What InstallerEDGE does

InstallerEDGE is the B2B e-commerce storefront operated by AutoEdge Distribution, Inc., doing business as Service Champ, a privately held automotive aftermarket parts distributor founded in 1998 and headquartered at 2425 La Mirada Dr., Vista, California. The platform serves car care professionals — auto repair shops, tire shops, quick lubes, and automotive service centers — by providing a single online portal to order equipment, filtration, hardware, motor oils and lubricants, shop supplies, tire and wheel products, tools, treatments and chemicals, vision and safety items, and wiper blades from manufacturers including Bosch, Rain-X, Dorman, Xtra Seal, Lisle, Tru-Flate, and others.

The underlying technology is a login-gated B2B e-commerce system with customer account management, online catalog browsing, order form management, aged invoice tracking, and parts application and interchange guides. The company offers interactive web tutorials covering ordering, help desk, and user administration functions. No mobile app, public API, or AI/ML capability is disclosed. Pricing is not publicly accessible, consistent with a wholesale account-based model. Operational performance is anchored by a publicly advertised 99% fill rate and a multi-location footprint including Vista, CA and a Chalfont, PA copyright/administrative office.

The business model is wholesale distribution to professional buyers under a one-time purchase model, with no disclosed subscription, licensing, or recurring revenue stream. Go-to-market is sales-led through direct e-commerce with supporting email marketing for product launches, promotions, and regulatory communications. The ownership structure appears private and independently held within a group of affiliated companies, with no venture capital, private equity, or institutional investor disclosed. No funding rounds, acquisitions, or leadership changes are evidenced in the available data.

Name

InstallerEDGE

Legal name

AutoEdge Distribution, Inc.

Website

https://installeredge.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

InstallerEDGE (Service Champ) is a B2B e-commerce wholesale distributor of automotive aftermarket parts and supplies serving car care professionals, including auto repair shops, tire shops, and quick lubes across the United States.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Parts Distribution

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

• Automotive aftermarket parts
• B2B parts distribution
• Car care supplies
• Shop equipment wholesale
• Wiper blade distribution

Headquarters

HQ city

Vista

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Automotive Aftermarket Parts Distribution: InstallerEDGE (Service Champ) distributes automotive aftermarket parts and supplies to car care professionals. The business operates as a wholesale distributor selling equipment, filtration products, hardware, motor oils, lubricants, shop supplies, tire/wheel products, tools, treatments, chemicals, vision/safety items, and wiper blades. The catalog includes thousands of SKUs from various manufacturers including Bosch, Rain-X, Dorman, Xtra Seal, Lisle, Tru-Flate, and others.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

InstallerEDGE (Service Champ) is a B2B wholesale distributor that sells automotive aftermarket parts and supplies — including filtration, motor oils and lubricants, tools, tire and wheel products, shop supplies, treatments and chemicals, vision and safety items, and wiper blades — to car care professionals through a login-gated e-commerce platform with a 99% fill rate and fast, reliable delivery.

Product overview

InstallerEDGE (Service Champ) is a B2B e-commerce platform for car care professionals offering a comprehensive parts and supplies catalog. The platform operates as a unified catalog system with 10 main product categories: EQUIPMENT, FILTRATION, HARDWARE, MOTOR OILS LUBRICANTS, SHOP SUPPLIES, TIRE WHEEL, TOOLS, TREATMENTS CHEMICALS, VISION SAFETY, and WIPER BLADES. The TIRE WHEEL category includes specialized subcategories for TPMS service, tire repair, tire tools, wheel weights, wheel chocks, and work seats. The TOOLS category spans air conditioning, air tools, battery, brake, cooling system, drain plug, engine, fuel filter, lubrication, oil filter wrenches, pliers, power tools, ratchets, screwdrivers, sockets wrenches, specialty, tool storage, and transmission tools. WIPER BLADES features multiple brand lines including Bosch (Clear Advantage, Direct Connect, Evolution, MicroEdge), Latitude, Longitude, Muscle (Elite Beam, Pro, Rear), Rain-X, and Service Champ (Conventional, Ultra Beam). The platform emphasizes quality products, customer service, fast delivery, and a 99% fill rate. Key features include web tutorials for order management, aged invoices, packing slips, and help desk support.

