Herradura Golf & Family Club

What Herradura Golf & Family Club does

Herradura Golf & Family Club is a private, membership-based golf and family club located at Carretera Nacional km 266 in Monterrey, Nuevo León, Mexico. Its core asset is an 18-hole golf course designed by the recognized firm Von Hagge, Smelek & Baril, which the club markets as world-class and strategic for players of all skill levels. Around the course sits a full Casa Club (clubhouse) and an extended family-oriented amenity set including tennis and padel courts, a half basketball court, a 7-a-side soccer/futsal field, a pool with splash pad, a children's playground, a gym, and a Pro Shop.

The company monetizes across four primary streams: subscription recurring revenue from exclusive memberships (offered via purchase plans with up to three-year financing or two-year rental plans with a purchase option); transaction revenue from on-site food and beverage including a restaurant, breakfast service, snacks, themed Sunday buffets, and Wednesday/Friday grill nights; professional services revenue from private event hosting, catering, and corporate tournaments; and professional services revenue from the Osos de la Herradura junior golf academy, which trains youth players who compete in regional and national tournaments and AJGA international events. Complementary revenue surfaces include scheduled fitness classes (Zumba, Vinyasa yoga, aqua aerobics), a multi-week summer camp, and a Pro Shop for golf equipment and merchandise.

The go-to-market model is direct sales-led: prospective members reach the club via website inquiry forms, phone contact, and downloadable pricing PDFs for both purchase and rental plans, with social media (Facebook, Instagram, YouTube) and a blog supporting top-of-funnel awareness. The customer segment is horizontal, targeting affluent families and golf enthusiasts in the Monterrey region seeking premium golf and recreational facilities, exclusive events, and a community environment. There is no disclosed enterprise or corporate customer base, no app, no public API, no AI/ML capability, and no disclosed financials; the firm is privately held with 1-10 employees per the firmographic data.

Name

Herradura Golf & Family Club

Legal name

Herradura Golf & Family Club

Website

https://laherradura.com.mx

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Herradura Golf & Family Club is a private golf and family club in Monterrey, Mexico, offering an 18-hole Von Hagge-designed course, multi-sport facilities, dining, events, and the Osos de la Herradura junior academy, monetized primarily through multi-year memberships and on-site F&B.

Ownership category

akta.pro rank

Product category

Private Golf & Country Club

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Private golf club
• Country club membership
• Golf academy
• Family recreation facilities
• Hospitality and catering

Headquarters

HQ city

Monterrey

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Golf Membership Fees: Exclusive club membership providing unlimited access to golf course, sports facilities, and exclusive events. Offers purchase plans with financing up to 3 years and rental plans with 2-year terms and purchase option.
2. Food and Beverage Services: Restaurant, snacks, Sunday buffets, and Wednesday grill events generating revenue from member dining and events.
3. Event Hosting and Catering: Private events, corporate tournaments, and catering services for members and external clients.
4. Golf Academy Programs: Golf instruction programs through the Osos de la Herradura academy for junior and adult players.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Herradura Golf & Family Club operates a private 18-hole golf course designed by Von Hagge, Smelek & Baril as the anchor offering, combined with a clubhouse, sports facilities (tennis, padel, basketball, soccer), pool, gym, fitness classes, restaurant, and event spaces. Access to the full facility mix is granted through exclusive membership subscriptions offered as purchase or rental plans. Supporting revenue lines include golf academy programs, event hosting and catering, a summer camp, and a Pro Shop.

Product overview

Herradura Golf & Family Club is a premier private golf club located in Monterrey, Mexico, offering a comprehensive portfolio of recreational and hospitality services. The core offering is an 18-hole world-class golf course designed by Von Hagge, Smelek & Baril, supported by the exclusive Casa Club (clubhouse) for member services and social activities. The club operates a golf academy called 'Osos de la Herradura' that trains youth golfers who compete in national tournaments. Beyond golf, the club provides diverse facilities including tennis and padel courts, basketball, futsal, a pool and splash pad, children's playground, gym, and fitness studios offering Zumba, yoga, and aqua aerobics classes. Dining options include a full restaurant, snack bar, breakfast service, terrace bar (Terraza & Hoyo 19), and special Wednesday/Friday grill nights. The club offers exclusive memberships through purchase or rental plans, along with event hosting and catering services. The product portfolio is structured as a unified private club experience combining golf excellence with family-oriented recreation and wellness amenities.

