Aerofit
Aerofit (Nityasach Fitness Pvt. Ltd.) is an Indian fitness equipment importer and distributor based in Hyderabad. The company sells treadmills, ellipticals, spin bikes, and strength equipment across residential, semi-commercial, and commercial segments via an authorized dealer network throughout India.
- Company typePrivate
- Founded1928
- HeadquartersHyderabad, India
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Aerofit does
Aerofit is an Indian fitness equipment brand operated by Nityasach Fitness Pvt. Ltd., a private limited company headquartered in Secunderabad, Telangana, with offices in Hyderabad and Mumbai. The company imports and distributes a comprehensive range of fitness equipment under the Aerofit brand spanning residential, semi-commercial, and commercial segments, serving customers across India through an authorized dealer and showroom network. The brand traces its lineage to M/s. Sachdev Sports Co, established in 1928 in Hyderabad by the late Shri. Ram Ratan Sachdev; the Aerofit fitness equipment business was later launched as a separate entity by director Nityesh Sachdev to compete with multinational brands. The company employs between 501 and 1,000 staff.
Aerofit's product portfolio includes motorized treadmills with 1.5–5.0 HP motors (residential AF 404/412/522/526 and commercial AF 101/128/129/133), elliptical cross trainers with electro-magnetic resistance and precision-balanced flywheels (AF 147 EL, AF 246 EL), spin bikes with 18–20 kg high-inertia flywheels (AF 191, AF 7044), recumbent and upright bikes, home gyms, rowing machines, and commercial-grade strength equipment including single/dual stations, plate loaded stations, and functional trainers. Core technical features include Digital Concepts Pulse Width Modulation (PWM) motor control, auto-incline up to 15%, magnetic resistance with up to 24 levels, Bluetooth heart rate monitoring, and LCD/LED consoles with preset programs. Adjacent accessories include yoga mats (TPE, cork, rubber, foam in 4–15mm), dumbbells, CrossFit accessories, and swimming accessories.
The business model centers on hardware unit sales (₹42,200–₹135,000 per unit) distributed exclusively through an authorized dealer and showroom network across India, with no online direct sales permitted and warranty coverage denied for online purchases. This channel strategy is designed to ensure authenticity, proper installation, and after-sales service. Revenue is generated primarily through equipment sales supplemented by gym setup consultation services. Four customer segments are served — residential, semi-commercial, commercial, and institutional (government and educational bodies in Andhra Pradesh and Telangana) — through regional marketing executives covering South, North, West, and the Mumbai metro.
Aerofit firmographics
Firmographics- Name
- Aerofit
- Legal name
- Nityasach Fitness Pvt. Ltd.
- Website
- https://aerofit.co
- Company type
- Private
- Founded year
- 1928
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Aerofit (Nityasach Fitness Pvt. Ltd.) is an Indian fitness equipment importer and distributor based in Hyderabad. The company sells treadmills, ellipticals, spin bikes, and strength equipment across residential, semi-commercial, and commercial segments via an authorized dealer network throughout India.
- Ownership category
- akta.pro rank
Aerofit industry classification
Industry- Product category
- Fitness Equipment
- NAICS
- Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals) (CRAMADAA)
- akta.pro secondary industries
- Fitness Equipment & Performance Accessories Retail (CRAMABAD), Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG)
Keywords
Where Aerofit is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Aerofit business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fitness Equipment Sales: Aerofit generates revenue through the sale of fitness equipment including treadmills, elliptical cross trainers, spin bikes, recumbent bikes, upright bikes, home gyms, commercial strength equipment, and fitness accessories. Products are sold through authorized dealers and showrooms across India with prices ranging from approximately ₹47,000 to ₹135,000 for main equipment.
- Gym Setup Services: The company offers gym setup consultation services for new gyms, existing gyms, and home gyms, helping customers plan and configure their fitness spaces with appropriate equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Residential Fitness Equipment - Entry level treadmills for home use |
| Unit Pricing | Pay-as-you-go | Residential Fitness Equipment - Premium treadmills with advanced features |
| Unit Pricing | Pay-as-you-go | Commercial Cardio Equipment - High-capacity treadmills for commercial use |
| Unit Pricing | Pay-as-you-go | Elliptical Cross Trainers and Cardio Equipment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Aerofit product offering
Product offeringCore offering
Aerofit manufactures, imports, and distributes fitness equipment under its own brand in India, including motorized treadmills (AF series), elliptical cross trainers, spin bikes, recumbent bikes, upright bikes, home gyms, commercial strength equipment, and fitness accessories. The company serves residential, semi-commercial, and commercial customers through authorized dealers and showrooms, with gym setup consultation services.