Differentiator

Problem solved

Functional benefit

Products and services

• Equipment Equipment category of automotive aftermarket supplies for car care professionals, available through the InstallerEDGE (Service Champ) B2B catalog.
• Filtration
• Hardware
• Motor Oils & Lubricants
• Shop Supplies
• Tire & Wheel
• Tools
• Treatments & Chemicals
• Vision & Safety
• Wiper Blades

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights2 records

Broad incumbents

• Standard Motor Products: Standard Motor Products is a manufacturer and distributor of replacement parts for the automotive aftermarket, including engine management, ignition, and temperature-control categories. Comparable to InstallerEDGE as a supply-chain partner in the same aftermarket ecosystem serving the same repair-shop customers through distribution.
• AutoZone: AutoZone is one of the largest U.S. auto parts retailers and distributors, serving both DIY and commercial (AutoZone Commercial) customers with a comparable product mix spanning filters, wipers, oils, and chemicals. Comparable to InstallerEDGE in product categories but operates at materially larger scale with a hybrid retail/commercial model.
• O'Reilly Auto Parts: O'Reilly is a leading U.S. distributor and retailer of automotive aftermarket parts serving professional service providers and DIY customers. Comparable to InstallerEDGE in core product categories (filtration, wipers, oils, shop supplies) and target professional segment, but at far greater scale with a national store footprint.
• Advance Auto Parts: Advance Auto Parts is a major U.S. auto parts distributor and retailer operating both the Advance retail brand and the CARQUEST commercial network. The CARQUEST commercial side is a near-direct B2B peer to InstallerEDGE, supplying repair shops with the same categories of parts and supplies.
• Dorman Products: Dorman is a major manufacturer and supplier of automotive aftermarket replacement parts, selling primarily through distributors and service professionals. Comparable to InstallerEDGE because Dorman brands are stocked in InstallerEDGE's catalog; the relationship is supplier-to-distributor but the customer overlap is the same service-shop base.
• NAPA Auto Parts (Genuine Parts Company): Genuine Parts Company is the largest B2B auto parts distributor in North America, operating the NAPA network of distribution centers serving repair shops, tire dealers, and quick lubes. Most directly comparable to InstallerEDGE in target customer and product mix, but at substantially larger scale and with a deeper private-label program.

Direct peers

• Aftermarket Auto Parts Alliance: The Aftermarket Auto Parts Alliance operates Auto Value and Bumper to Bumper, a B2B distribution network serving independent service centers and installers. Directly comparable to InstallerEDGE — both sell through independent affiliated distributors to car care professionals, with shared vendor brands (Bosch, Dorman, etc.) and similar category mix.
• CARQUEST Auto Parts: CARQUEST is a B2B-focused auto parts distribution network owned by Advance Auto Parts that supplies independent service centers, installers, and quick lubes. Most directly comparable to InstallerEDGE in business model: B2B distribution of aftermarket parts and shop supplies to car care professionals via a network of independently operated stores and warehouses.
• Fisher Auto Parts: Fisher Auto Parts is a B2B-only automotive parts distributor serving independent repair shops, tire dealers, and quick lubes across the Mid-Atlantic and Southeast U.S. Direct peer to InstallerEDGE — warehouse-based B2B distributor with same target customer (car care professionals) and overlapping product categories (filters, wipers, shop supplies, tools).

Emerging players

• Parts iD: Parts iD operates an e-commerce platform for automotive parts and accessories targeting both consumer and professional buyers. Comparable to InstallerEDGE as a digital-first auto parts distribution platform with overlapping product categories and a similar B2B e-commerce model, though with a different customer-mix emphasis.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/installeredge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InstallerEDGE