advisory, retirement, and insurance planning — overlapping client segments (pre-retirees, professionals, business owners) with DMW but operating through thousands of branch offices nationwide.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DMW Financial