Product overview
Aerofit is an Indian fitness equipment manufacturer and importer operated by Nityasach Fitness Pvt. Ltd. (related to Sachdev Sports Co., established 1928). The company offers a comprehensive portfolio of fitness equipment under the Aerofit brand, spanning residential, semi-commercial, and commercial categories. Product lines include motorized treadmills (AF series ranging from 1.5-5.0 HP), elliptical cross trainers (EL series), spin bikes (AF 191, AF 7044), recumbent and upright bikes, rowing machines, home gyms, multi gyms, and commercial strength equipment. The company also offers fitness accessories including yoga mats (TPE, cork, rubber, foam variants in 4-15mm thickness), dumbbells, plates, bars, and CrossFit accessories. Products are sold through authorized dealers across India with after-sales service support.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Fitness Equipment A product line of fitness equipment designed for individual home use, including treadmills, elliptical cross trainers, recumbent and upright bikes, spin bikes, home gyms, rowing machines, and accessories for personal fitness spaces in India.
- Semi-Commercial Fitness Equipment A product line of fitness equipment for light commercial use such as hotel gyms, small commercial gyms, and corporate wellness centers, including treadmills, curved treadmills, elliptical cross trainers, spin bikes, multi gyms, and rowing machines.
- Commercial Cardio Equipment A product line of commercial-grade cardio equipment including heavy-duty treadmills with AC motors, curved treadmills, stair climbers, elliptical cross trainers, recumbent and upright bikes, spin bikes, and rowing machines for high-traffic commercial fitness facilities.
- Commercial Strength Equipment A product line of commercial strength training equipment including single stations, dual stations, plate loaded stations, functional trainers, Smith machines, benches, racks, and multi stations for full-service commercial gyms and fitness centers.
- Fitness Accessories A product line of fitness accessories including dumbbells, plates, bars, CrossFit accessories, gym attachments, general fitness accessories, and swimming accessories sold alongside main equipment lines.
- AF 404 Motorized Treadmill Home use motorized treadmill with 3.0 HP DC motor, 1.0-20 Kmph speed, automatic elevation 0-15%, 60x21 inch running surface, max user weight 150 Kgs, LCD display with 23 programs, and in-built speakers with USB/MP3 function, targeted at home fitness users.
- AF 128 Motorized Treadmill Commercial treadmill with AC motor 4.5 HP continuous duty, 9.0 HP peak duty, 1-20 Kmph speed, 0-15% incline, 61x23 inch running surface, max user weight 170 Kgs, Profile Matrix LED display with 8 preset programs, designed for commercial gym use.
- AF 191 Spin Bike Commercial spin bike with 20 Kgs high inertia spin wheel, pad braking system with infinitely adjustable resistance, centre design drive with belt mechanism, and max user weight 200 Kgs, suitable for fitness clubs and commercial gyms.
- AF 147 EL Elliptical Cross Trainer Commercial elliptical cross trainer with 20 inch natural strides, 300 Watts maximum watt, 16 resistance levels, 9 Kgs precision balanced fly wheel, electro-magnetic resistance, and max user weight 150 Kgs, designed for commercial fitness facilities.
- AF 246 EL Elliptical Cross Trainer Semi-commercial elliptical cross trainer with 19 inch natural strides, 24 resistance levels, magnetic resistance, max user weight 120 Kgs, and 20 programs, suitable for semi-commercial use such as hotel gyms and small fitness centers.
- Yoga Mat Yoga mats made from premium TPE material available in various thicknesses (4mm, 6mm, 8mm, 15mm) with anti-slip properties, plus yoga bricks, yoga wheels, cork yoga mats, rubber yoga mats, and foam yoga mats for home fitness and yoga practice.
- Gym Setup Consultation Services Consultation service helping customers plan and configure fitness spaces with appropriate equipment, offered for new gyms, existing gyms, and home gyms by Aerofit.