Differentiator

Problem solved

Functional benefit

Brands

• Osos de la Herradura: The club's golf academy for junior players that competes in national youth golf tournaments including Gira Zona Norte, Gira Junior Classic, and various championships.

Products and services

• Membresías Exclusivas (Exclusive Memberships) Private golf club memberships providing unlimited access to the 18-hole golf course, sports and recreational facilities, and exclusive events and tournaments; available through purchase or rental plans with multi-year terms.
• Campo de Golf (18-Hole Golf Course) The club's anchor 18-hole golf course designed by Von Hagge, Smelek & Baril, offering a strategic layout with impressive landscapes for golfers of all skill levels; access provided through club membership.
• Academia de Golf Osos de la Herradura (Golf Academy) The club's golf instruction program that develops junior and adult golfers, with the 'Osos de la Herradura' team representing the club in national and regional youth tournaments.
• Eventos y Catering (Events & Catering) Event hosting and catering services for private events, tournaments, and special occasions held at the club facilities; available to members and external clients.
• Campamento de Verano (Summer Camp) Annual children's summer camp program held at the club, offering golf, tennis, swimming, and soccer activities across multiple weeks.
• Servicios de Alimentos y Bebidas (Food & Beverage Services) On-site restaurant, snack bar, breakfast service, terrace bar, and themed grill nights available to members and guests.
• Pro Shop On-site retail shop selling golf equipment and club merchandise to members and guests.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Campestre de Chihuahua: Private golf and country club in Chihuahua, Mexico, offering 18-hole course, sports, dining, and social events. Same membership-driven family country-club model in a comparable Mexican regional market.
• Club Campestre de León: Private country club in León, Guanajuato, with golf, tennis, dining, and family recreational programming. Operates the same subscription-membership business model for affluent families in a Mexican regional market.
• El Yaqui Country Club: Private golf and country club in Mexico City with 18-hole course, sports facilities, and family amenities. Comparable business model, customer profile, and service mix to Herradura.
• Club de Golf México: Long-established private golf and country club in Mexico City with 18-hole course, clubhouse, dining, and member sports. Comparable membership-based business model and premium positioning in the Mexican private-club market.
• Bosque Real Country Club: Luxury private country club in Huixquilucan, Estado de México, with 18-hole course, sports facilities, family amenities, and member events. Directly comparable premium family-club model in the Mexican market.
• Club Campestre de Monterrey: Historic private country club located in Monterrey, Nuevo León, offering golf, tennis, swimming, dining, and family amenities under a membership model. Operates in the same city and targets the same affluent family segment, making it the closest comparable peer.
• San Agustín Country Club: Private country club in the Monterrey metro area with a golf course, sports facilities, dining, and social programming. Competes head-to-head with Herradura for the same Monterrey affluent family market.

Regional players

• Punta Mita Golf Club: Private golf club in Nayarit, Mexico, known for its signature oceanfront courses and luxury membership. Comparable premium golf-club positioning but operates in a resort/tourism context rather than a regional family market.
• Country Club de Cuernavaca: Private country club in Cuernavaca with golf, social, and family programming for affluent Mexican members. Comparable offering but serves a different geography (Morelos, not Monterrey).

Others

• Troon Privé (Troon): Global private-club management company that operates and consults for premium golf and country clubs, including in Latin America. Useful comparable for benchmarking management practices, technology adoption, and member-experience standards in the premium private-club category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC2cWCJLqV_w3tPD-8_b9Tyw
• Facebookfacebook.com/herradura.golfandfamily
• Instagraminstagram.com/herradura.golfandfamily
• Xx.com/laherraduraclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herradura Golf & Family Club