Quantifiable outcome
- Established as one of the major sports and fitness companies in Andhra Pradesh & Telangana States
Companies that use Aerofit
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Aerofit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Aerofit partnerships and signals
Strategic signalScale indicators2 records
Recent moves8 records
Expansion highlights5 records
Aerofit competitors and assessment
Company assessmentDirect peers
- Healthgenie: India-based fitness and wellness equipment retailer selling treadmills, ellipticals, bikes, massagers and accessories through online channels; competes head-to-head with Aerofit across residential and light-commercial segments.
- PowerMax Fitness: Indian fitness equipment brand offering treadmills, ellipticals, exercise bikes, and home gyms at value price points with multi-channel distribution including online; directly comparable to Aerofit in product mix and Indian value-segment positioning.
- Cosco (India): Established Indian sports and fitness equipment company with a broad portfolio of home and commercial fitness products, overlapping Aerofit's residential-to-commercial product categories and pan-India distribution.
- Reach Fitness: India-based fitness equipment brand offering treadmills, ellipticals, exercise bikes and strength equipment with a focus on the Indian consumer market; competes in similar price tiers and channels to Aerofit.
Broad incumbents
- Life Fitness: World-leading commercial fitness equipment brand offering treadmills, ellipticals, bikes and strength equipment; competes with Aerofit's commercial cardio and strength lines in Indian commercial gym, hotel, and institutional bids.
- Sole Fitness: US-based treadmill, elliptical and bike brand targeting residential and light-commercial buyers with value-premium positioning; competes with Aerofit's mid-tier residential and semi-commercial cardio SKUs in cross-border and Indian online channels.
- Technogym: Premium Italian fitness equipment and wellness solutions company with connected-fitness ecosystem; targets the same commercial and premium-residential customer set as Aerofit, including hotels, corporate wellness and high-end gyms.
- Bowflex: Consumer-focused fitness equipment brand offering home cardio and strength equipment globally; overlaps with Aerofit's home gym, treadmill, and strength categories, particularly in India's premium home-fitness segment.
- NordicTrack: Iconic global fitness equipment brand (iFIT Health & Fitness) specializing in connected treadmills, bikes and ellipticals; competes with Aerofit's residential cardio lineup, especially through online and direct-to-consumer channels Aerofit has opted out of.
- Precor: Global commercial fitness equipment manufacturer (owned by Amer Sports) with a strong presence in premium commercial gyms and hospitality; competes with Aerofit at the higher end of the commercial segment Aerofit serves with its AF 128/129/133 series.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Aerofit social profiles
Digital presenceAerofit compliance and trust
Trust signalCompliance3 records
Aerofit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aerofit leadership team
Management profileNumber of profiles
Profiles7 records
Aerofit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aerofit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aerofit
What does Aerofit do?
Aerofit manufactures, imports, and distributes fitness equipment under its own brand in India, including motorized treadmills (AF series), elliptical cross trainers, spin bikes, recumbent bikes, upright bikes, home gyms, commercial strength equipment, and fitness accessories. The company serves residential, semi-commercial, and commercial customers through authorized dealers and showrooms, with gym setup consultation services.
Is Aerofit a public or private company?
Aerofit is a private company. It is classified as family owned and is currently operating.
When was Aerofit founded?
Aerofit was founded in 1928. It employs 501 to 1,000 people.
Where is Aerofit based?
Aerofit is headquartered in Hyderabad, India, in the Asia region.
How does Aerofit make money?
Two revenue lines are on record. Fitness Equipment Sales are the primary driver. The others are gym Setup Services.
Who are Aerofit's main competitors?
Direct peers on record are Healthgenie, PowerMax Fitness, Cosco (India) and Reach Fitness. Broad incumbents are Life Fitness, Sole Fitness, Technogym, Bowflex, NordicTrack and Precor.
Does Aerofit have an API?
No public API is recorded for Aerofit.
What industry is Aerofit in?
Aerofit's product category is Fitness Equipment. Its primary akta.pro industry code is CRAMADAA, Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals), with a secondary code of CRAMABAD, Fitness Equipment & Performance Accessories Retail. Its NAICS code is 33992 and its SIC code is 3949.